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Online marketing strategies you can use for a wildly successful course launch

Warning: This episode is juicy. 

And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. 

In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*

If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. 

We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.

In this episode, you’re going to get all the strategic details on the pivots we made  – down to the why, the how, and the results. 

You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. 

What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!

P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! 

Here’s a glance at this episode...

• [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference. 
• [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.
• [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.
• [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end. 
• [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.
• [23:03] We made three big changes to our Facebook community. 
• [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.

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Joe Polish shares 10 actionable strategies on how to grow your business network

My guest on this episode has been coined as one of the most influential connectors in the world. 

Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.

His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.

Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). 

That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.

I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Tangible, actionable strategies to grow your business through video 

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).  

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 

In this episode, Shadè shares the steps she took to get there, including:

• Tangible, actionable strategies to grow your business through video 
• How you can use the “5 C’s” to leverage social media and video
• Tips for making your videos pop and gain traction
• 3 mind pits you should be aware of and tangible ways to overcome them   

This is an action-packed episode, so buckle up!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

4 things you should always remember when a team member quits

In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. 

If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. 

Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. 

I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. 

In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. 

It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. 

Here’s a glance at this episode...

• [01:43] Losing a team member is one of the hardest parts about entrepreneurship.
• [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront.
• [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur.
• [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone.
• [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward.
• [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense. 
• [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions. 
• [14:52] Make sure that you're very clear on the role that you're hiring for in the first place.
• [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role?
• [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience.
• [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better?

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Grab the freebie for this episode by heading here!

My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did

As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. 

Yes, you read that right – 66%.

Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. 

From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  

And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.

I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! 

But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business

As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.

Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.

Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.

Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.

Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. 

And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. 

Tune in to hear: 

• Why resentment is an indicator that you need to set more boundaries
• My process for setting healthy boundaries that I can actually enforce
• What it means to ‘choose your hard’ and why that’s important 

…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. 

Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. 

If you know me, you know that my goal in all that I do is to serve my audience at a really high level. 

No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. 

I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. 

It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. 

I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode.

You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward.

So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes!

Here’s a glance at this episode...

• [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons.
• [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value. 
• [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new. 
• [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work. 
• [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option. 
• [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure.
• [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%. 
• [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action. 
• [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure. 
• [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass. 
• [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me. 
• [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.

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What I do to ‘check myself' when I have a shiny new idea

If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. 

But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else.

It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line.

And here’s why:

If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well.

Now, there are certainly times when you should add something new to your business. I’ve done this many times.

But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business.

And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation.

So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run.

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Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your Notice

Picture this: 

It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime documentary on the couch. 

But just as you sit down, snuggle up with a blanket and reach for the tv remote, it hits you. You know what I’m talking about. 

The Sunday Scaries. 

AKA, that queasy feeling you get in the pit of your stomach that shows up like clockwork because you’re dreading the work week ahead.

I won’t lie, when I was working a 9 to 5 job, I got this feeling almost every week – and it was not enjoyable. I dreamt of a life where I was excited by my work and one where I wasn’t beholden to someone else’s time. 

More than anything in the world, I wanted freedom.

If you can relate to this at all -- and know deep in your soul that you are meant to be your own boss (and live a life where the Sunday Scaries are not even a thing) -- then this episode is for you. 

Because in it, I give you a sneak peek of Chapter 2 from my book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World, which is called  “Unbossing: How To Give Your Notice” – and guess what? You’re going to hear the exact steps you can take to start moving toward the entrepreneurial life of your dreams. 

It’s also full chock-full of lessons I’ve learned over the years and stories from myself and my students. 

So pop in those earbuds, and get ready to be inspired.

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Create more fun (and be more intentional) in the coming year by asking yourself these questions 

Journaling is a practice that has elevated my life -- and my business -- in ways that words simply can’t do justice. 

On the most basic level, it helps me organize my thoughts, be more creative, and calm my racing mind, which is invaluable as an entrepreneur.

If you’ve been with me for a while, you know that I’ve made journaling a part of my daily practice. But it’s also something that I carve out a little extra time for towards the end of each year. 

By reflecting back on the past and then looking forward with intention, I start the new year with a fresh perspective -- and most of all – excited for what’s ahead. 

In this episode, I share some of my favorite journal prompts that will help you get laser focused on what you want to make happen in the new year, and most importantly, how you can create more fun in the process.

So grab a warm and toasty beverage of your choice, pop open your journal, and get ready for some reflection and intention as you plan for the year ahead.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A sneak peek into my List Builders Society Monthly Q&A

The number one thing that stops people in their tracks when it comes to growing their business is that they don’t have an email list. 

If I could shout this from the rooftops, I would – because it’s that important. 

But the thing is, trying to figure out what your audience wants, and getting to know them intimately overnight just doesn’t automatically happen -- so when it comes to growing your email list, there are usually a lot of questions.  

And that’s why I’m so excited for you to listen to this episode -- because you are getting full access to one of my List Builders Society Monthly Q&A’s, which you guessed it -- is all about list building. 

Let me just tell you, these questions from my students are good -- and there are probably some asked in this Q&A that haven’t even crossed your mind.

So if you want to ramp up your list-building game, then pull up a Google Doc and get ready to take some notes because this episode is chock-full of tangible strategies you can implement right now to start growing your email list, and your business. 

Here’s a glance at this episode...

• [02:59] One of the most important assets you can create in your business is an email list. 
• [06:52] If you're struggling with growing your list, ask: Are you meeting them where they are? Are you getting your lead magnet in front of your ICA enough?  
• [10:44] Question: Where should I host my lead magnet videos? 
• [11:42] Question: How many #1 welcome emails do I need? 
• [13:04] Question: Should I hold back content to get people to subscribe? 
• [18:32] Question: Should I do more than sending a weekly email? 
• [20:08] Question: What’st the best free way to deliver lead magnet? 
• [24:49] Question: Should I have more than one lead magnet? 
• [34:53] Question: Should I start with a digital course or a membership? 
• [41:59] Question: Can I build my email list in only a month? 
• [45:56] Question: How specific should my ICA be? 
• [54:10] Question: How can I re-engage my podcast audience?
• [55:51] Question: How do I rebrand my Facebook group?
• [57:59] Question: What are your tips for getting a better conversion rate?

Head here to grab the list-building masterclass & goodies!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Don’t let your task list get the best of you -- give yourself some space, and some grace

Have you ever been so in the weeds with your task list that you don’t even know where to start? 

I know I have, and let’s be honest -- watching your Asana tasks grow in real-time certainly isn’t a good feeling. 

In fact, I recently had an experience where I became so overwhelmed by what I had on my plate, and had to ask my team for additional time on things that were already overdue. 

As the captain of the ship, I won’t lie – I felt kind of bad about it. Like I was almost letting my team down for not getting them the deliverables they needed, when they needed them. 

I had to take a step back, look at the situation from a 30,000 foot view, and realize that my task list does not own me. 

And here’s the thing. Checking off those Asana tasks, as great as that would have made me feel, is not nearly as important as prioritizing my own mental health. I needed a little breather, and you know what? That’s 100% ok.

So if you’re feeling like your task list is getting the best of you, tune in to this episode to hear how I give myself space, and grace, in super-busy times.

I can assure you, by taking that little extra time for yourself when you need it, your work (and how you show up as a leader) will be that much better.

Enjoy!

Here’s a glance at this episode...

• [03:52] I was exhausted from my launch and didn't want to do the three hours of podcasts that I had scheduled. 
• [06:05] The work I do is important, but it's not life or death. We can make pivots and reschedule. 
• [07:04] If my team sees me saying that I need more space and moving things around, then they know that they can do that too. 
• [08:40] Using a time management tool like Asana, we can see what is planned and move things around if needed. 
• [10:19] Strength sometimes means showing up and being vulnerable. I know if I take a little extra time, my work will be so much better.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Take an approach to business that partners with your heart, body, and soul, instead of adding to your task list

Did you know that 92% of small business owners have experienced mental health struggles over the past two years? 

Between recovering from the pandemic and the constant pressure of hustle culture, entrepreneurs all over the world are prone -- more than ever -- to burnout and depression. 

I’ll be honest, there have been plenty of times throughout my entrepreneurial journey that I’ve felt totally depleted.

And although it’s so tempting just to get back on the horse and keep grinding through those tough times, it’s so very important to take a pause. 

Give yourself the time and space that you need, and then move forward -- because if left unaddressed, burnout can lead to some pretty serious mental health issues.

That’s why I wanted to have my dear friend Mary Hyatt on the show. Mary is a holistic mindset coach who helps entrepreneurs create a life and business that lights them up from the inside, and doesn’t burn them out.

She’s coached some of the top female entrepreneurs, C-Suite executives, and business owners in the country, and also has built a 7-figure business -- one that she operates from a place of grace and ease. 

In this episode, Mary will share: 

• How to get back into alignment with your most authentic self (and your business) when you’re burnt out
• Why tapping into the language of the body is so important when making stressful decisions
• How living in true soul alignment can make a drastic impact on your business
• What you can do to have a life, and business that feels good

This is a really great listen – so if you’re interested in learning a holistic, action-oriented approach to overcoming your burnout, then pop in your earbuds and tune in!

Here’s a glance at this episode...

• [07:27] Mary helps women get back in touch with their emotions, body, and own internal wisdom to design a life and business they love.
• [09:54] Being in alignment is having structural integrity with the most true parts of who you are. 
• [14:19] The first step is radical honesty or admitting that you're feeling deprived in some area of your life or business. 
• [18:40] A coach can help you say "what if" when leaving a situation that isn't working. 
• [20:23] Our physical bodies are a compass that helps us orient back to wholeness. Our bodies hold 80% of the wisdom available to us. 
• [27:29] We all have an amazing source of wisdom and have the answers inside of ourselves. 
• [29:52] Embodiment work recognizing that we have other bodies like physical, emotional, and a connection to something higher than ourselves. 
• [32:20] Four factors of aligned action include your energetic capacity, your emotional capacity, what you value most, and the season of life that you’re in. 
• [39:23] Having soul alignment can make your business sustainable for the long run.

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Decision fatigue is a real thing – here’s how to move past it

I’m sure you’ve heard before that one of the key characteristics of great leaders is their ability to make informed decisions quickly. 

And if you’re a business owner, then you fully understand just how many decisions you need to make on a day-to-day basis. 

Whether it’s a small decision -- like how you want your email signature to look, or something larger, like whether or not to hire a team -- making decisions is not always easy. 

And I’ll be honest, even though I’ve honed my decision-making skills over the years, there are times where I simply just don’t want to make them.

Yes, sweet friend. Decision fatigue is a very real thing, and I’ve dealt with it a lot in my business over the years. 

So what do you do when you’re faced with making a decision that you just don’t feel like making -- especially when you don’t have a CEO to help guide you? And to take it one step further, does the fact that you struggle with making decisions make you inept as a leader?

In this episode, I explore this – along with the three specific things I do in my own business when I’ve got to make a call on something and all I want to do is pass the buck to someone else.

You’ll walk away with the tools to become a master decision maker (and troubleshooter), and make your next decision swiftly and confidently. 

Enjoy! 

Here’s a glance at this episode...

• [04:08] One of the qualities of a great leader is the ability to make informed decisions quickly, but hat happens when you're sick of making decisions?
• [07:46] Remind yourself that with every decision you make, you can change direction if you need to. 
• [10:03] Surround yourself with a few people who you trust that can help you make decisions. 
• [11:58] Tell yourself: I am a master decision maker. I'm also a master troubleshooter.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to create time freedom, location freedom, and financial freedom in your life

One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just that. 

She’s has created a life of her own design – working just a couple months out of the year, traveling the world, and making an incredible living doing what she absolutely loves. 

But how?

Tune in to hear how Glo has set up her life in a way that works for her, and how she prioritizes what matters most while earning a significant income. 

I promise, this will leave you feeling incredibly inspired.

Plus, this episode is part of our Week of Gratitude & Giving – which means that I’m giving away a GRAND PRIZE!

Stick around to the end to hear how you can win:

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Happy listening!

P.S. Thank YOU, my dear listener, for tuning in and being part of my own entrepreneurial journey. I’m grateful for you!

Here’s a glance at this episode...

• [02:57] Glo looks at freedom in three categories: time, financial, and location. 
• [03:16] She’s visited 93 countries and 6 continents, and gets paid to travel as a travel blogger.
• [04:38] Glo has categorized her priorities, built relationships, and played the long game. 
• [06:56] Glo's seasonable framework: Winter is for learning new skills; Spring is for making revenue; Summer is for celebrating success; Fall is for listening to feedback, trends, and the market. 
• [10:08] Enter to win the grand prize by going to @AmyPorterfield on Instagram, finding the post for today's episode, and leave a comment with what you are most grateful for.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy

If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh?

Right now, things like…

…generating seven-figure revenue

…having a 25-person team

…being friends with the entrepreneurs you admire…

May seem improbable… even impossible. But the truth is, you don’t know what’s ahead for you. Your wildest dreams probably don’t even equate to what’s actually going to unfold. 

In this episode, I offer a reminder of everything you’ve been working so hard to build - as I reflect on the highs and lows of building a wildly successful business from nothing.

I remember like yesterday how hard those early years were. And if you’d told me then that I’d have what I do now (the team, the revenue, the community, and a heart full of gratitude), I’d have laughed too.

As for what I’m most grateful for in entrepreneurship…

You’re probably experiencing it right now. And in this special episode, I hope you’ll realize that this experience is what will make you. 

And don’t forget, this episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode

There are so many things to be grateful for as an entrepreneur -- the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few.

But one thing on the list that often gets overlooked are those incredible friendships with other entrepreneurs that you create along your journey.

It’s those entrepreneurial friends who can help you through the tough times in ways that other supportive people in your life simply can’t – not because they don’t want to, but because they don’t know exactly what you’re going through. 

For me, Jasmine Star has been one of those friends. She’s been with me for the ups, the downs, and everything in between. And I’m there for her, too.

I won’t lie, what Jasmine shares in this episode brought me to tears. I was reminded of how grateful I am for her friendship, and also that I’m able to show up in a way that makes an impact on her, too.

This very special episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one year subscription to the Full Focus Planner
• A 6 month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A  one year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Enjoy!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to set your scale, build a life that you want, and practice gratitude

In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching. 

As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity.

Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional.

And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A 6-month membership to GrowthDay 
• The Barefoot Dreams blanket 

Stick around to the end of the episode to hear how to enter.

And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey. 

Enjoy! 

Here’s a glance at this episode...

• [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends. 
• [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket. 
• [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get. 
• [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen. 
• [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be. 
• [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity.
• [15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine.
• [17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You <<

Everything you need to know about course offered bonuses

When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on!

It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box. 

The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box.

This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it!

And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience. 

In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it. 

And that, my friend, is what this episode is all about. In it, you’ll learn:

• How many bonuses you should include with your offer
• What content you can should use for your bonus package
• What to include in your bonus that will make it extremely enticing
• The different types of bonuses and how you can include them in your offer
• How to put a value on your bonus

Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students. 

This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What to do when you start to wonder “Am I really good enough?”

Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business? 

I know I have. 

Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it. 

This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways. 

And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up.

No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’

And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in.

Here’s a glance at this episode...

• [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them.
• [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up.
• [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work. 
• [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough! 
• [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs.
• [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay.

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A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner

I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love. 

But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout.

In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home! 

It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show.

Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!) 

In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column. 

In this important conversation, Lori shares how to:

• Find balance between vulnerability and being viewed as an expert
• Lean on your own intuition more when making stressful decisions 
• Tap into more acceptance and enjoyment when things change, versus fear 
• Navigate loneliness as an entrepreneur

Plus much, much more! 

I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business

If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. 

Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. 

I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. 

But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.

Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. 

In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.

You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.

Here’s a glance at this episode...

• [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.
• [05:32] The customer experience department also fielded over 600 concierge phone calls. 
• [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ 
• [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.
• [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.
• [18:57] When you need to close a gap, I recommend that you DSD, or do something different. 
• [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Einstein said it best: You can’t keep doing the same thing and expect different results

I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts. 

The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here. 

But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments. 

You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business. 

It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth.

I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode.

You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you.

I hope you find these concepts as fascinating and enlightening as I do. Enjoy!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP  >> Join me here!

Ready to Give Your Community the Keys to Freedom from their 9-5’s?

There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On It

Come Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives: 

“You Were Made for More”

(+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!) 

When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive: 

• A FREE Advance Copy of Two Weeks Notice
• Access to ALL Pre-Order Bonuses 
• An Exclusive Mastermind + Q&A with Yours Truly
• The Launch Team Handbook
• A Workshop to Plan Your Promos Like a Pro
• Podcast Interview Opportunities
• Access to Our Incredible #LaunchSquad Community

Want in? Join me here!

How to harness your inner mean girl and fall in love with the person looking at you in the mirror

If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. 

She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal. 

I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’.

She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up.

We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time.

I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Instead of measuring what you’ve missed, measure how far you’ve come

If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy. 

I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement. 

In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it. 

Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal.

This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach.

The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success!

I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall.

In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I love quizzes! Let's be honest - who doesn't? So why wouldn't you want to use it as a marketing strategy to nurture and engage with your audience? 

In this short clip, I take you behind-the-scenes and share how we used a quiz as a lead magnet to grow our podcast. You can use this easy strategy for any marketing initiative! Tune in to learn how we used it, and start to plan out how you might use a quiz, as well!

For the full episode, check out Episode #462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads.

Work will always be there, so make time for experiences that truly light you up

Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times.

But whether you’re new to the entrepreneurial game or have already found success, there may come a time when you get so wrapped up in your business that everything else in your life falls to the wayside. 

Maybe you stop hanging out with your friends, taking vacations, or spending time doing the things that you love or exploring new hobbies outside of work.

Or, if you’re like me, maybe you come to the stark -- and somewhat embarrassing – realization that without your business, you’re not even sure who you are. You don’t have any hobbies to talk about, and can’t remember the last time you did something ‘just for fun.’

In fact, during my five-week sabbatical, I became acutely aware that the core of my being -- my entire identity -- is almost solely tied to the success of my business. 

The whole experience gave me a reality check that left me feeling a bit sad and empty. Of course my business brings me joy -- but it’s important that I have other things, outside of work, that make me happy and give me purpose.

In this episode, I uncover how I’m making room in my life for those moments and experiences that light me up, outside of Amy Porterfield, Inc.

And I won’t lie -- taking the time to do fun things when I feel like I have a million plates spinning in the air can be tough… but I know deep down that it’s worth it. 

So if you have ever been asked the question, “What do you do for fun?” and have had a hard time coming up with an answer, this episode is for you. 

Happy listening!

P.S.- If you want to hear more about the many realizations I had during my sabbatical, check out episode #478: 5 Weeks Unplugged: Lessons From My Sabbatical.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How adding a subscription box to your online business can be a game-changer for your bottom line

Have you ever thought about adding a subscription box to your business? 

If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further.

I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.” 

But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it.

Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality. 

In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus: 

• How to decide what the focus of your subscription box should be
• What you need to know about the subscription box industry
• Her step-by-step process on how to get started with your subscription box
• Three ways you can incorporate a subscription box into your existing business

This was a really enlightening conversation, and I’m excited for you to hear it!

Here’s a glance at this episode...

• [07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months. 
• [11:54] She had the subscription box business for six years and then sold it.
• [12:37] Julie shares three simple ways to add a subscription box to an existing business.
• [18:32] There are five simple steps to get started with your subscription box business.
• [24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.
• [30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.
• [33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn. 
• [36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits. 
• [39:54] It’s important to get clear on what your version of success is. 
• [41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures. 
• [47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching. 
• [49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.
• [53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes.

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In this episode, Donald Miller shares the power of writing your eulogy and reading it every day. This is a transformational practice that can help to guide our daily actions and ensure we are living a purposeful life. 

To listen to the full episode, check out Episode #415: Eulogies, Sales Funnels, & What They Won’t Tell You In Business School with Donald Miller.

Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live

It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime documentary on Netflix. 

But just as you sit down on the couch and turn on the tv, you get this uncomfortable feeling in the pit of your stomach…. You know the one.

Enter: The Sunday Scaries -- an unavoidable mix of nervousness and dread about your week ahead. All of the sudden, your mind becomes completely consumed by the thought of how much you don’t want to dive into work in the morning. 

Whether you’re anxious about what you have on your plate, a big meeting with higher-ups, or how you’re going to have to sit through six straight hours of Zoom meetings and pretend to be invested, this unsettling feeling week after week is a big indicator that you’re burnt out from your job.

Unfortunately, our culture has become so obsessed with ‘hustling’ and the constant grind, that the Sunday Scaries -- along with other work stress and anxiety -- start to feel normal after a while. 

But I’m here to tell you that this is not normal -- and because we spend so much of our lives working, it’s really important that you don’t dread showing up at your job every day.

In this episode, I uncover four telltale signs of burnout that you might not even realize you’re experiencing, plus incremental changes you can make to improve your work life. 

So pop in your Airpods, grab a hot beverage and tune in -- especially if you’ve ever experienced the Sunday Scaries.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab your freebie for this episode here!

You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry

Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.

But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert.

The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.

All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!

This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode). 

That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more.

In this episode, you will: 

• Go through a self-reflection exercise that will help you define what your unique “thing” is
• Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience
• Hear how I define my “thing” today, versus when I was starting out
• Learn tangible ways to become an expert in your specific area of business
• Take away strategies on how to position yourself as a go-to authority in your field

Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it.

Here’s a glance at this episode...

• [04:05] You need to be an expert. You only need a 10% edge, or to have 10% more knowledge than your ideal customer.
• [05:29] Don't be discouraged if you aren't 100% sure what you want to be an expert in. 
• [06:48] It's taken time to identify what my value is, and how to communicate it to my audience.
• [10:08] Self-reflection exercise: Defining Your Thing
• [13:19] Become the go-to expert by tapping into learning resources that are available to you, like digital coursees, YouTube videos, podcasts, and books.
• [15:45] Make time in your schedule to learn, and don’t forget to put it in your calendar.
• [16:27] Some of the most brilliant entrepreneurs in the world contribute their success to reading. Study and stay in the know in your area of business.
• [20:42] Create valuable content around your expertise, like blog posts, videos, e-books, social media posts, and emails.
• [25:09] A great way to have a lot of content in your arsenal is to repurpose content into multiple formats. 
• [26:30] Pitch yourself as an expert to publications and other media, but be sure to do your research on them first.
• [29:21] Testimonials are a big piece of what establishes you as an expert, but you have to encourage success stories from your audience in order to get them.
• [31:54] Action items

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Rate, Review, & Follow on Apple Podcasts

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Have you ever finally crossed the finish line on something so BIG you can barely believe it’s happening? Words alone can’t do justice to how grateful and excited I am to share this with you. 

I WROTE A BOOK!!!

It’s everything I *wish* I’d had when I left my corporate job to begin my entrepreneurial journey.

Most importantly – this is for anyone with the courage to put one foot in front of the other in the direction of a big dream. 

My aim with this book is to provide guidance, proven strategies, inspiring stories, and a full-blown step-by-step game plan to make building a successful business a whole lot more doable.

I can’t thank you enough and I cannot wait to hear your thoughts on what’s between these pages. 

Your support means the world to me, [NAME]. Thank you for being here on this journey with me. 

Want to get your copy of Two Weeks Notice as soon as it hits the shelves (IRL and virtual)?! Pre-order right here and you’ll also get access to a collection of bonuses so good they’re worth paying for in addition to a copy of the book as soon as it’s available February 21, 2023.

Here’s a glance at this episode...

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Thinking about planning your next photoshoot? Or maybe even your first? 

Let it be fun and easy with this simple checklist of important things you'll want to consider and communicate with your photographer! Trust me, I've done dozens of photoshoots, and getting clear on these things ahead of time, always makes the day of the shoot run seamlessly!

You can check out the entire episode from this clip (and grab the free resource) here!

From making your first hire to expanding your team, here’s what you need to know

Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you a little bit nervous.

Not only can it be hard to let go of certain pieces of your business, but making a financial investment in someone else -- without a guarantee that they are going to add value -- can be pretty scary. 

Believe me, I’ve been there. It took me six years to make my first full-time hire because I was so afraid of giving up control – and let’s be real, I wasn’t exactly 100% sure of how I was going to pay the rent if she did not perform in the way that I needed her to. And yes, I’m talking about Chloe! ;) 

Luckily, Chloe added major value to my business immediately, and since bringing her on seven years ago I’ve expanded my team to over 20 people. In the process I’ve learned a TON about hiring and assembling a crew of talented people that work together like a well-oiled machine. I’ve gotten a lot of things right, just as many of them wrong, and in this episode I’m going to share them all with you. 

Tune in to hear:

• When the best time is to hire your first employee
• The one crucial role you should hire for first
• What I learned from my very first hiring blitz
• How to ensure that your new hire is a good fit 

So if you have ever been curious about the hiring process, or think you might be ready to make your first full-time hire, go someplace you can focus and press play on this episode!

Here’s a glance at this episode...

• [04:04] Waiting far too long for my first full-time hire. I struggled for a year and a half before hiring Chloe full-time. The lesson? Hire before you think you are ready.
• [06:31] Hire someone who is going to help you with traffic. As in, someone to help drive traffic to your business and will help you to convert. 
• [08:39] Virtual assistants give you space to think. They can help with social media, support, communication, proofreading, and more!
• [13:16] Hire one person at a time and give them 90 full days to learn what they need to learn. We have 30,60, and 90 day tasks and goals for new hires.
• [15:39] We do have an understanding that anytime during the first 90 days if the person isn't a great fit, we will let them know. It doesn't happen often, but it's an option. By hiring one person at a time that person also gets a lot more support. 
• [16:22] The best way to learn what works for you is to start hiring and see what works. Take action!
• [16:39] Don't wait too long to hire. Hire before you think you're ready. Hire early on and find someone who can help with traffic and conversions. Do hire one person at a time.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Knowing your personality type can help you confidently move through a digital course

Have you ever purchased a digital course, and later felt guilty for one of these reasons?

1. It took you longer than expected to complete the course
2. You had great momentum in the beginning, but then gave up halfway through
3. You never even started the course
4. You bought it and then forgot that you had it

If you answered “yes”, then read on, sweet friend, because I’m here to tell you that you should NOT feel guilty about any of those things – and here’s why:

Number one: there is no right or wrong way to take a digital course. In fact, over the past 13 years in this industry, I’ve observed five personality types that move through digital courses in very different ways.

Some of these personality types complete a course rather quickly, while others can take years. The point is, they all get through it and take action with their newfound knowledge.

Number two: Just because you purchased a course and didn’t finish it (or heck, maybe you didn’t even start it), does not mean that you shouldn’t consider taking another one.

Believe me, I know what it’s like to feel as if you’ve wasted money on something. But I also know what it’s like to have a digital course completely change your life, and everything about your business.

That’s why I encourage you to stop feeling guilty about the past, and give digital courses another chance – because with the right action plan, you can get through it. If you do, chances are it’ll open up a whole new realm of possibilities in your business.

In this episode, you’ll hear from some of my Digital Course Academy students who share what personality type they are, what it was like going through the course the way they did, and what they found along the way. 

And for those of you who are caught in an endless shame spiral -- don’t fret, because you’ll take away five strategies to ensure that you successfully work through your next digital course in a way that works with your life. 

So if you’re ready to let go of your guilt and rock your next digital course, then pop in your earbuds and tune in!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most. 

This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

5 questions to help you get really clear on what you want

Getting clear on what you want as a business owner sounds like it would be easy, but in reality, it can be pretty tough – especially if you’re a one-woman show in the early stages of business.

I get it. When I first went off on my own, I felt the need to say ‘yes’ to everything because I didn’t want to leave any opportunities on the table. I had no idea where to spend my time or focus because everything felt equally important. 

But let me tell you, sweet friend -- giving your time and energy to things that do not serve you is a one-way ticket to some serious overwhelm. 

That’s why it’s so important to get really crystal clear on what you want now, so you don’t end up spinning your wheels on things that don’t bring value to your life or business.

In this episode, I revisit a conversation I had with my dear friend and mentor, Marie Forleo, who’s done a lot of work in her own life to get laser-focused on what’s important, eliminate overwhelm, and manage her time like a boss.

You’ll hear the two mantras that Marie lives by, as well as a series of questions that you can ask yourself to help identify what’s important and let go of what’s not.

Here’s a glance at this episode...

• [04:01] When you know what's important, you can ignore what's not. 
• [06:07] Ask yourself: What do I want? Journal about what you want. Start writing whatever comes to you. 
• [06:54] Then ask: What do I want in the next 365 days? Journal this too. 
• [07:01] The final prompt is: What do I want in the next six months? Doing this exercise will create clarity.
• [08:26] Make an effort to say no to what is not going to serve you. This is one of the hardest lessons I've learned.
• [09:17] What are the top three to five projects that you need to focus on? No more than five. If you're a one-person show, no more than three. What do you need to let go of in this season to focus on what's most important.
• [13:20] “I don't do overwhelm.” Saying that you are overwhelmed does not serve you. 
• [16:42] When you're overwhelmed, confused, or stressed, put your head down and think what can I do to move forward in the direction that I want to move, and things will start to make more sense.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to go from being stressed about time to a time genius 

Have you ever felt like no matter how many hours you put into your business, you’re just not doing enough? 

You’re hustling from the beginning of your day until the very end, but despite the fact that you’re running on empty, you still feel like you’ve got to do more. 

If this sounds familiar, you sweet friend, are not alone. 

You’ve fallen into what my guest in this episode, Marie Forleo, calls the time stress trap, which is the belief that if you're not producing 24/7, you don't want your dreams bad enough.

This, my friend, is extremely toxic -- and unfortunately as business owners, we are conditioned to believe that we’ve got to be going non-stop in order to achieve any sort of success. 

I know I’ve been there before, and so has Marie -- who once became so paralyzed by her own time stress that her body started to shut down. 

In this episode, Marie tells her story of overcoming time stress, and shares specific strategies that you can use to find freedom and spaciousness in your schedule.

• How to become a master prioritizer and better manage your time
• Ways to stay grounded and focused during your busiest times
• Different mantras to support you when things get really stressful

… And so much more. So if you ever feel like you’ve been on the toxic time treadmill, pause -- take a deep breath -- and listen to this episode.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Will you regret not going after this idea or goal in 10 years? 

That's a big question to ask yourself when you're making a decision, and we're going to dive into it today. This is called the 10-year test, and on today's Wisdom Wednesday, Marie Forleo is sharing the power of this test and how you can use it in your own life and business. 

After 2 years of being almost radio silent on TikTok, I’m giving it another go

If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record.

So imagine how I felt in 2020 when TikTok absolutely exploded in the United States. 

Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content.

But… I’ve got to be honest. It just wasn’t a place that I wanted to show up -- literally and figuratively -- for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years. 

Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm -- and the good news is, I’m in a much better place this time around.

But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul.

In other words, you won’t see me dancing -- but you WILL see a more casual, less ‘prepared’ version of me. ;) 

I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business.

So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!)

P.S. I’m giving away a FREE set of Airpods, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs

If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap -- especially if you are in a profession that compensates you well, financially or otherwise.

I can totally relate to that, because just over 13 years ago I was in a similar place. I was working full-time for Tony Robbins, in a position that so many people would have loved to have. I had a great salary, benefits, and the opportunity to travel the world. 

From the outside looking in, my job looked like a dream -- but I was tired of working long hours and time away from my loved ones, being stressed about someone else’s business, and I knew there was much more out there for me as a business owner. 

Once I made the decision to do my own thing, I quit my job and never looked back -- but in all honesty, arriving at that point wasn’t easy. 

Employers often make jobs really hard to leave, especially if you are highly paid, or work for a company that offers really great perks – like yoga classes throughout the day or heck, I’ve even heard of some offices that have a beer tap in the break room. 

These are all really great things, but what these businesses don’t offer is freedom. They’ve got you locked in golden handcuffs, and they’ve got the key.

In this interview, I talk to my student, Rachel Gainsbrugh, who built up the courage to ditch her cushy job as a pharmacist to pursue her dream of being an entrepreneur. 

And guess what? She made over $40,000 in her very first launch, and went on to 3X her pharmacist salary. Yes, you read that right. She tripled her salary after she left her pharmacist career. 

So if you’re afraid of giving up the golden handcuffs, tune in to this episode because Rachel’s story is a very inspiring one. In it, you’ll hear:

• Rachel’s advice on how to make the leap into entrepreneurship
• A breakdown of her first launch that generated $41,000 
• The unique launch strategies she used that I think are sheer genius
• The hard lessons she’s learned along the way

Here’s a glance at this episode...

• [05:06] Rachel is a pharmacist who ventured into real estate. She now teaches busy medical professionals how to ditch the burnout by creating their very own luxury short-term rentals.
• [07:11] There's stress, long hours, being on your feet, and issues with the opioid epidemic that make being a pharmacist a tough job. Rachel stepped away to have more freedom and say how she spent her time.
• [08:42] Rachel was laid off during the pandemic. She really doubled down on her course and surpassed her annual salary. Her mantra was free in 23, but she ended up achieving this in 2022. 
• [12:51] Rachel was on the fence about joining DCA. Other pharmacists were asking her about real estate, and she realized it could be a course. She took the free masterclass and all of her objections for signing up were answered. 
• [14:33] The financial part was keeping her on the fence, but there was a 30-day guarantee. She ended up staying and being a part of DCA. 
• [18:40] Rachel shares her aha moment. She asked a Facebook Group if anyone wanted to sign up for her $797.00 program. The price was right based on feedback. Ten people signed up!
• [22:30] Her first launch was in October of 2021. She grossed $41,000. She also raised her price to $3,200. Her accountability pod and community really helped with input and encouragement through the process. 
• [26:08] Her best ROI came from Clubhouse. She provided a lot of free value. Then she learned about email lists and lead magnets.
• [30:16] Lessons learned was that Facebook Ads can help a lot. Have a list, because you can't depend on platforms that you don't own. She also got a virtual assistant. 
• [32:38] Her students wanted more, so she added higher ticket one-on-one coaching. She just passed the $300,000 mark with her coaching. 
• [36:57] Advice includes work on building that list whether it's through creating a Facebook community or Clubhouse. Find out what your community wants to learn from you and share that content.

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This little clip of advice is such an important part of being an entrepreneur. When I started almost 14 years ago, doing this changed how quickly I found success -- not to mention it helped me to avoid tons of headaches. 

Tune in to find out this priceless tidbit of advice so that you can start using this as an entrepreneur, as well. 

What scares you AND lights you up is the key to rapid progress

Is there something that scares you a little bit, but also lights you up when you think about doing it? 

Maybe the thought of leaving your 9 to 5 J.O.B. to pursue your side hustle full time or doing your first Instagram Live gives you the butterflies, but every time the idea pops into your mind you think, “Man, this could change my whole world!” 

I’m going to tell you something that I’ve learned over the past 13 years of being a business owner: Those butterflies in your stomach are a loud and clear message to shake things up a bit and do something different -- or DSD, as my friend says. 

DSD isn’t always comfortable -- because let’s be real -- it usually requires you to step outside of your comfort zone. But let me tell you, sweet friend, the biggest moments of growth are the ones where I’ve decided to DSD. My business, and my life in general, would be nowhere near where they are today without these leaps of faith, whether they’ve been really big or very small.

Yes, it can be a little scary, and it’s not always easy. But I promise you that it’s totally worth it. 

In this episode, I share some of the life-changing, blind leap-of-faith, DSD moments that have made a major impact on my life and business, and some ways that you can shake things up, too.

Enjoy! 

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A digital course doesn’t have to be your one and only offer

I’m sure you’ve probably heard the proverb ‘There are many paths to the top of the mountain, but the view is always the same.’

I hate to get all cheesy on you, but it’s true -- especially when it comes to your business. There are endless ways you can go about creating the business of your dreams, and having a digital course as the core driver is just one of them. 

I know, I know, you’re probably thinking ‘But Amy, you are always talking about how having a digital course as your primary offer is the simplest way to run a business’ -- and I wholeheartedly believe that. But hear me out.

A digital course can be a big part or a small part of your business. For me, it’s a big part because I discovered early on that this approach offers me the flexibility that I want and need in my life… 

… But it’s not the only way. In fact, having a digital course as one of your offers -- not your only offer -- can be incredibly lucrative. 

In this episode, you’ll hear real-life audio clips from a few of my students who have made digital courses a small part of their business. They shed light on how they’ve made digital courses work within their business, and all the things they’ve learned along the way. Plus, I kick it off with the many benefits of offering a digital course, regardless of your approach. 

So if you’ve ever thought that having a digital course won’t work with your business, I urge you to listen to this episode -- because I promise you, it’s possible -- and it’s a strategy that will only help you grow.

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Welcome back to another Wisdom Wednesday episode!

In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you're just starting out or you've had your business for years. 

I'll give you all the details on this email growth strategy and how to do it the right way!

When you feel like a total failure, these 4 strategies will get you back on track

If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for this?’

Believe me, sweet friend -- I’ve been there. One minute you're on top of the world and feeling as confident can be, and the next you’re questioning everything and feeling like a total failure.

Maybe you sent an email to your list with an incorrect link, missing a huge sales opportunity (been there!). Or maybe you saw a competitor on social media absolutely crush their launch and you start to compare yourself to them, which is never a good thing (also been there). 

As business owners, there are so many different triggers that can immediately launch us into feelings of inadequacy -- so what are we supposed to do when our self-worth feels like it’s just been trampled by a herd of elephants? 

Over the years, I’ve come up with a handful of ways to get back on track when I start to doubt myself, and I’m sharing them in this episode. You’ll hear: 

• The strategy I use to make positive thinking a practice
• How to refresh your mindset and restore your belief in yourself
• The books I always come back to that remind me of my self-worth
• Ways you can lean into your community for support

This is a great episode to listen to, regardless of where you are in your business journey. 

Happy listening!

Here’s a glance at this episode...

• [03:27] Give equal airtime to positive thinking. Don't beat yourself up, but if you do give just as much time to positive thoughts. 
• [05:03] Take a trip down memory lane. Take a pen and paper and write down things that you've accomplished in the last year or the last five years. This refreshes your memory and illustrates how you've stuck with something or accomplished something.
• [06:50] Read or listen to something that's inspiring. Getting inspired every single day will get you to the place you need to be in. Keep a go to inspiration folder. 
• [09:06] I want you to brag! It's so important to surround yourself with a community of like-minded people. Have a place where you can share your wins with people who will actually understand your level of accomplishment.
• [11:18]  You are worth it. You are important. It's important that you get your message out into the world. On the days that you're not feeling it, try some of these methods.

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When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity. 

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch. 

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite. 

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size. 

Yes, you read that right. 

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

• Her experience with adding tiers to a launch -- the good, the bad and the ugly
• How adding Live coaching to her latest launch proved to be incredibly lucrative
• What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

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"Your habits are the compound interest of self-improvement." 

This quote comes from my guest in this Wisdom Wednesday episode, James Clear, and it's brilliant. To this day, this episode is one of my most popular episodes -- and this little clip from it provides an impactful punch. Get ready to hear how improving just 1% each day can significantly change your life. 

Shiny object syndrome has the potential to devastate your business

Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.

I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.

Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me. 

But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode). 

In other words, don’t change lanes before the magic happens.

Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them. 

In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction. 

Are you ready? If so, pop in your earbuds, and tune in!

Here’s a glance at this episode...

• [04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
• [05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
• [06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
• [08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
• [10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
• [11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Growing your side-hustle while working full-time is easier than you might think

Does the thought of building your own business while working your 9 to 5 job absolutely overwhelm you? If so, I can guarantee that you’re not alone. 

I felt the same way when I realized that I wanted to start my own business. At the time I was working for Tony Robbins, and I remember thinking, ‘I want this more than anything -- but how on Earth am I going to do it?’

But here’s the good news -- it’s possible, and doing both doesn’t have to feel defeating. While growing your side-hustle while also working full-time is definitely a commitment, pulling it off is more possible than you think.

It’s true, sweet friend -- and I have proof. In this episode, you’ll hear about a handful of my own students who have successfully juggled having a full-time job and growing their business at the same time, and exactly how they’ve made it happen.

And here’s the really good news. I also share a 4-step framework that you can use to lay a solid foundation for your online business, and I promise – it’s simple, completely manageable, and doesn’t require a ton of your time. Sounds pretty great, right?

So if you are in the throes of cubicle life and are on the fence about getting your side-hustle started, this one is for you. Grab your journal, go someplace free of distractions, and listen closely -- because this episode is sure to set you up for success.

Here’s a glance at this episode...

• [08:11] Step 1: Schedule your tiger time! You need a system that makes time to drive your business forward. This is the part of the day that you fiercely protect like a tiger.
• [12:51] William is a full-time elementary teacher and a biblical parenting coach. He worked through DCA and launched his first course. His client list is growing, and he's also a speaker all while teaching full time. You can create your dream business while working and being present with your family.
• [14:18] Step 2: Create a lead magnet and set up your ESP or email service provider. This is a platform that houses your email list with tools and resources. 
• [17:40] Roberta created her side-hustle while being a full-time corporate launch manager. She struggled with time issues and worked on her launches in fifteen-minute time blocks. She's been massively successful and shows why it's so important to get clear on your tiger time.
• [20:14] Step 3: Put together an offer. You need the time to put together the offer, set up your ESP, and create your lead magnet. You can do this by setting aside tiger time. 
• [21:29] Offers that might work well include a guide or PDF workbook, a limited one-on-one or group coaching offer, or a lower ticket challenge.
• [27:11] Brooke does bookkeeping and owns and operates a local business called The Welcome Basket. After DCA, she created a course to teach others to start their own welcome basket business. She also offers coaching. She had so much going on, she had to take a step back and put courses on evergreen where they still earn for her.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Just like you, your landing page is a big deal.

And when it isn’t converting… it’s just the pits. Can I get an amen?

Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! One very important aspect is how your landing page copy is written and presented. In this episode, I'm sharing how to find the sweet spot for enticing landing page copy. 

Get these dialed in, and you, my friend, are in for a landing page conversion treat.

How to put a fresh new spin on your core content

Do you ever feel like a broken record? Like you’re saying the same thing over, and over, and over again? 

I know I sure do, and I have to constantly remind myself that even though it feels like I’m not adding anything new to the conversation, I actually am -- and that’s because only a small portion of my audience hears the content that I’m putting out there at a single time. 

Just to put things into perspective, the average Instagram story view rate is between 2.5% and 5.4% -- which is exactly the reason why you need to repeat your message several times. 

Not to mention, I’m a firm believer in something that my old boss, Tony Robbins, always says, and that’s “repetition is the mother of all skill” -- meaning you have to hear something or do something consistently in order to master it. So even if your audience is hearing your message multiple times, that’s actually great, because that’s when they’ll truly start to grasp it.

Even though it’s extremely important to repeat your message, that doesn’t mean that you have to be telling the same stories, or teaching your content in the same way. 

No, sweet friend. Change it up! Give your content a refresh from time to time to keep things interesting and exciting -- a mini-makeover, if you will.

I know, you’re probably thinking, “Ok Amy, that all sounds great, but how the heck do I do that? Creating content is hard enough as it is.” And that’s exactly what you’re about to hear.

In this episode, I share what I do to get myself thinking creatively and put a new spin on the same message that I’ve been preaching from the rooftops since 2009. I promise all it takes is using your brain in new ways to get the ball rolling.

So if you feel like your content is getting stale and you’re ready to change it up while staying true to your message, tune into this episode and take some notes!

Here’s a glance at this episode...

• [04:35] Lately I've been feeling like I've been saying the same things over and over again. I start to wonder if I'm adding anything new or worth listening to?
• [05:19] I believe it's always important to stay new and current in your business, but my friend Stu McLaren says that "if you're not repeating yourself and sharing the same things over and over again, you're not saying it enough."
• [05:56] When we say something we think our entire audience hears it. The truth is even if we're lucky maybe a quarter of our audience will hear it or see it.
• [08:01] We need to put our message out there several times. If we're tired of telling the same stories, we need to dig deeper and find some new stories that drill the same message home.
• [10:09] Whenever you have a content block, remember that all of the content that you've already done can be repurposed. 
• [11:39] Expand your mind and content ideas will flow. Read books and listen to new podcasts. Fuel your brain every day and learn something new. 
• [12:34] If you have a content block, go back to your old content or fuel your brain with new ideas.
• [13:52] How are you going to expand your mind? What sounds like fun? What sounds interesting and doable? Once you're clear on that add it to your goals for this quarter.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

This formula has put the epic battle between live launching and evergreen to bed once and for all

If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? 

You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.) 

It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and evergreen to bed once and for all. 

It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it? 

In this episode, I reveal what that business model is, plus:

• How to have an evergreen product that actually turns a profit
• Examples of what I’ve seen work, and what I’ve seen work really well
• Conversion rate stats from my own Live launches and evergreen products
• How to determine what products should be evergreen, and what should be offered on a Live launch

So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.

Here’s a glance at this episode...

• [04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!
• [06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business. 
• [08:42] There will come a time when you are ready to graduate to evergreen. 
• [10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.
• [13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%. 
• [14:30] What should be evergreen? When to go evergreen. Do at least two live launches and make sure you feel good about your conversion and profit before going with an evergreen offer.
• [15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen. 
• [17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.
• [19:38] What product should go evergreen? You could put your current product on evergreen and then focus your time on creating your new product. Is there an evergreen product that you could put at the beginning of your funnel?
• [26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

This week, you're hearing from my favorite Instagram expert, dear friend, and fan favorite, Jasmine Star!

In this quick episode, she shares a couple of POWERFUL Instagram email growth strategies that are so easy that you could implement them starting today! That's right! You're going to gain new email growth strategies in just a few minutes. 

Dive on in and get started growing your email list using social media. To check out the full episode, head to Episode 316: How To Grow Your Email List Using Social Media.

What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making

As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful -- especially when you’ve got some skin in the game. 

I’ve said it before and I’ll say it again -- the ability to make quick and confident decisions is key in business. It’s certainly not easy, but it’s a very important skill to master if you want to live up to your potential as an entrepreneur. 

Luckily, there are a million different techniques you can use to help you become a better decision-maker, from SWOT diagrams, to mind maps and other analysis tools. But here’s the thing -- it doesn’t have to be that complicated.

In fact, there’s a very simple tool you can use to make tough decisions that’s an excellent alternative to painstaking fact gathering and analysis -- and that’s leaning on your intuition.

I know, I know. That sounds a little woo-woo. But your intuition is a very real thing, and it’s scientifically proven. 

Don’t believe me? Listen to the episode to find out what researchers say about “trusting your gut” and how women’s brains are actually optimized for rapid intuitive decision-making. You’ll also hear:

• How to be more aware of your intuition and what it’s telling you
• The difference between a ‘gut feeling’ and fear
• Why your gut is referred to as your ‘second brain’ by scientists
• The exact process I use when I am faced with a tough decision

So if you’re on the fence about listening to this episode, trust your gut and give it a go -- I promise, if you struggle with decisions, you’ll thank me later.

Here’s a glance at this episode...

• [03:12] How do you make the right decision when the answer isn't always easy? 1. Lean in to your intuition. Intuition is that sense of knowing with the right decision actually is before you even make it. 
• [05:23] Women's brains are optimized for rabid intuitive decision-making. We can combine our logical mind and intuition. 
• [06:22] Pay attention to your gut. There are neurotransmitters inside your stomach firing up. Scientists refer to our gut as our second brain. 
• [07:02] Turn inward. Do a mediation exercise and then journal about it. Make the decision, then pay attention to how you feel and the thoughts that come up.
• [09:13] If you make a decision, and things don't work out as planned, you get to choose a different path. Don't beat yourself up, just leave the option of choosing a different path open.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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I’m living proof that a Live launch can be done without running yourself into the ground

I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.

Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.

Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone. 

But here’s the thing -- it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more. 

I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.

Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch. 

So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.

I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.

Happy listening!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short Wisdom Wednesday episode, I'm sharing three valuable questions to get clarity around if you want to create and offer a profitable lead magnet. 

I don't care if you're 5 days into being an entrepreneur, or 5 years, these questions are timeless and will help you create crowd-pleasing lead magnets over and over again. 

To listen to the original audio that this clip comes from, check out Episode 271: How to Create a Profit-Driven Lead Magnet to Boost Sales.

Newsflash: Success is not measurable, nor is it an end destination

Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?

But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more. 

There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true.

That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being. 

I get it -- it’s easy to get caught up in money and fame. But I’m here to tell you, sweet friend, that success is not measurable, nor is it an end destination. I can guarantee that when you define success according to your values, you will find more joy in life than you ever could have imagined -- I know I have!

In this episode, I share my journey of defining success on my own terms, and how it has greatly impacted my life. I also share some different ways that you can go about defining success that you probably have never considered.I promise, after listening to this episode, you will feel -- and truly believe -- that you are incredibly successful.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The simple strategy that earns this busy mom $100K per month, and counting

If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers.

What’s so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night. 

Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I’m here to tell you that it’s possible for you, too. 

In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her incredible success, including: 

• How she knew it was time to go from one-on-one coaching to creating a digital course
• The strategy behind her first launch and what made it so successful
• What she’s done to grow her email list and the one thing that’s made the most impact
• How she’s managed to find her flow -- being a mom, running a household, and building a business -- at the same time

Jessica is truly an inspiration, and I’m so excited for you to listen to this episode!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history

If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie.

But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION! 

So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly?

In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a corporate job to becoming a highly successful digital entrepreneur at the helm of an entire podcast network. 

This was a really fun and informative conversation, and in it, Ashley shares:

• How she took the leap from working a full time job to pursuing her passion 
• A behind-the-scenes look at her work-week, and how she manages it all
• Her best tips on how to grip listeners with a good story
• The inspiration behind her first book, and her book-writing process

So get comfy, pop in those earbuds and get ready to hear Ashley Flowers like you’ve never heard her before.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short and sweet Wisdom Wednesday, I pulled a clip from an interview I did with TikTok expert, Elise Dharma! I love this advice because she shares three easy and strategic ways to gain your first 1,000 TikTok followers. Or, if you already have some followers, these strategies are great for getting a quick boost.

She also shares how to turn those TikTok followers into customers! 

You can listen to the entire interview by heading here: Episode 315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

I only wish someone would have told me these things 13 years ago

If you’re a human on planet Earth, then there have probably been a million times that you have said, “If only I knew then what I know now, I would have ____________.”

Yes, sweet friend. Hindsight is 20/20, and it’s always so much easier to analyze and evaluate situations when you’re looking back on them in the past, than when you’re in the present moment. 

It’s also easy to look back and blame yourself for any “mistakes” that you made, but the thing is, you were making the best decision you could based on the limited knowledge you had at the time. 

I mean, let’s be real -- I think we all thought that overplucking our eyebrows in the early 2000s was a great idea, but here we are in 2022 spending a small fortune on trying to get those big, beautiful brows back that we once had. 

All jokes aside, in this episode I’m sharing the three biggest things I wish I would have known early on -- things that would have given me a ton of momentum in my business and that would have made an impact on what it looks like today. 

I’m also going to share a couple of things I did do that really moved the needle. Things that I hope you consider doing, too.

As you know, it’s my goal to share my own experiences with you -- both good and bad -- so you can learn from them and create the digital business of your dreams. 

So if you’re ready, pop in those earbuds and tune in!

Here’s a glance at this episode...

• [05:40] Create regular and consistent content. I struggled and procrastinated with writing blog posts. I didn't hone in on my content system until I started my podcast in 2013. My profits tripled once I started producing regular content. 
• [09:01] I wish I would have made a quick cash injection while I was formulating and working on my long-term revenue goals. Digital courses were my long game. I should have had a simple offer on the table while building up to my course. 
• [11:53] I wish I wouldn't have said YES to everything. I needed to push myself, but I really needed to be more discerning from the get-go. Focus on what makes sense to you, your business, and your long-term goals.
• [16:32] Early on, I followed a step-by-step framework. For me, that was Marie Forleo's B-School. Digital Course Academy is also a step-by-step framework.
• [17:57] Surround yourself with a community of like-minded entrepreneurs. I surround myself with a great peer group through a mastermind.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why curiosity helps mitigate the fears that come along with entrepreneurship

Fear can be an excellent motivator in business, but it can also completely consume you -- if you let it. Unfortunately, all too many entrepreneurs fall victim to their own fears and as a result, become completely overwhelmed. 

If you can relate to this, then read on, sweet friend, because my guest on today’s episode (and former student!), Calan Breckon, has a really beautiful approach to business – and that’s through curiosity, not fear.

Calan is a Business Coach & Consultant, writer, educator and podcast co-host of Gay Men Going Deeper. 

His business is thriving -- but it hasn’t always been that way. In fact, it took a lot of curiosity, exploration, and a failed launch for Calan to land on a direction for his business that truly lit him up. But by staying curious and asking himself some really difficult questions, he was able to create the digital business of his dreams. 

Today, Calan teaches clients all over the world profitable action steps for creating a successful online business while also building a solid mental foundation -- something that is incredibly important. 

In this episode, Calan opens up about his own journey, and how being curious can help alleviate some of the fears that come along with entrepreneurship. You will also hear: 

• Calan’s step-by-step exercise on how to identify your 3 core values 
• How to create a business that is in alignment with your core values
• Why personal development is so important as an entrepreneur
• What it looks like to evolve as an entrepreneur (and why it’s okay to do so)

Plus, so much more. So if you’re ready to move from fear to curiosity, grab a pen and paper and get ready to identify your core values!

Here’s a glance at this episode...

• [12:47] Your business grows at the rate that you are personally growing. You can never outperform your self-image and what you believe about yourself.
• [16:09] Calan defaulted to the things he loved in his business. He loves tech and brought all of those aspects to their new business. His colleagues prefer doing the forward-facing stuff.
• [18:31] Through his journey of curiosity Calan discovered what really lights him up and that's getting on calls and helping people. 
• [22:54] In every relationship communication is key. There needs to be an ability to have those difficult conversations and integrate your business with your core values.
• [28:39] Calan’s process for identifying your core values or the things that you feel are the most important in relation to how you live your life. 
• [31:23] Get a pen and paper and identify the following: a time in your life when you were happiest both personally and professionally, a time in your life when you were the most proud personally and professionally, times when you felt the most fulfilled and satisfied.
• [33:02] Make a list of your top 10 core values and compare them to one another. Once you discover your top core values use them as guideposts for making decisions in your life.
• [41:10] It's also important to take a step back and analyze what is working and what's not working and why it may not be working.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Welcome to my first Wisdom Wednesday Episode!

Each week, I’ll be bringing you a short five to ten minute episode with some of my favorite bits of wisdom that have been shared on Online Marketing Made Easy in the past. 

With over 500 episodes, it’s easy to forget or recall strategies or mindset shifts you’ve learned along the way. 

Some clips will be from solo episodes… and others will be from interviews I’ve done. But they’ll both have something in common… they are invaluable tidbits of wisdom worth hearing over and over again. 

This week, I'm sharing one of my favorite content tips for course creators! We're also talking about the power of repetition and free content versus paid content. 

Wanna listen to the entire episode that this clip was pulled from? You can check it out here: Episode #297: Grow Your Business & Revenue: 6 MUST DO Action Items to Make Magic Between Launches

Enjoy six minutes of a knowledge packed episode!

Spoiler alert: You cannot win a game you do not play

Do you ever think back to when you were a kid playing sports, and what you felt like as you stood on the sidelines of the soccer field, or the ice skating rink, or basketball court? 

For me, it was cheerleading. 

If you were anything like me, you were probably a little bit nervous (ok… let’s be real -- a lot nervous). Your palms were sweaty, you felt your heart beating through your chest, and even though you had been practicing for weeks, you were afraid to get out there.

All of a sudden your coach looks at you and says, “Go.” She gives you a nudge, and just like that, game on – it’s go time.  

And somehow, once you’re in motion all your fear disappears. All of that nervous energy turns into adrenaline and you think to yourself, “I’ve got this.” 

You feel incredible because you’re doing it, and you didn’t think you could. 

Now, you’re probably wondering why I’m sharing sports analogies with you, and I’ll tell you, sweet friend -- it’s because if you want to be successful as an entrepreneur, you have to be able to get in the game, get into motion without hesitation. 

You have to be willing to take calculated risks, willing to fail, and willing to put yourself out there without feeling 100% ready. If I’ve learned one thing over the years, it’s that there’s power in being in the game, even if it’s imperfect. 

In this episode, you’ll hear about a recent experience where my own ability to take a calculated risk was put to the test. Yes, it was uncomfortable… and yes, I was afraid I was going to embarrass myself. But I did it, and let me tell you, it was totally worth it.

So if you’re ready to hear what it is, grab your favorite iced beverage, turn up the volume, and tune in. And I promise, no more sports analogies. ;)

Here’s a glance at this episode...

• [02:25] You know that being an entrepreneur is so much more than owning a business or multiple businesses. Managing your mindset can be more difficult than any of the other tasks that we do.
• [03:10] Failure only gives you the opportunity to grow. It's hard to get in this frame of mind, when things aren't going well, but remind yourself that you're learning and growing. 
• [04:31] Hobie and I bought an NFT. When the auction happened, I realized that I didn't know what I needed until I got in the game and tried it. 
• [06:53] That night, I realized that I learned five things that I never would have learned by reading books or watching videos, or asking questions. I had to get off the sidelines and get into action!
• [10:42] You do not know what you need to know until you get in the game. Where are you standing on the sidelines? There's a point where you need to cut bait and get in the game.
• [14:21] If you're struggling in an area or chasing a goal or chasing a dream, and you're clear on what you want, then where do you need to get in the game now?
• [16:25] Remember, no time is going to be perfect. Getting in the game will be the best education that you could possibly imagine.

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Learn how to be intentional with how you organize and spend your time

If I could make a wild guess, I’d say that ‘entrepreneur’ is just one of the many hats that you wear. In fact, you probably have a laundry list of roles that you fill on a day-to-day basis -- mother, father, wife, husband, fur-parent, housekeeper, chef, chauffeur, personal shopper, gardener, accountant -- the list goes on. 

And with all that you’ve got going on in your life, I’m sure you’ve probably wondered, “How the heck do I keep up with everything and have a successful business?”

Sweet friend, if I had a dollar every time I asked myself that question, I’d be quite rich. And when I do, I remind myself that I don’t have to hustle through it all. Life is so much more fulfilling when you have more white space, more quiet time with loved ones, and more time for yourself. 

But like many things, that’s easier said than done. In order to achieve that sort of balance, you have to be intentional with how you organize and spend your time – and my guest on this episode is an expert when it comes to doing that. 

Her name is Shunta Grant, and she’s on a mission to help women live lives of intention, leading with self-awareness and self-love. Sounds pretty great, right? 

I loved this conversation with Shunta because I learned so much about how I can set habits and routines that compliment my life, and I won’t lie – her philosophy is a bit different from many others in this space.

So if you’re ready to stop going through the motions and start living in the present, tune in to hear: 

• The difference between being productive and being efficient
• Strategies on how to balance being an entrepreneur and a parent without falling victim to the hustle mentality
• How to create a routine that connects you to who you are and what you want

The philosophy behind her brand, Best Today

Here’s a glance at this episode...

• [06:33] Shunta began her career as an attorney. She realized that she wanted to create resources that plan humanity first, as opposed to doing and doing.
• [07:25] She created Best Today to provide resources to help us center on our humanity. They help customers optimize their time focusing on mental, emotional, and physical well-being every day.
• [07:50] Everything they do is built on the four principles of proaction, intentionality, self-awareness, and self-love. We need all four to live an intentional life and grow an intentional business.
• [11:03] If you're clear on who you are and what you want, you will produce the things you want. Slow down and make sure the destination is the place where you want to be.
• [13:22] Who are you? What do you want? Sit down and write out the answers to these questions and give yourself the freedom to dream.
• [17:26] If you were worthy, what would you want? Dream every day for 10 minutes. Keep asking yourself what you want and reminding yourself that you are deserving of all of it.
• [19:06] It's okay to throw the idea of balance out the window. Ask yourself what you really want? Honor the season that you are in. It's a container, not a restriction. Caring for children is a season. 
• [24:06] 1. Honor the season you are in. 2. Stop comparing. 3. Take the time to prune those things that aren't feeding what's the most important.
• [30:00] We all have routines, they just may not all be healthy. We need to create healthy routines, so that when we feel triggers we know what positive action we'll take.
• [31:44] 1. Routines solve problems. 2. They help you to create harmony in your home. 3. They also help you create boundaries for what matters. 
• [35:03] A lot of people don't believe they are worthy to live an intentional life. You are worthy of the effort it takes to live an intentional life. You were born worthy.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How time blocking has transformed my life, my business and my stress levels

Close your eyes and imagine this super dreamy scenario:

You wake up in the morning excited for the workday, and are crystal clear on what you have to accomplish.

You feel 100% prepared because you know exactly what’s expected of you.

You have all of the information you need to be successful at your fingertips.

You cruise through each task effortlessly, and even have time to take several breaks.

You end the day feeling productive, successful, and not the least bit overwhelmed.

This is not some sort of weird alternate universe. In fact, this exact workday is easily achievable, and I know that because I live and breathe it every. single. day. 

Yes, sweet friend. I have developed a very specific formula for structuring my workdays, and time blocking is a big part of it. It helps me stay clear and focused on what my outcomes are, and knock out my task list without context switching. 

Let me tell you, this little formula of mine has helped me immensely in my business, and I am so excited to share it with you. In this episode, you’ll hear:

• What time blocking is and why it’s been a game changer for my business
• The specific tools I use to block out my days, and how I go about it step-by-step
• How I’m able to take multiple breaks a day and still be productive
• How I use the Full Focus Planner alongside technology to stay on track

So if you’re ready to transform your work days for the better, pop in those earbuds and give this episode a listen. I promise, you’ll thank me.

Here’s a glance at this episode...

• [02:38] There's an art and a science to how I block my time. It took me a few years to nail it down, but now I have a very specific formula to help me stay on track.
• [03:30] Time blocking is crucial to my business, because it helps me get really clear about the action items I'm going to be doing that day.
• [04:14] It all starts with Google Calendar and my project management tool Asana. You can even use it if you have a one-man or one-woman show. 
• [10:52] I also use my Full Focus planner to get the most out of my time blocks. I use it to identify my top three priorities for the day. Come rain or shine, these three things get done!
• [13:27] Recap: Schedule time blocks along with non-negotiables. Time blocks are assigned to me in Asana with more specifics. I write down my three priorities for the next day. If something doesn't get done, we reschedule.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Use these tried and true strategies if you want to make money quickly

How many times have you wanted to invest in yourself or in your business but you didn’t have the extra cash on hand to make it happen? 

Maybe you really wanted to learn how to create, launch and sell your digital course by taking Digital Course Academy, or finally hire that virtual assistant that you so desperately need. 

There’s nothing worse than having a resource at your fingertips (that you know will help take you to the next level) but not being able to spend money on it -- because let’s be real, life is pretty darn expensive. 

I get it, I’ve been there… many times.

And that’s why I’m so excited to share five different strategies you can use for a quick cash injection into your business. 

Sweet friend, I only wish I would have had these in my back pocket when I first got started and was super strapped for cash, because they’re just that good. And best of all, they’re really easy to implement.

So if you’re ready to learn how you can easily make a quick buck (or thousands) and provide value to your audience, then grab a notepad and tune into this episode that will certainly be a game changer for you and your business. 

Enjoy this step-by-step episode!

Here’s a glance at this episode...

• [07:47] 1. Offer limited online or in-person one-on-one sessions. You have knowledge and know-how in a specific area, and other people would love to learn from you. 
• [11:33] 2. Offer limited group coaching spots. Follow the same steps as above but tweak some of your pricing.
• [13:06] 3. Audit your spending habits. Find hidden dollars and cut back a little on the pleasure spending. See how much you can save by temporarily eliminating some of your purchases. 
• [17:32] 4. Host a lower ticket challenge. Teach similar strategies or practices that you would teach in your group or one-on-one sessions. 
• [20:46] 5. Create a PDF guide or worksheet of something you already teach and you know your audience loves. Then sell this guide or worksheet for a low-cost. 
• [22:57] 6. Offer your insight through market research. Use legit online survey companies like Swagbucks, Survey Junkie, and User Interviews.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The unexpected gift I received from taking 5 weeks off.

I just got back from a five-week-long sabbatical, and holy smokes, sweet friend — it was so much different than I thought it would be.

Now, if you have been with me for a while (or listened to Sabbatical 101: How I’m Prepping for 30 Days Away From My Business), you know that taking an extended time away from my business is something that I have been wanting to do for years. It took a lot of preparation, hard work, and countless lattes — but I made it happen! 

Going into it I had some expectations about how things would go. I knew that I would have the time of my life at Chloe’s wedding in Mexico and that I’d create some really great memories with my family at our new lake house. I also knew that being away from my business might cause some anxiety, but heck, that’s what skinny margs are for, right? 

But something happened over the course of my sabbatical that I didn’t expect. As I got further and further away from my business, I realized A LOT about myself that I wasn’t necessarily ready to confront. There was an emotional and eye-opening component to my time away that I was not prepared for — and if you know me, you know I like to be prepared.

Now, don’t get me wrong, I am SO glad that I took this sabbatical, and in the end, I walked away with a life-changing gift…

… But would I do it again? You’ll just have to tune in to find out.

Here’s a glance at this episode…

• [03:01] I just finished my five-week sabbatical!
• [04:47] The good: I loved spending so much time with Hobie. I went at a slower pace and took the time to really take care of myself.
• [07:03] The bad: It was really difficult to disconnect. After Mexico, my head started to spiral around work. I had anxiety, which was alarming to me. 
• [09:26] The ugly: Was that I realized that my identity was in my work. I felt restless when not checking things off of a list. I started to get FOMO. 
• [11:23] The flip side of identifying with my work so strongly is that I really love my work and feel great about it. I love my team, my students, and all of you listeners!
• [12:33] The gift: I need to explore who I am beyond my work. I need to feel loved, supported, and accomplished even if I don’t have a thriving business. 
• [13:17] Would I take five weeks off again. No! Five weeks is too much. I’m thinking two weeks each quarter might be more fitting for me personally.
• [20:09] You might wonder how I was even able to take so much time off of my business. I’ve created a program called Systems That Scale which is all about how I run my business.

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The must-dos to make sure your audience is ready for your digital course

Imagine this scenario: 

You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course…

But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out.

This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running. 

And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention. 

In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time comes. 

You’ll also take away five tangible ways that you can stay top of mind while you work diligently behind the scenes to bring your box office digital course to life.

I hope you have your listening ears on because this episode is jam packed full of my best tips and tricks -- so tune in and enjoy!

Here’s a glance at this episode...

• [05:11] Before you launch, do a 30-60 day pre launch runway to build momentum and attract a bigger audience. 
• [08:38] Be mindful about what you're putting out there. Find your ideal customer avatar, and create content for them that aligns with your future course. 
• [11:16] Ask yourself: Where is my audience now and where do they need to be? What do they need to learn? What mindset shifts do they need to make?
• [12:17] Strategy 1: Tell stories about how you or other people have gotten results through your process.
• [12:57] Strategy 2: Take them behind the scenes. People love it when you share little tidbits about your life and business.
• [14:55] Strategy 3: Hint to your audience that you have a program coming their way. Have conversations that help them move forward towards your course.
• [18:21] Strategy 4: Create a waitlist landing page and segment the emails that come in through that page. Ask your audience to sign up to get the latest news.
• [20:12] During your pre-launch runway, create weekly content that's aligned with your upcoming course. Email your subscribers and share a lead magnet weekly.

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If you’ve ever considered writing a book, here’s what you need to know

If you have been listening for the past few months, you’ve probably heard me mention that I’m writing a book. This has been a dream of mine for as long as I can remember, and with a lot of hard work and a little help from the universe, it’s happening. 

I have been in full-swing book writing mode, and as a ‘first-timer,’ I’m learning a lot. It’s been quite the process, and there’s much more to it than I initially anticipated -- but let me tell you, it’s been incredibly rewarding to see this little dream of mine come to life. 

Perhaps what I’m most excited about is the fact that I know this book is going to help so many women find the confidence to leave behind what’s no longer serving them, and move into what lights them up. To me, that makes all the latte-fueled early mornings worth it.

And because writing a book can be a game-changer for your content marketing strategy, I figured that I would give you the full report on what my experience has been like so far. In this episode, you’ll hear: 

• My inspiration for writing this book, and what pushed me to make it happen
• What was most important to me in a publisher, and how I chose one
• What the book writing process has been like and the challenges I’ve had
• My experience working with a book editor

If you’ve ever considered writing a book, you’re definitely going to want to check out this episode -- so grab your pen and paper, and tune in!

Here’s a glance at this episode...

• [05:09] The inspiration for my book comes from an avatar that I serve — a woman who is still in her 9 to 5 job, but knows there’s more out there for her.
• [08:53] It's my goal to give women (and men) permission to make a pivot in their life and leave whatever doesn't serve them anymore. 
• [09:24] I also wanted to show people how to launch and grow a successful online business once they take the leap into entrepreneurship. 
• [11:58] I have two agents who helped me navigate meetings with publishers. I ended up landing a deal with Hay House, who gave me a great advance. 
• [15:16] Rehashing stories from the past and digging up past experiences was a much bigger challenge than I thought it would be.
• [20:37] Get on the waitlist for Two Weeks Notice to get fabulous bonuses, the latest details, and be part of the launch.

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From living in the SFO airport to running $20M in VC funds, Arlan shares her incredible journey

My guest on this episode is an absolute inspiration -- and I don’t say that lightly. Her name is Arlan Hamilton, and she is the managing partner of Backstage Capital, a company that she founded while houseless.

Backstage Capital is a new kind of Venture Capitalism (VC) -- one that invests in founders who are people of color, women, and/or LGBTQ+. Arlan identifies as all three. 

And as if running 20 million dollars in VC funds isn’t enough to fill her plate, she’s also an author, speaker, and host of her own podcast, Your First Million. Her other company, Runner, connects inclusive companies with operations talent. 

Arlan is doing really big things in a really big way. I admire her so much -- not only is she making the business landscape a heck of a lot better for underrepresented founders and entrepreneurs, but she is creating a legacy for generations to come. 

I am SO excited for you to hear this important conversation, sweet friend, because it’s pretty powerful. In our interview, you’ll hear: 

• Arlan’s journey to becoming an activist entrepreneur
• Ways you can support people of color, women, and the LGBTQ+ entrepreneurial communities
• How to deal with rejection while still moving forward
• What you can do to be a good candidate for gaining an investor

I hope this episode is just as insightful and inspiring for you as it was for me. So if you’re ready to meet Arlan, pop in your Airpods, get comfy, and enjoy!

Here’s a glance at this episode...

• [03:07] A decade ago, Arlan Hamilton didn't know what a venture capitalist was. Now, she represents people who aren't traditionally represented in the venture capital space.
• [04:03] She had big goals and dreams, but she didn't think that venture capital would get her somewhere. 
• [10:39] Arlan was on the cover of Fast Company, along with other black women on the cover were Oprah, Beyoncé, and Serena Williams. Her venture capital firm has invested in over 200 companies so far.
• [25:53] Before you attempt to fundraise, get dialed in on what you truly need. When making a pitch, lean in to what is great about your company. Investors like it when you can show profit or have a large waiting list.
• [33:44] Runner is another company Arlan has that connects talent with great companies. It helps inclusive companies find assistants. 
• [41:39] Arlan shares the amazing story of how she ended up sitting in the front row of a Janet Jackson concert, and how later in life, she was able to do the same for other concert goers.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If your usual routine has you feeling uninspired, try doing something different

Do you ever get that feeling that you need to shake things up a bit in your business? 

Maybe things have started to feel a little bit stagnant, or you’re not as excited about your online business as you once were. Maybe you feel like you’re just going through the motions, and are getting bored. Or maybe you’re just in need of some good old fashioned fun and quality time spent with your team.

Whatever it might be for you, I’m a true believer in shaking things up from time to time. I find that by doing something different -- just for the heck of it -- I come back feeling more creative, more energized, and more excited than ever about my business. 

Recently, I started to get that itch to mix it up, so I did something that I’ve never done in Team Amy Porterfield history -- and let me tell you, it was so worth it. 

In this episode, you’ll hear exactly what I did to connect, reset, and have some fun with my team -- plus some other ideas of things you can do when you start to feel a bit uninspired by your usual routine.

And more than anything, I hope this helps you realize that it’s not always about the hustle and grind. Taking the time to laugh, have fun, and experience new things -- whether it’s with your team or on your own -- will only help you become a better entrepreneur. 

Happy listening!

Here’s a glance at this episode...

• [05:36] Every quarter I meet up with my leadership team for a meeting. We do a lot of brainstorming, deep diving, and troubleshooting.
• [07:18] Usually we get straight to work, but it's been an intense quarter, and I wanted to shake things up. I decided to take everyone to Disneyland.
• [10:53] After returning from Disneyland, we had a great meeting. I attribute the meeting’s success to the fact that we had fun and connected the day before. 
• [12:15] You don’t need to do anything expensive to shake things up. You can do a volunteer day, go on a picnic, hike, or just be in nature.
• [13:00] If you're a solopreneur, you can shake things up by going on a retreat, an inspiring trip, or attending an event. It’s all about doing something different.
• [14:15] You can also consider a total immersion weekend. Go somewhere you haven’t been and brainstorm on ways to improve your business.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to ditch the golden handcuffs and create a life on your terms

As a photographer, influencer, course creator, author, and host of the wildly popular Goal Digger podcast, Jenna Kutcher is one of the most talented content creators out there. I love and respect Jenna so much not only because she is a digital marketing extraordinaire, but she’s hands down one of the most grounded women that I know. 

And despite all of her success, what’s most impressive about Jenna is that her driving force has never really been about the hustle. She’s embraced the simple notion that we -- women especially -- crave a life of fulfillment, and has managed to create a life on her own terms while building an incredibly lucrative business. 

It’s possible, friend, and Jenna is living proof.

Now normally when Jenna is on the show, we talk shop about all things online marketing (in fact, she recently joined me for an episode about how to launch a podcast – check it out here if you missed it.) 

But in this conversation, we talk about the things that are important in becoming a successful entrepreneur but all-too-often get overlooked – like your sense of identity, whether or not your work is aligning with your values, and your purpose. 

On paper, these things might not sound like a big deal, but trust me on this one -- they are -- and that’s why I am so excited to share this episode with you. In it, Jenna and I discuss:

• How to take inventory of your life and what to do with the information that surfaces
• The meaning of ‘golden handcuffs’ and how you can get out of them
• What to do if you feel like you’ve traded your 9 to 5 job for a 24/7 business
• How to overcome the fear of asking for help when you need it most
• The inspiration for her new book How Are You, Really?: Living Your Truth One Answer at a Time

So whether you’re still in the throws of the 9 to 5 grind, have just started your business, or are an established online entrepreneur, this episode has something for everyone -- because in the end, I think it’s safe to say that we all desire the same thing -- to be fulfilled.

Here’s a glance at this episode...

• [06:07] Reframing is extremely powerful, and can be helpful when you find yourself fearful of something.
• [07:42] If you want to find ways to do more meaningful work, look at your calendar ahead and take a life inventory. Are you passionate about it? Does it align with your values? Does it bring you joy? 
• [10:38] Learn how to rest in the present outside of work, so that when you are in work-mode, you’re laser-focused. 
• [15:06] Golden handcuffs are benefits like unlimited vacation that make people feel stuck in the workplace. Do these really add value to your life?
• [19:28] Entrepreneurship can get you to a life of freedom and choice, but you have to have a "why" that’s stronger than your work.
• [24:24] The more you ask for help, the easier it becomes to ask for and receive it. Accept help if you want to live out your vision.
• [28:39] You never know when the power of your story will inspire someone else to keep showing up in their life. You could literally change someone's trajectory.
• [33:02] How Are You, Really?: Living Your Truth One Answer at a Time is Jenna's new book for women who are looking to come home to themselves.

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Being a perfectionist only holds you back from taking action

If I were a gambling woman, I’d bet there’s been a couple of times where you’ve really struggled to make a decision, or procrastinated taking action on something because it wasn’t 100% perfect. Maybe it was a really big decision, like whether or not you should launch your business or a podcast. Or maybe it was something smaller, like deploying a new ad, or lead magnet. 

As entrepreneurs, we are faced with decision after decision, day after day. Quite frankly, It can be exhausting. But I’m going to clue you in on something really important: It’s crucial that you’re able to make an informed decision quickly if you want to truly grow your business. 

So many people procrastinate taking action because they are striving for perfection. But I’m here to tell you, sweet friend, that hemming and hawing over something only means one thing -- you’re delaying the inevitable. 

While you’re wasting precious time, you could be gaining momentum and getting results. And even if you totally fail, you have an opportunity to learn from your mistakes and then knock it out of the park the next time. 

As my old boss Tony Robbins says, it’s all about taking massive action -- and I can confidently say that my own ability to take action on things quickly has been a big contributor to my own success. 

And that’s why I thought I’d share some of my own thoughts and experiences on this topic so that if you struggle with making decisions, or think your perfectionism is holding you back, you will have a much easier time the next time around.

Alright, friend. Grab that iced latte and get ready to make your next decision quickly and confidently, like a real boss.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

When your students fall off the horse, use these strategies to get them back on

If you have an evergreen course, then this episode is for you, sweet friend because I’m diving deep into an issue that most evergreen course creators face -- and that’s losing the attention and engagement of your students. 

And even if you haven’t created your evergreen course yet, if you’ve ever taken one, you know exactly what I’m talking about. You’re cruising through the modules, taking notes, learning a ton, and then all of the sudden… life happens. Your focus shifts to something else that’s going on (your family, your job, or the final season of Ozark), and you fall off the proverbial evergreen course horse. 

Without you being there live to cheer your students on to the finish line, some dropoff is bound to happen. After all, we’re all human. Let’s be real -- it even happens in my evergreen course, List Builders Society, and I’ve been in the game for 13 years now!

Luckily, I have some tools in my arsenal to help combat the dreaded engagement drop-off that I’m going to share with you in this episode. Over the years, I’ve found that these strategies have significantly helped keep my audience interested and engaged, which is a win-win for everyone. 

So if you want your students to show up bright-eyed and bushy-tailed, excited, and ready to learn throughout the entire duration of your course, then open up that Google doc and get ready to take notes -- because this episode is packed with my very best tips.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Opening up on social media can be hard, but it will pay off in the long run

Have you ever truly thought about what life was like before social media? 

I may be dating myself, but I remember writing notes to friends and family and dropping them in the mail, snapping pictures with Polaroid cameras, and calling a friend (whose phone number I knew by heart) when I needed some social interaction, instead of scrolling through Instagram. 

It was a totally different time -- not any better, and not any worse than it is now -- but I will say that the connection you felt from sharing your life with a few close friends as opposed to hundreds or thousands on social media was something really special. 

Life was a bit more mysterious because everything we did wasn’t available for everybody to see, let alone have an opinion about. 

I won’t lie -- I have struggled with posting about my personal life on social media, and if you take a look at my Instagram feed you’ll see that while there are some personal posts sprinkled throughout, it’s mostly business content. 

I’m pretty reserved when it comes to opening up about my marriage, my insecurities, and being a step-mom for a couple of reasons, which you’ll hear about in this episode. 

That being said, over time, I realized that in order to have the business that I dreamt of having, I needed to let my audience in – and little by little, that’s just what I did. 

So I thought it would be great to share how I’ve managed to overcome some of the anxiety I’ve had about sharing personal content on social platforms because let’s be real, it can be intimidating to do if you’re a private person -- but it’s also a necessary part of being an online entrepreneur in 2022.

In this episode, you’ll hear: 

• The limiting beliefs that held me back from posting personal content for years
• How I’ve managed to overcome anxiety about letting people into my personal life online
• What it's like to have a partner who doesn’t love social media, and how we’ve found a way to make it enjoyable and comfortable for both of us

Happy listening!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Your playbook on how to establish boundaries, stop people-pleasing and release control

One of my best gal pals Julie Solomon is the textbook definition of a triple threat entrepreneur. She’s the host of The Influencer Podcast, has launched several successful online programs and masterminds, and is a first-time author of the much-anticipated book, Get What You Want. 

I respect and admire Julie so much because she’s all about helping online entrepreneurs master the skillsets needed to go from having a side hustle to a profitable, sustainable business. And what I find most impressive about her is that she is all about helping women to turn their own messages into movements, and ​​empowering them to impact the world. She really is an entrepreneur after my own heart. 

In this episode, Julie shares her best tools and advice for creating a life and business that lights you up -- and as you know, this is crucially important as an entrepreneur. You’ll learn:

• Ways to be productive without being in a ‘hustle state’
• The 3 tools to freedom that will help you establish boundaries, stop people-pleasing, and release control
• How to step out of your comfort zone in order to land amazing PR opportunities
• Tips on how to communicate with clarity and confidence
• The inspiration behind her new book, Get What You Want

Not only will you learn some hot tips on how to become the best entrepreneurial version of yourself possible, but I know that you’ll walk away loving Julie just as much as I do.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

These words of wisdom have been essential to my growth as a business owner

As an entrepreneur, I’m sure you’ve gotten advice about how to run your business from just about everybody -- your family, your friends, your next-door neighbor, even the random barista at Starbucks that you happened to strike up a conversation with. 

Sometimes it’s good, sometimes it’s bad. And sometimes, you get a piece of advice that’s so significant that it sticks with you for years and years. It pushes you to become a better version of yourself, gives you perspective, and calms your mind. 

There are three pieces of advice I’ve gotten that have had that sort of impact on my life. Yes, just three -- and I’m going to share them with you in this episode. 

And what’s great about this advice is that it doesn’t discriminate. It doesn’t care who you are, or what’s happened in your past -- it’s universal. And while it can apply to anyone in any situation, I’ve found it to be particularly helpful in navigating the unique challenges that come along with being an entrepreneur. 

It’s my hope that these pieces of advice help you as much as they’ve helped me. Enjoy!

Here’s a glance at this episode...

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My step-by-step process for pulling off an online event like a pro

Lights… Camera…. Start video? 

Live events sure look a whole lot different these days than they used to, wouldn’t you say? 

When I first started my entrepreneurial journey 13 years ago, in-person events were really the only way to get your community together in one place at the same time. Today, we have countless options available to connect with our audiences Live, and most of them don’t even require us to leave the house.

Don’t get me wrong, in-person events are great, and are still an excellent option depending on what your goals are -- but there are also many things to consider, which I’ll talk about in this episode. 

What I really want to share with you is how you can pull off a live, virtual event like a pro -- because let me tell you, I have found immense value in connecting with my students in this way -- and not just monetarily. 

But just like a Live in-person event, a Live virtual event takes a good amount of planning and preparation -- and there’s also a lot going on behind the scenes when the camera is rolling that you might not even be aware of.

The good news is, I’ve got my virtual events running like a well-oiled machine, and in this episode, I’m sharing my top tips on how to host one that will blow your customer’s socks off. You’ll learn: 

• The pros and cons of live in-person events and Live virtual events
• How far in advance you should start planning your event
• What to consider when planning your content, and how to create a theme
• How to determine whether you should sell at your event, or simply nurture
• The technology I use to pull my Live virtual events off without a hitch
• Where you can host your virtual event if you don’t want to host at home

Alright, friend. Tune in, take notes, and get ready to rock your virtual stage.

Here’s a glance at this episode...

• [06:15] Let’s talk about Live virtual events versus in-person events. Virtual events have a huge ROI. They have a larger outreach and attendance rate. They are more accessible and lower cost for attendees. More people equals more sales. It's also more cost-effective and great for introverts.
• [11:56] Six key decisions include: When are you having it? What is your theme? How long will it be? Will you be selling? What platform will you use? Where will you host it?
• [12:19] When will you host your event? Get those dates on the calendar. It takes time to plan, organize, and fill up the event.
• [13:50] What will your theme be? Choosing the theme comes down to who's your audience, whether it's a bonus and the season of the event.
• [15:22] How long will your event be? The sweet spot is different for everyone. Set the length for what makes the most sense for your audience and your promise for the event.
• [17:00] Will you be selling or is this a bonus event to nurture your audience or a mix of both? Selling from stage can be seamless, but you have to plan for it.
• [18:48] What platform will you host on? We are using Vimeo for our virtual live events. You always need a backup plan when it comes to using technology. 
• [20:38] Where will you host your virtual event? If you have the space and availability to host it at home, it will save a lot of time and stress. You could also rent an Airbnb or event space.
• [24:26] Create a theme for each day of your event. This helps plan out the content. You want to create a feeling of connection and if you are selling, lead into the product. Make commitments on the last day.
• [28:55] It's very important to practice your presentation in advance. When you choose speakers make sure that they are in line with the event. Choose speakers that add massive value. You can do book buys or compensate the speaker.
• [35:36] I challenge you to host a virtual live event this year. It has immense value and strengthens your relationship with your audience. Start working through the six key decisions.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Ed shares his best mindset tips for achieving happiness and success simultaneously

My guest on this episode is a top business leader, peak performance expert, and global keynote speaker who just happens to be the go-to guy for building happiness and success simultaneously -- and let’s be real, who doesn’t want to do that?! 

His name is Ed Mylett, and if you haven’t heard any of his content before, listen closely because he is someone whom I highly respect in both business and life. 

And here’s the thing about Ed. He’s one of the fastest-growing business personalities in the history of social media, with an uncanny ability to cut through the noise with his straightforward messaging. But Ed isn’t just an influencer who “talks the talk.” He’s a self-made millionaire who has built one of the most prolific financial service businesses the world has ever seen, among many others.

Now, a big part of what’s made Ed such a successful entrepreneur is his mindset. And if you’ve been listening for a while, you know that achieving success in anything takes more than just strategy and tactics -- it takes a bulletproof mindset, too. 

Ed is truly a master of mindset, and in this episode, he shares the habits that have helped make him the entrepreneur that he is today. You’ll learn: 

• The key to managing overwhelm when setting out to achieve life goals
• What a single action thought, or association can do to transform how you feel
• The concept around “One More” and how it can reshape your mindset
• How changing your identity can influence each part of your life
• What anyone can do to triple their time management capacity
• How can asking yourself the right questions can advance the quality of your life
• How repetition can produce serious results 

As you can see, this episode is jam-packed with ways to become the best entrepreneur (and human) that you can be.

Here’s a glance at this episode...

• [11:07] When you think of the power of one more, flip the script. What if the opportunity was taken away from you.?
• [12:22] Self-confidence is the process of keeping the promises you make to yourself. Doing one more can make you superhuman.
• [15:10] Successful people aren't lucky. They just notice the things around them that they are thinking about. 
• [16:31] Overwhelm is trying to process results that are higher than your identity level. You create the emotion because you're starting to exceed your identity.
• [20:03] The trilogy of identity is faith, intention, and association. If you have faith, carry it with you, focus on your intention, and associate yourself with people who are achieving at a higher level. 
• [22:23] Let your mess be your message.
• [37:42] Live your life with intention and realize how precious it really is.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Here’s how to pull off a sabbatical and make sure you actually enjoy taking it

Have you ever thought about taking a sabbatical? 

When I say sabbatical, I mean taking an extended period of time away from your business or work to travel, pursue your interests, or heck, just relax.

I don’t know about you, but for many years I thought that only people with careers in higher education were “allowed” to take a sabbatical because I’ve never heard about anyone in a typical 9 to 5 jetting off for a month (or more) to do whatever their heart pleases.

That’s why I am beyond grateful to have my own business, which gives me so much – especially the opportunity to create the life I want to live. And guess what? Taking a sabbatical is a part of it. 

Four years ago I made the commitment to take a sabbatical, and this summer I’m actually doing it. I’ll be taking 30 whole days away from my business to relax, spend quality time with friends and family, and completely disconnect. 

Yes, I said it: Completely disconnect. There will be no check-ins, emails, Slack messages, or Asana tasks. I’m going off the grid from my business, and I’ve got my team set up to win.

I know, I know. You’re probably thinking, “But Amy, you’re obsessed with your business. How on Earth can you be confident that everything will run smoothly AND be totally present while you’re away?” 

And that’s what this episode is all about. In it, I’ll share:  

• How far in advance I started planning for my sabbatical
• What I’m doing to make sure I have enough content stockpiled
• The systems I have in place to ensure everything runs on autopilot
• What I’m most nervous about and excited for
• How to approach your boss about taking a sabbatical if you’re in a 9 to 5 job

So if you’ve ever considered taking a little break from your business, tune in to hear exactly what I’m doing to set myself (and my team) up for success.

Here’s a glance at this episode...

• [03:08] I'm taking a sabbatical -- 30 days to rest, recharge, and spend quality time with my friends and family. 
• [08:25] By completely disconnecting from your business for an extended period of time, you can come back with so much more energy, creativity, and innovation.
• [10:30] I am stockpiling videos, media, podcasts, and other content for when I’m out. My team had to get any recording requests to me in advance. 
• [11:22] My executive assistant and I have been mindful of my calendar leading up to the sabbatical. We've also thought about how I'll ease back in when I return.
• [12:58] Taking a sabbatical does take financial resources and planning. You want to have things squared away before you go. 
• [13:59] If you still have a 9 to 5 job, you'll most likely have to get approval from your boss. Explain to them how they will benefit from your time away.
• [15:49] I'm equally excited and nervous about my sabbatical. This will be a challenge for me to fully let go of what’s going on in my business.
• [17:11] I'm excited because I think I'll come back even better. I'll be recharged and ready to go. 
• [20:36] It was important to spend my sabbatical somewhere other than my home because I don't trust myself to not text my team or get involved in the business.
• [22:56] Take out your journal and write down where you want to go, and then DM me @AmyPorterfield on Instagram and let me know.

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How you use your strengths and weaknesses to your advantage

An Enneagram is much more than just a funny word. 

It’s a system of personality typing that identifies nine types of people and how they relate to one another and the world. It’s not just a powerful tool for personal growth, but also a great resource for transforming relationships in your personal and professional lives.

You’ve probably heard me talk about Enneagrams on this podcast before because I love this tool SO MUCH. Understanding my own personality -- including my strengths and weaknesses -- as well as how I relate to others has helped me enormously in my business, from hiring the right people to improving my leadership skills. 

That’s why I’m so excited to have Ian Morgan Cron on the show. He’s the real deal when it comes to Enneagrams and a pioneer in the modern Enneagram movement. In this eye-opening episode, we discuss: 

• What the Enneagram is and how you can use it to transform your life 
• The nine different Enneagram personalities
• How to utilize your strengths as a leader based on your personality type
• What your Enneagram results tell you about how to set up and run your business
• If your Enneagram results indicate if you’ll be successful as an entrepreneur 

I promise you that this conversation will leave you with a much better understanding of yourself as a leader, and ways that you can hone in on your specific strengths to build a stronger business.

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What’s the point of working your life away? Instead, let’s do less and make more. 

But what I’m about to tell you will most likely surprise you, because it goes against what we hear from many entrepreneurs who are in the public eye, and most conventional wisdom.

Ready for it? 

Lean in a little closer…

You do not need to work your life away to be incredibly profitable in your online business.

I wish I would’ve realized this much earlier because now that I’m 13 years into it, I know that the best entrepreneurs value their downtime away from their business. 

Honestly, I have a little guilt about how much time I spent working when I was ramping up, and in retrospect, I know I could have done even better if I would have allowed for a little bit of rest in my life. 

I know, I know… you’re probably thinking that there’s no way you’ll be able to achieve what you want unless you’re constantly grinding. And that may be true for the first couple of years when you’re just getting started, but once you’ve gotten into a good groove and are making money, you’ve got to ask yourself, what am I doing this for? 

These days I am all about creating a life and business on my terms, and if you’ve been tuning in for a while, you know that last year I transitioned my team to a 4-day workweek. And guess what? We are still meeting our goals, and I’m still able to have a multi-million dollar business. In letting go of my ‘hustle hard’ mentality, I’ve gained so much more than I ever could have imagined -- and I know you will too. 

So if you feel like you’re burning the candle at both ends, tune in to this episode for some peace of mind, and to hear firsthand how I’ve created a successful business without sacrificing what’s most important.

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The step-by-step playbook I used to nearly double my podcast downloads

If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago.

It’s taken a lot of hard work and late nights burning the midnight oil to become what it is today -- and it's all paid off because we recently hit a MAJOR milestone -- 1 million downloads in a single month. That’s almost DOUBLE the downloads from the previous month! I’m beyond proud of my team, and so incredibly grateful for our listeners! 

But like anything, achieving this goal took a willingness to try something that we’ve never done before, and as always, a little bit of trial and error. Luckily, our perfect storm of strategies worked like a charm, and I am so excited to share them with you in this episode. 

Whether you have a podcast now or are looking to start one soon, this episode will give you a step-by-step playbook on how to increase your downloads in a really big way. 

I share the exact steps of what I did -- not only covering the strategies themselves but everything from the software we used, to where we placed ads -- so grab a pen and paper because you’re definitely going to want to take notes.

Here’s a glance at this episode...

• [07:57] In December of 2021, we went from being just shy of 600,000 downloads to over one million in January. 
• [08:42] Strategy #1: We created a quiz that made a curated playlist for listeners. We used Interact to make the quiz, created a landing page for the quiz, and directed listeners to podcasts that would best help them using a PDF. 
• [14:14] Strategy #2: We did two types of ads during our promo week. 
• [17:32] Strategy #3: We used Instagram Live for Coffee and Coaching. During the live coaching, I was plugging the quiz. 
• [20:53] Strategy #4: We were strategic about our promo email sequence – making sure to keep our subscribers engaged. 
• [22:49] Strategy #6: We drove visitors from our website to our promo using a pop-up box and a sky bar banner.
• [25:06] Strategy #7: We got scrappy and sent out an email to our students and asked them to help us reach that 1 million mark. If you are a student who helped, I greatly appreciate it!
• [28:37] Strategy #8: Be super intentional about what episode or episodes you release during your promo week. We wanted a big-name guest and that was my friend Brendon Burchard.
• [35:30] Action items: Pull out your calendar and select a few dates that would be good for a promo like this!

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This strategy has been used for centuries by the most brilliant minds in business

In a world where most people play the short game, playing the long game offers a big advantage because it ensures your success as an entrepreneur for your entire career. 

If you ask me, that sounds pretty great. So, why doesn’t everybody do it?

The reason why so many entrepreneurs forgo playing the long game (or completely fail at it) is because it’s not exactly easy to do. It takes patience, hard work, and the right mindset in order to master it. Plus, it requires long-term consistency and dedication, which -- let’s face it -- doesn’t sound very exciting, and it’s certainly not sexy. 

But I’m here to tell you that it works. This has been one of the keys to my own success in business, despite the fact that it doesn’t come naturally to me. 

Yes, friend, I’m not ashamed to admit that sometimes I get distracted by shiny short-term outcomes, and let my emotions get the best of me when challenges arise or when I feel the overwhelming pressure to stay ahead of the curve.

That’s why I constantly remind myself that there’s a reason why it’s said that success is a marathon, not a sprint. It’s because the long game is a time-tested strategy that has been used for centuries by the most brilliant minds in business.

In this episode, I not only share how playing the long game can help you get ahead in business, but the mindset you need in order to play the game correctly.

You’ll hear:

• What to tell yourself when you want to give up completely
• How to use your failures to help push you forward
• Why setting long-term goals is key, and can help you win the game
• Examples of how the long game has gotten me through challenges in my business

Alright, friend. I hope that you enjoy this episode, and after listening to it, you’ll be in-it-to-win-it, for the long haul.

Here’s a glance at this episode...

• [05:45] Playing the long game is all about your mindset, especially when things don't work out the way that you want them to. 
• [11:32] If you're playing the long game, then a failure should just be your opportunity to fix something or make it better. 
• [12:31] Don't be afraid to set audacious long-term goals. With a 3-year plan, you will show up differently versus a 6-month plan. 
• [14:21] Sometimes it takes a while to achieve the benchmarks and goals that you set for your business. It might be much longer than you thought it would take.
• [18:13]  You launch, you learn, you tweak, and then you repeat. This is a formula for success!
• [19:58] You are no longer allowed to have that conversation in your head that you're going to give up or jump ship!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The co-founder of Olea & Fig shares how she generated $200K in digital course revenue in less than 2 years

There is, quite literally, nothing that brings me greater joy than to see my students become incredibly successful. It’s what drives me to keep creating, teaching, and pushing myself to be the best version of myself that I can be.

And that’s why I’m so excited to share this student success story with you. In this episode I’m chatting with one of my students, Annie Chang of Olea and Fig -- an online business that helps women solopreneurs become the “go-to” in their markets by attracting the right customers online.

Annie and her business partner and sister, Terrie, used what they learned in Digital Course Academy to create a thriving online business that works for them. Not only did they generate $200,000 in revenue from their digital course after only two years of being in business, but Annie was even able to take an eight-month maternity leave.

Yes, friend -- you read that correctly. Eight months. If that’s not the definition of a flexible (and ideal) work environment, then I don’t know what is. 

The thing is, they set up their business in a way that all comes back to listening to their audience. And if you’ve been tuning in to this podcast for a while, you know that tapping into your audience’s wants and needs is crucial to having a successful online business. 

In this episode, Annie shares:

•  How they launched their core program with two completely different offers
•  When they knew it was time to add a membership program to their business
•  Their most successful strategy for selling during live launches
•  How to run an automated challenge and keep the engagement up
•  Ways to serve two audiences with the same program

This was a super fun and informative conversation, and it’s my hope that Annie and Terrie’s story will give you a little peek at what’s possible.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

There’s a reason it’s said that investing in yourself is the best investment you can make

Newsflash: As your business grows, you need to grow too. 

You’re probably thinking, “Well, duh, Amy -- that’s obvious.” And I agree, it is. But the thing is, all-too-many entrepreneurs completely neglect their own growth and development as their business grows.

It’s super easy to do, and believe me, I can relate. You’re so focused and invested in making your business the very best it can be, that you forget about the person behind the scenes, in the trenches, doing all the hard work: Yourself.

You, my friend, are the force behind your business’ success. By giving it everything you’ve got (and more), it’s easy to be left feeling a bit drained and uninspired, which is not a great state to be in if you want to continue achieving. So that’s why it’s crucially important to invest in yourself, so you continue to grow right along with your thriving business.

It doesn’t need to be anything major, friend -- and as you’ll see, what I do in order to continue growing is very simple. Think about it like a little tune-up. Every once in a while, you have to take a pause, check yourself, and take a little time to ensure that you’re running on all cylinders. 

Believe me, after listening to this episode, you’ll understand why it’s said that the best investment you can make is in yourself.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Newsflash: When your email list grows, so does your business

I get asked about list building allllll. the. time. And when I say all the time, I mean in my DMs, in my Lives, on social media -- everywhere! 

It’s not that list building is particularly sexy or the latest and greatest thing in digital marketing. It’s such a hot topic because when your email list grows, your business grows right along with it -- a plain and simple truth that I would probably get tattooed on my body, if I were a tattoo person.

I’ve learned a ton about list building over the past 13 years of being an online entrepreneur, and it’s been a crucial part of my success in business. In this episode, I answer the six questions I get asked about the most when it comes to list building -- so I can help you get started on the right foot and avoid the lessons that I had to learn the hard way.

So whether you’re just getting started with your online business or a seasoned vet, grab a pen and paper because you’re going to want to take notes on this one.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn actionable strategies for boosting your self-confidence

We all know that person who can walk into a room and totally own it without even having to speak a word. I won’t lie -- every time I see that person, I’m a little bit envious of their natural confidence.

You’re probably thinking, “But Amy, you’re out there in front of the world! You are a confident person!” And I’m here to tell you that even though it seems like I’ve been blessed by the confidence Gods, it’s taken a lot of hard work. I’ve had to make confidence a practice, just like everything else that I want to succeed in.

But here’s the thing. Even if you’re not a confident person right now, you 100% can be, and my dear friend -- Lisa Bilyeu -- co-founder of Quest Nutrition and author of Radical Confidence, is here to talk about how to do just that. 

In this episode, Lisa shares:

• How to deal with your weak spots and reframe your negative voice
• A step-by-step practice for identifying self-sabotage and how to break the pattern
• Tangible ways that you can boost your confidence
• How to change how you experience failure

Because let’s be real here. When it comes to growing a business, confidence is essential. It fuels your ability to take action, stretch your limits, overcome fear, and most importantly -- know that you can win the game.

Here’s a glance at this episode...

• [05:20] Radical Confidence is using tools to move forward even when you don't feel great about doing something. It's having the skills and tools to turn to when you feel insecure.
• [07:04] No bull-shit! What would it take? Instead of just sitting around wishing, ask what it would take for you to be the best pianist in the world. Break it down to steps and then decide if those steps are for you. You get to assess and decide whether to do it or not. 
• [09:46] Failure can be inevitable when you're going after something you want. Look at your weaknesses, and accept that failure isn't an option. When you try to do those things, you will find inevitable weaknesses that you'll have to take a hard look at.
• [12:15] How do I stop this negative voice that's absolutely paralyzing me? A negative voice can be your kryptonite, think about how you can make it your superpower? It's about perspective and reframing. Be nice to yourself and don't beat yourself up.
• [14:20] Flip the mean girl in your head and find out what she's really trying to say to you in a positive way. Let the voice run wild and write everything down with no emotion. The critic becomes the coach.
• [19:01] Identifying self-sabotage and breaking the pattern. If we are the ones in our own way, then we can change that. What are you doing that gets in your way? Is your goal in line with what you want to do with your life? Is that why you're self-sabotaging yourself?
• [21:23] You can make choices that allow you to stop self-sabotaging over the goal you want. Not giving yourself the opportunity to experiment and explore is another form of self-sabotage we don't even recognize.
• [22:31] Get clear and write out your goal. Who? What? When? Why? How? This will give you a north star to move forward. Make a commitment and write down whether you did it or not. Address, reframe, and access. 
• [26:24] Tangible ways for boosting your confidence. Have a hype song. There's a difference between knowing how to do something and wanting to do it. Have a strategy and game plan. Say yes! Find things that empower you. Cultivate a mental state that will empower you. 
• [33:44] Emotional sobriety. Don't get so upset that you say or do things you regret. Being emotion drunk does not serve you. There are going to be people who frustrate you. Losing it does not serve you. Take an emotional shot of sobriety. You could just leave the room. 
• [38:11] Write down what took place, but not your emotions. Once you have the words, you can look at your emotions and identify triggers. Use it as a guide and identify a game plan.
• [39:55] Radical Confidence is about living the life you want. This book will help you break down all of the things that are getting in the way like mindset and the way you show up every day. It's a guide and blueprint of how to navigate the life you want.
• [48:30] We need to work on confidence everyday. Choose one practice that resonated with you today and grab a pen and paper and embody that practice.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I do to turn jealous thoughts into something productive

Raise your hand if you’ve ever had a jealousy hangover. You know, the lingering envy you have after seeing another entrepreneur achieve something that you want in your own business. 

I’ll be the first to admit, I’ve had a jealousy hangover or two and as you’d expect, they’re no fun. But instead of letting these unsettled feelings get the best of me (which I’m 100% guilty of doing in the past), I use them to my advantage. 

Yes, friend -- I have a few tricks up my sleeve that I use every single time I start comparing myself to other entrepreneurs. They not only help me steer clear of the dreaded jealousy hangover, but they also get me closer to focusing and achieving what I want. In this episode, I share: 

• The exact questions I ask myself when I start comparing myself to others 
• How to pinpoint where your jealousy comes from
• Ways to use feelings of envy in a productive way 
• What I do to turn resentment of other entrepreneurs into excitement for them and motivation for myself

By shifting the way you think about other entrepreneurs’ success, I promise you’ll find that it brings you closer to achieving everything you’ve ever wanted and more.

Here’s a glance at this episode...

• [04:00] If you're feeling jealous or envious of another online business owner, ask yourself what they have that you want. What do they have that I want? You could use these envious feelings in a more productive way.
• [06:22] Get clear on your why, and you might uncover something that you hadn't even thought of. Then ask why I want that. This can give you clarity.
• [08:27] If you really work on your insecurities the next time you feel jealousy, it will be easier to cheer that person on and think I want that too.
• [10:15] The next time you feel bad, jealous, or envious toward another entrepreneur, just stop and notice it. It's okay to feel those feelings. Then you can turn that jealousy into something productive. Write down that thought in your phone or your journal.
• [11:03] What are you jealous about? What did they have that I wanted? Why do I want that? What will it bring me? How will it make me feel? What are some small steps I can take to get there? Take action on those steps!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn my tried and true process for shooting like a pro each and every time

You’ve laid out your course modules and lessons. You’ve written your scripts. You’ve listened to your pump-up song on full blast, and you’re ready to record your course videos. There’s only one minor problem -- you have absolutely no idea where to start, and what to do.

Good news, my sweet friend. I’m going to tell you exactly what I do to create high-quality videos that look professional and don’t break the bank. 

My process for recording my course videos runs like a well-oiled machine. I don’t say that to brag, friend – believe me, it’s taken a lot of trial and error over the years to nail it down. And thanks to the many learning lessons I’ve had along the way, I now have a tried and true process for hitting the record button like a pro.

I am so excited to share this process with you because I know it is going to save you a ton of time, and also a ton of money. Tune in to hear my tricks of the trade, including: 

• The system I use to plan and organize my time and assets
• How to select your outfits and shoot location
• Where to find an inexpensive videographer and editor 
• The tools I swear by to record my course videos

After you listen to this episode, you’ll be shooting your course videos like a pro -- and I for one, can’t wait to see them.

Here’s a glance at this episode...

• [02:54] I recently recorded all of the training videos for my List Builders Society course and realized I would have paid for a high-quality video creation process when I was first getting started. 
• [05:55] You must first organize your schedule and assets. Give yourself plenty of time to plan everything out. 
• [07:14] You can write out your script and use a teleprompter or use bullet points to guide you. Create a filming schedule once you know your modules.
• [07:48] I have my outfits for each video planned along with the video, link to the script, and filming notes listed out in three columns in a Google doc. 
• [11:02] Call in support and tell your family and loved ones that you need quiet time without any distractions. 
• [12:15] Plan your outfits for direct-to-camera shots so you don’t scramble to find one at the last minute. Select one outfit per module to mix it up. 
• [14:50] Shoot at your house if it's an option. Recording at home makes things easier, allows you to be relaxed, and saves money. 
• [17:59] Early on, it's probably best to forgo a videographer, but it is helpful to hire someone knowledgeable to set up your studio.
• [23:05] Lighting is important for direct-to-camera videos, so plan for it in advance. You might be able to find a student to help you, or an inexpensive lighting kit. 
• [25:48] Account for editing time. You can record all scenes by yourself, but it saves valuable time and energy to hire someone to edit your videos.
• [29:44] I use bullet points for live videos, and a script and teleprompter for recorded videos. I like PromptSmart, BIGVU, and Ecamm.
• [34:18] Action item: Use this guide to plan your next video shoot.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re ready to grow personally and professionally, try this simple practice

If you’ve been with me a while, you know that I am a huge fan of journaling. Without a doubt, this super simple practice has helped me calm my busy mind, foster my creativity, and stay organized. It has brought so much to my personal and professional life that I can’t even imagine what things would be like if I didn’t do it every day. 

But here’s the thing -- journaling, just like anything, is a practice. You’ve got to commit to it, and you also need to understand that it can take a bit of time to get into a good groove. I can’t tell you how many times I’ve sat down with every intention of getting all of my thoughts out, only to stare at a blank page for what feels like hours. 

Thanks to the help of some of my mentors and coaches, I’ve got this whole journaling thing down. In this episode, I share exactly what I do to set myself up for success, tame any negative thoughts that come up while I’m writing, and make sure I get the most out of this powerful practice.

Tune in to hear: 

• How I set up my daily journaling routine, and why I set it up this way
• Questions and prompts to ask yourself when you’re not sure what to write about
• How to normalize judgemental thoughts you might have when writing 
• Ways to neutralize your language when you’re letting it all out
• What to do if you find negative thoughts spiraling out of control while journaling

By the time you’re done listening to this episode, you’ll have a whole new approach to journaling -- one that helps you be more productive, positive, and kinder to yourself.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re looking to scale your business, memberships may be right for you

If you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you. 

Stu McLaren joins me for a chat about all-things memberships -- how to determine if it’s the right model for your business, why they’re exploding in popularity, and how they've changed over the past couple of years.

And believe me – there is, quite literally, no better person to advise you when it comes to this sort of thing. For the past 12 years, Stu has worked intimately with tens of thousands of authors, speakers, coaches, consultants and business owners to transform what they know and love into recurring revenue through membership sites.

Tune in to learn: 

• How to determine what kind of membership is best for your business
• The recent changes memberships have faced and what that means for you
• Why memberships are more important now than ever before
• What types of businesses work best with the membership model

Happy listening!

Here’s a glance at this episode...

• [05:26] Stu created a membership in 2008, because he wanted to grow his business it allowed him to scale his business without demanding a ton of time or energy. 
• [09:08] There are four different types of memberships including product-based, service-based, knowledge-based, and community-based memberships. 
• [25:57] Creating a positive experience in the first 30 days can triple the lifetime membership time. Take a close look at your onboarding methods.
• [30:29] It's important to understand the lifeline of a membership and change marketing strategies as it grows. 
• [32:35] Teaching people your passion is a great use of a membership site. Don't overlook the gifts you have. You could create a business around your skill sets. 
• [35:48] If starting out, look at a knowledge-based membership. You can design your business however you want.
• [39:42] Stu is hosting a Live Workshop that will assess if your market is a good fit for a membership site and more! It's live and free.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

If you’re overwhelmed in your business – you’re not alone, these exercises can help.

I absolutely love being an entrepreneur. I love the variety, the challenge of it, the people I get to learn from, and most importantly, the people I have the honor of teaching. I’m also incredibly grateful for the fact that I get to wake up every morning and do something that lights me up.

Being an entrepreneur is a lot at times -- and I’m sure you can relate. I won’t lie -- I’m going through a time where I feel like the weight of the world (and my business) is on my shoulders. I have a hundred plates spinning in the air, and at any given moment, one could drop.

Luckily, I have a few grounding tools and exercises in my arsenal to help redirect my overwhelm, and come back to planet Earth when I start to lose my footing. Over the years, I’ve found that these little tricks have helped me get through even the toughest of times -- and I’m sharing them in this episode. You’ll learn:

• What I tell myself to quiet my mind when things are stressful
• The strategy I use to pull myself out of busy business overwhelm
• The two things I’ve incorporated into my daily routine to keep me grounded
• Why being with yourself, and others, is the key to overcoming difficult times

So if you’re feeling the stress of doing a million different things and wearing a million different hats, tune in and take notes!

Here’s a glance at this episode...

• [04:34] When things get tough, I remind myself that I'm in a season and this too shall pass. It helps me rein in negative thoughts and have a much better mindset.
• [06:05] You’ve got to be grateful for both the good and the bad. There's ebbs, and there's flows with everything in life.
• [07:01] I have to strategically think about how to get through the tough times when things are overwhelming. One thing I do is call on friends and leaders in the industry and ask questions.
• [08:27] I meditate for 10 minutes a day using the Calm app. I've made it a goal to be consistent on Monday through Friday. I also do breathing exercises. 
• [12:07] When I have too many plates spinning in the air, I have to be honest with myself. I can't be afraid to ask for support from my team and delegate when I need to. It also helps having a VA.
• [14:00] There's no shame in putting off a few items on your calendar. Time moves quickly, and it will be here like that. Give yourself room to breathe.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why your income potential has everything to do with your mindset

Question for you, friend. When you first started your business, what made you most excited? Let me guess -- building something incredible, having the opportunity to help others and give back, and being your own boss topped the list.

And while I’m sure making a ton of money was also on that list, I’d hedge a bet that creating budgets was not. 

I can’t say I know too many online marketing entrepreneurs that get excited about the money management aspect of creating wealth -- because let’s be real, it can be intimidating and very tricky, especially when you have no idea where to start. 

But here’s the thing. It’s incredibly important, and proper management of your money can make or break your business. 

That’s why I’m so excited for you to listen to this episode, where I chat with Anthony O’Neal -- a number one national bestselling author, speaker, financial expert, and host of the popular YouTube series and The Table Podcast with Anthony O’Neal.

What’s great about Anthony is that he’s able to explain things in a way that is super relatable and easy to understand for those of us (ahem, yours truly) that don’t particularly enjoy putting together budgets and spreadsheets. 

In this episode, we answer those questions that most business owners have when they’re getting started, like: 

• How do you budget when your monthly income varies?
• How do you set revenue goals that are in alignment with your business goals? 
• When should you start paying yourself, and how much?
• What happens when you don’t meet your revenue goals? 

Plus, Anthony shares how changing your mindset around money serves as the foundation for creating financial growth and freedom, plus simple tips on how to put it into practice.

Here’s a glance at this episode...

• [06:30] Anthony knew nothing about finances and racked up tons of college debt. He decided that he needed to change his decisions in order to change his future. Dave Ramsey helped him change his mindset around money, and learn how to have a debt-free true ownership life.
• [11:00] If you’re first starting out in business, create vision of where you're going with your money that’s based on your last quarter. Your budget should be based off of the bare minimum that you'll be bringing in.
• [13:40] It’s important to have a budget for your personal life and a budget for your business life. 
• [14:32] You always want to pay yourself something from your business. Have a CPA assess the proper payment. Usually, the minimum is 20 to 30% of what you're collecting.
• [21:10] You should not feel guilty for having money. It's a blessing to be blessed. 
• [27:03] If you want to meet your revenue goals, shift your money mindset. Go deeper into your ‘why.’ What are you actually trying to do? Does your ‘why’ make you cry (in a good way)?
• [36:51] Everyone eventually needs a financial advisor. As your income grows, your need for wisdom grows. Grow with someone who can properly advise you. 
• [40:05] The number one money mistake people make is not having a vision. The number two mistake is living above their means, and the number three mistake is not investing that money. Create a monthly margin to add to your investments and savings.
• [42:41] The best piece of money advice that Anthony has received is that for every dollar brought in, give God ten cents. This is about being generous and a good steward of money.

Click here to listen!

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Failure to launch is not the end of the world, it’s an opportunity to do better

Say this out loud: 

Failed launches happen, and it's ok when they do.

Say it again, and this time, actually believe it! 

It’s true, friend -- failed launches are simply a part of being a digital marketer, and you’ve just got to accept it. It doesn’t matter if you are the most successful course creator on this planet or just getting started -- they happen to everyone, including me. 

Over the years I’ve done dozens of launches, and one thing I’ve learned is that the bad launch fairy does not discriminate. She will literally take the launch that you spent the most time on -- the one that you were certain would be a smashing success -- and turn it into a complete flop with a poof of her wand, leaving you disheartened and totally confused. 

Well, that’s what it can seem like anyways -- and if you’ve ever had a launch that didn’t go as well as you expected, I’m sure you can relate! 

The question is, how do you move on from that failed launch and make sure that the next one blows it out of the park? #Spoileralert, it has everything to do with your mindset. And as hard as it can be to pull yourself up from your bootstraps and march onward, you’ve just got to do it.

In this episode, you’ll hear:

• The mindset I embrace to move on from disappointing launches 
• What I discuss in my team debrief meetings after a launch doesn’t go as planned
• Ways you can learn from your failed launch and go on to create something 10x better

Are you ready? Let’s get started.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Since 2020, we’ve seen the world change and shift multiple times. And as an entrepreneur, there’s nothing we can do but hold on and try to adjust to the changing times the best we can.

I think we can all agree that staying flexible and fluid isn’t always easy… especially when you’re trying to plan the future of your business.

We may not always get the answers we want or the direction we’re hoping for, but we can lean into other entrepreneurs and experts to help direct us and support us in making the best decisions we can with the information we have.

In this bonus episode, I brought on Phillip Stutts because he’s sharing an important message that affects us as entrepreneurs right now. I wanted to get this information into your hands as quickly as possible so you can pivot and adjust accordingly as we head into Q2 of 2022.

My guest, Phillip, comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,433 election victories, including 3 U.S. Presidential victories.

Phillip is also the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).

In this interview, you’ll hear Phillip and I discuss:

• What’s happening to brand loyalty
• The three types of consumer personality types and why we should be paying attention to these
• Why you may want to reconsider where you’re spending your ad spend – including if Facebook advertising is best for your business

And so much more. I hope you’re fully present for this conversation and take what you learn and adjust your business, goals, and budgets as we continue into 2022.

Learn how to launch and grow your podcast from the best in the industry.

If you’ve been listening to Online Marketing Made Easy for a while, you know that one of the questions I always ask my guests is, “What would you do if you had to start your business all over again? What would you focus on first?”

And for me, answering that question is super easy. Without a shadow of a doubt, I would start a podcast from day one. Yes, friend, it’s true. Online Marketing Made Easy has brought so much more to my business than I ever thought possible, and it’s also been such a great creative outlet for me. 

Not only does a podcast help you develop a presence for your brand and directly connect with your target audience, but you can also make great money in the process. My team and I just recently had our first 1 million downloads month, and I could not be more proud. It’s taken a lot of hard work, changing directions, and trying out new things -- but it’s been well worth the effort. 

So in the spirit of all-things podcast, I thought I’d invite Jenna Kutcher, the host of the Goal Digger podcast, on to the show to share a few words of wisdom. Jenna is the crème de la crème of podcasters and content creators, so I know you’ll be just as excited as I was to hear what she has to say.

In this interview, you’ll hear Jenna and I discuss:

• How to set realistic production and metrics goals
• Tips on how to monetize your podcast and when to start
• When is “too late” to create and launch a podcast
• The pros and cons of being part of a podcast network

Do you have your listening ears on? Good -- because if you’ve ever considered starting a podcast, you definitely want to listen closely.

Here’s a glance at this episode...

• [08:05] The key to a successful podcast is to find a way to produce content sustainably. Have systems in place that allow you to show up and keep running.
• [10:45] Don't let things that don't matter hold you up. Find out what you are doing and why. A podcast can be a top of funnel, establish you as an expert, or become an interview opportunity. Get clear on your goal. 
• [12:41] Set a goal for your podcast. Could it be a list builder, a way to establish credibility, or a means to pivot your business? Your results will depend on what that goal is.
• [16:52] Monetize from day one. People will continue to go back to early episodes. You could use it as a list builder or an affiliate play. 
• [20:53] It's not too late to start a podcast. No one will approach it like you will. Listeners listen to multiple shows.
• [26:14] Subscriptions or paid models are becoming popular. Jenna likes the idea of creating value for free and giving away content. 
• [34:54] Jenna loves that people are inviting her voice into their lives. Podcasts are a reference library to so many different topics. If the host isn't an expert, they can bring an expert in.
• [38:29] Jenna has a free masterclass on how to podcast. It shares all the beginning information, so there's no second-guessing.

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Remember these when your thoughts get in the way of your success

There are four mantras that I keep coming back to time and time again. They are, quite literally, the words that guide my life, both at home and in my business.

How many times have you felt uncertain or anxious about something and that feeling starts to consume you? As high achievers we put SO.MUCH.PRESSURE on ourselves to succeed, that if we don’t manage our own thoughts, they have the potential to get out of control. 

Believe me, I am a serious offender when it comes to getting stuck in my own head, and that’s why whenever I find myself getting to that place, I take a deep breath and remember these four things.

These mantras have gotten me through many “firsts” — including my first course launch, my first big move across the country, and also my first book, which you’ll hear more about in this episode. 

Not only that, but they have helped me a ton when it comes to understanding -- and accepting -- that things don’t always happen on my timeline, no matter how much I want them to. 

So grab your beverage of choice and a journal or notepad, because you’re going to want to write these down so you can treat yourself to them whenever your thoughts start to get in the way of your own success. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In a world of automation, personal connection is what our clients were really craving.

I am beyond excited for you to listen to this episode because this sales strategy is going to blow your socks off. I recently used this strategy for the first time, and let me tell you, my entire team was floored at not only how many sales we got, but how much richer it made our launch.

But here’s the thing -- it’s not fancy, it’s not complicated, and considering that we are all in the world of digital marketing, it might surprise you to hear that the success of this sales strategy had everything to do with human interaction. 

Yes, my friend! Call me old school, but there is tremendous value in personal connection with other people that gets lost in this brave new world of automation. And considering we’re just now emerging from a pandemic that has drastically limited our ability to interact with others, that ‘human touch’ is needed much more now than ever.

Now, I’m not making a dig on digital, because it’s what pays my bills and it’s what allows me to help so many online business owners around the world. But let’s be real -- one-on-one interaction with another person allows us as marketers to appeal to their most basic instincts as buyers. Such as…

1. What are their pain points? 
2. What are their fears? 
3. What do they not only want, but what do they need?

This is the first time in my 13 years of entrepreneurship that I’ve used this strategy, and it absolutely crushed the goals that my team and I set up front. And here’s the good news: It’s super easy to replicate, and I’m going to share how to do it step-by-step. 

In this episode, you’ll learn: 

• What a live concierge team is, and how they can help you convert customers
• How to put together a concierge team, even if you don’t have any team members
• The tools and technology you need to set your concierge team up for success
• Goals and metrics you should measure 
• What I plan to do differently after implementing this strategy for the first time

Are you ready? Let’s dive in.

Here’s a glance at this episode...

• [04:14] We create a concierge team that helped potential students understand whether the course was right for them or not. 
• [06:58] Consider adding something like this to your own launch strategy. Especially if you have a program that's $500 or more. You can use this strategy even if you don't have a team.
• [11:20] Use the tools that work best for you. We used Calendly, Zoom, and created email tags for people interested in our calls. 
• [28:51] Set goals for your concierge team. You may want to consider tracking sales and offer a prize for milestones and high conversions. 
• [32:57] Here are a few important lessons we learned: 1. Have your team block their time. 2. Allow flexibility with a range of times. 3. Make a schedule for your team to provide coverage throughout the day. 4. Have concierge meetings before the cart opens. 5. Create a simple URL page to promote the team.
• [37:35] Action items: Write a list of people who love to connect and are willing to promote your program. Put together resources for them. Set goals. Have fun!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Once I learned to let go, my business grew exponentially

If you’re anything like me, you like to have a hand in every single aspect of your business. After all, your business is where you spend the majority of your time, focus, and energy -- so why wouldn’t you want to feel like you’re 100% in control of it? 

As you can probably tell, delegation is something that I’ve struggled with for a very long time. In fact, if I had a dollar for every time I said (or thought) “It’ll be easier if I do it myself,” or “It’ll be faster if I just do it,” I’d be a very rich woman.

But I’ll let you in on a little secret now that I’m on the other side of it: This is no way to grow, run, or scale a successful business. Not only do you burn yourself out by spinning the wheels on things that are outside of your zone of genius, but your growth will be limited because there’s only one you, and #spoileralert, you can’t possibly do everything because you’re human.

Trust me on this one. Once you are able to put your trust in somebody else who is equally or more capable of accomplishing the job or task at hand, things run a lot smoother, you’re less stressed out, and you are able to spend time doing the things that are going to actually help your business grow. 

I know, I know. It’s difficult to let go of things that you’re used to being in control of. But that’s the thing with growth, right? It’s not always easy, but the growing pains are totally worth the end result.

So if you’ve been struggling with passing the torch, tune into this episode to learn: 

• The mindset I’ve embraced in order to let go of some of the most important pieces of my business
• How to identify your ‘zone of genius' and make sure you stay working within it
• Ways to overcome the “I can do it faster and better” mentality
• The lessons I’ve learned from letting go and trusting others

Sneak away for a little bit (maybe even delegate your next task, if you dare… ) and tune into this episode that I hope will help you find the confidence to let go.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why your thoughts have everything to your success in life and business

I am so excited for you to listen to this episode because my guest is someone who helped get me out of a really difficult time in my life -- a time that I’ve shared about on this podcast. 

Her name is Dr. Nicole LaPera. She’s a Cornell-trained holistic psychologist, and thanks to her book, How to Do The Work, I learned some really great tools on how to examine and correct the negative thought patterns I was having last year that led to a bit of a depression.

If you’ve been tuning in to Online Marketing Made Easy for a while, you’ve heard a lot about this period of time in the beginning of 2021, right after our move to Nashville. It took a big toll on my personal and professional life, so that’s why I’m getting super vulnerable in this interview and diving into all-things mental health. 

By the way, I am so glad that mental health is a topic that is losing its stigma, and becoming a bigger part of everyday conversation -- because let’s be honest, it has a direct effect on how we show up in the world every single day. 

Trust me on this one. Dr. Nicole’s approach is much different than some of the other types of therapy and personal development work that are out there, and you can expect to walk away from this episode with her unique perspective on how to: 

• Recognize toxic patterns and how they manifest
• Heal from personal trauma so you can show up as the best version of yourself in life and in business
• Make permanent shifts in your thought patterns
• Take your mental health and healing into your own hands

Here’s a glance at this episode...

• [06:54] When Nicole was young, she struggled with anxiety. Her curiosity around her struggles inspired her to pursue a career in psychology so she could help others understand themselves and create change in the world.
• [09:02] After having a successful private practice, she felt inspired to look at new ways to create change to help people online. She wanted to share her stories and her tools, so she started The Holistic Psychologist.
• [10:53] The work emphasizes the daily nature of change required. Many of us are stuck because we're not living consciously. We need to be conscious in real time, so we don't repeat the old habits.
• [16:14] Set random alarms on your phone to check in with yourself. Ask, “How present am I? Am I fully immersed in whatever I'm doing?” Use your senses to come back to being present.
• [30:59] We have the choice to shift from disempowerment to empowerment, so long as we are doing things consciously and checking in with ourselves.
• [37:42] Make sure you get the nutrients that your brain needs to function. Geting enough sleep at night, your breathing, and taking care of your body are great ways to start.  
• [41:36] Learn how to stay committed and connected to your truth and your vision in business. Be discerning about what you hear, and know what you stand for!

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After 9 years of having my own podcast, I always come back to these

This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes -- the ones that really struck a chord with me, and have stuck with me after all these years!

Now, narrowing down the list from 500 episodes to just five was no small task because I honest-to-God love each and every one of them. But I hunkered down and recalled the ones I still think about often, and I am really excited to share them with you.

If you’ve been with me for a while, and have already listened to these in the past, even better because as you know, learning something over and over again is how you truly master it. There are so many golden nuggets that will really help you dial in on everything from creating better habits, to talking about your product and becoming a better storyteller.

But before we get to it, can I just say that I am still in awe over the fact that my team and I have created 500 episodes of Online Marketing Made Easy? What started as just a glimmer in my eye in 2013 has grown to become a living, breathing, and constantly evolving outlet that allows me to share the many things I’ve learned in my journey of online entrepreneurship. 

I’m not telling you this to brag, sweet friend -- I am sharing this with you because I am living proof that it’s possible to create a highly successful podcast that not only grows your business, but one that helps other people -- even if you don’t think you can. 

And with that, here are my all-time top five.

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Grab the free resource for this episode by heading here!

Increasing your conversion rate just got that much easier

Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right. 

Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it. 

What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too.

So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money. 

In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong.

My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time. 

And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A successful business has everything to do with how you approach your day

Imagine this scenario: 

Your business is doing great. You’re meeting your goals, things are on track, and overall, you’re feeling extra proud of what you’ve accomplished this year. 

But let’s keep it real -- you’re also feeling a little bit burnt out from pouring every ounce of your soul into your business, and some things are starting to slip because… you’re a living, breathing human. 

Maybe you’re packing your days so tight that you have absolutely no room to breathe, or you’re losing focus on the tasks in front of you because your mind is constantly occupied with something else. Or maybe you’re feeling overwhelmed and disorganized, and have no idea where to even start.

Can you relate? 

I don’t know about you, but it’s this time of year -- the end of Q1 -- that I tend to get a little frazzled, and because of that, start to lose sight of the goals and intentions that I set for myself at the beginning of the year. And if you’ve been a listener for some time, you probably know that my goals set the tone for my entire business -- and I keep them front and center (so they pretty much stare at me blankly in the face every day.)

So that’s why in this shorty episode, I’m sharing my list of three things that you can avoid doing to stay on top of your game, and move forward with a clear mind and ready to take on that new product launch, or podcast, or rebrand, or whatever goals you have set for yourself and your business.

It’s time to tighten up, friend -- are you ready?

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Ways to improve your mental health, reduce anxiety, and be happy

Have you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? 

Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of a pipe dream. Owning a business is hard work, and at times can 100% make you feel like the weight of the world is on your shoulders. 

I’m sure you can relate to this feeling. I know I can, and have in the past. 

But here’s the thing. The stress, fear, and anxiety that you experience is only getting in the way of your success in business. And let’s be real for a second here. Is it even worth trading your happiness for success? For me, it’s definitely not, and I tend to be an anxious person. 

That’s why I absolutely adore my guest in this episode -- because time and time again, I’ve come back to her strategies to find balance emotionally and spiritually.

Her name is Gabby Bernstein, and she’s been helping people find a sense of freedom and inner peace for the past 16 years. 

She’s a New York Times best-selling author of eight books, and host of her own podcast, Dear Gabby, where she helps guests become the happiest versions of themselves in real-time.

But what’s really special about Gabby is that she doesn’t just talk the talk, she’s walked the walk, too. Her own struggles with addiction and depression are what fueled her to align with her true purpose and become a much better version of herself. 

In this episode, you’ll learn: 

• Self-regulation techniques for working through anxiety
• Mindset shifts that will help you transform your thoughts
• Ways to identify negative patterns and how to change them
• How Gabby has used her own struggles to become stronger

I hope you love this interview as much as I did and take away some strategies on how you can make waking up without anxiety your reality.

Here’s a glance at this episode...

• [07:32] With entrepreneurs, there's often a lot of doing and less being. Some of this is from being inspired, but some of it can be from feelings of inadequacy or worry. 
• [10:55] One self-regulation technique is to be aware of what's happening with yourself internally. Breathing can help with this.
• [12:56] Another technique you can practice is to create grounding with your right hand on your heart. Close your eyes and breathe, inhale and exhale slowly. 
• [17:25] The most important quality that we need to establish before doing the work is compassion for yourself. Put your hand on your heart and your belly and say, "I respect you. I honor you. I love you, and I know you're doing the best that you can. I have so much compassion for where you're at right now."
• [20:57] In order to identify patterns that make us unhappy, we must become a witness to the patterns. Take notice of what triggers you, and how you respond. 
• [24:50] Gabby's journey through her work and trauma recovery is the basis of Happy Days. Being a workaholic was really taking her down, but after continuously asking herself why, she started cracking into painful discomfort.
• [27:11] She remembered a disassociated memory that answered her question of why she was a workaholic and had other issues. After identifying the why, she began a deep emotional journey of healing.
• [30:28] Trauma has been given shame, so people minimize it. We all have trauma that still shows up in our lives now. It’s important to address it, and get out of the toxic cycle of trigger, fear, and acting out.
• [38:25] Biggest takeaway: We should all have compassion for ourselves and the people around us.

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When you attract instead of chase, the Universe won’t disappoint

When I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado. 

My hands are gripping the steering wheel so tight that my knuckles turn white -- because if I take my eyes off the road for a split second, or hit one little patch of black ice, it could be an absolute disaster.

If you’ve ever driven through the mountains you probably know what I’m talking about, and it can be terrifying. 

But white-knuckling doesn’t just happen when driving through precarious terrain. It also happens in business, and entrepreneurs -- including yours truly -- are guilty of it all the time. 

Instead of gripping the steering wheel for dear life, you’re holding on to some piece of your business that you are desperately trying to control -- maybe it’s your social media, your quarterly revenue goals, or the new lead magnet you created that just isn’t hitting the mark.

You zero in on the details so closely that you start to obsess over them, and sooner or later, they start to consume every ounce of you. You feel like you’re constantly chasing something that you just can’t seem to reach. 

Does any of this sound familiar? 

I white-knuckled everything about this podcast for a long time, and it took a toll on both me and my team. But in learning to let it go and trusting more in the universe, I found that the podcast became more successful than ever. 

And that’s why I recorded this little shorty episode for you -- because I wanted to share a bit more about how loosening the reins on something you care deeply about can bring you so much more than you ever imagined, and do it a whole lot faster. 

Enjoy, my friend!

Here’s a glance at this episode...

• [03:43] White knuckling is holding on to something really tight and trying to control every aspect of it. One thing that I've white-knuckled for a long time is this podcast.
• [07:38] I realized my podcast wasn't fun anymore, and I was obsessing about the metrics. I lost the joy I used to have in creating it, and it was difficult to be creative. I decided to let go of the expectations I had about my podcast.
• [08:49] The following two weeks after I let go, we saw a rise in the number of downloads and more opportunities became available. 
• [09:28] There has to be something in your business that you are white-knuckling. With so much control, the creativity doesn't flow anymore.
• [10:21] My new motto is “I don't chase, I attract.” I’ve decided just to let it be. 
• [12:12] Let go of expectations, and attraction will organically happen. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Lessons I’ve learned that will save you time, money, and lots of stress

If you have recently taken the deep dive into entrepreneurship, then this episode is for you.

Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one who’s willing to put in the hard work while also saving that sweet, sweet space for what really matters in life.

But let’s be real… entrepreneurship is really hard, especially when you’re just getting started. It’s totally normal to feel uncertain about yourself, or like you’re way in over your head, or that you keep spinning your wheels and just can’t get out of that cycle.

I’m here to tell you that those feelings are 100% a part of being an entrepreneur. Believe me, I’ve been there, and after 13 years of figuring it all out (with many mistakes along the way), I’ve had some time to look back and reflect on what it is that I would do differently with my business if I had to start over from scratch. 

In no way am I saying that I would take back the mistakes that I’ve made -- because I’ve learned so much from each and every one of them. But I am hoping that there will be something on this list that will save you time, money, and unnecessary stress from the get-go. 

And what’s really exciting is that sooner than later, you’ll have your own list of things that you’ll be sharing with your own community on your very own podcast (more on why you should get your podcast started NOW in the episode.) 

Grab a pen and paper (or your Full Focus Planner) and settle in to hear the top nine things that I would do differently in my business if I had to do it all over again.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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New projects may be fun and exciting, but do they align with your goals?

Imagine this scenario:

Things are going great in your online business -- you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life.

And then… you have an idea.

Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about. 

But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close.

This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world -- including yours truly. 

I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting -- because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have.

But here’s the good news, sweet friend. As someone who is by nature drawn to all things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle-dazzle along the way. 

In this episode, you’ll learn: 

• The one physical item I use that helps me stay on task
• How I ensure that my goals get (and keep) me excited
• What I do to keep my eye on the prize

The personality type you need to have on your team to help hold you accountable

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Tried and true steps to crafting an irresistible lead magnet

Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably? 

If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode.

The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark. 

You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.

More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;) 

Here’s what you can expect to take away from this episode: 

• Easy things you can tweak to increase your conversions
• Ways to get valuable feedback from your Ideal Customer Avatar 
• Tips on getting your lead magnet in front of a larger audience
• When to know if it’s time to scrap your lead magnet and start over from scratch

Here’s a glance at this episode...

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What to do when you’re afraid you won’t meet your next big goal

If you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place.

And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge fan of thinking big), you most likely didn’t meet them because you didn’t have a big enough ‘Why’ behind them. 

The ‘Why’ is the fire behind everything that you do -- the driving force that keeps you going when things get difficult or overwhelming, when you’re completely exhausted, and when you want to throw your hands up, shut down your laptop and tune in to the latest episode of Crime Junkie.

I know you’ve been there, and I have too. That’s why in this episode, I am sharing a three-step process that you can use when you have something really big in front of you, and you start to doubt whether it’s worth your blood, sweat and tears to accomplish it. 

So grab a pen and paper (or open a Google doc) and get ready to do this exercise live as you listen to the episode -- so that those big, audacious goals I know you set for yourself are that much closer to being met. 

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The woman inspiring millions shares her best tips on creating a “figure-it-out” mindset

The guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. 

I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. 

Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. 

If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) 

And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. 

She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. 

But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. 

I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. 

In this episode, we discuss:

• Why you should reflect on your start as an entrepreneur
• How to hustle without becoming a workaholic
• The importance of creating a company with purpose
• And leaning into those little nudges

So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo.

Here’s a glance at this episode...

• [11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world. 
• [15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships. 
• [19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you? 
• [26:22] Time stress is an entire reality where you constantly feel overwhelmed and behind. You're always comparing yourself to others and never feel like you're enough. It's like being in a hamster wheel -- you’re always exhausted, and eventually you lose the passion for the thing you love.
• [27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time.
• [33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly.
• [38:47] If Marie was starting over, she would make sure that she chooses the right ideal customer — someone who is excited about her offerings and happy to pay for them. She would want to understand their fears and desires at such a deep level that they would feel like she was mirroring it back to them. 
• [41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

I’m living proof that introverts can be successful online entrepreneurs

Here’s one thing that may surprise you about me…

I’m an introvert to my core.

I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! There’s absolutely no way you’re an introvert.” 

But it’s true. And I am certainly not the only introvert in an ”extrovert career.”  In fact, some of the best actors in the world, like Meryl Streep, Julia Roberts, Tom Hanks -- are introverts doing their thing in an industry that is dominated by extroverts. (And no, I’m not comparing myself in any way, shape or form to these magnificent humans, just proving a point!)

Of course, there are things I do all the time that make me slightly uncomfortable (ahem, anything in front of the camera), but like anything in business, you make a plan, stick to it, and overcome your challenges. Plus, if it doesn’t make you uncomfortable, are you really pushing yourself to grow? #truthbomb

I wear my introvert badge with pride -- and if you’re an introvert, you should too, my sweet friend. In no way does being an introvert make you any less talented, capable, or successful. And if I’m being completely honest, knowing how to take care of yourself, and allowing yourself that much-needed “me” time when you really need it, is something to be proud of.

So in this episode, I’m going to share ways that I nurture my inner introvert while still growing a successful business that requires me to be out in front of the world. You’ll learn: 

• The ways I mentally prepare myself for stepping out of my comfort zone
• What I do to recover after “putting myself out there” and how I pump myself up for the next time
• How I avoid complete overwhelm in an industry that demands you constantly be “on”

Here’s a glance at this episode...

• [02:40] Even as an introvert, it’s absolutely possible to be a highly successful entrepreneur. I'm going to share the ways I handle being an introvert in a business that requires me to be out in front of the world.
• [05:19] I sometimes dread doing big, live events like Entrepreneur Experience, because it forces me to get out of my comfort zone. That’s why I remind myself how I feel after -- which is fantastic. It’s definitely worth it to feel a little uncomfortable and awkward in order to get you to where you want to be.
• [07:50] After any live event or situation where I put myself out there, I need to book some alone time with my family. Now I plan for it and work it into my schedule. 
• [10:51] There are moments that I have to show up as an extrovert. While it can be uncomfortable, I do it because it’s important to create a community where people feel a connection to me. 
• [11:41] I am always in-tune and aware of what's going on in my body. When I start to resent an experience or an engagement, I know I'm being someone that I am not. While I’m willing to step into a place that is uncomfortable, I'm able to recognize when I’m staying there too long.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Accomplish your business (& personal) goals AND have more freedom

Say these three words out loud:

Ideal work week. 

Say them again. 

Ideal work week. 

Be honest… have you ever heard three words that sound so beautiful? 

If you would have asked me to envision my ideal work week back in my corporate days, I probably would have laughed -- because I was so far off from having one. 

Even in the early days of being my own boss, let me tell you, my work weeks were far less than ideal. It’s taken A LOT of trial and error (11 years of it, in fact) to nail it down -- but the good news is, I’ve finally perfected it.

That’s right, my friend -- I have set up my work week in a way that allows me to work towards my goals AND have the free time to spend with the ones that I love. 

It’s helped me be more focused, productive, and… here’s the clincher… I don’t even work Fridays anymore (You can learn all about my 4-day work week in this episode.)

Here’s what you’ll learn in this episode:

• What it means to “theme” your weekdays to maximize productivity
• How to set boundaries based on your weekly schedule
• Tips and tricks on  working with a Virtual Assistant to plan the week ahead
• Simple ways to stay organized and on-task

My hope is that you’ll be able to implement some of the strategies I share so that you, too, can accomplish your goals AND live life on your terms. Sounds ideal, right? ;-)

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why I keep my business close and my friends even closer

I love my friends. I mean, L-O-V-E. I am so beyond grateful for them -- they understand me, I understand them, and they’re the type of people I know always have my back.

But as you’ll hear in this episode, this hasn’t always been the case. It’s taken many years, lots of tears, and countless hard conversations to get to a place where I am 100% confident that the friends I have in my life are MY PEOPLE.

Let me back up a bit and explain why.

As an entrepreneur, friendships can be especially tough. Even friendships that you’ve had for years can take a big turn when you make the decision to ditch the 9 to 5 and commit to growing a business.

Your priorities and conversations shift when you become an entrepreneur -- your business is your baby, after all. Instead of catching up on the latest episode of Billions over skinny spicy margaritas at happy hour, you’re now rapid-fire texting your friend about your upcoming product launch, or your new copywriter that just can’t seem to nail your brand’s voice. 

Over time, this dynamic can wear on a relationship. At some point, you feel like your friend starts to resent you, judges your decisions, or simply isn’t interested in what you have to say anymore.

Can you relate?

And if your friends are ALSO entrepreneurs, that’s a whole different ballgame that’s equally as tricky to navigate. 

Regardless of if your friend is a 9 to 5er or an entrepreneur like you, it’s not that you don’t love them or aren’t grateful for having them in your life. It’s that friendships have seasons, and if I’ve learned anything over the last 14 years of having my own business, it’s totally ok to move on – sometimes it’s the best thing we can do to grow.

In this episode, I’ll get really deep about my own friendships, and share with you:

• What I’ve learned about navigating friendships as an entrepreneur
• The qualities I look for in a friend, and why
• How I know it’s time to move on from a friendship or lean into it 

I even open up about something I’ve NEVER talked about on the podcast -- the challenges I’ve had being a boss to my best friend in the world (and former CMO), Chloe -- my Cho Cho.

This shortie episode is SUPER personal and near and dear to my heart, so I hope you enjoy listening.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Start investing today and put your money to work.

When I first started investing and making my money work for me… I was super intimidated! 

In fact, the immediate thought that comes to mind when I think “investor” is a middle-aged man, in a dark suit, briskly walking down a city street with a Starbucks coffee in hand. Maybe he’s wearing a fitted t-shirt instead of a button-down -- if he’s got a little swag. 

I am, quite literally, describing Bobby Axelrod from Billions. I love Bobby’s character, but… I think you would agree, that’s definitely NOT ME. ;-) 

Google doesn’t think it’s me, either. In fact, if you do a Google image search of “investor,” guess what turns up? Ninety-nine percent of the images that populate are of the guy I just described above (ahem, Bobby) -- and no women. 

It’s no wonder I feel slightly uncomfortable thinking about investing -- because women, especially millennials and older, have been so conditioned to think that you have to be a man (and have a ton of money) to invest.

But here’s the thing…

That impression is totally wrong. The game has changed, and women are investing money like never before (and Google, if you’re reading this, please push some female investor images to your first page, okay?)

Investing money doesn’t have to mean putting millions of dollars into a hedge fund -- it simply means making your money work for you over time. The key here is, though, that you have to actually GET STARTED investing in order to be successful in it, and that my friend, is often the biggest hurdle. 

That’s why I’m so excited for you to hear the interview I had with Bola Sokunbi, who is the go-to expert for investing, whether you’re an experienced investor or just starting out -- and definitely if you’re a female investor. 

She’s a Certified Financial Education Instructor, best-selling author, speaker, writer, podcaster, social media influencer, and a mama to twins -- which makes her THAT much more impressive.

In our interview, we discuss: 

• How to get started investing, even if you NEVER thought you’d be able to 
• Some of the barriers to investing that women face, and how we’re overcoming them
• Tips on investing your money smarter so you can retire before the age of 65 
• The good, the bad, and the ugly about cryptocurrency, and if it's right for you

Think of it like Investing 101, with a little extra kick. ;-) 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The strategies I’m using to feel great AND accomplish my goals in 2022 .

That’s right, friend! I am getting fully transparent with you about what I am doing to set myself up for success in 2022. 

I have always been big on goal setting, planning, and setting intentions for the year ahead (it’s a BIG part of why I’ve seen such success as an entrepreneur)…

… but as you know, I struggled with some unexpected depression and anxiety in 2021. This year, I am determined to get ahead of it. 

That’s why I’m trying out some FRESH approaches to goal setting that will not only help me to achieve some really cool things both personally and professionally, but ALSO get me in the right mindset before taking on each challenge that I set for myself.

Because let’s be honest -- ”success” and “achievement” are not only about what you accomplish, they’re just as much about how you FEEL.

In this episode, I’ll share:

• The goal-setting strategy I LOVE that puts emphasis on how you want to feel, not what you do
• The 5 goals that I’ve set for myself in 2022, why I chose to set those particular goals, and how I plan to achieve them
• How I set goals that are challenging yet attainable

I’m hoping that by listening to this episode, you’ll hold me accountable, stay motivated to accomplish the goals you’ve already set for yourself in 2022, AND be inspired to get back on the horse if you’ve fallen victim to the infamous #QuittersDay (more on that in the episode.)

Here’s a glance at this episode...

• [04:01] One new thing I’m trying in 2022 is identifying the core feelings that I want to experience this year. I want to feel trusting, courageous, energized, in the zone, and luminous while I'm working on my goals and after I achieve them. 
• [10:27] Take action: What are 3-5 feelings you want to experience over and over again this year? Think about how you want to feel and write it down.
• [11:08] Goal #1: Do the 29029 challenge. This is where you climb a mountain a certain amount of times (in a certain amount of time). All in all, it adds up to the equivalent of climbing Everest. 
• [14:20] Goal #2: Create a certification program for my business. I don't know what it looks like, but I’m going to put together ideas this year and launch it in 2023.
• [15:39] Goal #3: Take a sabbatical. I've been dreaming of taking a sabbatical for years, but in 2022 I’m actually doing it. I'm taking off the last half of May and the entire month of June to spend at my lake house.
• [17:50] Goal #4: Create a project plan for my new book. My book won’t launch until January of 2023, but I need to have an entire project promotion plan dialed in by 3/31.
• [21:40] Goal #5: Create a 3-year vision of my company.  I want to scale the business and incorporate different models that I’ve never tried before, which means I need to plan further out.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The world’s leading life coach reveals what gives high-achievers the edge

If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest.

His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-) 

He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world.