Writing for Strategic Communication

By Karen Morath

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Image by Karen Morath

Category: Courses

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Subscribers: 2
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Episodes: 26

Description

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

Episode Date
Review and Reflect
Jun 06, 2013
Review and Reflect (handout)
Jun 06, 2013
Speechwriting
May 31, 2013
Speechwriting (handout)
May 31, 2013
Visualisation and Gamification
May 23, 2013
Visualisation and Gamification (handout)
May 23, 2013
Writing as Thought Leadership
May 16, 2013
Writing as Thought Leadership (handout)
May 16, 2013
The Role of Media Releases
May 09, 2013
The Role of Media Releases (handout)
May 09, 2013
The Writer’s Toolbox – Some ‘How-To's’
May 02, 2013
The Writer’s Toolbox – Some ‘How-To's’ (handout)
May 02, 2013
The Professional Writing Process
May 02, 2013
The Professional Writing Process (handout)
May 02, 2013
Writing for Print
Apr 18, 2013
Writing for Print (handout)
Apr 18, 2013
Writing for Social Media
Apr 11, 2013
Writing for Social Media (handout)
Apr 11, 2013
Tone, Style and... Punctuation
Mar 28, 2013
Tone, Style and... Punctuation (handout)
Mar 28, 2013
Who are Strategic Communicators?
Mar 21, 2013
Who are Strategic Communicators? (handout)
Mar 21, 2013
Great Writing. What is it? What Does it Achieve?
Mar 14, 2013
Great Writing. What is it? What Does it Achieve? (handout)
Mar 14, 2013
Writing for Strategic Communication
Mar 07, 2013
Writing for Strategic Communication (handout)
Mar 07, 2013