Soft Ratios Research
By Hoyd Breton
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Image by Hoyd Breton
Category: Design
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Episodes: 53
Description
Each episode, Hoyd Breton — a designer at Soft Ratios Studio — rounds up the research on something he wants to understand, and two synthetic voices read it back and work it through, the way one mind argues with itself, ending on a question. No host, nothing performed — just the thinking, a subject at a time. A public record of one person teaching himself to look more carefully.
| Episode | Date |
|---|---|
|
Light waits for a hand (on Jay Osgerby)
|
Nov 03, 2026 |
|
Nine degrees change the chair (on Edward Barber)
|
Oct 29, 2026 |
|
Watching people work (on creative-process documentaries)
|
Oct 22, 2026 |
|
Smarter minds outrun the forecast (on Vernor Vinge’s singularity)
|
Oct 20, 2026 |
|
Curb ramps keep disagreement possible (on the smooth city)
|
Oct 15, 2026 |
|
Houses translate the signature (on Raf Simons)
|
Oct 13, 2026 |
|
Pleats arrive after the seams (on Issey Miyake)
|
Oct 08, 2026 |
|
Depth changes who decides (on Donella Meadows)
|
Oct 06, 2026 |
|
Baskets change what invention sees (on Ursula K. Le Guin)
|
Oct 01, 2026 |
|
Abundance moves the tollbooth (on creative bottlenecks)
|
Sep 29, 2026 |
|
Mould seams reveal who decides (on Ursula Franklin)
|
Sep 24, 2026 |
|
Memory walks backward (on Elise Boulding)
|
Sep 21, 2026 |
|
Almost everything with almost nothing (on gnuhr)
|
Sep 21, 2026 |
|
Continuity learns to turn (on the 911)
|
Sep 17, 2026 |
|
Accountability signs its name (on Korea’s business-info footer)
|
Sep 15, 2026 |
|
Keeping tests the clever idea (on Oki Sato and nendo)
|
Sep 10, 2026 |
|
One point for courage (on grading risk)
|
Sep 08, 2026 |
|
Distance, however close (on Walter Benjamin’s aura)
|
Sep 03, 2026 |
|
Silence can clarify or corrode (on the inner life)
|
Sep 01, 2026 |
|
Access was the product (on the Whole Earth Catalog)
|
Aug 27, 2026 |
|
Intimacy draws its own architecture (on The Poetics of Space)
|
Aug 25, 2026 |
|
Nothing left to take away (on John Pawson)
|
Aug 21, 2026 |
|
The newspaper that stood up (on Josef Albers)
|
Aug 18, 2026 |
|
The overlap belongs to both (on Language of Vision)
|
Aug 13, 2026 |
|
What the eye paints over (on Teju Cole’s Blind Spot)
|
Aug 11, 2026 |
|
A theory of place turned against people (on broken windows)
|
Aug 06, 2026 |
|
The wound was always the first page (on Liu Cixin)
|
Aug 04, 2026 |
|
Why some images stay with us (on Roland Barthes and AI)
|
Jul 30, 2026 |
|
The whole life of a thing (on Piet Oudolf)
|
Jul 28, 2026 |
|
Product design is not art (on the Ulm School)
|
Jul 27, 2026 |
|
I brought myself with me (on travel)
|
Jul 26, 2026 |
|
The work behind the calm (on the back of house)
|
Jul 25, 2026 |
|
The wick is only string (on making do)
|
Jul 23, 2026 |
|
Craft you never notice (on the car interior)
|
Jul 22, 2026 |
|
Through smoke (on perfume)
|
Jul 21, 2026 |
|
The prepared mind saw nothing (on scenario planning)
|
Jul 20, 2026 |
|
Every inside corner is round (on corner radius)
|
Jul 17, 2026 |
|
It felt like knowing (on learning)
|
Jul 16, 2026 |
|
The hammer that expands (on sheet metal)
|
Jul 14, 2026 |
|
Beautiful things are difficult (on beauty)
|
Jul 13, 2026 |
|
Fine is not a feeling (on feeling more)
|
Jul 08, 2026 |
|
You can’t tell on the shelf (on shibui)
|
Jul 07, 2026 |
|
The shape that fits no hand (on ergonomic design)
|
Jul 06, 2026 |
|
Wanting was never the missing piece (on task initiation)
|
Jul 05, 2026 |
|
Wood turned against itself (on plywood)
|
Jul 05, 2026 |
|
The poem and the payment (on Rural Studio)
|
Jul 05, 2026 |
|
The wrist, not the brain (on neural interfaces)
|
Jul 05, 2026 |
|
When fiction leaves objects behind (on sci-fi objects)
|
Jul 04, 2026 |
|
Welcome to Soft Ratios Radio
|
Jul 02, 2026 |
|
A philosophy you can drink (on the Book of Tea)
|
Jul 02, 2026 |
|
The answer was always yours (on oracles)
|
Jul 02, 2026 |
|
Unlearning what you know (on ex-formation)
|
Jul 02, 2026 |
|
Inventing what others would sell (on Xerox PARC)
|
Jul 02, 2026 |