MBA Training Marketing
By Leaders Insights
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Category: Management
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Episodes: 99
Description
MBA Training Marketing. Daily strategy in brand, growth, performance and MarTech, for marketing leaders and aspiring CMOs. New episode every day at mba-training.com.
| Episode | Date |
|---|---|
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Publicis pitches CEOs on AI: what PepsiCo means for CMOs
|
Oct 19, 2026 |
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Geotargeting errors: who owns a wrong Portland ad buy
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Oct 13, 2026 |
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Automotive CAC: adding $3,192 incentives to the $739 ad cost
|
Oct 12, 2026 |
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Price promotions: why 75% can't say which discounts pay
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Oct 09, 2026 |
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TikTok Buy Direct: who owns liability in agentic ads
|
Oct 06, 2026 |
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Creator agency fees: only 42% are fully transparent
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Oct 04, 2026 |
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ChatGPT ads: the measurement gap capping budgets
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Oct 02, 2026 |
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Fund approved lists: how selectors really decide
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Oct 01, 2026 |
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Bind rate: why 70% of insurer quotes never close
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Sep 30, 2026 |
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Buyer preference: the metric B2B dashboards miss
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Sep 29, 2026 |
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Creator equity deals: why flat fees are losing
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Sep 27, 2026 |
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Hotel guest LTV: modelling four-year return gaps
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Sep 26, 2026 |
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Customer data platforms: discipline before architecture
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Sep 25, 2026 |
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Cost per closing: the metric that cuts ad spend
|
Sep 24, 2026 |
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AI share of voice: what Comscore's data means
|
Sep 23, 2026 |
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AI citations: the share of voice metric for CMOs
|
Sep 22, 2026 |
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Peloton's community moat: why retention isn't growth
|
Sep 21, 2026 |
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Retail media networks: when they destroy margin
|
Sep 20, 2026 |
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The 95-5 rule: making the board case for brand spend
|
Sep 19, 2026 |
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Product drops: how scarcity drives full-price sell-through
|
Sep 18, 2026 |
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Oscar Health's Lucie: when to split one brand into two
|
Sep 17, 2026 |
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Direct booking share: how Marriott cut OTA reliance
|
Sep 16, 2026 |
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Marketing mix modeling: why holdout tests beat dashboards
|
Sep 15, 2026 |
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Policyholder retention: beating the aggregator auction
|
Sep 14, 2026 |
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Customer lifetime value: fix it by purchase cycle
|
Sep 13, 2026 |
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Brand repositioning: what Man City Women kept and changed
|
Sep 13, 2026 |
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Churn economics: why half a point beats 50,000 adds
|
Sep 11, 2026 |
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Influencer ROI: measure repeat purchases, not likes
|
Sep 10, 2026 |
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Lifetime value in real estate: referrals vs lease renewals
|
Sep 09, 2026 |
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Media mix modeling: why Mastercard and Uber revived it
|
Sep 08, 2026 |
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Customer lifetime value: model the installed asset, not the sale
|
Sep 07, 2026 |
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Topic clusters: fixing the cannibalization trap
|
Sep 06, 2026 |
|
Consent-first marketing: document the yes or pause spend
|
Sep 05, 2026 |
|
Distinctive brand assets: Cadbury's purple over campaigns
|
Sep 04, 2026 |
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Product-led growth: why time to value beats free
|
Sep 02, 2026 |
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Composable CDP: build it on your data warehouse
|
Sep 01, 2026 |
|
Server-side tracking and the conversions API: a CMO's execution playbook
|
Aug 30, 2026 |
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Composable and headless marketing stacks: what CMOs actually need to understand
|
Aug 29, 2026 |
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How Amazon turned retention into its primary growth engine
|
Aug 28, 2026 |
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How LEGO rebuilt its marketing stack on composable architecture
|
Aug 27, 2026 |
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Balancing brand and performance budgets: the 60/40 rule explained
|
Aug 25, 2026 |
|
The creator economy as a media channel: a CMO playbook
|
Aug 24, 2026 |
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How Slack built a product-led growth motion that enterprise marketing teams can actually copy
|
Aug 23, 2026 |
|
Incrementality testing: the playbook for replacing last-click attribution
|
Aug 22, 2026 |
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Reading and improving ROAS honestly
|
Aug 21, 2026 |
|
The unlikely origin of short-form video: how six seconds changed everything
|
Aug 20, 2026 |
|
Repositioning without losing your base: a CMO playbook
|
Aug 19, 2026 |
|
Product-led growth: what marketers actually need to understand
|
Aug 17, 2026 |
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First-party data strategy after third-party cookies: a CMO's execution playbook
|
Aug 16, 2026 |
|
Diversifying paid acquisition beyond Google and Meta: a practical playbook
|
Aug 15, 2026 |
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Building topic clusters and pillar content: a CMO's execution playbook
|
Aug 13, 2026 |
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Getting CAC and LTV honest before scaling
|
Aug 12, 2026 |
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The composable CDP explained: what it really means to build on your data warehouse
|
Aug 11, 2026 |
|
AI agents in the marketing workflow: why the productivity story is only half true
|
Aug 10, 2026 |
|
Retention as a growth engine: the mechanics CMOs need to master
|
Aug 09, 2026 |
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The product-led growth motion: what B2B marketers actually need to understand
|
Aug 08, 2026 |
|
Server-side tracking field guide: the players who shaped how we measure everything
|
Aug 07, 2026 |
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Building an experimentation culture inside your marketing org
|
Aug 05, 2026 |
|
Product-led growth: a practical playbook for marketers
|
Aug 04, 2026 |
|
Retention and lifecycle as growth levers: a CMO playbook
|
Aug 03, 2026 |
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The product-led growth motion explained for B2B marketing leaders
|
Aug 02, 2026 |
|
Composable and headless marketing stacks: a field guide to the players that shaped the category
|
Aug 01, 2026 |
|
How Procter & Gamble rebuilt its media mix modeling capability and what it actually changed
|
Jul 30, 2026 |
|
Owned community vs rented reach: the strategic choice CMOs keep getting wrong
|
Jul 28, 2026 |
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Retention as a growth lever: the mechanics CMOs need to master
|
Jul 27, 2026 |
|
Distinctive brand assets: a practical playbook for building mental availability
|
Jul 26, 2026 |
|
Product-led growth strategies: a practical playbook for marketing leaders
|
Jul 24, 2026 |
|
The 95-5 rule: why most of your market isn't listening right now
|
Jul 23, 2026 |
|
Customer acquisition in 2026: why growth is getting harder to buy
|
Jul 22, 2026 |
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When marketing analytics lies to you: what CMOs need to know in 2026
|
Jul 21, 2026 |
|
MarTech stack rationalization: what CMOs actually need to cut and keep in 2026
|
Jul 20, 2026 |
|
Content strategy in the age of AI search: what CMOs must rethink now
|
Jul 19, 2026 |
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The influencer accountability gap: what CMOs can no longer ignore
|
Jul 18, 2026 |
|
Attribution in 2026: why last-click is still killing your budget decisions
|
Jul 17, 2026 |
|
Brand architecture decisions that actually stick
|
Jul 16, 2026 |
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Customer acquisition in 2026: what CMOs get wrong about growth
|
Jul 15, 2026 |
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Marketing analytics in 2026: what separates CMOs who act from those who report
|
Jul 14, 2026 |
|
The martech stack is lying to you: how CMOs can regain control of their data
|
Jul 13, 2026 |
|
Content strategy in the age of AI search: what CMOs need to rethink now
|
Jul 12, 2026 |
|
Influencer marketing at a crossroads: what CMOs must rethink in 2026
|
Jul 11, 2026 |
|
Brand architecture decisions that actually move revenue
|
Jul 09, 2026 |
|
Customer acquisition in 2026: why growth efficiency has replaced growth at all costs
|
Jul 08, 2026 |
|
Marketing analytics in 2026: what separates CMOs who act from those who report
|
Jul 07, 2026 |
|
Brand equity in the age of fragmentation: why most CMOs are measuring the wrong thing
|
Jun 25, 2026 |
|
The acquisition trap: why your CAC is rising and what elite CMOs are doing about it
|
Jun 24, 2026 |
|
From gut feeling to governed intelligence: how CMOs are rebuilding marketing analytics in 2026
|
Jun 23, 2026 |
|
The MarTech stack is eating your budget, here's how CMOs are fighting back
|
Jun 22, 2026 |
|
Why your content strategy is losing the SEO war before it starts
|
Jun 21, 2026 |
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The attribution illusion: why your performance marketing dashboard is lying to you
|
Jun 20, 2026 |
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Beyond vanity metrics: how elite CMOs are rebuilding influencer strategy for the accountability era
|
Jun 19, 2026 |
|
The customer acquisition trap: why your CAC is rising and what elite CMOs are doing differently
|
Jun 18, 2026 |
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Why your content strategy is secretly a revenue problem, not a marketing problem
|
Jun 17, 2026 |
|
Brand strategy in the age of fragmentation: why your brand architecture may be your biggest liability
|
Jun 16, 2026 |
|
The MarTech stack reckoning: why CMOs are cutting tools and gaining power
|
Jun 15, 2026 |
|
The attribution illusion: why most CMOs are optimizing for the wrong metrics
|
Jun 14, 2026 |
|
The analytics maturity gap: why most CMOs are still flying blind in a data-rich world
|
Jun 13, 2026 |
|
The influencer bubble hasn't burst, it's transformed: what CMOs must understand now
|
Jun 12, 2026 |
|
The CAC trap: why most CMOs are optimizing for the wrong number
|
Jun 11, 2026 |
|
Why your content strategy is probably built on a lie, and what elite CMOs are doing differently
|
Jun 10, 2026 |