Chasing the Unicorn: Bourbon & American Whiskey

By John Schuster II

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Episodes: 173

Description

Chasing The Unicorn Podcast explores bourbon through conversation, craft, and curiosity. Hosted by John Schuster II, the show focuses on education, storytelling, and the sensory experience behind America's native spirit. From the publisher of the American Whiskey Industry Brief.

Episode Date
Bourbon Is Still Losing Air — The Cut — S02E180
Nov 03, 2026
A Pope-Signed Willett Bottle Outsells Its Estimate — The Cut Weekend — S02E179
Oct 31, 2026
Jack Daniel's Chooses Specs Over Story — The Cut — S02E178
Oct 27, 2026
MB Roland Distillery Goes Up For Auction — The Cut Weekend — S02E177
Oct 24, 2026
Maker's Mark Still Won't Say The Number — The Cut — S02E176
Oct 20, 2026
Penelope's Rye Meets Old Forester's New Twelve-Year Bourbon — The Cut Weekend — S02E175
Oct 18, 2026
Queen of the Tetons Bottles Grizzly 399 — The Cut Weekend — S02E174
Oct 17, 2026
MGP Ingredients Becomes Sempreon: Does the Name Change the Whiskey? — The Cut — S02E173
Oct 16, 2026
Why Was Pursuit's New Rye 92% Gone Before It Opened? — The Cut — S02E172
Oct 15, 2026
Barrell's French Toast(ed) Bourbon: What Does Toasted Barrel Do? — The Cut — S02E171
Oct 14, 2026
New Riff Wheated Bourbon: Does Rye Experience Carry Over to Wheat? — The Cut — S02E170
Oct 13, 2026
Four Roses Limited Edition Small Batch: How Old Is Too Old for Bourbon? — The Cut — S02E169
Oct 12, 2026
Russell's Reserve 13 Headlines Idaho's Five-Whiskey Lottery — The Cut Weekend — S02E168
Oct 11, 2026
Jacob Call Skips His Own Name For Samuel Call — The Cut Weekend — S02E167
Oct 10, 2026
High West A Midwinter Night's Dram: More Casks, Same Blend? — The Cut — S02E166
Oct 09, 2026
Woodford Reserve Triple Pot Still: Does Three Stills Beat One? — The Cut — S02E165
Oct 08, 2026
Copper & Cask X Bourbon: Why Blend Two Mash Bills Into One Bottle? — The Cut — S02E164
Oct 07, 2026
Why Doesn't Brother's Bond Bourbon List an Age on the Label? — The Cut — S02E163
Oct 06, 2026
Why Old Crow's Brick Rickhouses Can't Just Be Rebuilt — The Cut — S02E162
Oct 05, 2026
Starlight's 110.8-Proof Estate Bourbon: What Low Barrel-Entry Proof Does — The Cut Weekend — S02E161
Oct 04, 2026
Wirtz Family's Private 1969 Fitzgerald Sells For £65,100 — The Cut Weekend — S02E160
Oct 03, 2026
E.H. Taylor Tornado Surviving — Does a Signature Add Value? — The Cut — S02E159
Oct 02, 2026
Garrison Brothers Duck Camp Single Barrel Skips the Lottery Entirely — The Cut — S02E158
Oct 01, 2026
Blanton's Letter Set: Can a State Auction Skip the Waitlist? — The Cut — S02E157
Sep 30, 2026
Wanderfolk Tallbird: Why a Blended Bourbon Must Name Every State — The Cut — S02E156
Sep 29, 2026
Silver Brothers 3 Year Rye: Does Estate Grain Matter? — The Cut — S02E155
Sep 28, 2026
Hooten Young Numbers First-Fire At 1,776 Bottles — The Cut Weekend — S02E154
Sep 27, 2026
WhistlePig Boss Hog Golden Pharaoh Bottles A Tomb Recipe — The Cut Weekend — S02E153
Sep 26, 2026
E.H. Taylor Tornado Surviving: Can a Raffle Beat the Allocation List? — The Cut — S02E152
Sep 25, 2026
Why Does Buying Pappy Van Winkle Require a Raffle? — The Cut — S02E151
Sep 24, 2026
Root Shoot Single Malt: What Does 'Bottled-in-Bond' Actually Require? — The Cut — S02E150
Sep 23, 2026
Knob Creek 12 Year Cask Strength: One Barrel or Ten Blended? — The Cut — S02E149
Sep 22, 2026
MGP Chapter One: Why the "Distilled in Indiana" Label Rule Exists — The Cut — S02E148
Sep 21, 2026
Kentucky Auctions Seventy Confiscated Bottles By Sept 30 — The Cut Weekend — S02E147
Sep 20, 2026
Sotheby's Auctions 328 Bottles Of Willett Whiskey — The Cut Weekend — S02E146
Sep 19, 2026
Remus Repeal Reserve Rye Is 95% Rye — Here's Why That Matters — The Cut — S02E145
Sep 18, 2026
Garrison Brothers Ranch Reserve: Bourbon First, Sherry Cask Second — The Cut — S02E144
Sep 17, 2026
Elmer T. Lee 40th Anniversary: No Water Added, No 90 Proof — The Cut — S02E143
Sep 16, 2026
Does Whiskey Change Before It Even Touches the Barrel? — The Cut — S02E142
Sep 15, 2026
Does No Age Statement Mean a Whiskey Is Young? — The Cut — S02E141
Sep 14, 2026
Hundred-Bottle Raffle Vs. State Lottery Odds — The Cut Weekend — S02E140
Sep 13, 2026
MGP Puts Its Own Name on a Bottle — The Cut Weekend — S02E139
Sep 12, 2026
Bourbon or Rye: Which One Actually Tells You Your Own Taste? — The Cut — S02E138
Sep 11, 2026
Should the Best Bourbon Only Go to People Who Show Up? — The Cut — S02E137
Sep 10, 2026
Is a Held-Back Single Barrel Worth Four Times the Blend? — The Cut — S02E136
Sep 09, 2026
Does the Label Tell You Who Actually Distilled Your Bourbon? — The Cut — S02E135
Sep 08, 2026
Can You Trust a Receiver's Timeline in a Bankruptcy Sale? — The Cut — S02E134
Sep 07, 2026
Birthday Bourbon Trades Louisville Line for Airport Pickup — The Cut Weekend — S02E133
Sep 06, 2026
Sourced Whiskey Trust Test Fails By Friday — The Cut Weekend — S02E132
Sep 05, 2026
Cognac-Finished Bourbon or a Distillery's Own Blend — Which Wins? — The Cut — S02E131
Sep 04, 2026
If Two Bottles Cost the Same, Why Do They Taste Nothing Alike? — The Cut — S02E130
Sep 03, 2026
Did You Really Win the Bottle, or Just the Right to Prove You're You? — The Cut — S02E129
Sep 02, 2026
Is a Bourbon Lottery Fairer Than an Overnight Line? — The Cut — S02E128
Sep 01, 2026
Does It Matter Who Distributes Your Bourbon? — The Cut — S02E127
Aug 31, 2026
Family Letter Calls Leadership's Direction Stark and Undeniable — The Cut Weekend — S02E126
Aug 30, 2026
Sazerac's $20M Bankruptcy Buy Reshapes Kentucky — The Cut Weekend — S02E125
Aug 29, 2026
Is a Bottled Manhattan Beneath a Serious Rye Distillery? — The Cut — S02E124
Aug 28, 2026
Has the Chase for Bourbon Turned Into a Subscription? — The Cut — S02E123
Aug 27, 2026
Does What a Bottle Costs Tell You Anything About What's Inside? — The Cut — S02E122
Aug 26, 2026
Who Actually Pays When a Tariff Hits a Liquor Shelf? — The Cut — S02E121
Aug 25, 2026
Is Sazerac Buying Up Kentucky Distilleries Good or Bad for Bourbon? — The Cut — S02E120
Aug 24, 2026
Malted Mummy Debuts at BrewzleFest August 29th — The Cut Weekend — S02E119
Aug 23, 2026
Weller Weekend Slide Nears Forty Percent Off Peak — The Cut Weekend — S02E118
Aug 22, 2026
Is Koopers Texas Oak Bourbon Worth the Weekend Presale? — The Cut — S02E117
Aug 21, 2026
Is This $100 Pappy Van Winkle Raffle Actually Legit? — The Cut — S02E116
Aug 20, 2026
Is a Longer Bourbon Finish Actually Better? — The Cut — S02E115
Aug 19, 2026
Is Maker's Mark 46 Worth the Hype After Its 99-Point Score? — The Cut — S02E114
Aug 18, 2026
Is Redemption's New Bonded Bourbon Actually a Deal? — The Cut — S02E113
Aug 17, 2026
Hanger Foundation Raffle: $100 Tickets, No Cap — The Cut Weekend — S02E112
Aug 16, 2026
Chattanooga's Moldovan Ice Wine Barrel Finish — The Cut Weekend — S02E111
Aug 15, 2026
Is Terry Bradshaw's Bourbon Cocktail Menu Worth Ordering? — The Cut — S02E110
Aug 14, 2026
Why Did Old Elk Release Three Bourbons at Once? — The Cut — S02E109
Aug 13, 2026
Is Garrison Brothers Cowboy Bourbon Worth $249.99? — The Cut — S02E108
Aug 12, 2026
Can You Blend Two Rye Mash Bills in One Bottled-in-Bond Whiskey? — The Cut — S02E107
Aug 11, 2026
A Bourbon Brand Ships Whiskey to England — Now It's Opening Its Own Distillery — The Cut — S02E106
Aug 10, 2026
Frey Ranch Caps Its Farm Club At 500 — The Cut Weekend — S02E105
Aug 09, 2026
RNDC Bankruptcy and MGP's 59-Percent Slide — The Cut Weekend — S02E104
Aug 08, 2026
A Hat Company's Bourbon vs. the Distillery That Made It — The Cut — S02E103
Aug 07, 2026
Garrison Brothers Wants You to Wait Two Years — The Cut — S02E102
Aug 06, 2026
A $39.99 Bourbon Just Held Its Price Two Years Running — The Cut — S02E101
Aug 05, 2026
Bottled-in-Bond Just Left Bourbon Behind — The Cut — S02E100
Aug 04, 2026
Old Elk Released Three Bourbons in One Day to Prove a Point — The Cut — S02E99
Aug 03, 2026
Garrison Brothers Hye Rye Pre-Sale Closes August 10th — The Cut Weekend — S02E98
Aug 02, 2026
Garrison Brothers Pre-Sells a 2028 Hye Rye — The Cut Weekend — S02E97
Aug 01, 2026
Old Elk's Three-Bottle Bourbon Experiment — The Cut — S02E96
Jul 31, 2026
Six Bottles of Pappy, One $100 Ticket, Tonight — The Cut — S02E95
Jul 30, 2026
Three Bourbons, One Decade, One $70 Price — The Cut — S02E94
Jul 29, 2026
A Bourbon Just Spent 27 Months in a Pineapple Cask — The Cut — S02E93
Jul 28, 2026
A Kentucky Distillery Just Turned the Lights Back On — The Cut — S02E92
Jul 27, 2026
Birthday Bourbon Lands Early, Before September 2 Release — The Cut Weekend — S02E91
Jul 26, 2026
Old Fitzgerald Beats Weller in Blind Tasting — The Cut Weekend — S02E90
Jul 25, 2026
A $27 Bottle Just Beat Weller Blind — The Cut — S02E89
Jul 24, 2026
This Free Bourbon Lottery Closes at Midnight — The Cut — S02E88
Jul 23, 2026
Your Cheap Bourbon Just Got a Price Hike — The Cut — S02E87
Jul 22, 2026
New Riff Just Turned Eight Years Old — The Cut — S02E86
Jul 21, 2026
Your $23 Bourbon Just Got Scarcer — The Cut — S02E85
Jul 20, 2026
Michter’s and Stagg Lotteries Close Monday July 20th — The Cut Weekend — S02E84
Jul 19, 2026
AWIB July 18, 2026: Live gatherings and resale drama across four distinct reader angles
Jul 18, 2026
A $15 Gap Her Staff Couldn’t Guess
Jul 17, 2026
One Founder, Thirty Barrels, One Winner
Jul 16, 2026
One Price Held, One Didn’t
Jul 15, 2026
Peerless Opens a Second Door
Jul 14, 2026
Heaven Hill Bet Against Itself
Jul 13, 2026
Four Roses 2026 Pre-Allocation Closes July 18
Jul 12, 2026
Wild Turkey 101 Beats Pricier Bottles, 3 of 4
Jul 11, 2026
A $28 Bourbon Keeps Beating $80 Ones
Jul 10, 2026
Ohio’s Free Stagg Lottery Closes Sunday
Jul 09, 2026
Four Roses 2026 Pre-Allocation: Buy It Before It Exists
Jul 08, 2026
E.H. Taylor Jr. BiB 2026: The Man Who Passed the Law, $69.99
Jul 07, 2026
Elijah Craig Barrel Proof E926: $74.99 Before the Floor Closes
Jul 06, 2026
Four Roses 2026 Pre-Allocation Closes Today
Jul 05, 2026
Mount Vernon's $1,000 Spirit of '76, 350 Bottles
Jul 04, 2026
Same Mash Bill, 2.4 Proof Points, and a Verdict Worth Knowing
Jul 03, 2026
Two Bottles Per Person: Michter's 10-Year Walk-Up at $159.99
Jul 02, 2026
No Lottery: Wild Turkey Barrel Proof Confirmed at $59.99
Jul 01, 2026
Birthday Bourbon Shrank a Year: What the Age Drop Means
Jun 30, 2026
$99 for 18 Years: Knob Creek Pre-Allocation Closes Tonight
Jun 29, 2026
Michter's Toasted Barrel Walk-Up Opens July 11
Jun 28, 2026
Wild Turkey Drops Two Master's Keep Bottles Simultaneously
Jun 27, 2026
Wild Turkey Just Solved Comparison Shopping
Jun 26, 2026
Eighteen Years. Eighty-Nine Dollars. Tonight Only.
Jun 25, 2026
Everyone Else Dropped. This Bottle Didn't.
Jun 24, 2026
Seventy-Two Hours. Then It's Gone.
Jun 23, 2026
Your Retailer Got the Letter. You Didn't.
Jun 22, 2026
Elijah Craig 18 Pre-Allocation Closes Thursday
Jun 21, 2026
Elijah Craig 18 Undercuts Eagle Rare 17 by Ten Dollars
Jun 20, 2026
280 Upvotes Settled the Father's Day Bourbon Debate
Jun 19, 2026
A $70 Bottle Ships Today. Pappy Doesn't.
Jun 18, 2026
Tomorrow Is Your Last Father's Day Call
Jun 17, 2026
One Bottle Per Day. No Application.
Jun 17, 2026
Heaven Hill Just Undercut Eagle Rare 17
Jun 16, 2026
Heaven Hill Just Undercut Eagle Rare 17 — The Cut — S02E50
Jun 15, 2026
Four Roses LESB 2026 Blind Commitment at 108.2 Proof
Jun 14, 2026
Garrison Brothers Earns Texas's First Bottled-in-Bond
Jun 13, 2026
National Bourbon Day Debate Has Real Numbers and a Deadline on One Side
Jun 12, 2026
Wild Turkey Triumph's $199.99 Window Closes in Four Days While Secondary Quotes $320
Jun 11, 2026
Three Bourbons, Three Prices, One Father's Day Deadline: The Gift Map Is Unusually Clean
Jun 10, 2026
E.H. Taylor Jr. BiB Approved: Get on the List Before the Press Release Drops
Jun 09, 2026
BTAC Lottery Is Open — $129 Gets You George T. Stagg
Jun 08, 2026
Pappy Van Winkle Lotteries Open Starting July 22
Jun 07, 2026
Elijah Craig 130.4 and Four Roses 108.2 Converge
Jun 06, 2026
The $70 Bottle Just Won Father's Day — Larceny Barrel Proof A926 vs. Wild Turkey Triumph
Jun 05, 2026
Two $79.99 Windows Close Tonight — Old Fitz BiB vs. ECBP C926
Jun 04, 2026
108.2 Proof: Four Roses 2026 LESB Pre-Allocation Opens Before the Recipe Drops
Jun 03, 2026
130.4 Proof: Elijah Craig Barrel Proof C926 Pre-Allocation Closes Thursday at $79.99
Jun 02, 2026
Beam's Clermont Distillery Restarts: 14 Weeks Dark and What It Means for Bourbon Through 2035
Jun 01, 2026
The Cheaper, Older Bottle Is Still Available
May 29, 2026
Ohio's BTAC Lottery Closes Tonight — Free Entry
May 28, 2026
Wild Turkey's 17-Year Just Confirmed 11,400 Bottles
May 27, 2026
The Proof Just Confirmed Your Next Woodford Buy
May 26, 2026
A Tax Law Just Expanded Your Bourbon Shelf — Heaven Hill 2033
May 25, 2026
No Lottery Required: Old Fitz BiB 15-Year Is at Walk-Up in Louisville Now
May 22, 2026
Free Stagg Lottery Entry Is Live in Two States
May 21, 2026
A $70 Bottle Beat the $200 Shelf | Larceny C926 Closes Tomorrow
May 20, 2026
TTB Locked September's Best Bottle | Birthday Bourbon 2026 Confirmed
May 19, 2026
Eddie Russell Opens the Rickhouse | $125 Flavor Map | The Cut
May 18, 2026
The Cut — May 15, 2026 — Hard Truth French Oak Closes Tonight | $65 vs $109 | The Cut
May 15, 2026
The Cut — May 14, 2026 — Michter's Fort Nelson Open Now | $119.99 vs $235 Secondary | The Cut
May 14, 2026
The Cut — May 13, 2026 — Elijah Craig Barrel Proof C926 Confirmed | $79.99, 14 Years, No Lottery | The Cut
May 13, 2026
The Cut — May 12, 2026 — Booker's Charlie's Batch 2026 Official Specs | $100 Cask-Strength Tonight | The Cut
May 12, 2026
The Cut — May 11, 2026 — Wild Turkey Documents 3-Generation Succession | Michter's 25S1 Opens Today | The Cut
May 11, 2026
Brown-Forman Stock Pops 14.2% On Sazerac Bid — The Cut
Apr 20, 2026
Sazerac Bids $15 Billion for Brown-Forman
Apr 19, 2026
Whiskey Riot Boston Opens Tonight — 240 Pours
Apr 18, 2026
Brown-Forman Cuts Louisville While Expanding Lynchburg
Apr 17, 2026
Bardstown Lottery Opens — More Bottles Than Entrants
Apr 16, 2026
Master's Keep 2026 — Smallest Run Since 2018 Revival
Apr 15, 2026
Three Regional Ryes Just Landed — Pennsylvania, New York, Maryland
Apr 14, 2026
Pappy 23 Hammers at $2,750 — 47% Off Peak
Apr 13, 2026
Bourbon Blind Tastings—Putting Your Palate to the Test
Feb 12, 2025
Bourbon Myths and Misconceptions Debunking Common Beliefs about the Spirit
Jan 15, 2025
Water Works The Impact of Water Sources on Bourbon
Jan 08, 2025
Whiskey Wanderlust Planning Your Bourbon Adventures
Jan 01, 2025