Description

Before creator marketing became the thing every B2B brand wanted to talk about, Chris Cunningham was already doing it.

As one of the original four behind ClickUp, Chris helped build one of the fastest-growing project management companies in the world by looking outside of B2B for inspiration. Influencers, creators, viral social content, consumer marketing tactics. That approach has helped ClickUp generate more than 2 billion views across social.

Will McTighe knows a thing or two about earning attention, too. He’s built a LinkedIn audience of more than 400,000 and helped 600+ B2B founders become influential voices in their industries.

Now they’re getting together every week to talk about where B2B marketing goes next.

B2B Marketing Weekly breaks down the trends, creators, platforms, campaigns, and ideas getting attention right now, with one question in mind: what should B2B marketers actually do with this?

Because copying every viral trend is a terrible strategy. Ignoring what’s happening outside the B2B bubble might be even worse.

Chris and Will separate the opportunities from the traps and show how B2B brands can borrow from consumer and creator playbooks without becoming the brand trying way too hard to be cool on the internet.

New episodes every week.