The PO Show!

By Phillip Oakley

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Image by Phillip Oakley

Category: Marketing

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Episodes: 18

Description

The PO Show! unpacks real marketing wisdom from business owners and experts who've actually rolled up their sleeves and done the work to build brands. We tuck into a curious look at what actually works, so you can build brands worth remembering and buying.

Every episode comes two ways to listen, with zero patience for grift, empty jargon, or shiny objects. Tuck into The Brand Builder for the full story and the parables that make it stick, or grab PO Notes if you just want the tasty takeaways in 10–15 minutes.

Not sure about a guest yet? Start with PO Notes, then dive into The Brand Builder once they've earned your attention.

Ditch the short-term shenanigans. Hold two ideas in your head at once. Leave the shiny tech behind. What's left is curiosity and a genuinely distinctive brand — the kind people remember, and the kind they buy. 

A Common Giant production.


Episode Date
Joe Welstead: Boring is Expensive | PO Notes (Short)
Oct 21, 2026
Joe Welstead: Boring is Expensive | Brand Builder (Long)
Oct 21, 2026
Vanessa Toro: Your Framework is a Receipt | PO Notes (Short)
Oct 19, 2026
Vanessa Toro: Your Framework Is a Receipt | Brand Builder (Long)
Oct 14, 2026
Theo Erasmus: Serve as Well as sell | PO Notes (Short)
Oct 07, 2026
Theo Erasmus: Serve as Well as Sell | The Brand Builder (Long)
Oct 07, 2026
Lisl Macdonald: Perspective Collecting at the Crinkly Edges | PO Notes (Short)
Sep 30, 2026
Lisl Macdonald: Perspective Collecting at the Crinkly Edges | The Brand Builder (Long)
Sep 30, 2026
Mark Hadfield: You Can't Feel Data | PO Notes (Short)
Sep 24, 2026
Mark Hadfield: You Can't Feel Data | The Brand Builder (Long)
Sep 23, 2026
Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | PO Notes (Short)
Sep 16, 2026
Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | The Brand Builder (Long)
Sep 16, 2026
Rob Meyerson: Brand Naming is Risk Mitigation Strategy | PO Notes (Short)
Sep 09, 2026
Rob Meyerson: Brand Naming is Risk Mitigation Strategy | The Brand Builder (Long)
Sep 09, 2026
Mel Barfield: Shorten the Gap | PO Notes (Short)
Sep 09, 2026
Mel Barfield: Shorten the Gap | The Brand Builder (Long)
Sep 09, 2026
The PO Show! Pilot Episode
Sep 09, 2026
The PO Show! Trailer
Sep 04, 2026