The AI Shortlist

By Mark Hillary and Matt Bowman

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Category: Marketing

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Episodes: 8

Description

The AI Shortlist is a 10-part podcast exploring how AI is transforming B2B sales, marketing, and the way companies get discovered. Hosted by tech writer and podcaster Mark Hillary and marketing strategist Matt Bowman, the series examines what AI is saying about your company, how buyers are using tools such as ChatGPT, Gemini, Claude, and Perplexity before they ever contact sales, and what businesses need to do to become visible, credible, and recommended. Each episode combines practical advice with real-world experience, showing how better ideas and content can get you on the AI shortlist.

Episode Date
The Challenger's Advantage
Nov 04, 2026
You Can't Own Every Question: How to Earn Your Place in AI Answers
Oct 28, 2026
Your Sales Team Already Wrote Your Content Plan
Oct 21, 2026
What Evidence Does AI Actually Trust?
Oct 14, 2026
Why AI Gets Companies Wrong
Oct 07, 2026
Why AI Recommends Some Companies and Not Others
Oct 01, 2026
The Invisible Buyer Journey
Sep 23, 2026
What is AI saying about your company?
Sep 16, 2026