Bookmagic is the podcast for aspiring authors who know they have something valuable to say, but need help turning their ideas, expertise and experience into a book that builds their business. Hosted by author and publishing expert Lucy McCarraher, each episode explores the Bookmagic Formula, from finding the right idea and identifying the reader to creating a clear structure, developing compelling content and actually getting the words written. Along the way, Lucy tackles the challenges that can keep a book stuck in someone’s head or languishing in a folder marked "BOOK FINAL VERSION 3", including doubt, perfectionism, procrastination and the fear of not being ready or expert enough. Whether the book is still just an idea, already underway or has been waiting years to be finished, Bookmagic helps aspiring authors find a practical way forward and turn the book they’ve been thinking about into something real.