Top Secrets of Marketing & Sales
By David Blaise
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Category: Marketing
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Episodes: 300
Description
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
| Episode | Date |
|---|---|
|
New Year Success Planning: A Simple Framework
|
Dec 31, 2024 |
|
The Best Holiday Gift to Give Yourself and Your Family
|
Dec 24, 2024 |
|
Stop Following the Followers
|
Dec 17, 2024 |
|
The Need to Say No in Business
|
Dec 10, 2024 |
|
Why Working Harder Isn’t Working: The Effort to Outcome Myth
|
Dec 03, 2024 |
|
Cold Calls: How to Reduce or Eliminate Them in Your Business
|
Nov 26, 2024 |
|
Focus on Qualified Prospects Only
|
Nov 19, 2024 |
|
Handling Objections in Sales
|
Nov 12, 2024 |
|
How to Get More Leads… Fast!
|
Nov 05, 2024 |
|
Scared of Selling? Get Over It!
|
Oct 29, 2024 |
|
Change is Coming. Don’t Make it Harder.
|
Oct 22, 2024 |
|
Your Competition Isn’t That Good
|
Oct 15, 2024 |
|
Don’t Wait for the Economy to Improve
|
Oct 08, 2024 |
|
Getting Results from Social Media
|
Oct 01, 2024 |
|
Learning from Failure in Business
|
Sep 24, 2024 |
|
Are You Investing in Yourself?
|
Sep 17, 2024 |
|
Your Internal Monologue: How to Take Control
|
Sep 10, 2024 |
|
Identifying and Attracting Ideal Clients
|
Sep 03, 2024 |
|
Prospects Who Can’t or Won’t Say No
|
Aug 27, 2024 |
|
Dealing with Unresponsive Clients & Prospects
|
Aug 20, 2024 |
|
Knowing vs. Doing in Sales: Implementation is Key
|
Aug 13, 2024 |
|
Ready to Expand Your Market?
|
Aug 06, 2024 |
|
What Will Motivate Buyers to Do Business With You?
|
Jul 30, 2024 |
|
Building Trust in Sales is Critical
|
Jul 23, 2024 |
|
Crafting Your Customer Experience
|
Jul 16, 2024 |
|
Why Some Exceptional Performers Can’t Get Enough Customers
|
Jul 09, 2024 |
|
Making Sales and Building Brands
|
Jul 02, 2024 |
|
Creating Persuasive Communication
|
Jun 25, 2024 |
|
Turning Leads into Loyal Customers
|
Jun 18, 2024 |
|
The Power of Strategic Networking
|
Jun 11, 2024 |
|
Business Growth vs. Maintenance
|
Jun 04, 2024 |
|
The Incredible Cost of Untrained Salespeople
|
May 28, 2024 |
|
Your Success Protocols Determine Your Results
|
May 21, 2024 |
|
The High Price of Indecision
|
May 14, 2024 |
|
Breaking Through a Sales Plateau
|
May 07, 2024 |
|
The Sales Mindset Connection
|
Apr 30, 2024 |
|
Staying in Touch Without Being a Pest in Sales
|
Apr 23, 2024 |
|
Making Prospects and Clients Comfortable with You
|
Apr 16, 2024 |
|
Outperform Your Competitors
|
Apr 09, 2024 |
|
The Alternative to Brute Force Selling
|
Apr 02, 2024 |
|
First Contact Does Not Mean Cold Calling
|
Mar 26, 2024 |
|
5 Elements of a Compelling Marketing Voice
|
Mar 19, 2024 |
|
Improve Results by Sequencing Your Communication
|
Mar 13, 2024 |
|
How to Get Your Desired Results Fast
|
Mar 06, 2024 |
|
3 Likely Points of Failure in Your Sales Process
|
Feb 28, 2024 |
|
How to Get and Qualify Leads in Your Business
|
Feb 20, 2024 |
|
Broke Experts: Excellent Performers, Struggling to Pay Bills
|
Feb 13, 2024 |
|
From Stealth Mode to Intimidation Mode in Business
|
Feb 06, 2024 |
|
Grow Sales & Profits with DKYA Prospects
|
Jan 30, 2024 |
|
Grow Sales with the Three Levels of Targeting
|
Jan 24, 2024 |
|
Your First Contact with a New Sales Prospect
|
Jan 16, 2024 |
|
The AI Approach to Multiply Your Sales: Part 4
|
Jan 09, 2024 |
|
The AI Approach to Multiply Your Sales: Part 3
|
Jan 02, 2024 |
|
The AI Approach to Multiply Your Sales: Part 2
|
Dec 19, 2023 |
|
The AI Approach to Multiply Your Sales: Part 1
|
Dec 12, 2023 |
|
To Multiply Sales, Select Your Next…
|
Dec 07, 2023 |
|
The Real Cost of Inadequate Sales
|
Nov 28, 2023 |
|
Can You Multiply Money in Your Business?
|
Nov 21, 2023 |
|
4 Simplest Ways to Multiply Your Sales
|
Nov 14, 2023 |
|
Unleash the Power of Your Million Dollar Ideas
|
Nov 07, 2023 |
|
Scary Issues for Business Owners & Salespeople
|
Oct 31, 2023 |
|
Beating Inflation: Maintaining Profits Despite Higher Costs
|
Oct 24, 2023 |
|
The Truth About the Law of Attraction
|
Oct 17, 2023 |
|
Using ChatGPT to Grow Sales
|
Oct 10, 2023 |
|
Your Process for Goal Achievement
|
Oct 03, 2023 |
|
Effective Follow-Up in Sales: How Much is Too Much?
|
Sep 26, 2023 |
|
How to Create Desire in Sales
|
Sep 19, 2023 |
|
Letting Ideal Clients Know You’re Alive
|
Sep 12, 2023 |
|
How to Avoid Being a Pest in Sales
|
Sep 05, 2023 |
|
Where are Your Best Leads Coming From?
|
Aug 29, 2023 |
|
Increase the Value of Your Business
|
Aug 23, 2023 |
|
How Do You Qualify Your Leads?
|
Aug 15, 2023 |
|
Creating Value in Your Communication
|
Aug 08, 2023 |
|
Are You Choosing Worthy Clients?
|
Aug 01, 2023 |
|
Maximize Profit with The Four Mores
|
Jul 25, 2023 |
|
Get More Responses: Sequence Your Communication
|
Jul 18, 2023 |
|
Achieving Goals Means More than Just Setting Them
|
Jul 12, 2023 |
|
Declare Independence from Poor Quality Clients
|
Jul 04, 2023 |
|
From Obscurity to Loyalty in the Mind of the Client
|
Jun 27, 2023 |
|
The Power of Storytelling to Increase Sales
|
Jun 20, 2023 |
|
Upselling and Cross-Selling: Increase Value and Help Customers
|
Jun 13, 2023 |
|
Convert More Sales: Turn Leads into Customers
|
Jun 06, 2023 |
|
Fix Your Messaging: Improve Business Communication with the TBDs
|
May 30, 2023 |
|
The Best Use of Social Media in Business: Metrics that Matter
|
May 23, 2023 |
|
Are Your Priorities BS? Here’s How to Know for Sure…
|
May 16, 2023 |
|
Your First Contact with a New Prospect
|
May 09, 2023 |
|
The Trouble with Targeting in Business
|
May 02, 2023 |
|
Are You Pursuing Unqualified Prospects?
|
Apr 18, 2023 |
|
What Makes Us Different from Our Competitors?
|
Apr 12, 2023 |
|
Building & Strengthening Client Relationships
|
Apr 04, 2023 |
|
Earn What You’re Worth: Find and Eliminate the Bottlenecks
|
Mar 28, 2023 |
|
Don’t Let Inferior Competitors Win
|
Mar 21, 2023 |
|
Is Call Reluctance Real?
|
Mar 14, 2023 |
|
How to Avoid Feeling Overwhelmed II
|
Mar 07, 2023 |
|
How to Avoid Feeling Overwhelmed
|
Feb 28, 2023 |
|
How to Handle Indecisive Prospects
|
Feb 21, 2023 |
|
When Prospects Don’t Respond
|
Feb 15, 2023 |
|
Are You Making Excuses Instead of Sales?
|
Feb 08, 2023 |
|
Grow Your Client Base Proactively Because Referrals are Not Enough
|
Jan 31, 2023 |
|
How to Master Counter-Seasonal Selling
|
Jan 24, 2023 |
|
Selling Beyond Features and Benefits
|
Jan 17, 2023 |
|
How to Maximize Trade Show Revenue
|
Jan 10, 2023 |
|
Hit the Ground Running in 2023
|
Jan 03, 2023 |
|
Use the Big APE to Plan the New Year
|
Dec 26, 2022 |
|
The Best Holiday Gift You Can Give Yourself and Your Family
|
Dec 20, 2022 |
|
Alternatives to Quiet Quitting
|
Dec 13, 2022 |
|
Are You Invisible to Your Target Market?
|
Dec 06, 2022 |
|
Become a 100K a Month Producer Without Losing Your Marbles
|
Nov 29, 2022 |
|
What Top Performers Do Better and Differently
|
Nov 23, 2022 |
|
A Decent, Worthy Goal for Promo Distributors
|
Nov 19, 2022 |
|
Your Next 100K in Promo Sales
|
Nov 15, 2022 |
|
How to Compete with Internet Sellers
|
Nov 01, 2022 |
|
More is Never the Solution to Too Much
|
Oct 25, 2022 |
|
Initiating First Contact with a New Prospect
|
Oct 18, 2022 |
|
Overcoming Call Reluctance: Beyond “Shut Up and Make the Calls”
|
Oct 11, 2022 |
|
Uncovering Customer Needs in Sales
|
Oct 04, 2022 |
|
How to Monetize Your Sales Pipeline
|
Sep 27, 2022 |
|
Sales, Profit and Personal Income
|
Sep 20, 2022 |
|
The Antidote to Brute Force Selling
|
Sep 13, 2022 |
|
Capturing Leads Online to Grow Your Sales and Profit
|
Sep 06, 2022 |
|
Is Customer Service Dead?
|
Aug 30, 2022 |
|
Being Profitable, Even with Higher Costs
|
Aug 23, 2022 |
|
Increasing Order Size & Frequency
|
Aug 16, 2022 |
|
Creating Explosive Growth in Your Business
|
Aug 09, 2022 |
|
Ruling Your Territory to Grow Your Business
|
Aug 02, 2022 |
|
Maintaining Focus to Improve Results
|
Jul 26, 2022 |
|
Building Your Business Proactively
|
Jul 19, 2022 |
|
Getting Past Your Sales Plateau
|
Jul 12, 2022 |
|
Reactivating Your Client Base
|
Jul 05, 2022 |
|
Protecting Yourself from Recession
|
Jun 28, 2022 |
|
Outperforming Your Competition
|
Jun 21, 2022 |
|
Alternatives to Cold Calling
|
Jun 14, 2022 |
|
Reimagining the Essentials of Sales and Marketing
|
Jun 07, 2022 |
|
It’s Good to Have a Plan — with Tracie Domino
|
May 31, 2022 |
|
Building Relationships & Generating Profit with Matt Eysoldt
|
May 24, 2022 |
|
The 4 Quadrants of Promo Sales: The Four Mores
|
May 17, 2022 |
|
Creating Customer Loyalty in the Mind of the Client
|
May 10, 2022 |
|
The Four Levels of Content
|
May 04, 2022 |
|
Growing Your Client Base Proactively
|
Apr 26, 2022 |
|
Improving Your Quality of Life
|
Apr 19, 2022 |
|
How Sole Proprietors Delegate to Grow Freedom & Profit
|
Apr 13, 2022 |
|
Breaking Free of Your Business
|
Apr 05, 2022 |
|
Making Prospects Comfortable Enough to Buy from You
|
Mar 29, 2022 |
|
Creating Awareness: Do Your Best Prospects Know You’re Alive?
|
Mar 22, 2022 |
|
Leadership Characteristics of Market Dominators
|
Mar 15, 2022 |
|
Your Biggest Business Decision
|
Mar 08, 2022 |
|
How to Get It All Done (Without Doing More)
|
Mar 01, 2022 |
|
The Disconnect Between Social Media & Your Sales Funnel
|
Feb 22, 2022 |
|
How to Dominate Your Market
|
Feb 15, 2022 |
|
Not Hitting Sales Goals? That’s a Problem…
|
Feb 08, 2022 |
|
3 Steps to Regain Control of the Sales Process
|
Feb 01, 2022 |
|
Are You Easily Replaceable in Business?
|
Jan 25, 2022 |
|
Why Selling Cheap is a Very Bad Idea
|
Jan 18, 2022 |
|
In Sales, More Calls is NOT Always the Answer
|
Jan 04, 2022 |
|
No More Unfinished Business
|
Dec 28, 2021 |
|
Marketing & Selling are Not Like Begging
|
Dec 21, 2021 |
|
Getting Referrals Proactively
|
Dec 14, 2021 |
|
STOP: Just Because We Can, Doesn’t Mean We Should
|
Dec 08, 2021 |
|
Persistence in Sales Can Be Deadly
|
Nov 30, 2021 |
|
Can You Create a Need for Your Products and Services?
|
Nov 23, 2021 |
|
Create a Positive Buying Experience
|
Nov 16, 2021 |
|
How to Be Confident in Sales
|
Nov 09, 2021 |
|
Leading Prospects Off of Social Media
|
Nov 02, 2021 |
|
The Antidote to Talking, Thinking and Worrying about Selling
|
Oct 26, 2021 |
|
Desire + Discipline = Success
|
Oct 19, 2021 |
|
Did I Say Don’t Cold Call?
|
Oct 12, 2021 |
|
Cold Calling: Here’s What I Really Think…
|
Oct 05, 2021 |
|
Program Clients to Choose You
|
Sep 28, 2021 |
|
Important Prospects You Need to Reach
|
Sep 21, 2021 |
|
Get an Oar in the Water
|
Sep 14, 2021 |
|
Are You Predictable in Business?
|
Sep 07, 2021 |
|
Worst Prospect Ever
|
Aug 31, 2021 |
|
Prospecting is Not Cold Calling
|
Aug 24, 2021 |
|
Get the Hard No in Sales
|
Aug 17, 2021 |
|
The No Time, No Money Trap
|
Aug 10, 2021 |
|
Who Brings the Money into Your Organization?
|
Aug 03, 2021 |
|
How Good Customer Service Can Save Business
|
Jul 27, 2021 |
|
The Wrong Way to Do Customer Service
|
Jul 20, 2021 |
|
Markets Worth Dominating
|
Jul 14, 2021 |
|
Which Market Do You Want to Dominate?
|
Jul 06, 2021 |
|
The Mindset of Market Domination
|
Jun 29, 2021 |
|
Sales Follow-Up: How Much is Too Much?
|
Jun 15, 2021 |
|
The Gaps in Your Business
|
Jun 08, 2021 |
|
Market Domination in 22 Minutes Per Day?
|
Jun 01, 2021 |
|
Five Early Symptoms of a Seriously Struggling Business
|
May 24, 2021 |
|
Where Do You Go to Get Clients?
|
May 18, 2021 |
|
The Path to Extreme Competence
|
May 11, 2021 |
|
No Secrets = No Value in Business
|
May 04, 2021 |
|
What Are You Telling the Market about Yourself?
|
Apr 27, 2021 |
|
Rejection in Sales: Don’t Take it Personally
|
Apr 20, 2021 |
|
5 Elements of an Effective Sales Procedure
|
Apr 13, 2021 |
|
8 Success Procedures You Need in Business
|
Apr 06, 2021 |
|
Goal Setting vs. Goal Achievement
|
Mar 30, 2021 |
|
St. Patrick Driving the Snakes Out
|
Mar 17, 2021 |
|
How are You at Selling Remotely?
|
Mar 16, 2021 |
|
How to Penetrate Large Accounts
|
Mar 09, 2021 |
|
Speed of Implementation Determines Success
|
Mar 02, 2021 |
|
How to Get a Buying Decision
|
Feb 24, 2021 |
|
It is True that Buyers Are Liars?
|
Feb 16, 2021 |
|
Where Do Your Best Leads Come From?
|
Feb 09, 2021 |
|
Is Your Social Media Too “Salesy?”
|
Feb 03, 2021 |
|
What Do You Do When Prospects Ghost You?
|
Jan 27, 2021 |
|
What is Your Strategy for Growing Sales and Profits?
|
Jan 19, 2021 |
|
Is Your Business Invisible to Customers?
|
Jan 05, 2021 |
|
The Catch-22 of Inaction
|
Dec 29, 2020 |
|
Making the Most of the Holiday Season
|
Dec 22, 2020 |
|
A Website Won’t Fix Your Business Problems
|
Dec 15, 2020 |
|
3 Pillars to Creating Top of Mind Awareness
|
Dec 08, 2020 |
|
Are You Tracking Your Wins?
|
Dec 01, 2020 |
|
Don’t Blame Social Media for Poor Results
|
Nov 24, 2020 |
|
Are You Clear on Your Basic Messaging?
|
Nov 17, 2020 |
|
Getting to Decision-Makers to Increase Sales
|
Nov 10, 2020 |
|
The Difference Between Product Buyers and Solution Buyers
|
Nov 03, 2020 |
|
Selling & Earning More in Less Time
|
Oct 27, 2020 |
|
How to Attract Larger Clients
|
Oct 20, 2020 |
|
Creating a Customer
|
Oct 13, 2020 |
|
Getting Clients via Social Media
|
Oct 06, 2020 |
|
Requalifying Your Clients: The Five Levels of Qualification
|
Sep 29, 2020 |
|
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
|
Sep 22, 2020 |
|
Stop Recruiting and Ignoring Salespeople
|
Sep 15, 2020 |
|
The LAIR Method: A 4 Step Success Cycle
|
Sep 08, 2020 |
|
The MVPS of Marketing and Sales™
|
Sep 01, 2020 |
|
How to Think, Act & Communicate Like a Leader
|
Aug 25, 2020 |
|
Exploring the Idea of Market Domination
|
Aug 18, 2020 |
|
From Stealth Mode to Intimidation Mode
|
Aug 11, 2020 |
|
Maintaining Control of the Sales Process
|
Aug 04, 2020 |
|
How Many Prospects in Your Pipeline?
|
Jul 28, 2020 |
|
Selling More to Your Existing Clients
|
Jul 21, 2020 |
|
Dealing With Price-Cutters in the Current Economy
|
Jul 14, 2020 |
|
It’s Time to Reboot Your Customer Base
|
Jul 07, 2020 |
|
How Adversity Reveals a Client’s True Colors
|
Jun 30, 2020 |
|
Getting Your Business Back in Gear
|
Jun 23, 2020 |
|
Helping Clients Feel Less Isolated
|
Jun 16, 2020 |
|
Helping Clients Overcome the Fear
|
Jun 10, 2020 |
|
Generating Leads Online
|
May 19, 2020 |
|
Pandemic and Post-Pandemic Selling Skills #3
|
May 12, 2020 |
|
Pandemic and Post-Pandemic Selling Skills #2
|
May 05, 2020 |
|
Pandemic and Post-Pandemic Selling Skills
|
Apr 29, 2020 |
|
The Real Problem Right Now
|
Mar 18, 2020 |
|
These Audience Members Inspire Me
|
Jan 14, 2020 |
|
Making This Your Best Year Ever
|
Dec 31, 2019 |
|
Get Out of Your Bubble
|
Jul 23, 2019 |
|
Your Business Needs More Cowbell
|
Mar 05, 2019 |
|
If I Gave You $1,000…
|
Dec 11, 2018 |
|
How to Overcome the Obstacles and Dominate Your Market
|
Oct 02, 2018 |
|
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
|
Sep 25, 2018 |
|
Who is the Leader in Your Market? Is it You?
|
Sep 13, 2018 |
|
Are We There Yet?
|
Sep 11, 2018 |
|
Top of Mind Awareness
|
Sep 04, 2018 |
|
Why the Best Need to Dominate Their Markets
|
Aug 07, 2018 |
|
Selling After the Sale
|
Jul 31, 2018 |
|
5 Must-Have Tips For Getting Comfortable With Prospecting
|
Jul 17, 2018 |
|
Paupers Selling Promos
|
Jul 10, 2018 |
|
Are You Being Paid Enough?
|
Jun 19, 2018 |
|
The High Value/Profit-Focused Business
|
Jun 12, 2018 |
|
Why Account Penetration Should be Mandatory
|
Mar 27, 2018 |
|
The Problem with Under-Promise/Over-Deliver
|
Mar 06, 2018 |
|
The Intent Behind Your Sales Message
|
Feb 20, 2018 |
|
Prospects Not Responding? Do This…
|
Feb 13, 2018 |
|
Is Anyone Training Your Salespeople?
|
Feb 06, 2018 |
|
A RADD Approach to Getting Things Done
|
Jan 23, 2018 |
|
Shutdown: Non-Essential Personnel in Your Business
|
Jan 22, 2018 |
|
These Four Rs Will Help You Get Referrals
|
Jan 16, 2018 |
|
Active Clients, Non-Clients & Former Clients
|
Jan 09, 2018 |
|
Happy New Year!
|
Jan 02, 2018 |
|
The Last Week of the Year
|
Dec 26, 2017 |
|
How Am I Supposed to Compete With This?
|
Dec 05, 2017 |
|
Learning from Price-Cutters and Low-Ball Competitors
|
Nov 28, 2017 |
|
5 Things that Terrify Distributors
|
Oct 31, 2017 |
|
Need Help Financing Orders? You Need Money to Run a Business
|
Oct 24, 2017 |
|
Sick of Begging for Orders?
|
Oct 17, 2017 |
|
No Margin, No Mission: Maximize Your Profit Margins
|
Oct 10, 2017 |
|
3 Causes of Insufficient Sales
|
Oct 03, 2017 |
|
3 Personality Types that Make Selling a Nightmare
|
Sep 26, 2017 |
|
Quacks and Hacks in the Promotional Products Industry
|
Sep 19, 2017 |
|
Inadequate Performance in Sales is Exhausting
|
Sep 05, 2017 |
|
Two Tough Questions… and a Scary Insight!
|
Aug 29, 2017 |
|
Pushing Clients to Make a Decision
|
Aug 22, 2017 |
|
How Do You Communicate Your Value Prop?
|
Aug 15, 2017 |
|
Turning Client Comments Into Testimonials
|
Aug 08, 2017 |
|
Three Ways to Make Your Working Hours Produce More
|
Jul 11, 2017 |
|
Declare Independence From Business as Usual
|
Jul 04, 2017 |
|
Giving Clients What They Want
|
Jun 27, 2017 |
|
Getting Leads Online: 3 Levels of Content
|
Jun 20, 2017 |
|
How Wrong Activities & Prospects Cause You to Lose Business
|
Jun 14, 2017 |
|
How to Differentiate Yourself from Your Competition
|
Apr 01, 2015 |
|
How to Accomplish More Each Day (without actually doing more)
|
Aug 17, 2012 |
|
How to Get Attention and Increase Response to Your Marketing
|
Jul 13, 2012 |
|
Why Some Buyers Lie (or disappear!)
|
Jun 15, 2012 |
|
More on Moving from Stealth Mode to Intimidation Mode
|
May 18, 2012 |
|
Best Practices for Customer Acquisition
|
Apr 13, 2012 |
|
Follow the Money: Gear Your Communication to Earn More
|
Mar 16, 2012 |
|
Alternatives to Getting it Done
|
Feb 16, 2012 |
|
Price Pressure: How to Handle Clients Who Apply It
|
Jan 17, 2012 |
|
Where Does Your Time Go?
|
Dec 16, 2011 |
|
Create Value in Every Communication
|
Oct 14, 2011 |
|
More is Never the Solution to Too Much
|
Sep 13, 2011 |
|
How to Build Business Relationships that Trump Price Issues
|
Aug 12, 2011 |
|
How to Systematize Your Sales Process for Consistent Results
|
Jul 21, 2011 |
|
Top Ideas to Compete with Internet Sellers
|
Jul 07, 2011 |