School Owner Talk

By Allie Alberigo & Duane Brumitt

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Category: Business

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Episodes: 300

Description

Taking Your Martial Arts Business To The Next Level!

Episode Date
Episode 454 | Real Talk: When Teaching Is the Easy Part
Jul 09, 2026
Episode 453: Interview with Stephen Oliver
Jun 25, 2026
Episode 452 | Managing Staff With Clear Expectations
Jun 04, 2026
Episode 451 | The Summer Slide
May 27, 2026
Episode 450 | Interview with Grandmaster Park (GMP)
May 20, 2026
Episode 449 | How to Wake Up Fired Up Again (Even If You’re Burnt Out)
May 13, 2026
Episode 448| Attention Is the New Advantage: How Martial Arts Schools Can Stand Out Right Now
May 06, 2026
Episode 447 | School Owner Master Class Series (4): Mike Bogdanski
May 04, 2026
Episode 446 | School Owner Mastar Class Series (3): Rik Kellerman
Apr 23, 2026
Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview
Apr 08, 2026
Episode 444 | School Owner Master Class Series (1): John Busto
Apr 02, 2026
Episode 443 | “You’re Not Just Teaching Kicks” (How to Teach the Invisible Curriculum)
Mar 12, 2026
Episode 442 | The First 10 Minutes (How Martial Arts Schools Win or Lose New Families)
Mar 04, 2026
Episode 441 | The “Fun Instructor” Problem: How to Keep Culture Consistent Across Staff
Feb 25, 2026
440 | What’s Your School Known For? (And Why That Matters More Than Your Ads)
Feb 18, 2026
Episode 439 | Dealing With Difficult Students (and Getting Parents on Board)
Feb 11, 2026
438 | The 3 Touchpoints That Create Connection (Staff, Students, Parents)
Feb 05, 2026
437 | Interview with John Geyston — Relationships, Retention, and Staying Fulfilled as a School Owner
Feb 02, 2026
Episode 436 | AI and Automation: What Should School Owners Actually Use?
Jan 22, 2026
435 | Building Your Bench Strength – Team Building for Martial Arts School Owners
Jan 13, 2026
Episode 434 | Your “One Thing” for 2026 – A Challenge for Martial Arts School Owners
Jan 07, 2026
433 | Brighter Futures: Making 2026 Better Than 2025
Dec 17, 2025
432 | Purposeful Connection: Why Engagement Is Harder (and More Important) Than Ever
Dec 10, 2025
431 | 2026 Planning: Setting Up Your School for a Strong New Year
Dec 03, 2025
430 | Interview with Matthew Brenner – Mastering Organic Marketing for Martial Arts Schools
Nov 21, 2025
Episode 429 | The December Retention Crisis: Keeping Students Through the Holidays
Nov 12, 2025
Episode 428: Holiday Sales Strategy: Turning November & December Into Your Best Months
Oct 29, 2025
427 | Are We Running the Hardest, Easiest Business There Is?
Oct 22, 2025
426 | Why Martial Arts Still Matter in a World of Instant Gratification
Oct 15, 2025
425 | Breaking Third Wall: How to Get Martial Arts Families Fully Committed
Sep 24, 2025
424 | Martial Arts School Culture: Motivating Students and Families to Engage
Sep 17, 2025
423 | What I Wish I Knew Starting My Martial Arts School vs. What I Know After 30+ Years
Sep 11, 2025
422 | 3 Common Pitfalls School Owners Make With Their Marketing and How AI Can Help Solve Those Problems (with Gus Lopez of Lead Hunter Media)
Sep 03, 2025
421 | The Attention Span Crisis – How Martial Arts Can Be the Cure (Part 2)
Aug 28, 2025
420 | The Attention Span Crisis: How Martial Arts Can Be the Cure (Part 1)
Aug 21, 2025
419 | Back-to-School Boost: How to Enroll More Students & Build a Stronger School This Fall
Aug 13, 2025
418 | The Hidden Leaks: Where Your School Is Losing Students (and Money) Without You Knowing
Jul 24, 2025
417 | Frustrated but Focused: School Owner Struggles No One Talks About
Jul 17, 2025
416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School
Jun 19, 2025
415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School
Jun 05, 2025
414 | Referral Frenzy: How to Spark a Lead Surge
May 30, 2025
382 | Building a Strong Brand Identity for Your Martial Arts School – Part 1
May 29, 2025
413 | Why Social Media Marketing Is Still Needed Through the Summer Months
May 22, 2025
412 | Navigating the Struggles: Overcoming Student Drop-Offs, Non-Payments, and the ‘I Don’t Want to Push Them’ Mindset
May 15, 2025
411 | Branding That Breathes: Aligning Your Martial Arts School with Your Culture
May 08, 2025
410 | Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity
May 01, 2025
409 | Lights, Camera, Enrollments! Turning Karate Kid Legends into a Lead Machine
Apr 23, 2025
408 | Finding Community Events & Organizations to Partner With
Apr 16, 2025
407 | Tired, Frustrated, and Unmotivated? Here’s How to Lead Anyway
Apr 03, 2025
406 | The Biggest Mistakes Martial Arts School Owners Make & How to Fix Them
Mar 21, 2025
405 | Interview with Keith Vitali – Martial Arts Legend and Film Icon
Mar 17, 2025
404 | Retention vs. Recruitment: The Key to Long-Term Martial Arts School Success
Mar 13, 2025
403 | Revolutionizing Martial Arts Engagement with Dually – A Conversation with Ed Pizzo
Mar 07, 2025
402 | Beyond Kicks and Punches – Building a Life-Changing Martial Arts Program
Mar 05, 2025
401 | From White Belt to Black Belt – Keeping Students Motivated for the Long Haul
Feb 28, 2025
400 | Turning Trials into Lifelong Students: Strategies for Retention and Growth
Feb 26, 2025
399 | The Secret to a Thriving Martial Arts School—Building a Strong Leadership Team
Feb 21, 2025
398 | The Five Pillars of a Thriving Martial Arts School
Feb 19, 2025
397 | From Passion to Purpose: Building a Martial Arts Legacy
Dec 19, 2024
396 | Closing Out the Year Strong
Nov 20, 2024
395 | Unlocking the Power of AI in Martial Arts Schools: Interview with James Bret Dunlap
Nov 14, 2024
394 | Utilizing ChatGPT for Martial Arts Business Success
Nov 06, 2024
393 | Unlocking the Secrets to Digital Marketing for Martial Arts Schools with Gus Lopez
Oct 24, 2024
392 | Getting People to Listen to Your Message – And Figuring Out What Your Brand Message Actually Is
Oct 16, 2024
391 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 2)
Oct 04, 2024
390 | Time Management for Martial Arts School Owners: Balancing the Dojo and Daily Life (Part 1)
Sep 25, 2024
389 | In the Trenches: The Realities of Running a Martial Arts School
Sep 18, 2024
388 | Building Lifelong Connections: The Key to Student Retention in Martial Arts
Sep 11, 2024
387 | Engaging Community Events and Seasonal Planning
Sep 09, 2024
386 | Securing the Future: Smart Retirement Strategies for Martial Arts School Owners
Aug 23, 2024
385 | Celebrating the Art: National Martial Arts Appreciation Month Unveiled
Aug 15, 2024
384 | Summer Strategies Unwrapped: Boosting Martial Arts School Growth with Creative Marketing and Community Engagement
Aug 01, 2024
383 | Navigating Slow Summers and Boosting Enrollment with Gus Lopez
Jul 24, 2024
382 | Interview With Stephen Oliver
Jul 22, 2024
380 | Building a Winning Culture: Building a Positive and Engaging Environment in Your Martial Arts School!
Jun 14, 2024
379 | Streamlining Success: Identifying and Updating Obsolete Systems in Your Martial Arts School
May 09, 2024
378 | The C.R.A.P. we as School Owners Have to Deal With!
Apr 25, 2024
376 | Lights, Camera, Appreciation: Martial Arts School’s Teacher Awards Gala
Apr 04, 2024
375 | Expert Interview With Tommy Lee
Mar 21, 2024
374 | The Power of Community: Cultivating Connection in Your Martial Arts School
Mar 14, 2024
373 | Selling with Impact- Elevate Your Martial Arts Sales Techniques
Mar 13, 2024
372 | Price Points That Make You Money and Keep You Growing!
Feb 22, 2024
371 | Interview With Dave Kovar – 2024
Feb 19, 2024
370 | Expert Interview with Master Paul Cervizzi
Feb 05, 2024
369 | Morning Coffee And A Quick Chat
Jan 23, 2024
368 | Beyond the Mat: The Metrics that Define Martial Arts School Success!
Jan 10, 2024
367 | Tis the Season for the Conversation
Dec 27, 2023
366 | Tis the Season for Separation
Dec 22, 2023
365 | There is GOLD Under Those Tatami Matts
Dec 20, 2023
364 | Interview with John Geyston & His New Book: Embrace Your Awesome!
Dec 18, 2023
363 | How To On-Board New Members So They Stay, Pay, and Refer
Dec 15, 2023
362 | The Scarcity Stack
Dec 13, 2023
361 | You Can’t Automate Everything!
Dec 01, 2023
360 | Martial Arts Testing and Graduations. From color belts to black belt testings and graduations.
Nov 30, 2023
359 | What To Do To Finish The Last Four Months Of The Year Like A Rock Star!
Nov 30, 2023
358 | Passion and Purpose or Complacency
Nov 30, 2023
357 | On, Off And Away From The Mat!
Nov 30, 2023
356 | Back-To-School Marketing 2023 – Part 2
Nov 29, 2023
355 | Back-To-School Marketing 2023 – Part 1
Nov 29, 2023
354 | Join Allie Alberigo and Duane Brumitt as they discuss “Crucial Conversations”
Oct 22, 2023
353 | Expert Interview with Gus Lopez – Owner of Lead Hunter Media
Oct 20, 2023
352 | Expert Interview With Sensei Jerry Figgiani
Oct 19, 2023
351 | Expert Interview with Hashi Gregory Duncan
Oct 18, 2023
350 | How To Beat Your Competition
Oct 06, 2023
349 | Boundaries in Business
Oct 04, 2023
348 | Life as a Martial Arts School Owner
Sep 29, 2023
347 | How To Stay Motivated! Even Through The Struggles.
Sep 27, 2023
345 | The Entrepreneurial Balance
Aug 30, 2023
344 | Interview with William Stevens
Aug 30, 2023
343 | Expert Interview with Kris Wilder
Aug 25, 2023
342 | Gain New Students Through Out-of-the-Box Thinking!
Aug 23, 2023
341 | Follow Up & Follow Through!
Feb 01, 2023
340 | How to Build an ARMY of Influencers to Promote your School!
Jan 25, 2023
339 | New School – New You!
Jan 14, 2023
338 | 2023… Set Up For Ultimate Success!
Jan 12, 2023
337 | Funny Stories, Weird Events, And Situations
Jan 10, 2023
319 | How To Add $ To Your Bottom Line During The Supposed Slow Months.
Oct 26, 2022
318 | The Summer Blues
Oct 21, 2022
317 | The Things I Learned At The Martial Arts Growth Summit!
Oct 19, 2022
316 | Interview with Lead Hunter Media’s Owner Gus Lopez
Oct 17, 2022
315 | Martial Arts Systems
Oct 14, 2022
314 | The Benefit of Staying Broke and Hungry
Oct 11, 2022
313 | Interview With Lance Trippet Form Academy Kings
Jun 22, 2022
312 | How To Use Video To Onboard, Retain and Sign Up New Members
Jun 01, 2022
311 | Are You Hitting Your K.R.A.’s?
May 20, 2022
310 | Allie Gone Rogue
May 18, 2022
309 | Interview With Special Guest Bret Dunlap
Apr 22, 2022
308 | Interview with Apolo Ladra
Apr 20, 2022
307 | Interview with Multi-State, Multi-School Owner John Geysten
Mar 28, 2022
306 | Be a Fly of the Wall to What’s Going On!
Mar 25, 2022
305 | Getting Things Done
Mar 23, 2022
304 | Why We Think Stats Are The Sexiest Thing
Mar 21, 2022
303 | New Year and the New Wave
Mar 18, 2022
302 | Turning To The Experts For An Amazing 2022
Mar 16, 2022
301 | Holiday Special Edition
Mar 15, 2022
300 | Celebrating Our 300th Episode
Feb 24, 2022
299 | The Only Way To Truly Grow Is To Grow Your Instructor Base
Jan 26, 2022
298 | Replicating Sports Teams Energy Synergy In Your School
Jan 19, 2022
297 | Tech or No Tech? For Better or Worse
Dec 08, 2021
296 | Interview With Herb Perez
Nov 23, 2021
295 | Creating a Great Head Instructor in 1 Years Time
Nov 03, 2021
294 | What School Owners Do To Survive
Oct 28, 2021
293 | The COVID – What if it HITs the Fan!
Oct 12, 2021
292 | Interview with Sensei Luis Martinez
Oct 06, 2021
291 | Setting Up Your School for a Killer Last Quarter and Fall
Sep 27, 2021
290 | Interview with David Nemeroff
Sep 22, 2021
289 | An Interview with Mike Pinellie of East Coast Karate
Sep 15, 2021
288 | Gus Lopez of Lead Hunter Media – How he is getting 1000’s of leads for his clients!
Sep 08, 2021
287 | Scaling and Streamlining Your Business While Building The Life of Your Dreams
Aug 24, 2021
286 | Superior Customer Service
Aug 04, 2021
285 | 3 Pillars For Attracting Your Dream Student
Jul 21, 2021
284 | The Power Of A High Ticket Offer
Jul 14, 2021
283 | Own or Rent?
Jun 23, 2021
282 | An Interview With Our Head Instructors
Jun 16, 2021
281 | An Interview With Dave Kovar
Jun 09, 2021
280 | Top 7 Tasks Needed For Success In Your Martial Arts School
Jun 07, 2021
279 | COVID Shutdown Again
Jun 02, 2021
278 | Interview with Ron Sell
May 06, 2021
277 | Just a Chat About Our Industry
Apr 28, 2021
276 | Expert Interview Jon & Travis From GetKarateStudents.com
Apr 21, 2021
275 | Interview With Cheong Park
Apr 19, 2021
274 | Book Review: Uptream. By Dan Heath
Apr 14, 2021
273 | Interview With Jason Kifer
Apr 08, 2021
272 | Interview With Stephen Oliver
Apr 02, 2021
271 | Book Review Atomic Habits By: James Clear
Mar 25, 2021
270 | An Interview With Lance Trippett
Mar 17, 2021
269 | An Interview With Tom Patire
Mar 09, 2021
268 | An Interview With The Creators of GetKarateStudents.com
Feb 25, 2021
267 | The Hiring Process
Feb 10, 2021
266 | Who Not How
Feb 03, 2021
265 | 6 Rocks To Your Peak Performance!
Jan 27, 2021
264 | The DNA of Success!
Jan 20, 2021
263 | Your Social Media Reputation
Jan 13, 2021
262 | New Year’s Resolutions 2021
Jan 06, 2021
261. Closing Out 2020 & Looking Ahead to 2021
Dec 16, 2020
260. Is The Fortune Really In The Follow Up?
Dec 09, 2020
259. Onboarding – From Trial, To Student, To First Belt,
Dec 02, 2020
258. An Interview With Sensei Mike Storms
Nov 04, 2020
257. Protocols, Programs, Prices
Oct 28, 2020
256. Have a E.L.F. Business! Not a H.A.L.F. Business
Oct 21, 2020
255. Back-To-School Marketing During The Pandemic
Oct 14, 2020
254. Back-To-School Marketing Ideas – Part 1
Sep 30, 2020
253. The Website Of Your Dreams
Sep 23, 2020
252. Zoomed Out!
Sep 17, 2020
251. Off Script Conversations
Sep 02, 2020
250. Preventing Burnout In The Crisis!
Aug 26, 2020
249. Who Else Needs Some Extra Income?
Aug 19, 2020
248. Rebuild & Protect Your Future
Aug 12, 2020
247. Re-Engage and Bring Them Back
Jul 14, 2020
246. The Comeback
Jun 24, 2020
245. Live COVID Q&A
Jun 17, 2020
244. Re-Opening Obstacles – Identifying the problems and sharing the solutions!
Jun 10, 2020
243. Opening Again
Jun 08, 2020
242. Reevaluating Things
May 20, 2020
241. COVID-19 Re-Opening Phases
May 13, 2020
240. Your BJJ Buddy!
May 06, 2020
239. COVID-19 Staying Positive
Apr 29, 2020
238. COVID-19 Re-Opening Plan: Project Reboot…
Apr 22, 2020
237. C.O.V.I.D. The Acronym… And What It Means For You!
Apr 15, 2020
236. COVID-19 The Peak!
Apr 08, 2020
235. Coronavirus HOPE!
Apr 01, 2020
234. COVID-19 Update
Mar 25, 2020
233. Coronavirus & Your Preparation
Mar 13, 2020
232. On Boarding – New Clients
Feb 26, 2020
231. On Boarding – Inquiry to New Client
Feb 19, 2020
330. Allie Alberigo vs. John Graden
Feb 11, 2020
229. Building It… One Student At A Time
Feb 04, 2020
228. How To Scale Your Martial Arts School With Facebook Ads In 2020
Jan 09, 2020
227. Wrapping UP 2019
Dec 18, 2019
226. The Lies We Tell Ourselves
Dec 11, 2019
225. Printing Your Own Money!
Nov 13, 2019
224. Selling With Integrity
Oct 30, 2019
223. The Holiday Sale Machine
Oct 23, 2019
222. Coffee & Tea Time Chat!
Oct 09, 2019
An Interview With Mel Abraham – Episode #221
Sep 30, 2019
Pros & Cons of Being Affiliated with an “Organization” vs. Being a Private Entity! – Episode #220
Sep 11, 2019
What Is Your Time Worth? – Episode #219
Sep 04, 2019
What Makes You Different? Why your school is the go to school for… (insert your differentiator) – Episode #218
Aug 28, 2019
Traditional or Traditionalist? – Episode #217
Aug 21, 2019
Back-To-School Marketing – Episode #216
Aug 07, 2019
Facebook Marketing With Gus Lopez Of Lead Hunter Media – Episode #215
Jul 10, 2019
What Business Are You Really In?
Jun 26, 2019
Making the Tough Decisions – Episode #213
Jun 19, 2019
Relationship Marketing – Episode #212
Jun 05, 2019
What’s The Main Thing? – Episode #211
May 29, 2019
Coffee With US – Episode #210
May 23, 2019
Developing Bench Strength – Episode #209
May 15, 2019
Getting The School Teachers To Sing Your Praises – Episode #208
May 01, 2019
The Daily Thoughts of a School Owner… The Good, The Bad, & The Ugly! – Episode #207
Apr 24, 2019
Debating Tradition With John Hackleman – Episode #206
Apr 17, 2019
Running Your Own Competitions… Big or Small – Episode #205
Apr 10, 2019
Is Your Next Rank Important For You, Your School And Your Students? – Episode #204
Apr 03, 2019
How to Protect Your Assets! – Episode #203
Mar 20, 2019
Why Martial Arts Is The Best Profession To Be In! Episode #202
Mar 13, 2019
What The Heck Do I Focus On First? – Episode #201
Mar 06, 2019
Creating Authentic Win-Win Relationships In Your Business – Episode #200
Feb 20, 2019
Brand-Washed – Episode #199
Feb 13, 2019
Your End Game – Episode #198
Feb 06, 2019
Resolute – Episode #197
Jan 20, 2019
High Income Areas – Episode #196
Dec 19, 2018
Responsibility Starts With Me? – Episode #195
Dec 12, 2018
Your To-Do List For 2019 – Episode #194
Dec 05, 2018
Breaking Through Levels – Episode #193
Nov 28, 2018
Life-Cycle Marketing – Episode #192
Nov 14, 2018
It Only Takes A Spark! – Episode #191
Nov 08, 2018
Barriers To Success – Episode #190
Nov 01, 2018
Upper Level Retention – Episode #189
Oct 24, 2018
Q & A with Allie & Duane – Episode #188
Oct 17, 2018
Taking Your Coaching To The Next Level – Episode #187
Oct 10, 2018
How I Quit My Job And Became A Martial Arts Entrepreneur – Episode #186
Oct 03, 2018
Developing A Retail Wonderland – Episode #185
Sep 26, 2018
ROI vs. COI – Episode #184
Sep 24, 2018
Finishing Strong… 1st Quarter Strength In The 4th Quarter – Episode #183
Sep 19, 2018
Charitable or Not… That’s the Question! – Episode #182
Sep 11, 2018
A Fall Explosion In Your School – Episode #181
Sep 04, 2018
LEGACY… What’s Yours? – Episode #180
Aug 28, 2018
Back-To-School Marketing 2018 – Episode #179
Aug 22, 2018
Allie’s Thoughts On The “In Their Own Words” Podcast – Episode #178
Aug 15, 2018
In Their Own Words – Episode #177
Aug 01, 2018
Customer Experience – Episode #176
Jul 27, 2018
Outside The Box Activities For Profit & Fun! – Episode #175
Jul 24, 2018
Q&A Before Independence Day! – Episode #174
Jul 11, 2018
Staying Motivated To Grow – Episode #173
Jun 21, 2018
Self-Defense Can Be A Valid Income Stream? – Episode #172
Jun 19, 2018
Understanding The Life-Cycle Of A School Owner – Episode #171
Jun 12, 2018
Keeping Students Longer With Creative Teaching Ideas – Episode #170
May 30, 2018
Angry, Frustrated or Upset Clients… A How-To! – Episode #169
May 08, 2018
An Interview With Mike Bogdanski – Episode #168
May 01, 2018
Who’s Listening? – Episode #167
Apr 18, 2018
Success Happens – Episode #166
Apr 11, 2018
One Idea To Become The Go-To School In Your Area – Episode # 165
Apr 04, 2018
An Interview with Stephen K Hayes – Episode #164
Mar 28, 2018
Developing The Culture Within Your School – Episode #163
Mar 14, 2018
Listen To The Master! – Episode #162
Mar 01, 2018
Staying Positive & Avoiding Burnout! – Episode #161
Feb 21, 2018
Your Martial Arts School… The Last Line Of Defense Against Wussification? – Episode #160
Feb 14, 2018
What makes a successful teacher? – Episode #159
Feb 07, 2018
How To Deal With Disgruntle People On Social Media – Episode #158
Jan 31, 2018
New Year + New Focus = Next Level | Episode #157
Jan 17, 2018
What Your Customers Crave – Episode #156
Jan 10, 2018
4 Stats You Need To Know To Grow In 2018 – Episode #155
Dec 23, 2017
Next Level School Owners Club – Episode #154
Dec 14, 2017
Stop Taking Everything So Personal – Episode #153
Dec 08, 2017
Protecting Yourself From Sexual Misconduct In Your Studio! Episode #152
Dec 06, 2017
Q & A Before Gobble Day! – Episode #151
Nov 22, 2017
How many balls are you juggling? – Episode #150
Nov 15, 2017
Stop Doing Everything In Your Business – Episode #149
Nov 09, 2017
Measuring Stats & Why They Matter – Episode #148
Nov 02, 2017
The Entrepreneurial Roller Coaster – Episode #147
Oct 18, 2017
Fall Marketing & Events School Should Be Doing! – Episode #146
Oct 17, 2017
Who’s Game Are You Playing – Episode #145
Oct 12, 2017
Social Media Rules to Live By When Running Your Business – Episode #144
Oct 04, 2017
When the Coach is Ready The Student Will Appear! – Episode #143
Sep 27, 2017
From A Job To Ownership – Episode #142
Sep 20, 2017
Belt Factories & Mc. Dojo’s – Episode #141
Sep 06, 2017
Kata or No Kata – Episode #140
Sep 01, 2017
Facebook Live Q&A – Your Questions Answered – Episode #139
Aug 16, 2017
Summer Wrap-Up & Back-To-School – Episode #138
Aug 09, 2017
Back-To-School Marketing – Episode #137
Aug 03, 2017
“Buying Time” Episode – #136
Jul 26, 2017