Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

By Jason Swenk

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Category: Entrepreneurship

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Subscribers: 78
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Episodes: 161

Description

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

Episode Date
The Identity Crisis Killing Agencies (And How to Rebuild Before It's Too Late) With Jonathan Lewis | Ep #895
Apr 08, 2026
Why Hiring Without Systems Multiplies the Chaos with Chris Seminatore | Ep #894
Apr 05, 2026
Why Your Agency Can't Scale Until You Stop Being the Doer with Matt Kovacs | Ep #893
Apr 01, 2026
Why Doing More Is Holding Your Agency Back (And What to Do Instead) with Darby Copenhaver | Ep #892
Mar 29, 2026
AI Is Reshaping Agencies. Staying Average Will Kill Yours with Brian Hansen | Ep #891
Mar 25, 2026
Why Agencies Lose Clients: Confusing Reports and Outdated Operating Models with Nate Jenson | Ep #890
Mar 22, 2026
What Do Private Equity Firms Look for When Buying an Agency? With Ben Gaddis | Ep #889
Mar 18, 2026
Burned Out Agency Owner to AI Architect: The Real Shift Founders Must Make With Austin Armstrong | Ep #888
Mar 15, 2026
Why Project-Based Agencies Feel Profitable But Aren't Sustainable with Michael Boychuk | Ep #887
Mar 11, 2026
How Forward-Thinking Agencies Win with SEO, GEO, & LLMs with Terry Zelen | Ep #886
Mar 08, 2026
How to Raise Your Agency Prices From $2,500 to $45,000/Month (Without Changing Deliverables) With Eli Rubel | Ep #885
Mar 04, 2026
Can AI Help Your Agency Win Fortune 10 Clients Instead of Replacing Your Team? With Gilad Bechar | Ep #884
Mar 01, 2026
Built for Freedom. How to Create a Lifestyle Agency That Doesn't Burn You Out with Marissa Rosen | Ep #883
Feb 25, 2026
Is AI Bad for SEO Agencies or Their Biggest Advantage? With David Arato | Ep #882
Feb 22, 2026
Stop Building a Job: How to Build an Agency That Supports Your Life with Brian Franks | Ep #881
Feb 18, 2026
Surviving a 70% Loss In Agency Revenue. From Panic to Purpose with Melany Robinson | Ep #880
Feb 15, 2026
Want to Sell Your Agency? Start by Firing Yourself with Taylor McMaster | Ep #879
Feb 11, 2026
#1 Overlooked Exit Strategy: Selling Your Agency to a Team Member with Natalie Henley | Ep #878
Feb 08, 2026
Pricing Should Scare You: How to Stop Clients from Undervaluing Your Agency's Work with Alicia Disantis | Ep #877
Feb 04, 2026
From Burnout to Boundaries. Designing an Agency That Energizes You with Ingrid Schneider | Ep #876
Feb 01, 2026
Can You Trust AI With Your Marketing Data or Is It Lying to You? With Scott Desgrosseilliers | Ep #875
Jan 28, 2026
Why Most Agencies Sound the Same and How Yours Can Be Different with David Brier | Ep #874
Jan 25, 2026
From Broken Agency Partnerships to Bulletproof Self-Belief with Cliff Skelliter | Ep #873
Jan 21, 2026
How to Adapt When Your Agency Niche Stops Working with Laryssa Wirstiuk | Ep #872
Jan 18, 2026
If AI Can Do the Work Faster, What Should Agencies Be Selling? With Eric Weidner | Ep #871
Jan 14, 2026
What It Takes to Scale a 700-Person Agency Without Losing Your Mind (or Margin) with Nital Shah | Ep #870
Jan 11, 2026
How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869
Jan 07, 2026
How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868
Jan 04, 2026
What 2025 Taught Us: Top Agency Owner Interviews of the Year | Ep #867
Dec 31, 2025
Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866
Dec 28, 2025
How to Keep an Agency Partnership from Blowing Up with Andy Crestodina | Ep #865
Dec 24, 2025
When an Agency Merger Falls Apart: Lessons on Reinvention with Tom Snyder | Ep #864
Dec 21, 2025
SEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863
Dec 17, 2025
Why the Most Profitable Clients Aren't Always the Biggest. Selling Smarter with Charlie Clark | Ep #862
Dec 14, 2025
Why Clients Keep Asking for Deliverables and What They Actually Need with Niecolas Biggi | Ep #861
Dec 10, 2025
Why a Fortune 500 Marketing Leader Left His Dream Job to Start an Agency with Eric Gray | Ep #860
Dec 07, 2025
The Truth About Agency Growth: Why It Gets Harder Before It Gets Easier with Elyse Lupin | Ep #859
Dec 03, 2025
Why AI-Enhanced Agencies Are Outpacing AI-First Pretenders with Michael Davern | Ep #858
Nov 30, 2025
The Smartest Inbound Channel for Agency Owners Who Hate Cold Outreach with Chase Clymer | Ep #857
Nov 26, 2025
The Secret to Surviving AI: Why Soft Skills and Real Partnerships Always Win with Ben Childs| Ep #856
Nov 23, 2025
How to Build the Leadership Layer Your Agency Needs to Scale with Brandon Rost | Ep #855
Nov 19, 2025
Retaining Young Talent and Building Future Agency Leaders with McKay Salisbury | Ep #854
Nov 16, 2025
How AI Is Changing SEO: What Every Agency Owner Needs to Know with Vishal Mahida | Ep #853
Nov 12, 2025
Future-Proof Your Agency Through Innovation and Outstanding Leadership with Ben Gaddis | Ep #852
Nov 09, 2025
From Chaos to Clarity: Agency Growth Through Operational Maturity with Harv Nagra | Ep #851
Nov 05, 2025
How to Scale Your Agency with Smart Acquisitions (and the Courage to Say "No") with Gilad Bechar | Ep #850
Nov 02, 2025
Most Agencies Don't Last 10 Years — This One Made it Over 75 with Jennifer Spire | Ep #849
Oct 29, 2025
How Niching Down Helped This Agency Scale Smarter with Tyler Smith | Ep #848
Oct 26, 2025
How to Stop Fake Profit From Fooling You: Agency Finance Secrets With Lacie Edgeman | Ep #847
Oct 22, 2025
How to Protect Your Agency from a Lawsuit or Hack (Before It's Too Late) With Draye Redfern | Ep #846
Oct 19, 2025
Why Most Brand Podcasts Fail and How to Create One That Succeeds With Roger Nairn | Ep #845
Oct 15, 2025
Why Agency Leaders Should Coach, Not Manage with Kriston Sellier | Ep #844
Oct 12, 2025
The Right Way to Use AI in Your Agency: Strategy, Tools, and Practical Tips with Ken McLoud | Ep #843
Oct 08, 2025
How to Build a Resilient Agency That Stands the Test of Time with Bill Swanston | Ep #842
Oct 05, 2025
Why the Middle Layer of Your Agency Org Chart May Not Survive AI with Jennifer Bagley | Ep #841
Oct 01, 2025
How Do You Sell (or Buy) an Agency Without Killing Culture? With Alyssa Ash | Ep #840
Sep 28, 2025
Agency M&A: Client Retention, Financing, and AI's Role. The Inside Scoop with Zander Barth | Ep #839
Sep 24, 2025
How To Find and Keep the Right People to Scale Your Agency with Dan Salganik | Ep #838
Sep 21, 2025
Why Do Agency Owners Feel Trapped in Their Own Business? And How To Break Free with Dan Fisher | Ep #837
Sep 17, 2025
Will AI Really Change Agencies? Why the Human Element Still Wins with Josh Payne | Ep #836
Sep 14, 2025
Why Agencies Must Lead With Strategy (Not Just Execution) With Pete Caputa | Ep #835
Sep 10, 2025
Order-Taker Agencies Are Dead. Here's How to Survive AI
Sep 09, 2025
How Thought Leadership Can Be Your Agency's Biggest Growth Lever with Chris Long | Ep #833
Sep 07, 2025
Why Hitting $1M Won't Save Your Agency (and What Will) With Justin Rashidi | Ep#832
Sep 03, 2025
What to Do When a Google Algorithm Update Kills Your Inbound Traffic with Chris Raulf | Ep #831
Aug 31, 2025
Launch a Second Agency While Still Growing Your First One? with Greg Peters | Ep #830
Aug 27, 2025
The Agency Exit Checklist: What Buyers Actually Want
Aug 26, 2025
How to Break Through Your Agency's Revenue Ceiling (Without Hiring a COO) With Alex Membrillo | Ep #828
Aug 24, 2025
Thinking of Selling Your Agency? Cash Out for Max Value (and Avoid the Biggest Mistakes) With Sean Hakes | Ep #827
Aug 20, 2025
How to Scale an Agency by Simplifying Your Offer and Niching Down with Nate Freedman | Ep #826
Aug 17, 2025
Can You Scale an Agency Without Relying on Retainers? With Eric Baum | Ep #825
Aug 13, 2025
Why Traditional Team Structures Are Failing Modern Agencies
Aug 12, 2025
How Do You Scale Your Agency Without Being the Bottleneck? With Kevin Miller | Ep #823
Aug 10, 2025
How to Step Out of Day-to-Day Client Work Without Breaking the Agency with Brent Weaver | Ep #822
Aug 06, 2025
Should Your Agency Fear AI or Leverage It? with Tim Condon | Ep #821
Aug 03, 2025
How to Get Out of the 24/7 Grind and Scale Your Agency Smarter with RJ Huebert | Ep #820
Jul 30, 2025
2025 Agency Pricing Trends You Can't Afford to Ignore
Jul 29, 2025
What Should You Do When Your Agency Gets Hit With a $10K Surprise? with Pete Kleinjan | Ep #818
Jul 27, 2025
From Chaos to Clarity: Systems, Focus & Values of a Thriving Agency with Colin Hetherington | Ep #817
Jul 23, 2025
Thinking of Buying Another Agency? Read This First - with Matt Marchetta | Ep #816
Jul 20, 2025
How Future-Ready Agencies Are Using AI to Bank an Extra $200K with Phil Parrish | Ep #815
Jul 16, 2025
Why 40% of CMOs Are Cutting Agency Budgets in 2025 (And How to Stay Off the List)
Jul 15, 2025
How to Keep Clients Longer Without Chasing Them with Darby Copenhaver | Ep #813
Jul 13, 2025
Why Smart Agencies Build Leaders (Not Just Hire Them) with Hamlet Azarian | Ep #812
Jul 09, 2025
How to Make Clients Choose You and Stay: Lessons You Can Steal from Caitlin Copple & Holly Conti | Ep #811
Jul 06, 2025
Why Going 'Niche or Die' Paid Off Big for Daniel Moscovitch | Ep #810
Jul 02, 2025
AI Tools Are Cheap Now… But That's About to Change. What Agencies Need to Know
Jul 01, 2025
Building a $30M Agency with the Right KPIs, AI Hacks & Client Moves with Chris Dreyer | Ep #808
Jun 29, 2025
How to Create a Digital Brain for Your Agency and Scale Smarter with Shawn Johnston | Ep #807
Jun 25, 2025
When Growth Isn't the Goal: Rebuilding for Freedom, Not Burnout with Blake Denman | Ep #806
Jun 22, 2025
What Happened After Brent Weaver Sold UGURUS? The Truth About Life Post-Exit | Ep #805
Jun 18, 2025
Pepsi Paid $2 Billion for Gut Soda?! Here's What Your Agency Should Be Doing Right Now
Jun 17, 2025
What Happened to UGURUS? Straight from the Founder Brent Weaver | Ep #803
Jun 15, 2025
Hiring Red Flags That Cost Agencies Thousands (and How to Avoid Them) with Collin Slattery | Ep #802
Jun 11, 2025
Why Delegating AI Could Be the Fastest Way to Kill Your Agency with Brandon Na | Ep #801
Jun 08, 2025
How Client Caps and Community Made this Agency a Category of One with Oli Luke | Ep #800
Jun 04, 2025
Built a $100M Agency in 3 Years—Then It Went Bankrupt. Here's What I Wish I Knew
Jun 03, 2025
Scaling Isn't About Doing More — It's About Doing Less (The Right Way) with Joaby Parker | Ep #798
Jun 01, 2025
Hiring a Sales Team? Why Most Agency Owners Sabotage Themselves (and How to Get it Right) with Travis Hoechlin | Ep #797
May 28, 2025
Profit vs. Purpose: Why the Future of Business Isn't What You Think with Jeff Hilimire | Ep #796
May 25, 2025
How to Transform Your Agency's Messaging for Maximum ROI with Stephen Woessner | Ep #795
May 21, 2025
Mark Zuckerberg Declares War On The AI Advertising Industry! Here's What Smart Agencies Are Doing Next.
May 20, 2025
Are You Treating AI as Mission-Critical — Or Just Dabbling in It? With Paolo Vidali | Ep #793
May 18, 2025
How to Build a Remote Agency That Scales—Without Losing Culture or Control with Lisa Larson-Kelley | Ep #792
May 14, 2025
What Happens When 2 Burned-Out Founders Finally Join Forces? with Devon Hayes & Amanda Joyce | Ep #791
May 11, 2025
3 Moves Your Agency Must Make in an Economic Downturn with Dan Kahn |Ep #790
May 07, 2025
2 Strategic Shifts to Change Your Agency's Growth Trajectory with Jennifer McPherson | Ep #789
May 04, 2025
Leveraging Fractional Support to Scale Your Agency with Sydney Mulligan & Lauren Aquilino | Ep #788
Apr 30, 2025
Speed Up Your Sales Cycle with a Productized Offer with Spencer Powell | Ep #787
Apr 27, 2025
Keep Clients Longer: 2 Key Elements of Effective Client Communication with Tim Riddle| Ep #786
Apr 23, 2025
Building Effective Client-Agency Relationships with Alex Hultgren | Ep #785
Apr 20, 2025
Transforming Agency Operations with AI Agents (not just ChatGPT) with Khushbu Doshi | Ep #784
Apr 16, 2025
Is AI Killing SEO as an Agency Service? 3 Core Principles of SEO with Lindsay Halsey | Ep #783
Apr 13, 2025
Growing the Right Agency Team to Win Back Your Time with Jacob Baadsgaard | Ep #782
Apr 09, 2025
Win More Pitches and Stop Doing Spec Work with Tom Denford | Ep #781
Apr 06, 2025
3 Sales Strategies to Win More Agency Business with Luke Cope | Ep #780
Apr 02, 2025
Build Your Agency's Dream Team and Land Dream Clients with Jon Rivers | Ep #779
Mar 30, 2025
5 Videos You Need Right Now to Boost Prospect Engagement with Carl Kwan | Ep #778
Mar 26, 2025
What's the Right Social Media Strategy for Your Digital Agency? with Elizabeth Stone | Ep #777
Mar 23, 2025
Make Better Decisions for Your Agency with George Arabian | Ep #776
Mar 19, 2025
The Secret to Keeping Clients for Over 20 Years with Pinaki Kathiari | Ep #775
Mar 16, 2025
Connecting with Prospects and the 2 Stories Every Agency Owner Needs to Tell with Margot Black | Ep #774
Mar 12, 2025
How to Build an Irreplaceable Agency Through Strong Client Relationships with Charlene Coughlin | Ep #773
Mar 09, 2025
Using Acquisition to Grow Your Agency and Expand Your Client Portfolio with Luke Szkudlarek | Ep #772
Mar 05, 2025
Sell Your Agency & Get the Best Deal By Checking Your Ego at the Door with Jordan Choo | Ep #771
Mar 02, 2025
Selling to an Employee: A Unique Approach to an Agency Exit with Eric Holter | Ep #770
Feb 26, 2025
Maintaining a Small Client Roster for Big Agency Success with Nick Francis | Ep #769
Feb 23, 2025
Boosting Agency Efficiency with the Help of AI Integration with Manish Dudharejia | Ep #768
Feb 19, 2025
Insights on Agency Hiring: Finding the Right Fit and Knowing When It's Not with Justin Hall | Ep #767
Feb 16, 2025
Growing 5x in Four Years: Selling and Reclaiming the Agency with Alex Polamero | Ep #766
Feb 12, 2025
#1 Thing an Effective Head of Operations Does for an Agency CEO with Jhana Li | Ep #765
Feb 09, 2025
Empowering Your Agency Team: Creating a Clear Growth Path for Success with Warren Wilansky | Ep #764
Feb 05, 2025
Is It Time to Rebrand Your Agency? When, Why, and How to Rebrand with Jim Heininger | Ep #763
Feb 02, 2025
Hiring an Agency COO and Balancing the CEO-COO Dynamic with Brittany Filori | Ep #762
Jan 29, 2025
Successful AI - Human Collaboration: Where Technology and Creativity Intersect with Marc Beckman | Ep #761
Jan 26, 2025
Maximizing Event Speaking: How to Generate Leads While Sharing Expertise with Dale Bertrand | Ep #760
Jan 22, 2025
Uncovering the Gold Mine in Your Agency's Email List with Reade Milner | Ep #759
Jan 19, 2025
The Secret to Longevity: Building Trust and Overcoming Skepticism with James Loomstein | Ep #758
Jan 15, 2025
Unlock Your Podcasting Potential as an Amazing Host or Guest with Traci DeForge | Ep #757
Jan 12, 2025
Navigating the Unexpected Sale of Your Agency by Thoughtful Negotiating with Kelsey Dixon | Ep #756
Jan 08, 2025
How to Overcome Proposal Anxiety and Win More Clients with Joe Ardeeser | Ep #755
Jan 05, 2025
From Chaos to Clarity: Reaching Your Agency Goals for the New Year with Stacey Green | Ep #754
Jan 01, 2025
Mastering Financial Literacy to Set Up a Successful Exit with Brian Rodriguez | Ep #753
Dec 29, 2024
A Year of Smart Agency Masterclass Wisdom: Best of 2024 | Ep #752
Dec 25, 2024
Afraid to Make Cold Calls? How an SEO Agency Built Success On Them with Marc Brookland | Ep #751
Dec 22, 2024
From Startup to Sale: Liberating Yourself from Your Agency with Robert Royer | Ep #750
Dec 18, 2024
Stop Being the Bottleneck! How to Delegate in Order to Scale Your Agency with Steve Phipps | Ep #749
Dec 15, 2024
Transforming Agency Sales and Marketing Using AI with Andrew Eklund | Ep #748
Dec 11, 2024
Navigating Pricing Strategies & Acquisitions to Build a THRIVING AGENCY with James Pietruszynski | Ep #747
Dec 08, 2024
Moving from Retainers to Productization to Increase Agency Profitability with Bob Afsari | Ep #746
Dec 04, 2024
Leveraging Collaboration to Unlock the Secrets of Effective Branding with David Frederick | Ep #745
Dec 01, 2024
Attract & Keep a ROCKSTAR TEAM & CLIENTELE with Alex Melone & Andrei Marin | Ep #744
Nov 27, 2024
Lessons to Get Ahead in the Creator Economy with Alex Sunshine | Ep #743
Nov 24, 2024
Break Free from the Grind to Build an Agency that RUNS WITHOUT YOU with Jim Matuga | Ep #742
Nov 20, 2024
4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741
Nov 17, 2024
Breaking Through Slow Growth to PROPEL YOUR AGENCY with Curtis Hays | Ep #740
Nov 13, 2024
Clarity as the Catalyst for New Momentum and Agency Growth with Ed East | Ep #739
Nov 10, 2024
The Myth About Niching Down and How to Be Solution-Focused with Daniel Lofaso | Ep #738
Nov 06, 2024
The Art of Helping: the Key to Building Strategic Partnerships with Dr. Jeremy Weisz | Ep #737
Nov 03, 2024
Do You Have the Right Support to Grow Your Agency? 3 Benefits of Community with Darby Copenhaver | Ep #736
Oct 30, 2024
The Power of Community for Significant Agency Growth with Andi Graham | Ep #735
Oct 27, 2024