Strength Matters

By Strength Matters

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Category: Fitness

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Subscribers: 35
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Episodes: 302

Description

The Strength Matters podcast is a weekly show for health and fitness professionals who want the systems, tools, and resources to grow and scale a successful fitness business. Hosted by Head Coach Josh Kennedy and Strength Matters founder, James Breese. 

Join the world’s leading experts in helping personal trainers and coaches uncover cutting-edge training solutions and share them with you.

Strength Matters is a system of training and education for fit pros and experienced enthusiasts who want to optimize performance and enhance their health span.

The central question that drives our work is, “How can we train smarter?” To answer that question, we like to talk about science-based ways, made simple, to solve practical health and fitness problems.

However, science doesn’t always have the answers. That’s why our work combines both science and practical real-world experience. What works in a textbook, doesn’t always work in real life. 

This is why we like to talk about and share our client results with you… the good, and the bad, so that we can all learn from them, move forward to live, and perform better.


Episode Date
[Case Study] How We Do a Website Audit Live
Apr 22, 2024
Link Building for Fitness Websites: What You Need to Know
Apr 19, 2024
[Case Study] How To Launch a New Website
Apr 18, 2024
Our Process for Content Creation
Apr 16, 2024
The Data We're Using to Make Better Marketing Decisions
Apr 15, 2024
[Case Study] How and Why We're Revamping Cricket Matters
Apr 12, 2024
Google Reviews: Why Your Gym Needs Them Regularly!
Apr 11, 2024
Turning Your FAQs Into Blog Posts
Apr 09, 2024
7 Actionable Content Marketing Tips For Gym Owners
Apr 08, 2024
Fail To Plan, Plan To Fail
Apr 05, 2024
HeyTony Unplugged: Matt's Story and Insights
Apr 04, 2024
A Beginner's Guide to Local SEO for Gym and Studio Owners
Apr 02, 2024
How to Generate Leads on WhatsApp for Gym Owners?
Apr 01, 2024
6 Reasons Why Public Speaking is Essential For Gym Owners
Mar 29, 2024
[Case Study] How to Run an Awareness Marketing Campaign
Mar 28, 2024
Even Arnold Schwarzenegger's Doing Lead Magnets
Mar 27, 2024
7 Reasons Why Fit Pros Should Start Content Marketing
Mar 26, 2024
How Often to Post on Social Media in 2024
Mar 25, 2024
The Future of Content Marketing for Fitness Businesses
Mar 22, 2024
Why Email is the Most Reliable Marketing Channel
Mar 21, 2024
How to Create a Fitness Newsletter?
Mar 20, 2024
The Ultimate Business Growth Formula for Gyms
Mar 19, 2024
Who Sends the Most Traffic to Your Website?
Mar 18, 2024
Water Weight: How Certain Foods Can Change Your Weight
Mar 15, 2024
How to Lose Weight with Weight Vests
Mar 14, 2024
Fitness Lessons Learned from the Over 40s Cricket World Cup
Mar 13, 2024
Ultimate Guide to Keyword Research For Gym Owners
Mar 12, 2024
Mastering SEO: Essential Strategies for Fitness Businesses
Mar 11, 2024
Why Your Gym Website Needs to be Mobile Friendly
Mar 08, 2024
10 Proven SEO Strategies to Get Your Gym Ranked Higher on Google
Mar 07, 2024
How to Create Compelling Case Studies
Mar 06, 2024
The Hierarchy of Client Generation
Mar 05, 2024
Time Management for Fitness Business Owners
Mar 04, 2024
Empowering Women in Fitness: Stories of Passion, Purpose, and Niche Building
Mar 01, 2024
How to Stand Out in a Saturated Fitness Industry
Feb 29, 2024
How to Market Your Online Fitness Business in 2024
Feb 28, 2024
The Power of Signature Offers in Your Fitness Business
Feb 27, 2024
A Deep Dive into Lead Magnets for Fitness Professionals
Feb 26, 2024
6-Step Framework to Grow Your Email List
Feb 23, 2024
Creating Awareness Days for Fit Pros
Feb 22, 2024
Why AI is Killing Your Fitness Business
Feb 21, 2024
How to Pick the Right Fitness Web Designer
Feb 20, 2024
No Shortcut to Ranking Higher on Google
Feb 19, 2024
Case Study: How to Rank Higher on Google
Feb 16, 2024
Learning from Your Business Mistakes
Feb 15, 2024
Page Speed: What is it and Why Gym Owners Should Care?
Feb 14, 2024
7 Ways Personal Trainers Can Maximise Lead Generation From their Website
Feb 13, 2024
Why Blogging Is Essential for SEO and to Rank Your Fitness Business Higher
Feb 12, 2024
A Secret Hack to Rank Higher on Google
Feb 09, 2024
Are Warm Ups Worth It?
Feb 08, 2024
Lessons Learned from a Decade of Podcasting
Feb 07, 2024
How to Create a Compelling Lead Magnet
Feb 06, 2024
Morning Mastery: Crafting Your Unstoppable Life in 2024
Feb 05, 2024
5 Email Marketing Secrets for Fit Pros
Feb 02, 2024
How to Increase Conversions on Your Fitness Website
Feb 01, 2024
How to Get New Personal Training Clients Fast
Jan 31, 2024
How to Start a Fitness Blog
Jan 30, 2024
How to Market Your Gym Online in 2024
Jan 29, 2024
Our Most Important Personal Training Assessments
Jan 26, 2024
Why 95% of Diets Fail
Jan 25, 2024
Barefoot and Thriving: Unveiling the Growth Secrets of Vivobarefoot
Jan 24, 2024
How are Personal Trainers Using Social Media?
Jan 23, 2024
The Best Networking Strategy for Personal Trainers to Get New Clients
Jan 22, 2024
What's the Best Way to Find Clients as a Personal Trainer?
Jan 19, 2024
How Do I Build Up a Client Base as a New Personal Trainer?
Jan 18, 2024
How To Find 100+ Content Ideas For Your Fitness Blog in 3 Minutes!
Jan 17, 2024
Top 5 Mistakes Coaches Are Making Right Now
Jan 16, 2024
10 Ways to Attract Your Dream Clients in 2024
Jan 15, 2024
Assault Bike: The Best Conditioning Tool for Coaches?
Jan 12, 2024
The Biggest Fitness Trends of 2024
Jan 11, 2024
What Hard Working Coaches Need to Learn from Influencers in 2024
Jan 10, 2024
What's Changing with Strength Matters in 2024
Jan 09, 2024
Business Books Every Personal Trainer Must Have!
Jan 08, 2024
How to Build a Go-to Marketing System for Your Fitness Business
Jan 05, 2024
The Keys to Being a Successful Personal Trainer in 2024
Jan 04, 2024
5 SEO Skills You Must Master as a Fit Pro
Jan 03, 2024
The Anatomy of a Successful Fitness Sales Ladder
Jan 02, 2024
Marketing Lessons from Istanbul
Jan 01, 2024
The Simple Secret for Improved Cycling Performance
Dec 19, 2023
6 Tips to Help Clients Get Better Sleep
Dec 18, 2023
What's The Best Smart Watch to Use in 2024
Dec 15, 2023
Walking up Stairs Can Cut Heart Disease Risk by 20%
Dec 14, 2023
7 Ways To Grow Your Fitness Business
Dec 13, 2023
The Secret Formula to Growing A Successful Fitness Business
Dec 12, 2023
How to Prepare for the January Fitness Gold Rush?
Dec 11, 2023
How Long Does it Really Take For SEO to Work?
Dec 08, 2023
Should Personal Trainers Add TikTok to their Marketing Strategy?
Dec 07, 2023
Referral Strategies for Fit Pros
Dec 06, 2023
Don't Mistake Follower Size for Revenue
Dec 05, 2023
Logo Design and Branding for Fit Pros
Dec 04, 2023
How to Sell an e-Book as a Fit Pro
Dec 01, 2023
Why Fit Pros Need a Refund Policy
Nov 30, 2023
Why You Should Update and Remove Old Website Content
Nov 29, 2023
Your Customer Service is Your Marketing
Nov 28, 2023
What is the Best Way to Lose Weight in 2024?
Nov 27, 2023
[New Study] Poor Work Performance Associated with Insufficient Sleep
Nov 24, 2023
Nutrition Myths That Need to Die
Nov 23, 2023
Can Your Clients Lose Weight Without Exercise?
Nov 22, 2023
Should I Offer a Low Ticket Training Plan or Membership?
Nov 21, 2023
The 3 Biggest Mistakes Fit Pros Make on LinkedIn
Nov 20, 2023
A Proven Marketing Strategy for Fitness Professionals
Nov 17, 2023
The 10 Minute Crawl Test Challenge
Nov 16, 2023
How to Create Your Own Workout Plan
Nov 15, 2023
How to Set Up Bing Places for Your Fitness Business
Nov 14, 2023
What is Apple Business Connect for Fit Pros?
Nov 13, 2023
How to Get 5 New Personal Training Clients Every Month. Guaranteed.
Nov 10, 2023
Do You Even Have a Zone 2?
Nov 09, 2023
Does Wearing a Weighted Vest Help You Lose Weight?
Nov 08, 2023
3 Training Certifications Every Personal Trainer Should Take
Nov 07, 2023
What is Hybrid Personal Training?
Nov 06, 2023
Tips to Write Better Programs for Your Clients [Faster]
Nov 03, 2023
Why Fast Walkers Live Longer
Nov 02, 2023
How to Get a Faster 500m Row?
Nov 01, 2023
How to Run a Fitness Website Audit
Oct 31, 2023
How to Professionalize Your Fitness Business
Oct 30, 2023
The Power of a FREE Strategy Call
Oct 27, 2023
What’s the Lifespan of Social Media Content?
Oct 26, 2023
Do You Have Aerobic Deficiency Syndrome?
Oct 25, 2023
Why We Love Suitcase Barbell Deadlifts
Oct 24, 2023
[Case Study] Using a Weight Vest to Increase NEAT
Oct 23, 2023
The 60-Minute Turkish Get Up Test
Oct 20, 2023
Feed the Cats: Speed Training with Tony Holler
Oct 19, 2023
Using Data to Shed 20kg and Eliminate Pain
Oct 18, 2023
How Long Should You Rest Between Running Intervals
Oct 17, 2023
Why Our Running Athletes Train Differently Now
Oct 16, 2023
Flexibility & Freedom: How to Take a Break Without Breaking Your Business
Oct 13, 2023
The Social Media Platforms We're Doubling Down on Right Now
Oct 12, 2023
Conquering Imposter Syndrome: Finding Your Authentic Voice as a PT on Social Media
Oct 11, 2023
The Hidden Social Media Platform: Why It's the Best Place You're Not Posting On
Oct 10, 2023
How to Get More Massage Clients without Paid Advertising
Oct 09, 2023
When Clients Ask for Discounts: A Case Study in Business Boundaries
Oct 06, 2023
The #1 Mistake Fit Pros Make with Their Marketing Strategy
Oct 05, 2023
Should Personal Trainers Blog?
Oct 04, 2023
The Hidden Formula Behind Every Successful Personal Trainer Website
Oct 03, 2023
Why We Priced Our PT Sessions THIS Way: Behind the Scenes
Oct 02, 2023
Why Most New Fitness Businesses Fail (And How We're Avoiding It)
Sep 29, 2023
Can HRV and Resting HR Guide Your Training Priorities?
Sep 28, 2023
How We Turn Fitness Assessments into Actionable Scores
Sep 27, 2023
7 Essential Tools That Power Our Online Personal Training Business
Sep 26, 2023
Our Hybrid Personal Training Model in Practice
Sep 25, 2023
Why Our Hybrid PT Model has Changed our Business Forever
Sep 22, 2023
When Google Ads Go Wrong: A Cautionary Tale for Health and Fitness Pros
Sep 21, 2023
Are You a Fitness Business Black Belt? The Revenue Ladder Explained
Sep 20, 2023
The Dark Side of Facebook Ads: What No One Tells You
Sep 19, 2023
The Website Myth: Do Personal Trainers Even Need One?
Sep 18, 2023
Mike Boyle's Secrets to Being a Successful Coach
Sep 14, 2023
ChatGPT as Your Running Coach: Revolutionary or Risky?
Sep 13, 2023
Why We Ditched Zoom for Online Fitness Assessments
Sep 07, 2023
Our Blueprint for Effective Online Fitness Assessments
Sep 07, 2023
The Controversial Truth About Client Assessments: Do They Even Matter?
Sep 07, 2023
John Withinshaw on Why HCP is a Game-Changer for Personal Trainers
Sep 01, 2023
HCP: The Certification Coaches Can't Ignore, with Simon Bradbrook
Sep 01, 2023
The Hybrid Coaching Debrief: Lessons from Chelmsford
Apr 27, 2023
What is a T-Shaped Coach?
Apr 13, 2023
Embracing Change: From Fit Over Thirty to the new Strength Matters Podcast
Apr 06, 2023
Built to Move: An Interview with Kelly and Juliet Starrett
Apr 06, 2023
The Ultimate Guide to Finding Your Perfect Smart Watch with the Quantifiable Scientist
Feb 20, 2023
How to Set Health and Fitness Goals that Work
Feb 17, 2023
What 2022 Taught Us: The Top 5 Takeaways
Feb 16, 2023
The Ultimate Guide to Male Prostate Health with Dr. Perry Nickelston
Feb 15, 2023
Reviewing our First Art of Online Coaching Certification
Jan 16, 2023
How to Boost Your Fat Loss Results
Jan 09, 2023
The Amazing Benefits of Rucking with Jason McCarthy of GoRuck
Nov 24, 2022
Conditioning vs Strength: What’s More Important?
Nov 09, 2022
The True Value of Functional Movement with Gray Cook
Nov 03, 2022
How to Avoid Holiday Weight Gain
Oct 24, 2022
What to do When You Have a Back Spasm [Beginner’s Guide]
Oct 04, 2022
How to Run a Faster, Stronger 5km if You’re Over 30
Sep 28, 2022
Back to School Fitness Tips for Busy Parents
Sep 19, 2022
How to Effortlessly Change Your Diet Habits
Sep 12, 2022
The Importance of Having Blood Tests
Sep 05, 2022
How to Be a Successful Personal Trainer
Sep 01, 2022
7 Fitness Lessons I’ve Learned Turning 40, I Wish I Knew at 20
Aug 22, 2022
The Best Explosive Power Movements for People Over 30
Aug 16, 2022
Conditioning Ideas for Everyday Athletes Over 30
Aug 11, 2022
How to Train Like Thor and Chris Hemsworth
Aug 05, 2022
How to Build a Strong Core
Jul 26, 2022
Live Workshops are Back!
Jul 14, 2022
Four Things We Learned at the Perform Better Europe Summit 2022
Jul 07, 2022
Is the Keto Diet Right for Me?
Jun 26, 2022
Britain is The Most Obese Nation in Europe
Jun 16, 2022
Speed, Power and Plyometrics for People Over 30
May 24, 2022
Why Obesity Drugs Should be a Last Resort
May 12, 2022
The Strength Matters Hierarchy of Athletic Development [2022 Edition]
May 04, 2022
A Controversial Lifestyle Change You Might Want to Consider
Apr 19, 2022
Five Nutrition Hacks for People Over 30 Who Don’t Do Diets
Apr 12, 2022
The Case Against Barbell Training for People Over 30
Apr 05, 2022
Rucking for Weight Loss and Fat Loss
Mar 29, 2022
If You Have to Choose One, Should You Sleep or Exercise?
Mar 24, 2022
How Long Do I Stick to a Training Program that Doesn’t Work?
Mar 08, 2022
The Problem with Fat Loss Injections
Mar 01, 2022
All About Food Sensitivities
Feb 23, 2022
It’s All In the Hips!
Feb 16, 2022
Is Cardio or Strength Training Better for Fat Loss?
Feb 11, 2022
How to Start Training if You’re Overweight
Feb 01, 2022
How to Navigate the World of Supplements with Ben Coomber
Jan 25, 2022
The Importance of Delayed Gratification for Fitness Success
Jan 18, 2022
The Importance of Having a Growth Mindset to Get Results
Jan 13, 2022
5 Things We Learned About Health & Fitness for People 30+ in 2021
Jan 04, 2022
How to Start Your 2022 Fitness Journey the Right Way
Dec 28, 2021
Nutrition Secrets of Wildly Successful Everyday Athletes Over 30
Dec 21, 2021
Why New Year’s Resolutions Fail
Dec 13, 2021
How Busy People Eat Well
Dec 07, 2021
The Benefits of Mushrooms for Health & Longevity
Nov 30, 2021
The Connection Between Pain and Your Brain w/Dr. Eric Cobb
Nov 23, 2021
How to Train Like a New Zealand All Black w/Nic Gill
Nov 16, 2021
How Does Online Personal Training Work?
Nov 09, 2021
Exercise Less, More Often: A Discussion
Nov 02, 2021
How I Plan to Lose the Last 10lbs
Oct 26, 2021
How to Workout Like Daniel Craig
Oct 19, 2021
How to Bounce Back from Illness
Oct 12, 2021
How to Workout Like Shang-Chi
Oct 05, 2021
Why You Need to Stop Blaming Your Metabolism!
Sep 14, 2021
What Everyday Athletes Should Know About Hip Mobility
Sep 01, 2021
How NOT to Run Your First Ultra Marathon
Aug 10, 2021
Why Food Quality Matters in Fat Loss
Jul 14, 2021
The #1 Way to Stop Procrastinating & Start Losing Weight Today
Jul 07, 2021
How to Calculate Rest Periods Using Your Heart Rate
Jun 30, 2021
Family Members’ Health and Diabetes
Jun 23, 2021
Taking Responsibility for Your Own Health and Fitness
Jun 16, 2021
How to Cycle Faster, and Stronger Than Ever Before
Jun 07, 2021
Don’t Fear Assessments, Embrace Them!
May 14, 2021
The Impact of Being More Sedentary on Body Composition
May 07, 2021
How and Why Muscle Fiber Types Impact Exercise Selection
Apr 29, 2021
The Strength Matters Pyramid of Vitality
Apr 22, 2021
Feet First and the Future of Footwear Design w/Asher Clark [Vivobarefoot]
Mar 24, 2021
Should You Count Calories?
Mar 09, 2021
Secrets of Elite Obstacle Course Racers with Taylor Starch
Feb 11, 2021
How to Get Into Running and Stay Injury Free
Feb 02, 2021
Guts and Brains Go Together with Perry Nickelston
Jan 26, 2021
[Case Study] How I Lost 20kg and Became Pain Free with Jeroen Westra
Jan 19, 2021
How to Train for Fat Loss
Jan 13, 2021
The Strength Matters Fat Loss System
Jan 07, 2021
Interview: The Importance of Barefoot Shoes with Galahad Clark
Dec 29, 2020
Fat Loss: Where to Start with Nutrition
Dec 26, 2020
My Six Month Diet Experiment and The Surprising Results I Learned…
Dec 21, 2020
The Importance of Non-Digital Learning
Dec 16, 2020
Introducing the Everyday Athlete Scoring System
Dec 10, 2020
Season 3: We’re Back!
Dec 07, 2020
Strength Training for the Intermediate Everyday Athlete
Dec 01, 2020
Stop Training Like the Elite!
Nov 25, 2020
How fit are you really? Strength & cardio tests for people over thirty.
Jan 27, 2020
How To Ensure That You Get The Fat Loss Results You Want
Jan 20, 2020
How To Start Your Brand New Fitness Plan The Right Way
Jan 13, 2020
How To Make Your New Year’s Fitness Resolution Stick
Jan 06, 2020
Over 30? Here’s How To Approach Cardio Training…
Jan 02, 2020
Is Online Personal Training Right For Me?
Dec 30, 2019
Strength Training Principles For People Over 30
Dec 26, 2019
The Pitfalls of Thinking Short-Term In Fitness
Dec 16, 2019
[Case Study] Training With Insomnia
Dec 12, 2019
The Beginners Guide To Cold Exposure Training With David Whitley
Dec 09, 2019
Why Perfect Movement Does Not Exist With Perry Nickelston
Dec 04, 2019
Metabolic Intensity For General Health With James FitzGerald
Nov 29, 2019
How To Get Fit For The Ski Season
Nov 26, 2019
The Four Pillars of Health and Well-Being
Nov 22, 2019
Maximum Aerobic Power: Behind The Scenes With The New Book
Nov 19, 2019
Nutrition Science Made Simple With Dr. John Berardi
Nov 14, 2019
The Strength Matters Hierarchy Of Athletic Development For People Over Thirty
Nov 10, 2019
WWS. The Foundation For Everything Else…
Oct 30, 2019
Why Health Comes First When You’re Over Thirty.
Oct 23, 2019
We’re Back… | Fit Over Thirty Season 2.
Oct 22, 2019
The Bodyweight Training Secrets Of A Competitive Gymnast
Dec 04, 2018
How To Train For And Pass SEALFIT Kokoro
Nov 28, 2018
How To Train For And Survive The Marathon Des Sables
Nov 19, 2018
The Importance Of Balance And How To Fix It
Nov 12, 2018
The Carnivore Diet: What I Learned From Only Eating Meat
Nov 05, 2018
The Effect That Emotion Can Have On Pain
Sep 11, 2018
How Technology Is Changing The Way We Workout
Sep 04, 2018
Why Strength Training Helps With Fat Loss
Aug 19, 2018
The Six Pillars Of Health And Longevity
Aug 16, 2018
Ep 38: In Memory Of Bread: A Memoir With Paul Graham
Jul 18, 2018
Ep 37: How Jogging In Burundi Became An Act Of War With Peter Frick-Wright
Apr 26, 2018
Ep 36: Surviving Aconcagua: Scaling The Highest Mountain In S.America With Matt Shore
Apr 18, 2018
Ep 35: The Secret To A Strong And Healthy Mindset With Simon Lovell
Apr 10, 2018
Ep 34: How To Track Muscle Health Through Ultrasound With Andy Jackson
Apr 05, 2018
Ep 33: The Secret To Alleviating Pain With Missy Bunch And Ryan Steenrod
Mar 26, 2018
Ep 32: Why Individual Data Is Critical To Program Design With Matt Berenc
Mar 23, 2018
Ep 31: How To Hydrate 3x Faster And More Efficiently With Brandin Cohen
Mar 16, 2018
Ep 30: Gift Of Injury: The Strength Athlete’s Guide To Recovering From Back Injury With Dr Stuart McGill
Mar 05, 2018
Ep 29: The Essential Skills You Need To Stay Healthy And Lean With Georgie Fear
Feb 26, 2018
Ep 28: Unconventional Fitness With John Wolf
Feb 19, 2018
EP 24: The Everyday Athlete’s Guide To Barefoot Running With Julia Chi Taylor
Oct 23, 2017
EP 22: The Spirit Of The Everyday Athlete With James Breese
Oct 09, 2017
Ep 21: The Benefits Of Doing 100 Push-Ups A Day With Neal Snyder
Oct 02, 2017
EA 19: How To Finally Make Fitness A Habit With Harold Gibbons Of Mark Fisher Fitness
Sep 18, 2017
EA 18: How To Hold Your Breath For 8 Minutes & Eliminate Fear To Improve Performance
Sep 11, 2017
EA 17: [Case Study] How To Train An Everyday Athlete Who Struggles With Cardiovascular Performance
Sep 04, 2017
EA 16: Self Management Strategies For A Happy And Healthy Life With Nick Sutherland
Aug 28, 2017
EA 15: The Everyday Athlete’s Guide To Gut Health With Dr. Debbie Bright
Aug 21, 2017
EA 14: How To Assess Gaps In Your Training Using The Dan John Matrix
Aug 14, 2017
EA 12 : The Everyday Athlete’s Guide To Injury Recovery With Scott Olsen
Jul 30, 2017
EA 11: Biomechanics, Pain Science & Running Resilience With Dr Greg Lehman
Jul 24, 2017
EA 10: Obstacle Course Racing, Epic Bucket Lists & Developing Mental Resilience With Kate Solovieva
Jul 17, 2017
EA 09: How To Get Rid Of Back Pain With Dr. Stuart McGill
Jul 10, 2017
EA 08: Better Health & Movement Through Sprinting With Franz Snideman
Jul 03, 2017
EA 07: Why The Everyday Athlete Should Run With Andrew Read
Jun 26, 2017
EA 06: The Everyday Athlete & Lower Back Pain – Why No Two Spines Are The Same
Jun 20, 2017
EA 05: How To Actually Use Fitness Trackers To Get Fit With Nudge Coach
Jun 14, 2017
EA 04: How To Get Out Of Pain & Avoid Injuries With Perry Nickelston (Part 2)
May 27, 2017
EA 03: Why The Everyday Athlete Should Row With Cameron Nichol
May 20, 2017
EA 02: How To Get Out Of Pain & Avoid Injuries With Perry Nickelston (Part 1)
May 20, 2017
EA 01: What Is The Everyday Athlete With Phil McDougall
May 20, 2017