Hanson & Hunt

By Arik Hanson and Kevin Hunt

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Category: Marketing

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Subscribers: 9
Reviews: 0
Episodes: 188

Description

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.

Episode Date
188: Refreshed PESO Model, AI Facebook ad fail, social media job study
Apr 26, 2024
187: Web traffic from links, thought leadership, internal comms report
Mar 22, 2024
186: Maximizing LinkedIn, new Pew data, collaborative articles
Feb 23, 2024
185: 2024 trends, Solo Stove, career contentment
Jan 29, 2024
184: AI content, crappy photos, comms priorities
Dec 20, 2023
183: Creator report, social subscriptions, kids and influencer careers
Nov 22, 2023
182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss X
Oct 19, 2023
181: Social career insights, Chobani's ghostwriter, fake podcasts
Sep 21, 2023
180: Splintering of social media, crisis comms, YouTube thumbnails
Aug 17, 2023
179: Side gig scrutiny, new FTC guidance, Threads
Jul 20, 2023
178: Too much content, UGC vs influencers, Twitter boots Arik!
Jun 22, 2023
177: Bud Light's messy month, reputation report, how comments lead to content
May 18, 2023
176: Long-form video, Twitter's meltdown, marketing skill sets
Apr 20, 2023
175: 5 social media truths, internal comms trends, 'invisible' CEOs
Mar 23, 2023
174: ChatGPT, de-influencing, going dark on social
Feb 16, 2023
173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?
Jan 19, 2023
172: Effective influencers, social salaries, data-driven decisions
Dec 15, 2022
171: Should you stay on Twitter? Audio's impact, choosing a podcast host
Nov 17, 2022
170: Short-form video, content careers, 9-person IG team
Oct 20, 2022
169: Demonstrating real value, one word tweets, dressing down for the job interview
Sep 22, 2022
168: Top comms challenges, zero-click content, the crying CEO
Aug 18, 2022
167: What reputation really means, Radio Shack shocker, Twitter Notes
Jul 21, 2022
166: Recession-ready tips, PR's work-life balance, email newsletters
Jun 28, 2022
165: Adding social channels, content program history lessons, avoiding 'link rot'
May 19, 2022
164: Avoiding dumb social posts, owned media tips, telling clients 'no'
Apr 21, 2022
163: Employee advocacy, local news and PR, reluctant return to office
Mar 18, 2022
162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'
Feb 17, 2022
161: User-generated content, internal comms challenges, content costs
Jan 20, 2022
160: Former journalists, the lifespan of content, "Get Back" lessons
Dec 16, 2021
159: Questions to ask your social media manager, IG data, advice for new managers
Nov 18, 2021
158: Improving thought leadership, Facebook's future, ageism in hybrid work
Oct 28, 2021
157: Content publishing challenges, trust 'the long tail,' comms job titles
Sep 23, 2021
156: Planning hybrid comms, thought leadership, YouTube and brands
Aug 19, 2021
155: Measuring your comms, brands and college athletes, Pfizer's PR win
Jul 22, 2021
154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films
Jun 24, 2021
153: Be a better writer (w/Sarah Mitchell), content approvals, business blogs
May 20, 2021
152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email
Apr 22, 2021
151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges
Mar 18, 2021
150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends
Feb 18, 2021
149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times
Jan 14, 2021
148: Brand journalism, KFC gets sexy, hated interview questions
Dec 17, 2020
147: Bonus/Blois Olson, fluence media
Dec 07, 2020
146: Career path for social media, COVID's impact on 2021 comms, sports and Twitter
Nov 19, 2020
145: Bonus/Voicing your opinion on politics
Oct 26, 2020
144: Advice when between jobs, always-on employee comms, social hot takes
Oct 15, 2020
143: Bonus/Laura King, CorTalent
Sep 28, 2020
142: Networking in a pandemic, comms planning, PR ethics
Sep 16, 2020
141: Bonus/Brands taking a stand
Sep 01, 2020
140: How to brag, our "hills to die on," mixternal comms
Aug 13, 2020
139: The burnout is real, Facebook backlash, what consumers want from brands
Jul 23, 2020
138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA
Jun 25, 2020
137: The impact of George Floyd, politics and PR, virtual job interviews
Jun 11, 2020
136: Bonus/Casey Hall, Lumberjack Social
May 22, 2020
135: "Disastertising," preparing now for normal, remote micromanagers
May 07, 2020
134: Bonus/GlobalWebIndex social media report
Apr 28, 2020
133: The reality and future of comms, the PESO model, imposter syndrome
Apr 08, 2020
132: Bonus/Brands and COVID-19
Mar 30, 2020
131: Being social and working in social, COVID-19 comms, blog post dates dilemma
Mar 12, 2020
130: Bonus/Shahbaz Khan, Timberwolves/Lynx
Feb 27, 2020
129: The role of comms in trust, job-hopping, plus antisocial social media
Feb 13, 2020
128: Bonus/Social media trends for 2020
Jan 23, 2020
127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos'
Jan 16, 2020
126: Interview with Nick Westergaard of Brand Driven Digital
Dec 19, 2019
125: South Dakota's anti-meth campaign, prioritizing earned media, plus Tom Snee
Dec 12, 2019
124: Interview with Lisa Grimm
Nov 27, 2019
123: Ideas for video series, blogging data, using paid social for PR, plus Joshua Carter
Nov 07, 2019
122: Interview with Scott Severson of Brandpoint
Oct 24, 2019
121: Employee advocacy's impact on personal brands, the role of the CCO, YouTube, plus Karen Freberg
Oct 10, 2019
120: Hot Topics/Podcasting
Sep 26, 2019
119: Is AP style on the decline? Also, why your audiences are ghosting you, plus Rose McKinney of Pineapple RM
Sep 12, 2019
118: Interview with Drew Navolio and Dan Jasker of David James Group
Aug 22, 2019
117: Should you start a Facebook group? Also, the benefits of 'brave' marketing, plus Ashley Voge of Smiths Medical
Aug 08, 2019
116: Lessons from the Wayfair walkout, a business owner tweaks influencers, plus Ryan Pena of Be The Match
Jul 18, 2019
115: Interview with Chris Iles of the Minnesota Twins
Jun 27, 2019
114: The comeback of community in social media, the Pelosi “shallowfake” video, plus Stephanie Moncada of Ingersoll Rand
Jun 13, 2019
113: Interview with Maggie Habashy of the Minneapolis Final Four
May 30, 2019
112: Saying ‘No’ in PR/comms doesn’t have to be hard, why trust in influencers is fading, plus Tom Jollie of Padilla
May 16, 2019
111: Hot Topics/Instagram Stories
Apr 25, 2019
110: The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators
Apr 18, 2019
109: Why social media lurkers are an important audience, Instagram is spreading hate, trends in corp comm and PR
Mar 28, 2019
108: Interview with Ron Zywicki of the David James Group
Mar 21, 2019
107: Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees
Feb 28, 2019
106: Interview with John Lucas of the University of Wisconsin
Feb 07, 2019
105: Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel
Jan 17, 2019
104: Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance
Jan 10, 2019
103: On the road again, talking about our careers, advice for getting started/promoted, and leadership
Dec 31, 2018
102: A road trip edition, featuring our answers to a few questions from communicators
Dec 20, 2018
101: Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes
Dec 17, 2018
100: Interview with Natalie Bushaw of Life Time
Nov 29, 2018
Talking Points #99 - 11/15/18
Nov 15, 2018
Talking Points #98 - 10/25/18 (Hot Topics: Influencer marketing)
Oct 25, 2018
Talking Points #97 - 10/11/18
Oct 11, 2018
Talking Points #96 - 9/27/18 (Interview: Felicia Johnson)
Sep 27, 2018
Talking Points #95 - 9/20/18
Sep 20, 2018
Talking Points #94 - 8/23/18 (Interview: Chad Mitchell)
Aug 23, 2018
Talking Points #93 - 8/16/18
Aug 16, 2018
Talking Points #92 - 7/12/18 (Hot Topics: Gender differences and work-life balance)
Jul 12, 2018
Talking Points #91 - 6/14/18
Jun 14, 2018
Talking Points #90 - 6/8/18 (Interview: Brad Ruiter)
Jun 08, 2018
Talking Points #89 - 5/17/18
May 17, 2018
Talking Points #88 - 4/26/18 (Interview: Vineeta Sawkar)
Apr 26, 2018
Talking Points #87 - 4/19/18
Apr 19, 2018
Talking Points #86 - 3/22/18 (Hot Topics: "Fake news")
Mar 22, 2018
Talking Points #85 - 3/15/18
Mar 15, 2018
Talking Points #84 - 2/28/18 (Interview: Heidi McGuire)
Feb 28, 2018
Talking Points #83 - 2/22/18
Feb 22, 2018
Talking Points #82 - 1/18/18
Jan 18, 2018
Talking Points #81 - 12/14/17
Dec 14, 2017
Talking Points #80 - 12/11/17 (Interview: Mykl Roventine)
Dec 11, 2017
Talking Points #79 - 11/16/17
Nov 16, 2017
Talking Points #78 - 10/19/17
Oct 19, 2017
Talking Points #77 - 9/21/17
Sep 21, 2017
Talking Points #76 - 8/24/17 (Interview: Cydney Strommen)
Aug 24, 2017
Talking Points #75 - 8/17/17
Aug 17, 2017
Talking Points #74 - 6/15/17
Jun 15, 2017
Talking Points #73 - 5/25/17
May 25, 2017
Talking Points #72 - 4/27/17 (UW-Eau Claire)
Apr 27, 2017
Talking Points #71 - 3/10/17
Mar 10, 2017
Talking Points #70 - 2/9/17
Feb 09, 2017
Talking Points #69 - 1/12/17
Jan 12, 2017
Talking Points #68 - 12/15/16
Dec 15, 2016
Talking Points #67 - 11/10/16 (Winona State)
Nov 10, 2016
Talking Points #66 - 10/13/16
Oct 13, 2016
Talking Points #65 - 9/22/16 (Interview: Jeff O'Keefe)
Sep 22, 2016
Talking Points #64 - 9/15/16
Sep 15, 2016
Talking Points #63 - 8/18/16
Aug 18, 2016
Talking Points #62 - 7/21/16 (Interview: Tom Forsythe)
Jul 21, 2016
Talking Points #61 - 6/30/16
Jun 30, 2016
Talking Points #60 - 6/16/16
Jun 16, 2016
Talking Points #59 - 6/2/16 (Interview: Mike Pilarz)
Jun 02, 2016
Talking Points #58 - 5/19/16
May 19, 2016
Talking Points #57 - 5/5/16
May 05, 2016
Talking Points #56 - 4/21/16
Apr 21, 2016
Talking Points #55 - 4/7/16 (Interview: Steve Lubetkin)
Apr 07, 2016
Talking Points #54 - 3/17/16
Mar 17, 2016
Talking Points #53 - 3/3/16
Mar 03, 2016
Talking Points #52 - 2/18/16
Feb 18, 2016
Talking Points #51 - 2/4/16
Feb 04, 2016
Talking Points #50 - 1/21/16
Jan 21, 2016
Talking Points #49 - 1/7/16
Jan 07, 2016
Talking Points #48 - 12/17/15
Dec 17, 2015
Talking Points #47 - 12/3/15
Dec 03, 2015
Talking Points #46 - 11/12/15 (Interview: Jen Swanson)
Nov 12, 2015
Talking Points #45 - 10/29/15
Oct 29, 2015
Talking Points #44 - 10/15/15
Oct 15, 2015
Talking Points #43 - 10/1/15
Oct 01, 2015
Talking Points #42 - 9/10/15
Sep 10, 2015
Talking Points #41 - 8/27/15
Aug 27, 2015
Talking Points #40 - 8/13/15
Aug 13, 2015
Talking Points #39 - 7/30/15
Jul 30, 2015
Talking Points #38 - 7/16/15
Jul 16, 2015
Talking Points #37 - 7/2/15 (Interview: Jason Keath)
Jul 02, 2015
Talking Points #36 - 6/18/15
Jun 18, 2015
Talking Points #35 - 6/4/15
Jun 04, 2015
Talking Points #34 - 5/21/15
May 21, 2015
Talking Points #33 - 5/7/15
May 07, 2015
Talking Points #32 - 4/23/15
Apr 23, 2015
Talking Points #31 - 4/9/15
Apr 09, 2015
Talking Points #30 - 3/19/15
Mar 19, 2015
Talking Points #29 - 3/5/15 (Interview: Shel Holtz)
Mar 05, 2015
Talking Points #28 - 2/19/15
Feb 19, 2015
Talking Points #27 - 2/5/15
Feb 05, 2015
Talking Points #26 - 1/22/15
Jan 22, 2015
Talking Points #25 - 1/8/15
Jan 08, 2015
Talking Points #24 - 12/18/14
Dec 18, 2014
Talking Points #23 - 12/11/14 (Interview: Chad Mitchell)
Dec 11, 2014
Talking Points #22 - 12/4/14
Dec 04, 2014
Talking Points #21 - 11/20/14 (Interview: David Jungers and Erin Vande Steeg)
Nov 20, 2014
Talking Points #20 - 11/13/14
Nov 13, 2014
Talking Points #19 - 11/6/14 (Interview: Andy Sernovitz and Natanya Anderson)
Nov 06, 2014
Talking Points #18 - 10/30/14
Oct 30, 2014
Talking Points #17 - 10/23/14
Oct 23, 2014
Talking Points #16 - 10/16/14 (Interview: Jay Baer and Hannah Godfrey)
Oct 16, 2014
Talking Points #15 - 10/9/14
Oct 09, 2014
Talking Points #14 - 10/2/14
Oct 02, 2014
Talking Points #13 - 9/25/14 (Interview: Scott Monty)
Sep 25, 2014
Talking Points #12 - 9/18/14 (Interview: Chris Boudreaux and Susan Emerick)
Sep 18, 2014
Talking Points #11 - 9/11/14
Sep 11, 2014
Talking Points #10 - 9/4/14
Sep 04, 2014
Talking Points #9 - 8/28/14
Aug 28, 2014
Talking Points #8 - 8/21/14
Aug 21, 2014
Talking Points #7 - 8/14/14
Aug 14, 2014
Talking Points #6 - 8/7/14 (Interview: Holly Spaeth)
Aug 07, 2014
Talking Points #5 - 7/31/14
Jul 31, 2014
Talking Points #4 - 7/24/14
Jul 24, 2014
Talking Points #3 - 7/17/14
Jul 17, 2014
Talking Points #2 - 7/10/14
Jul 10, 2014
Talking Points #1 - 7/3/14
Jul 03, 2014