The $100 MBA Show

By Omar Zenhom

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Description

Practical business lessons for the real world.

Episode Date
MBA2111 Should You Diversify or Go All In With One Business?
13:53

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time. What’s an entrepreneur to do? For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands […]

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Aug 11, 2022
MBA2110 Q&A Wednesday: Am I paying myself enough?
14:05

It can be easy to forget when you run your own business: you’re an employee, too.  As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow […]

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Aug 10, 2022
MBA2109 Why Should Invest in Your SEO Now
17:45

Think of small businesses as David, and big businesses as Goliath. SEO is your slingshot. Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable. But getting organic traffic from […]

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Aug 09, 2022
MBA2108 Must Read: Sell It Like a Mango by Donald Kelly
14:32

You can get better at selling, just by thinking about it differently. Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to […]

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Aug 08, 2022
MBA2107 Why You Are Being Ignored + Free Ride Friday
13:29

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets. So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What […]

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Aug 05, 2022
MBA2106 Tips for Being Interviewed on a Podcast
12:43

It’s one of the most effective ways to grow your following. But how do you pull it off? Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good […]

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Aug 04, 2022
MBA2105 Q&A Wednesday: How much of a raise should I give my employees?
12:21

What are your employees worth? What will it take to keep them? It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen. […]

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Aug 03, 2022
MBA2104 Why You Should Run an AppSumo Deal
13:39

If you sell digital products, you need to know about AppSumo. AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business. …in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business. Learn […]

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Aug 02, 2022
MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market
17:23

Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. […]

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Aug 01, 2022
MBA2102 How To Reduce Stress In Your Business + Free Ride Friday
18:28

Stress is not a sign of a great work ethic. It’s a liability. It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.  Today, we discuss the effects of excessive […]

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Jul 29, 2022
MBA2101 What Is No-Code Development & Is It Right For Your Business?
14:38

You don’t have to be a developer to develop an online business. These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits. But is it smart? There are […]

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Jul 28, 2022
MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur?
18:09

In business, can you get respect without being ruthless? Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one? It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not […]

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Jul 27, 2022
MBA2099 How to Make More Revenue With Salutation Offers
12:08

Ready to create (and keep) more customers? A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.”  …and it worked like a charm. Today, we explain how this tactic is boosting our revenue, […]

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Jul 26, 2022
MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan
18:19

In business, anything can happen — including bad things. You have two choices: be prepared, or be blindsided.  Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on. Think of your business like a car; most of […]

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Jul 25, 2022
MBA2097 Why You Should Start a Services Business + Free Ride Friday
13:27

Not sure what kind of business you want to start? There’s a perfect go-to answer. Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why. With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for […]

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Jul 22, 2022
MBA2096 5 Ways to Use The Gym to Improve Your Business
12:53

Call it the ultimate productivity hack: blurring the line between the office and the gym. There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on […]

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Jul 21, 2022
MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do?
12:20

We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. […]

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Jul 20, 2022
MBA2094 Are You Starting or Running the Wrong Business?
16:50

Ever have doubts about the business you’re in? That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly. Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. […]

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Jul 19, 2022
MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman
17:01

Why do you make the decisions you make? How? It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it. If that […]

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Jul 18, 2022
MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday
13:35

For entrepreneurs, there’s no way around writing. No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate generally — even when you’re writing what you’ll say out loud. So how […]

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Jul 15, 2022
MBA2091 Are You Afraid to Start a Business?
15:46

Thinking about starting a business? For how long now? Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or […]

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Jul 14, 2022
MBA2090 Q&A Wednesday: How do I mend a business relationship?
17:32

Business can get emotional — but you can’t let emotions hurt your business. The ability to navigate strong feelings and prioritize relationships over ego is a must-have skill in entrepreneurship. If networking is key, most of us can’t afford bad blood. It’s Q&A Wednesday, and we’ve got a listener who had a falling out with […]

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Jul 13, 2022
MBA2089 4 Quick Revenue Strategies for Tight Times
14:34

Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon. Which means now is the perfect time to shore up your reserves, and stockpile revenue to weather the coming storm. But how can you get some extra pennies in the piggy bank, […]

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Jul 12, 2022
MBA2088 Must Read: The Coaching Habit by Michael Stanier
15:03

What kind of leaders do employees love most? According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coaches their people, unleashes their fullest potential, and trusts them to be their best. The Coaching Habit by Michael Stanier is two things at once: a primer on a coaching-based leadership philosophy, […]

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Jul 11, 2022
MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday
14:48

Don’t dream about starting a business. Do it! You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “perfect” product or service idea.  You just need time, and practice. Today, we share 5 low-risk, low-investment businesses you can literally (yes, literally) start today. With minimal time, […]

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Jul 08, 2022
MBA2086 How To Drastically Improve Your SEO on WordPress
15:04

The written word is still the biggest key to your website’s traffic. Fortunately, nailing the words you need to rank on search engines is much easier than it used to be — especially if your site is hosted on WordPress. With the tools available now, even non-professional writers can get help making sure their page […]

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Jul 07, 2022
MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching?
15:09

This isn’t the question you think it is. Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!”  But what if your […]

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Jul 06, 2022
MBA2084 How To Deal With Free Trial & Refund Abuse
22:16

Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense. So how can you prevent someone from using your free trial offer as a way to get…more than a trial? Today, we share all the ways […]

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Jul 05, 2022
MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan
21:46

Your customers are out there…somewhere. You just have to give them a path to your door.  The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […]

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Jul 04, 2022
MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday
19:03

For a small business trying to build a following, every cent counts.  Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars.  Today, we […]

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Jul 01, 2022
MBA2081 How to Prepare For a Recession
15:23

There’s a storm coming. But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But […]

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Jun 30, 2022
MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?
16:20

It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence.  Their side-hustle is established, but its growth is held back by the demands […]

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Jun 29, 2022
MBA2079 Should You Give Up Equity to Attract Talent?
13:07

What’s top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent.  If you can’t afford a salary that’s tempting enough to assemble the best team, it […]

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Jun 28, 2022
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
24:04

You don’t have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business.  It may not be entirely “yours,” but a franchise is yours enough to provide […]

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Jun 27, 2022
MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday
14:00

Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know […]

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Jun 24, 2022
MBA2076 Is Selling a Lifetime Deal a Good Idea?
12:39

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses.  We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t […]

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Jun 23, 2022
MBA2075 Q&A Wednesday: Why is my sales funnel not working?
16:49

There’s a flaw in the “funnel” approach. It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much.  With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set […]

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Jun 22, 2022
MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing
14:58

Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable. Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even […]

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Jun 21, 2022
MBA2073 Must Read: Price for Growth by Jeff Robinson
16:21

Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it should. […]

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Jun 20, 2022
MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday
17:53

If you’re not segmenting, you’re not email marketing. The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table. In fact, the fewer […]

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Jun 17, 2022
MBA2071 How to Discount Your Product While Maximizing Revenue
13:51

Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be […]

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Jun 16, 2022
MBA2070 Q&A Wednesday: Any tips on running an in-person event?
19:08

The good news: in-person events are a viable option again (finally). The bad news: it’s been a while. Do we still remember how to pull them off? It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — […]

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Jun 15, 2022
MBA2069 Should You Sell Your Online Course on Udemy?
13:58

Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn’t it?  …or is it? There’s never been a better time to sell your expertise and create a revenue […]

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Jun 14, 2022
MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week
29:01

Make the “Sunday Blues” yesterday’s news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of […]

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Jun 13, 2022
MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday
12:47

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We’ve been there. Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting […]

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Jun 10, 2022
MBA2066 How to Have a Marketing Budget With Zero Dollars
11:00

No money in the marketing budget? There’s a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if […]

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Jun 09, 2022
MBA2065 Q&A Wednesday: How do I get investors without losing control?
12:14

Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and […]

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Jun 08, 2022
MBA2064 How to Protect Your Business From Hackers
16:47

Every business is vulnerable to hackers. It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business […]

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Jun 07, 2022
MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI
18:39

Are you ready for your MBA?  First, you need to make sure it’ll be (more than) worth it.  Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to […]

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Jun 06, 2022
MBA2062 How to Price Your Online Course + Free Ride Friday
16:31

What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our […]

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Jun 03, 2022
MBA2061 Why So Many Creators Are Doing Live Video
12:59

If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey.  Today, we break down exactly […]

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Jun 02, 2022
MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit?
12:11

How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario.   So what defines product/market viability, and what metrics can prove it’s there? It’s Q&A Wednesday, and we’ve got […]

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Jun 01, 2022
MBA2059 How Good Does Your Product Need To Be Before Launch?
14:08

Don’t let ‘perfect’ be the enemy of ‘launched.’ For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it’s better to create an MVP (Minimum Viable Product), and get […]

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May 31, 2022
MBA2058 Must Read: Zero to Sold by Arvid Kahl
16:58

If you’re building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the […]

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May 30, 2022
MBA2057 The Cost of Firing an Employee + Free Ride Friday
16:22

Saying goodbye isn’t easy — or cheap. At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones.  This is normal, but it should never be done without serious consideration. Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par […]

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May 27, 2022
MBA2056 How To Present Like a Pro on Live Video
16:55

Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s […]

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May 26, 2022
MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do?
15:46

Can you break up with your business? What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it […]

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May 25, 2022
MBA2054 Is Being Liked Important in Business?
13:16

Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?  The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles […]

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May 24, 2022
MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies
23:08

How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you’re just […]

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May 23, 2022
MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday
15:55

Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book […]

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May 20, 2022
MBA2051 How Much Time You Should Dedicate to Your Side Hustle
18:28

Starting a business while holding down a 9-to-5?  It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time.  How significant? Well, that’s what this episode is all about. It’s one thing to “start a business.” It’s […]

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May 19, 2022
MBA2050 Q&A Wednesday: How long does it take to grow a following on Twitter?
14:21

Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It’s Q&A Wednesday, […]

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May 18, 2022
MBA2049 How to Improve Your Luck in Business
17:44

Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds can be raised or lowered.  Today, we share a few key things […]

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May 17, 2022
MBA2048 Must Read: The Minimalist Entrepreneur by Sahil Lavingia
13:49

What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today’s Must-Read explains how. The Minimalist Entrepreneur is a […]

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May 16, 2022
MBA2047 Why You Should Offer a Faux Free Plan + Free Ride Friday
12:04

The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free […]

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May 13, 2022
MBA2046 How I’m Outsourcing My Networking
14:34

We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate […]

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May 12, 2022
MBA2045 Q&A Wednesday: Should I learn how to build my own app or should I hire someone?
12:36

You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: […]

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May 11, 2022
MBA2044 My Favorite Video Marketing Tools in 2022
16:10

Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.  But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s […]

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May 10, 2022
MBA2043 Guest Teacher – Mike Moll – How to Leverage Video to Generate More Sales
23:21

Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you […]

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May 09, 2022
MBA2042 The 3 Pitfalls to Avoid When Growing Your Email List + Free Ride Friday
15:53

As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.  If you’re throwing lead magnets around the whole wide Internet, […]

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May 06, 2022
MBA2041 Why You Should Open & Close Your Courses
16:35

More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off […]

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May 05, 2022
MBA2040 Q&A Wednesday: Do I need a virtual assistant if I am just getting started?
16:51

For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.  It’s Q&A Wednesday! This listener is only weeks into a new business, and wants […]

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May 04, 2022
MBA2039 Can You Grow Your Business With No Paid Ads?
13:33

Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without […]

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May 03, 2022
MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business
19:05

Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business […]

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May 02, 2022
MBA2037 The 5 Biggest E-Commerce Mistakes To Avoid + Free Ride Friday
15:15

Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s […]

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Apr 29, 2022
MBA2036 How To Sell Group Coaching
13:10

For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.  Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a […]

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Apr 28, 2022
MBA2035 Q&A Wednesday: How much money do I need to start an affiliate travel blog?
13:40

Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It’s Q&A Wednesday, and we’ve got a well-traveled listener […]

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Apr 27, 2022
MBA2034 How To Create a Go To Market Strategy
17:07

Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, […]

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Apr 26, 2022
MBA2033 Must Read: Tribe of Mentors by Tim Ferris
12:10

It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.  Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others […]

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Apr 25, 2022
MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday
13:01

Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex […]

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Apr 22, 2022
MBA2031 Why Your Audience Is More Important Than Your Product
13:24

There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.  Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, […]

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Apr 21, 2022
MBA2030 Q&A Wednesday: I’ve had no luck with paid ads. Should I just stop wasting my money?
13:18

For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it. So how long […]

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Apr 20, 2022
MBA2029 Why You Really Want to Be a Time Billionaire
14:34

Redefine your “why.”  Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.  Spoiler alert: it’s not money. Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific […]

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Apr 19, 2022
MBA2028 Must Read: Free Time by Jenny Blake
14:52

What’s the point of starting a business?  Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time. Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of […]

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Apr 18, 2022
MBA2027 Is The Email Newsletter Dead? + Free Ride Friday
15:02

How many company newsletter emails do you really read? The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now? Well, that depends on you. Today, […]

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Apr 15, 2022
MBA2026 The 5 Elements of an Impactful Online Course
13:39

Creating a course? Listen to this first. Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses.  In other words, we know what makes a good course…and what makes a bad one. Today, […]

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Apr 14, 2022
MBA2025 Q&A Wednesday: Should I offer a money back guarantee?
10:42

How risky are money-back guarantees? Can they hurt your business more than they help it? It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for […]

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Apr 13, 2022
MBA2024 Why Too Many Tools Are Bad For Business
15:52

When software tools pile up, they’re no longer solving problems — they’re creating one. Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go!  Today, we explore how to give your business a little tool […]

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Apr 12, 2022
MBA2023 Guest Teacher – Caroline Goyder – How To Instantly Be A More Confident Communicator
25:25

Stage fright? Get nervous before a big talk, meeting, or pitch? We’ve got you covered. Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of […]

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Apr 11, 2022
MBA2022 Your Only Goal When Starting a Business + Free Ride Friday
13:59

Sometimes, the best way to push forward is to simplify. For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future. Today, we explore […]

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Apr 08, 2022
MBA2021 The 3 Types of Social Posts That Get The Most Engagement
11:48

Looking for traction on social media? Need to work the ol’ algorithms a bit?  We’ve got a strategy for you.  Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you […]

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Apr 07, 2022
MBA2020 Q&A Wednesday: How do I know if people would want my app?
13:16

You have a great idea for an app. That doesn’t mean you have a business. So how can you possibly tell if your idea has legs? It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop […]

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Apr 06, 2022
MBA2019 The 80% Delegation Rule That Will Change Your Life
13:28

That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time. As we like to say, time is infinitely more valuable than money.  One of the biggest obstacles to taking time back is insisting on doing […]

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Apr 05, 2022
MBA2018 Must Read: Will by Will Smith and Mark Manson
19:03

Forget the Oscars thing for a second. Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision. This book is penetrating, insightful, and valuable — recent […]

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Apr 04, 2022
MBA2017 Does Scarcity Actually Get More Sales? + Free Ride Friday
16:14

Act now! As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether. But is it…bull?  Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you […]

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Apr 01, 2022
MBA2016 Why I Am Not on TikTok
12:46

TikTok: it’s all the rage. But does it matter to your business? In our case…no. So why don’t we use this powerful platform, where millions of potential customers are engaged?  It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with […]

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Mar 31, 2022
MBA2015 Q&A Wednesday: Should I take a dividend in my business?
12:35

Your business is profiting. You’re making a living.  But what’s in store for the long term? It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with […]

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Mar 30, 2022
MBA2014 How to Demand Higher Prices
13:05

Who are these coaches charging thousands — or tens of thousands — for their services? More importantly, who are their clients, and how are they getting them? No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from […]

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Mar 29, 2022
MBA2013 Guest Teacher – Matt Edmundson – How to Create a Customer-Centric Experience With Toilet Seat Marketing
24:44

Are you thinking like a customer? If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth. And of course, we have an expert to explain how. Matt Edmundson is an […]

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Mar 28, 2022
MBA2012 Do Engagement Posts Work on Social Media? + Free Ride Friday
13:13

If you’ve ever been asked to like, share, or comment, you know what we’re talking about.  But does it work? Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it […]

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Mar 25, 2022
MBA2011 7 Sales Page Must Haves
22:20

Is your sales page…selling? Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done. Today, we share 7 specific items — some big, some small — that every sales page needs to nail. The problem […]

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Mar 24, 2022
MBA2010 Q&A Wednesday: Is it time to quit my business?
18:04

When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move? As always, it depends. It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation […]

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Mar 23, 2022
MBA2009 5 FAQs Page Hacks To Make More Sales
15:05

Your FAQs page can do more than just inform — it can boost sales. When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions.  Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering […]

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Mar 22, 2022
MBA2008 Guest Teacher – Jarod Latch – How to Ensure That Creativity Works During Challenging Times
20:48

You can do better than just survival. When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.”  But you’d be shortchanging your business, and cheating your team out of their full potential. There are ways to ensure that there’s always time and space […]

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Mar 21, 2022
MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday
14:33

Inflation starting to sting yet? Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon. So what’s an independent business owner to do? At some point, rising inflation will start to eat away at your profit margins. […]

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Mar 18, 2022
MBA2006 How To Make Your First Dollar
14:18

“Start small” should be the mantra every new and aspiring entrepreneur lives by.  …and when we say “small,” we mean small. Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit.  It’s exactly like lifting weights — […]

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Mar 17, 2022
MBA2005 Q&A Wednesday: Do I need a .com for my website?
13:08

Is a  dot-com better than a dot-co or dot-anything else? The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway? It’s Q&A Wednesday, and we’ve got a listener with […]

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Mar 16, 2022
MBA2004 How To Use Twitter to Build a Better Product
14:31

When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development. Why? Because people love to complain, especially on social media.  And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is […]

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Mar 15, 2022
MBA2003 Must Read: Your Next Five Moves by Patrick Bet-David
13:22

Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results. Whatever the case, the question is the same: what’s your next move? For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to […]

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Mar 14, 2022
MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday
16:43

Everything starts in your mind. Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice? Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice. Today, Omar shares what might […]

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Mar 11, 2022
MBA2001 How We Launched Our Online Community
17:06

A company with a great product has every chance of success. But a company with a great community has even more potential. Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, […]

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Mar 10, 2022
MBA2000 What I Learned After 2,000 Podcast Episodes
20:20

Somehow, this is our 2000th episode! But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off? Today, Omar shares the most important lessons from 8 years in front of the mic! The truth is, we didn’t always […]

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Mar 09, 2022
MBA1999 Why Content Products Are So Easy to Sell
13:00

Dreaming of entrepreneurship, but not sure what kind of business to get into? That’s an easy one: start by producing and selling content.  Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started […]

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Mar 08, 2022
MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
18:18

What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall success is the difference between your customers’ […]

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Mar 07, 2022
MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday
15:28

Nervous about your next (or first) webinar? Don’t be! Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure).  Then, you can just execute. Today, we share a simple (and downloadable) checklist […]

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Mar 04, 2022
MBA1996 How Long Does It Take To Be a Successful Entrepreneur?
17:22

Almost no one “makes it” overnight.  If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success? In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good […]

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Mar 03, 2022
MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts?
14:18

If cutting prices is your go-to sales move, you’re in for trouble. It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more!  Discounting is a strategy of last resort. It has a rapidly approaching point of […]

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Mar 02, 2022
MBA1994 How to Never Let a Crisis Go to Waste
14:06

Not every crisis is avoidable. But almost all have a silver lining. Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.” That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost […]

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Mar 01, 2022
MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur
19:07

Yes — your team’s wellness is your responsibility. As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being.  If you don’t, employees and their work will suffer. It’s a simple equation: […]

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Feb 28, 2022
MBA1992 How To Know You Are Getting Better + Free Ride Friday
14:50

Long-term goals can be tough to track.  Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable. Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before […]

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Feb 25, 2022
MBA1991 What Makes a Great Super Bowl Ad?
13:01

  What can you learn from Superbowl ads? Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second.  Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ […]

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Feb 24, 2022
MBA1990 Q&A Wednesday: How best can I monetize my blog?
14:32

It’s a great feeling: earning real traffic on the strength of your content. Now, it’s time to cash in. It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough […]

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Feb 23, 2022
MBA1989 How Your Job Can Help You Grow Your Business
15:40

Don’t think of your day job as an obstacle to starting your own business. Think of it as a stepping stone. Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur. Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time […]

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Feb 22, 2022
MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships
1:06:32

We study the psychology of finance. We study the psychology of relationships? But why don’t we study the psychology of both? One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I Will Teach You to Be Rich and founder of the finance-education […]

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Feb 21, 2022
MBA1987 Best Business Models for Solopreneurs + Free Ride Friday
16:07

Ready to rock on your own? If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now —  there are lots of ways to generate income all by your lonesome. Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited […]

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Feb 18, 2022
MBA1986 How To Break Through a Revenue Plateau
15:20

Are you bringing in the same amount of money as last year? …and the year before that? If you’re spinning your wheels on revenue, it’s time to try something new. But what? Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or […]

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Feb 17, 2022
MBA1985 Q&A Wednesday: How do I connect with more positive people?
15:00

One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with. That’s perhaps even more true for entrepreneurs. Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if […]

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Feb 16, 2022
MBA1984 The Fire Yourself Experiment
14:35

It’s time for you to let you go. Seriously — there’s incredible value in learning how to step back from your own business.  Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off!  …or maybe, you’ll want to make your income 100% […]

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Feb 15, 2022
MBA1983 Must Read: The Richest Man in Babylon By George S. Clason
20:29

Can fiction offer practical business advice? It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth. This powerful book offers 7 principles, or “cures” to poverty, that are just […]

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Feb 14, 2022
MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday
14:52

More research and preparation went into this episode than any we’ve done before. It’s that important. Break out the notepad, and get ready to learn what is inarguably, logically the single best way to become wealthy. It’s not about inventing a magic product, or manipulating the system in some way.  It’s about a slow, steady, […]

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Feb 11, 2022
MBA1981 Personal Finance Tips For Business Owners
13:53

Personal finance is different for entrepreneurs. For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But for independent business owners, the equation is much more flexible. Unfortunately, not every entrepreneur takes advantage of that fact. Today, Omar offers advice from his own experience on how to do better financially […]

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Feb 10, 2022
MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do?
18:15

It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business. …but it’s a problem nonetheless. It’s Q&A Wednesday, and one of our listeners is in a big ol’ success pickle! They put over a year into building their own business on the side, […]

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Feb 09, 2022
MBA1979 How to Be in the Software Business Without a Software
13:58

There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag. Entrepreneurs looking to make online income (even the “passive” kind, insofar as that exists) can’t do better than SaaS products. There’s no inventory, no shipping, and lots of recurring revenue month after […]

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Feb 08, 2022
MBA1978 Must Read: Don’t Sweat the Small Stuff by Richard Carlson
13:28

Whatever you’re worried about, it’s probably not that big of a deal. That can be hard to hear. It can be hard to acknowledge. But it’s also very, very true. Today, we review a classic: Don’t Sweat the Small Stuff by Richard Carlson. Omar first read this book 17 years ago, well before he became […]

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Feb 07, 2022
MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday
15:12

Are you holding your business back? It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of everything; but when the business gains traction, there are more decisions than anyone can handle alone.  As a result, the work backs up behind one person, whose inability to let other […]

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Feb 04, 2022
MBA1976 Should You Have an Online Community for Your Customers?
12:50

The online community: is it just a gimmick, or an important part of a modern business approach? Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages.  But of course, someone has to devote the time and effort necessary to […]

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Feb 03, 2022
MBA1975 Q&A Wednesday: Do I need to reply to all my comments on social and YouTube?
13:20

Engagement is crucial. But how much engagement can you handle? It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would be happy to have. Their social feeds and YouTube channel are brimming with comments! The problem: do all these comments need replies? You have to engage, but it’s impossible to […]

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Feb 02, 2022
MBA1974 How to Keep Your Valuable Employees
12:33

The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employment abound. So why should your team stick with you? It’s a question every business owner should ask, especially now. Today, we share how we maintain a solid relationship with all […]

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Feb 01, 2022
MBA1973 Guest Teacher – Kerrie Otto de Grancy & Marie Louise – How to Evolve Yourself Consciously to Evolve Your Business
28:07

If you’re not well, your business can’t be.  There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to making the best decisions, being productive, and making entrepreneurship a healthy pursuit.  But of course, that’s easier said than done for busy founders.  Kerrie Otto de Grancy & Marie Louise […]

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Jan 31, 2022
MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday
13:56

So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc?  What do you have to gain? What do you have to lose?  Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent […]

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Jan 28, 2022
MBA1971 How To Ensure You Become a Better Business Owner in 2022
17:07

If you’re not growing, you’re dying. That’s just as true for a business founder as it is for the business itself. If you’re not improving your ability to run a business, your business can stagnate. In other words, you can never stop upping your game. But how do you go about that? What can you […]

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Jan 27, 2022
MBA1970 Q&A Wednesday: How do I handle health insurance for my global remote team?
14:30

Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage. So if you’re hiring globally, what the heck kind of health plan do you even offer? It’s Q&A Wednesday, and one of our listeners is building a borderless distributed team. How can they possibly […]

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Jan 26, 2022
MBA1969 Do You Need To Hire A Full Time Website Manager?
15:05

As we like to say, your website is your biz. Even if you have a physical store or office, your site can make or break your whole operation.  But of course, every website needs regular maintenance, updates, and protection from cyber-threats in order to run properly. Is that the kind of thing you can do […]

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Jan 25, 2022
MBA1968 Guest Teacher – Jessica Norwood – How to overcome adversity as an entrepreneur
19:51

It’s been quite a year for adversity. From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural inequality, times got tough. But as any successful entrepreneur will tell you, navigating adversity is the one skill that everyone in every business needs. So how can you dig deep […]

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Jan 24, 2022
MBA1967 How to Increase Profits With Lower Prices + Free Ride Friday
13:03

Let’s be clear: we almost never recommend lower prices. In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue.  Often, but not always. Today, we explain how lower prices can be a powerful tool — when applied correctly. There […]

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Jan 21, 2022
MBA1966 Does Having an Office Space Make Sense in 2022?
13:44

So..are we ever going back to work?  More importantly, should we? Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small. The key phrase is “used to be.” Office space is expensive, especially […]

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Jan 20, 2022
MBA1965 Q&A Wednesday: How do I fire my brother?
15:53

Well this is awkward. However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar!  It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up […]

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Jan 19, 2022
MBA1964 Top 5 Website Mistakes
17:55

What’s the difference between a website that works, and one that doesn’t? When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand. In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks […]

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Jan 18, 2022
MBA1963 Guest Teacher – Joe DiChiara – How to set up and manage a business’ finances
21:31

We’re not all great with numbers. And we don’t all know the rules. If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone.  That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified […]

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Jan 17, 2022
MBA1962 When & How to Hire for Marketing + Free Ride Friday
17:05

Get started marketing! Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest. In other words, marketing is just as important to building your business as the product is!  […]

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Jan 14, 2022
MBA1961 The Hardest Part of Business
17:14

Can you handle business? If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest.  Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest? Today, we narrow it down to one. There’s one thing about business that will hurt the most, take the most out of […]

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Jan 13, 2022
MBA1960 Q&A Wednesday: My first 3 businesses failed. Is business right for me?
14:51

Fact: entrepreneurship is not for everyone. The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job.  But how do you know which category you fall into? It’s Q&A Wednesday, and we’ve got a listener with several business failures under […]

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Jan 12, 2022
MBA1959 Why You and Your Team Need Pressure
13:18

We’ve all heard sayings about the value of pressure.  Pressure drives us; it “creates diamonds,” or so we’re told. But is it true?  Yes! Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of.  A simple fact of human nature is that we respond […]

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Jan 11, 2022
MBA1958 Must Read: The Ultimate Jim Rohn Library by Jim Rohn
12:52

Get ready for a (seriously) life-changing book. The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves. Now, the best of his life’s […]

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Jan 10, 2022
MBA1957 Why 2022 Is The Year To Hire Great Talent + Free Ride Friday
17:11

Everybody quit. So where will they work now? The ‘Great Resignation’ is real — countless professionals left unfulfilling jobs in 2021. Startups and other small companies are uniquely positioned to benefit from this once-in-generation trend. Today, we explain how. With so much talent on the table, there’s never been a better time to recruit. You […]

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Jan 07, 2022
MBA1956 3 Email Campaigns to Boost Your Sales
19:05

How ‘bout a sales boost to kick off the year? It’s the perfect time to warm up your list, nurture leads, and get a first-quarter sales bump! Today, we share 3 email campaigns that can do all that and more. No matter what you’re selling, these 3 campaign types can do the trick. All you […]

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Jan 06, 2022
MBA1955 Q&A Wednesday: I’m terrified of public speaking. How can I get better?
22:17

Public speaking is impossible to avoid. That’s just as true for introverts as everyone else. But if speaking doesn’t come naturally, you don’t have a disadvantage. You simply have an obstacle to overcome! Today, we show you how. It’s Q&A Wednesday, and we’ve got a side-hustling listener with a pretty significant problem: public speaking terrifies […]

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Jan 05, 2022
MBA1954 How to Plan & Execute Your Q1 Goals
16:55

How you start the year is a huge factor in how you’ll end it. 2022 is here, and you want to give your business the best chance of success. In our experience, that means hitting the first quarter hard.  By putting some extra oomph in up front, you can generate the kind of momentum that’ll […]

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Jan 04, 2022
MBA1953 Guest Teacher – Akbar Sheikh – How To Build a 7-Figure Online Business with Giving
21:04

The more you give, the more you’ll get. That’s the core philosophy of Akbar Sheikh, a wildly successful entrepreneur in the coaching space. He’s here to rewire your approach to success with a system that turns generosity into growth. Get your notepad ready! With Akbar’s 7-step system, you can take what’s uniquely valuable about you, […]

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Jan 03, 2022
MBA1952 How to Sell Your Online Course in 2022 + Free Ride Friday
21:34

You have something to teach. So how do you find your students? Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable. Today, we show you […]

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Dec 31, 2021
MBA1951 How Much Should You Spend on Paid Marketing?
15:51

Paid ads can suck the money out of your business, quickly. But you should still use them. Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of […]

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Dec 30, 2021
MBA1950 Q&A Wednesday: Should I first try to win over a small part of a small market?
12:07

When you niche down, how far down should you go? It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is. There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t […]

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Dec 29, 2021
MBA1949 Will Free Content Still Work in 2022?
15:32

Is Content still King? Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what? It’s time to update our outlook. Today, we discuss what trends are changing content marketing — specifically, what types […]

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Dec 28, 2021
MBA1948 Guest Teacher – Jason Byer – How To Attract More Customers with a Strong Brand
19:30

Welcome to Branding 101. A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo. Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully […]

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Dec 27, 2021
MBA1947 When to Secure Funding for Your Business + Free Ride Friday
15:33

Rule #1: your idea alone won’t get you funding. Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy.  In particular, the timing of your pitch matters almost as much as the content.  When you ask for money is just as important as […]

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Dec 24, 2021
MBA1946 The 5 Biggest Lessons I Learned In 2021
20:15

…and you thought 2020 was weird. It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun. 2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating […]

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Dec 23, 2021
MBA1945 Q&A Wednesday: How do I stop myself from working 24/7
20:54

It’s a classic founder’s problem: the belief that more work is always better.  It’s not. It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear […]

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Dec 22, 2021
MBA1944 How To Make Real Connections at Live Events
15:02

In business, connections are everything. That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events.  But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not […]

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Dec 21, 2021
MBA1943 Guest Teacher – Mikil Taylor – How to Support a First-Time Manager
18:49

You need your managers. But they need you too. That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed. Today, an expert stops by to […]

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Dec 20, 2021
MBA1942 What to Ask in an Interview To Find The Best Hires + Free Ride Friday
18:05

You don’t just want the right skills. You want the right people.  In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve? Today, we […]

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Dec 17, 2021
MBA1941 Are You Spending Enough Time on Making Revenue?
15:02

Profit: it’s the only way a small business can survive. One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough. Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this […]

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Dec 16, 2021
MBA1940 Q&A Wednesday: How to Approach Partnerships With No Evidence of Success
17:44

When you have no reputation, why should anyone trust you? It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners.  It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use […]

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Dec 15, 2021
MBA1939 The Cost of Updating Our Branding & Logo
11:18

Ready to freshen up your company’s look? We just did. Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else.  Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was […]

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Dec 14, 2021
MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta
16:11

We’ve all heard about the “buyer’s journey.” But what does it really look like? Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while. This book completely realigned our concept of selling.  It’s […]

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Dec 13, 2021
MBA1937 How to Spend More Time On What Matters + Free Ride Friday
15:59

You want to make money. But you can’t make time. If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time.  We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily […]

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Dec 10, 2021
MBA1936 Why We Raised Prices
16:20

Have you raised prices lately? We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation.  …and we should’ve done it a long time ago. Today, we explain exactly what […]

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Dec 09, 2021
MBA1935 Q&A Wednesday: How do I know if my idea will work?
13:24

It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?” No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail.  But there are ways to get an accurate sense of whether your idea has a reasonable chance of success.  It’s Q&A […]

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Dec 08, 2021
MBA1934 Why Playing It Safe Can Be Risky
12:32

Some say “if it ain’t broke, don’t fix it.”  But something doesn’t have to be broken to be improved — or left behind. Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how […]

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Dec 07, 2021
MBA1933 Guest Teacher – David Ibarra – How to Utilize the Brain Model
19:41

You have more control over your mind — and therefore your performance — than you think. If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it.  David Ibarra is a business […]

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Dec 06, 2021
MBA1932 How To Make Revenue Past The Holidays + Free Ride Friday
14:36

The new year can bring more than one kind of hangover. So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it.  The worst part? For many businesses, it doesn’t […]

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Dec 03, 2021
MBA1931 Why We Launched a Free Plan
13:51

We’re making a huge change to our business — and you’re invited to witness. As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with […]

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Dec 02, 2021
MBA1930 Q&A Wednesday: How do I tell my spouse I want to start a business?
14:05

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]

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Dec 01, 2021
MBA1929 What Does Facebook’s Metaverse Mean For Your Business?
17:19

What is Facebook about to do? Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge. Today, we clear up the confusion. More importantly, we’ll discuss what potential opportunities and/or […]

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Nov 30, 2021
MBA1928 Guest Teacher – Tanessa Shears – How to Eliminate Brain Fog for More Productivity, Energy, and Growth in Your Business
21:03

Your brain is your most important tool. And tools need maintenance. Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance.  That’s where Tanessa Shears comes in. Tanessa is a biohacking […]

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Nov 29, 2021
MBA1927 5 Low-Cost Ways To Increase Revenue + Free Ride Friday
17:21

Need a boost to get through tough times, or just meet a short-term goal? We’ve got you covered. Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you […]

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Nov 26, 2021
MBA1926 Why We Stopped Doing Black Friday
12:50

Sometimes, you have to go the other way. Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business. Not to mention, it has some serious drawbacks. Today, we […]

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Nov 25, 2021
MBA1925 Q&A Wednesday: How do I hire for a skill I am not an expert in?
14:30

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone.  None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team […]

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Nov 24, 2021
MBA1924 Selling Your Product or Service on Groupon
14:45

How do you get on Groupon? More importantly…should you? Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them. But of course, there’s a huge […]

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Nov 23, 2021
MBA1923 Extended Interview: Amir Salihefendic – Building a 25 Million User Business
56:38

How can you build what you really want to build?  Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different? If that sounds like you, you’ll probably love Amir […]

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Nov 22, 2021
MBA1922 A Different Way to Charge for Services + Free Ride Friday
12:45

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]

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Nov 19, 2021
MBA1921 How to Easily Write a Valuable Blog Post
15:43

Tired of staring at that blank word doc? Writing can be hard. It can be intimidating. But you’ve got knowledge to share, and potential customers to bring to your website. So how can you pump out great content, reliably?  All you need is a system. Today, we show you how to get the good stuff […]

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Nov 18, 2021
MBA1920 Q&A Wednesday: Do I Need to Offer Free Shipping?
14:53

It’s an age-old e-commerce debate: should you offer free shipping? There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends. It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the […]

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Nov 17, 2021
MBA1919 What Metrics Should You Track in Your Business?
13:53

Is your business healthy? How do you know? For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too.  Maybe the most useful question […]

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Nov 16, 2021
MBA1918 Must Read: How to Win at the Sport of Business by Mark Cuban
16:03

Why do some entrepreneurs win, while others…just don’t? If you ask reality TV star and Dallas Mavericks owner Mark Cuban, the short answer is hustle — even though so many other factors are outside your control. Today, we review Cuban’s book, How to Win at the Sport of Business. Packed with actionable, down-to-Earth advice, this […]

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Nov 15, 2021
MBA1917 How to Improve Any Aspect Of Your Business + Free Ride Friday
16:41

What is your business worst at? No one can be the best at everything. But to survive and thrive in business, we have to make a conscious effort to address our weak points. Whether it’s marketing, sales, support, or any other aspect of your business, you can always improve. Today, we explain how. With a […]

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Nov 12, 2021
MBA1916 The Great Resignation and What It Means for Your Business
14:45

Workers have more options — which means small businesses have more opportunities. If the COVID-19 pandemic has a silver lining, it’s the “Great Resignation.” Across the globe, people are quitting jobs that aren’t fulfilling, challenging, or lucrative enough. Part of that has to do with an expanded social safety net, but there’s more to it […]

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Nov 11, 2021
MBA1915 Q&A Wednesday: I’ve lost thousands on paid ads and can’t get new customers. Can you help?
18:52

Paid advertising can supercharge your growth — or just drain your budget. It’s Q&A Wednesday, and one of our listeners has a problem. They’ve spent $20k on paid advertising, and gotten squat as a result. Facebook, Insta, YouTube, and more have produced nothing in terms of conversions, despite their dumping a used car’s worth of […]

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Nov 10, 2021
MBA1914 What Are NFTs?
14:56

You wouldn’t pay millions of dollars for a screenshot of the Mona Lisa from Google Images. But the original hanging in the Louvre is priceless, because there’s only one of those. Now apply that logic to digital files, and you can understand NFTs. Yes, people are spending millions of dollars for images of things you […]

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Nov 09, 2021
MBA1913 Extended Interview: Dorie Clark – How to Play The Long Game in Business
52:53

She’s the best-selling author, thought leader, and all-around veteran of entrepreneurship whose advice helps and inspires millions.  The one and only Dorie Clark is here to share some business wisdom! In this extended interview, Omar sits down with Dorie to discuss long-term strategic thinking, and Dorie’s new book on the topic: The Long Game: How […]

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Nov 08, 2021
MBA1912 How to Name a Product + Free Ride Friday
12:26

Marketing starts with a name. Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing. After all, there’s no word-of-mouth without the right word. Today, we share a few “rules” […]

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Nov 05, 2021
MBA1911 Should You Advertise With Quora?
14:07

Can you find customers on Quora? It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there?  Quora allows you to post sponsored answers to questions in your niche. It’s also […]

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Nov 04, 2021
MBA1910 Q&A Wednesday: How do I ask friends & family to invest in my business?
15:32

It’s a $100 MBA Show first — Omar refuses to answer a listener’s question! You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better […]

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Nov 03, 2021
MBA1909 How to Implement Price Anchoring in Your Business
14:20

What’s price anchoring?  We’re so glad you asked. You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service.  And best of all, it’s pretty […]

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Nov 02, 2021
MBA1908 Guest Teacher – James Knull – How To Earn Passive Income In Real Estate
19:06

Not in the real estate game? Maybe you should be. Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability. So how can you get […]

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Nov 01, 2021
MBA1907 Why Most Businesses Fail + Free Ride Friday
18:11

The odds of success are low. It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years.  Which begs the question: why? Today, we share what kills most new businesses. Having started businesses that crashed and burned before we […]

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Oct 29, 2021
MBA1906 How To Scale Your Freelance Business With Zero Cost
12:26

It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing?  How do you scale up and achieve “escape velocity” when you’ve only got so much time and money?  You do it the same way we did! Today, Omar […]

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Oct 28, 2021
MBA1905 Q&A Wednesday: How do I not second guess myself and make a decision?
17:59

Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become. It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions —  even long after the […]

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Oct 27, 2021
MBA1904 How to Stop Comparing Yourself To Others
13:07

It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler. Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other […]

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Oct 26, 2021
MBA1903 Guest Teacher – Lauren Sergy – How to Create High Value Virtual Meetings While Kicking Zoom Fatigue to the Curb
22:51

Sick of online meetings? Who isn’t? Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better […]

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Oct 25, 2021
MBA1902 Stop Working With Jerks + Free Ride Friday
14:02

In business, you have to be selective. You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks. That’s right, […]

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Oct 22, 2021
MBA1901 Running a Business as a Person of Color
14:50

“Not seeing color” isn’t an option for some of us. Whether we like it or not, the experience of minority groups is different. But that’s not always a bad thing. In fact, being different can be an asset.  Overcoming the challenges unique to POC can make you the kind of entrepreneur who’s uniquely qualified to […]

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Oct 21, 2021
MBA1900 Q&A Wednesday: How do I forecast purchases and inventory of goods for future sale?
13:40

The first challenge of e-commerce: keeping track of inventory. It can be a nail-biting affair to predict exactly how much product to order or create, without knowing exactly how much people will buy. Too much, and you lose money on overhead. Too little, and you lose money on lost sales and slow fulfillment. How do […]

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Oct 20, 2021
MBA1899 Do Company Policies Work?
11:01

Company policies: do they uphold your principles and offer a guidepost for how your team conducts business? Or are they just fluff? We all know that the only real rules are the ones that actually get enforced. Is it realistic — or even necessary — to have hard-and-fast policies? Do your policies keep your team […]

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Oct 19, 2021
MBA1898 Must Read: Great by Choice by Jim Collins
13:36

Every business owner has to deal with forces beyond their control. But handling what you can control is usually enough to guarantee that you can navigate whatever happens. That’s the basic premise of Great by Choice, Jim Collins’ study of businesses that thrive in unpredictable, even hostile conditions. Researched like a thorough work of academia, […]

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Oct 18, 2021
MBA1897 How to Choose The Right Tools + Free Ride Friday
14:37

Which software is best? Whether it’s for web design, CRM, payment processing, fulfillment — you name it — every new business eventually runs into the question above. And yes, you can sift through company websites, review forums, and more as you search for The One.  But listen to this episode first! Today, we’re not reviewing […]

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Oct 15, 2021
MBA1896 How Often Should You Email Your List?
16:36

  One of the biggest reasons for unsubscribes: too many emails. Of course, one of the biggest reasons for slow sales is not enough emails. So how many is enough? What’s the Goldilocks Zone for email frequency?  Healthy open and click rates are the key to online marketing. Even in the age of social, email […]

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Oct 14, 2021
MBA1895 Q&A Wednesday: How Do I Get On Other Blogs?
17:52

The written word: it’s still your most powerful tool for creating online traffic. But sometimes, you have to stimulate that traffic by getting your thoughts onto someone else’s site. The question is, why would anyone let you? Guest posting was huge for our business in its early days. By posting on more popular sites, Omar […]

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Oct 13, 2021
MBA1894 Was Our Virtual Team Retreat a Flop? Lessons Learned.
15:45

In business, you have to play the hand you’re dealt. In the age of COVID, that means moving traditionally IRL activities online. Sometimes that works out. Sometimes…not as much. Following up on our episode about why we chose to hold a virtual retreat, today we discuss the results. Our online “retreat week” just ended, and […]

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Oct 12, 2021
MBA1893 Guest Teacher – Ruchira Chaudhary – How To Become an Extraordinary Leader by Becoming a Great Coach
18:44

Think of yourself as a coach, and watch your team win. Too many team leaders act as “managers.” But think about how we use that term outside of business. We “manage” problems, difficulties. Our employees are neither.  Instead, our employees are investments — and they can only deliver returns when we bring out the best […]

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Oct 11, 2021
MBA1892 4 Lessons From Apple’s iPhone 13 Launch + Free Ride Friday
15:53

Apple knows what they’re doing. Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs. Today, we share 4 of those lessons. Apple events are […]

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Oct 08, 2021
MBA1891 Dominate Your Market by Creating a Movement
10:41

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.  When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand. In other words, […]

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Oct 07, 2021
MBA1890 Q&A Wednesday: How Much Should I Spend On My Logo?
11:29

What’s a symbol worth? When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs? It’s Q&A Wednesday, and we’ve got a […]

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Oct 06, 2021
MBA1889 How Peloton Became a 4 Billion Dollar Company
13:26

Peloton is one of the most successful fitness business models ever.  How did they pull it off? Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton […]

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Oct 05, 2021
MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email
16:36

Hi [First Name], Do your cold emails…work? Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting.  If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal. Fortunately, we have […]

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Oct 04, 2021
MBA1887 Why Time Is On Your Side + Free Ride Friday
13:47

Take a cue from the tortoise. Slow & steady is the way forward. Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race —  it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, […]

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Oct 01, 2021
MBA1886 Post-Pandemic Business Opportunities
11:15

As anyone in business can tell you, all tragedies contain opportunities.  Today, we discuss how in certain situations, it’s never been easier to start a business (or expand one) — because of the pandemic. Savvy entrepreneurs can identify the gaps in the market the disaster left behind. If you’re able, the chance to fill one […]

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Sep 30, 2021
MBA1885 Q&A Wednesday: How often should I publish a blog post?
13:28

Blogging is still one of the most effective (and cost-effective) kinds of content marketing. But does frequency matter? If so, how often should you post? It’s Q&A Wednesday, and we’re helping a relatively new blogger figure out how much content to pump out. In 6 months, this blogger hasn’t seen the needle move much. Does […]

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Sep 29, 2021
MBA1884 How to Collect Customer Feedback
15:17

If you don’t listen to your customers, you’ll lose them. Just as true: if you listen too much to your customers…you’ll lose them. Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown […]

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Sep 28, 2021
MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
45:58

“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively. That’s why we’re so happy to have John Jantsch. A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John […]

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Sep 27, 2021
MBA1882 Why I Stopped Doing 1:1 Consulting + Free Ride Friday
12:13

We love teachers. As the founders of a webinar platform (and former educators), we live and breathe coaching, training, and consulting as a business model. Our experience in that realm is what brought us into the webinar game, and continues to guide our development.  But at some point, our good ol’ Omar had to hang […]

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Sep 24, 2021
MBA1881 The #1 Reason Your Business Is Not Growing
15:33

You’ve hit a plateau. Whether your business is new, established, or even getting close to the endgame, anyone can get stuck. Surprisingly, it’s often because of this one thing. When you’ve looked into everything — sales, marketing, advertising — and you just can’t figure out what’s got your wheels spinning, there’s a very good chance […]

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Sep 23, 2021
MBA1880 Q&A Wednesday: How Do You Motivate Yourself To Keep Going?
16:16

Entrepreneurship isn’t easy.  Anyone who says so isn’t telling the whole story. Sometimes it’s difficult. Sometimes it’s boring. Sometimes you put everything you have into a campaign or product, only to watch it flop. This is a reality of business.  The question isn’t how to avoid that — it’s how to handle it. It’s Q&A […]

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Sep 22, 2021
MBA1879 4 Ways to Improve Your Cost To Acquire a Customer
11:34

Let’s lower that CAC! Your Customer Acquisition Cost is one of the biggest factors affecting your bottom line. The total investment of marketing, advertising, and sales dollars to produce a single customer is a key metric, one that has to be studied carefully. As your business grows, so can your CAC — leading to an […]

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Sep 21, 2021
MBA1878 Must Read: The Biggest Bluff by Maria Konnikova
17:02

Is poker the best analogy for entrepreneurship? The Biggest Bluff makes a very strong case for “yes.”  This fascinating memoir about a total novice’s quest to get really good at something is stuffed with insights that any business owner can learn from. By going from amateur to champion, Maria Konnikova demonstrated that in poker and […]

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Sep 20, 2021
MBA1877 Is Your Business Idea Good Enough? + Free Ride Friday
14:27

In business, it’s not the idea that leads to success. It’s the execution. That said, not all ideas are equally viable — which is why it’s important to change how we think about “good” or “bad” product and service ideas. A product that seems ridiculous might strike a chord with consumers (remember pet rocks?). Likewise, […]

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Sep 17, 2021
MBA1876 How To Address Poor Performance From a Team Member
19:18

As a business owner, you set the standards. But what do you do when an employee — even one you like and respect — isn’t clearing the bar? It’s one of the most uncomfortable aspects of running a business. But it’s also pretty much inevitable. Team members will fail you sometimes. The key is to […]

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Sep 16, 2021
MBA1875 Q&A Wednesday: Who has been your biggest mentor in business?
14:02

We think of entrepreneurs as people who go their own way. But in truth, no one becomes successful entirely on their own. It’s Q&A Wednesday, and one listener wants to know who taught, coached, and inspired Omar into the entrepreneur he is today. We all stand on the shoulders of our teachers, whether or not […]

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Sep 15, 2021
MBA1874 Is Your Business Website Mobile First?
13:37

Most online traffic is on mobile. That trend shows no signs of slowing down; Google even prioritizes mobile-friendliness when ranking for SEO. For many consumers, mobile devices are the primary, if not only devices they use. Whatever you’re doing online, it needs to fit and work as beautifully on an iPhone as on a desktop. […]

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Sep 14, 2021
MBA1873 Guest Teacher – Anne Candido and April Martini – How to Cultivate Your Personal Brand
16:02

It’s about the person, not just the business. After all, your business can change. You can go through endless iterations of what you sell, but the one constant is who you are. If you can build a strong personal brand, it’ll follow you no matter where entrepreneurship takes you. Today, we bring on a pair […]

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Sep 13, 2021
MBA1872 Lessons Learned After COVID Killed My Conference + Free Ride Friday
17:37

Sometimes, life kicks your business in the teeth. We planned what we thought would be an awesome conference for entrepreneurs in Australia. Then came the Delta variant. With the country plunged rapidly back into lockdown purgatory, everything we’d worked for was dusted. Well, not everything. Today, we discuss how to navigate a big blow to […]

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Sep 10, 2021
MBA1871 How To Know What Really Matters in Your Business
14:33

If you don’t focus on what matters most, what matters least will take up your time. That’s one of the first — and one of the hardest — lessons entrepreneurs have to learn. We all have limited time, energy, and resources. We have to prioritize. Because the uncomfortable truth is that when everything is important, […]

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Sep 09, 2021
MBA1870 Q&A Wednesday: Why did you start a software company? Should I start one too?
16:30

Your “why” is everything. If you don’t have a single, super-clear motivation for building your business, it gets very hard to stick with it. Entrepreneurship is a commitment that requires constant motivation. It’s Q&A Wednesday, and we’ve got a listener who understands that. They’re thinking about getting into the software game, but there’s one missing […]

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Sep 08, 2021
MBA1869 My Typical Work Week
19:41

Let’s talk time management. It’s one of the pillars of a successful entrepreneurial lifestyle.  Today, our intrepid host Omar shares his exact weekly schedule. Hear how he manages to fit work, fitness, rest, and yes…even fun into his tight daily routine.  Is an entrepreneur’s life a total grind? Or a laptop-on-the-beach fantasy? Or something in […]

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Sep 07, 2021
MBA1868 Guest Teacher – Hanneke Antonelli – How to Cultivate a Strategic Mindset to Accomplish Anything
20:26

One thing successful entrepreneurs have in common? They’re strategists. They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is.  Hanneke Antonelli is a celebrated life and business coach who specializes in strategic thinking. Today, […]

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Sep 06, 2021
MBA1867 How I Create Video Lead Magnets That Convert Part 2 + Free Ride Friday
14:22

Does your content marketing include videos?  If not, it’s time to change that! We’re continuing with our deep-dive lesson on creating video marketing assets. Yesterday, we focused on the video itself and its content. Today, we explain where to put that video on your website, and how to turn it into a lead-generating machine. The […]

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Sep 03, 2021
MBA1866 How I Create Video Lead Magnets That Convert Part 1
14:31

Not sure how to start video marketing? We got you. Today is the first half of a 2-part, in-depth lesson on setting up a video lead magnet. From nailing the content to creating a complete funnel, this is your guide to creating customers by creating great videos! We’ll explain how it’s done step by step, […]

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Sep 02, 2021
MBA1865 Q&A Wednesday: Should I buy a failing business?
13:08

They say you “get what you pay for.”  But what if you could get much, much more? It’s Q&A Wednesday, and we’ve got a listener with a (possible) opportunity. An e-commerce store is on its last legs, and the owner has it up for sale — at a discount. But what makes the price so […]

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Sep 01, 2021
MBA1864 How To Know Which Opportunities to Say ‘No’ To
14:23

As your business grows, so will the contents of your inbox. Offers to collaborate, sponsor, or just network will pile up quickly. It’s a good problem to have, but it’s still a problem!  Time is your most valuable resource. To protect it, you need a consistent, efficient system for dealing with all the opportunities people […]

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Aug 31, 2021
[Bonus Episode] From the Nicole & Kate Can Relate Podcast: Overwhelm: Can I make it go away?
45:25

Overwhelmed? You’re not alone.  Today, we’re thrilled to present a special bonus episode featuring a brand new podcast from the $100 MBA family. Nicole & Kate Can Relate tackles the big issues around entrepreneurship, from the perspectives of two highly driven women navigating the challenges of working and living by their own designs.  Listen as […]

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Aug 30, 2021
MBA1863 Guest Teacher – Walter Hill, Jr. – How To Maximize Profits With Red Flagging
18:56

Businesses don’t die overnight. Usually, it happens gradually. It takes a year, or two, or five. That’s because what kills a business isn’t always something big, obvious, or dramatic. Systemic flaws, nagging problems, and other issues that seem small — but add up over time — are the most likely culprit.  So how can you […]

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Aug 30, 2021
MBA1862 5 Side Hustling Habits That Helped Me Quit My Job + Free Ride Friday
17:44

The dream is real. Transitioning from regular work to entrepreneurship is totally doable.  How do we know? Because good ol’ Omar did it. Today, Omar shares 5 things he did to make that transition possible. While he was still employed as an educator, he had to find ways to get the most out of his […]

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Aug 27, 2021
MBA1861 How I Got My First 1,000 Podcast Subscribers
18:06

We all start with zero. Whether it’s your email list, blog readership, social followers, or — yes indeed — podcast listeners, building a real fanbase takes work. The good news? While money can buy attention, it can’t buy engagement or loyalty. Only quality content can do that. But how do you bring the people to […]

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Aug 26, 2021
MBA1860 Q&A Wednesday: COVID lockdowns are crushing my business. How do I survive?
14:37

The “old normal” isn’t coming back anytime soon. With Australia and other countries remaining in lockdown, and cases rising even in re-opened places, COVID isn’t in the rearview just yet. That means businesses whose models were upended by the pandemic have to hold out — and adapt — a while longer. Case in point: today’s […]

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Aug 25, 2021
MBA1859 Implementing Product-Led Growth in Your Business
9:34

It’s time to show, not just tell. “Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing and sales asset. But while most of us associate the “freemium” model with software products, any product can “lead” growth. You just have to figure out how. That’s what this episode […]

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Aug 24, 2021
MBA1858 Must Read: Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
13:08

This week, we take a look at a well-reviewed book from a surprising source: rapper turned entrepreneur 50 Cent. Despite growing up in abject poverty and having zero formal business education, Curtis Jackson leveraged what little opportunities he had to achieve wealth. But more importantly, he didn’t just make money. He created a diverse portfolio […]

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Aug 23, 2021
MBA1857 How To Make More Time For Health & Wellness + Free Ride Friday
20:43

One of the worst mistakes an entrepreneur can make? Treating mental health like an afterthought instead of a priority. After yesterday’s talk on the importance of mental well-being, it’s time to address one big problem: finding the time. Business founders have tight schedules and heaps of responsibility — especially if you’re side-hustling or have a […]

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Aug 20, 2021
MBA1856 Mental Health and Your Business
14:49

Call it healthy, or call it smart business. Either way, looking after the mental and emotional well-being of your team is critical. Today, we explore how to do that. Year after year, research confirms what we’ve always known: mental health affects the bottom line. A good leader takes an active role in ensuring the internal […]

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Aug 19, 2021
MBA1855 Q&A Wednesday: Is Amazon FBA a viable business?
12:25

What if Amazon was your garage…and post office? “Fulfillment by Amazon:” If you haven’t heard by now, Amazon offers an e-commerce option for those who prefer to outsource the logistics. From warehousing to shipping and returns, Amazon will handle it all for your business — for a price, of course. Is it worth it? It’s […]

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Aug 18, 2021
MBA1854 Can You Future Proof Your Business?
12:34

Can you create an invincible business? Is there any way to make it so that no matter what happens, your business can survive? From pandemics to market shifts to new tech, the dangers to a startup are varied and unpredictable. How can you prepare for the worst-case scenario(s)? Today, we discuss what you can do […]

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Aug 17, 2021
MBA1853 Extended Interview: John O’Nolan – Building a Wildly Successful Yet Balanced Business
1:04:46

Most people build a business to make money. But what if someone simply tried to build a better solution for a certain audience? What if someone’s idea of success is a better, healthier balance between life, work, and one’s impact on an industry? What if profit wasn’t the priority? John O’Nolan was Deputy Head of […]

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Aug 16, 2021
MBA1852 Why You Should Invest in Video Marketing + Free Ride Friday
13:56

Don’t play catch-up. Get into video marketing now! It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience. Today, we discuss how to develop […]

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Aug 13, 2021
MBA1851 Why We Built a Virtual Office (& How You Can Too)
10:39

Want that “real” office feel — even though your team is remote? Enter the Virtual Office. As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully! Today, we share how […]

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Aug 12, 2021
MBA1850 Q&A Wednesday: How do I pull myself away from my computer?
12:51

Anyone can get sucked into the black hole of “never done” — especially when things are going well. It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, […]

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Aug 11, 2021
MBA1849 How I Create Presentation Slides in 15 Minutes
13:04

When you think about creating slides, remember ‘Parkinson’s Law.’ It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it. Today, we explain how to put some […]

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Aug 10, 2021
MBA1848 Extended Interview: Michael Port – Grow Your Business by Becoming a Referable Speaker
1:22:00

Want authority in your space? There’s no substitute for being a great speaker. Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching. Fortunately, there’s Michael Port. Michael has built a business empire as the […]

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Aug 09, 2021
MBA1847 How to Get Your Seed Money To Start a Business + Free Ride Friday
14:46

Every business needs a little capital to get started. But some ways of raising it are better than others! Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and […]

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Aug 06, 2021
MBA1846 Why We’re Running A Virtual Team Retreat
12:00

Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision. The question before us was: go virtual, or just wait another year? In the end, […]

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Aug 05, 2021
MBA1845 Q&A Wednesday: Been in business for over a year but my email list is still under 1K. Why?
14:46

Email lists are like houseplants. They don’t grow without a little love. It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing. Fortunately, this listener […]

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Aug 04, 2021
MBA1844 The Easiest Way To Get Sponsors
12:10

If you build it, they will come. Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible. In other words, you have to make sponsorship the easiest possible decision. […]

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Aug 03, 2021
MBA1843 Must Read – How to Live by Derek Sivers
16:25

This one kept us up at night. No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it. But we can’t share too much. […]

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Aug 02, 2021
MBA1842 What To Look For When Hiring For Marketing + Free Ride Friday
13:53

Marketing is a must. The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly. It can make all the difference in […]

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Jul 30, 2021
MBA1841 Get Your To Do List Done With Less Anxiety
13:47

Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief. Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is […]

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Jul 29, 2021
MBA1840 Q&A Wednesday: How do I niche down a business I bought?
12:59

Controlling the direction of a business you built is one thing. But what if you didn’t build it? It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to […]

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Jul 28, 2021
MBA1839 Should You Get an Investor When Starting a Software Company?
15:02

File this under “questions we get a lot.” If you want to start a software business, do you need outside money? Well, it depends. Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding […]

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Jul 27, 2021
MBA1838 Guest Teacher – Michael Reddington – How to Incorporate Forensic Interrogator Tactics to Sell More
17:47

What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth? To the human brain…very little.  This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind […]

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Jul 26, 2021
MBA1837 How Entry Level Products Can Help Your Business + Free Ride Friday
15:03

Sometimes, the best way to find customers is to create them. You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy. In this episode, we discuss exactly how. We’ll cover various ways to create versions […]

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Jul 23, 2021
MBA1836 My Top 3 Tools for New Businesses
13:46

Just. Get. Started. Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling. From there, you can decide what you […]

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Jul 22, 2021
MBA1835 Q&A Wednesday: I’ve hired several coaches, but no improvements. What’s wrong with me?
15:32

Does coaching really work? It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money.  The question is…why? Today, we discuss what makes coaching work, and what […]

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Jul 21, 2021
MBA1834 Why Your Marketing is Not Working
17:47

Struggling to get leads? We think we know why. Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories.. […]

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Jul 20, 2021
MBA1833 Must Read: Simple Numbers by Greg Crabtree
16:35

Do you hate dealing with numbers? If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances. It’s one of the most valuable books we’ve ever reviewed, especially for people who just […]

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Jul 19, 2021
MBA1832 Small Changes to Stand Out From The Competition + Free Ride Friday
13:35

Sometimes, standing out is subtle. You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition. The key is to play your own game, rather […]

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Jul 16, 2021
MBA1831 How To Keep Your Product Fresh Every Year
11:54

In business, you evolve or die. You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year after year. But sometimes, it can be hard to know what’s next. What’s the next update? The next big (or small) news? Today, we create a plan. Tune in, […]

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Jul 15, 2021
MBA1830 Q&A Wednesday: I hate customer support. Should I hire a support manager?
9:13

What do you love least about your business? More importantly, why? It’s Q&A Wednesday, and we’re helping one listener decide what to do about Customer Support. Thing is, this entrepreneur just “hates” it. But before we choose a course of action, we have to understand the real root of the problem. Plus, is it smart […]

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Jul 14, 2021
MBA1829 Why Do Payments Fail?
13:58

If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined.  But it’s probably not for the reason you think. Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons […]

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Jul 13, 2021
MBA1828 Guest Teacher – Steph Clarke – How to Get the Most Value From the Books You Read
17:54

Books are the greatest investment you can make in yourself. We’ve always maintained that — it’s why we host regular “Must Read” book review episodes. That’s why it’s so exciting to have Steph Clarke, bookworm par excellence on the show! The host of the Steph’s Business Bookshelf podcast, Steph knows a thing or two (or […]

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Jul 12, 2021
MBA1827 Why You Should Work On Your Pitch Even If You’re Self Funded + Free Ride Friday
13:43

Always be ready to pitch. Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, and Omar pitches all the time. Why? Because your pitch is for a million super-important things — not just investment. Today, we explain why. We’ll discuss all the ways a great […]

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Jul 09, 2021
MBA1826 How to Deal With a Sudden Loss of Revenue
15:42

Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable. Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business. It’s up to you how to respond. Today, […]

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Jul 08, 2021
MBA1825 Q&A Wednesday: Should I take a dividend or always reinvest in my business?
13:50

When is it ok to take some profit home? It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s doing pretty well, which raises the question: how much can a founder keep, guilt-free? How much should be plowed right back into the business? It’s a great problem […]

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Jul 07, 2021
MBA1824 Ecommerce Product Pricing 101
16:36

e-Commerce is different. The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-commerce special into account. Fortunately, Omar has some experience in that, having run a successful online clothing business. Today, he shares the insights he discovered. This is one of […]

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Jul 06, 2021
MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation
21:00

Values: they’re not just for HR documents and mission statements.  For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing. So how can you put values first? Today, special […]

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Jul 05, 2021
MBA1822 Is WordPress Still The Best Option for Your Website? + Free Ride Friday
14:00

WordPress is king. Or is it? We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today.  While WordPress is as awesome as ever, it’s not the only game in town. When […]

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Jul 02, 2021
MBA1821 Get Used to Getting Punched in the Face
11:46

Not literally, of course. It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business.  That’s not a bad thing. Today, Omar explains how he developed resilience, and why setbacks are something he treasures. […]

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Jul 01, 2021
MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire?
12:30

It’s a decision most small businesses will have to make, eventually. Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already […]

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Jun 30, 2021
MBA1819 The #1 Marketing Mistake Business Owners Make
16:20

There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing.  It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves.  […]

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Jun 29, 2021
MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram
18:09

If you don’t understand your team, you can’t lead them. The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team. …and it’s not too hard to apply. Today, CEO, advisor, and coach Susan […]

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Jun 28, 2021
MBA1817 Do You Need To Offer Discounts? + Free Ride Friday
13:07

Is there any way out of offering discounts? It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment?  And is there a better way to bring […]

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Jun 25, 2021
MBA1816 What I Didn’t Know About My Customers
17:45

How do you know what your customers really want? Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja. …and what we discovered wasn’t just important for our business alone. The simple […]

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Jun 24, 2021
MBA1815 Q&A Wednesday: How do I know If there is a market for my product?
12:52

Will it sell? It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out?  How can you get an accurate sense of whether your business will make it? It’s Q&A Wednesday, and we’re […]

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Jun 23, 2021
MBA1814 Should You Pay Monthly or Annually for Software?
16:24

No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them? You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right?  But in our […]

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Jun 22, 2021
MBA1813 Must Read: Profit First by Mike Michalowicz
13:07

What is “profit?” If you think you know, you might be looking at it all wrong. It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again. Two applications for bodybuilding to […]

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Jun 21, 2021
MBA1812 How Much Money Do You Need To Quit Your Job? + Free Ride Friday
18:52

Can you really make it on your own? It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look like to (safely) leave the 9 to 5?  How can you transition out of your job, with enough runway and cushion to have a real chance at success? Today, […]

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Jun 18, 2021
MBA1811 How To Manage Rising Customer Acquisition Costs
17:06

Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth. Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your […]

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Jun 17, 2021
MBA1810 Q&A Wednesday: Am I spending too much on tools and software?
15:19

Take a close look at your bills. Are you really using everything you’re paying for? It’s Q&A Wednesday, and we’ve got a listener with a common worry: that money is being wasted on redundant or unnecessary software. Over time, the products (and the costs) can add up! Today, we clean house. That doesn’t necessarily mean […]

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Jun 16, 2021
MBA1809 5 Tips To Prepare To Step Away For a Break
14:34

Vacations are investments. And you should never waste an investment. Taking time off to recharge and reset your creative energy is absolutely essential. But too often, entrepreneurs can’t leave work behind long enough to truly recuperate.  Today, we fix that. With our 5 tips, you can take an active approach to your vacation planning. By […]

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Jun 15, 2021
MBA1808 Guest Teacher – Mike Morse – How to Take Your Business From Unpredictable to Wildly Profitable
21:13

It’s time to run your business, rather than letting business run you. Mike Morse is an attorney, consultant, and best-selling author. At one point, the unpredictability of business (and life) caused his dreams to go up in flames —  literally. But from the ashes of tragedy rose a fresh, smarter approach to entrepreneurship. Today, Mike […]

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Jun 14, 2021
MBA1807 Do You Need A Personal Assistant? + Free Ride Friday
13:27

Should you get someone to help you with…life? We always recommend executive assistants for your business. But what about the personal kind? Can having someone take the pressure off your day-to-day life create enough breathing room to help you succeed in business? Is a personal assistant worth it? Or is it just an indulgence? Today, […]

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Jun 11, 2021
MBA1806 3 Habits That Will Change Your Business and Life
18:35

We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business? We believe it’s these 3. Today, Omar names the 3 habits that are definitely, unquestionably worth the effort to develop. They’re the habits he credits with giving him health, success, […]

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Jun 10, 2021
MBA1805 Q&A Wednesday: Am I growing too slow?
12:41

How much “growth” makes your company a success? The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little.  It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar. This listener started […]

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Jun 09, 2021
MBA1804 How to Wow Your Customers With Little Things
13:56

When it comes to delighting customers (and making sure they remain customers), a little can go a long way! Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations. The gestures […]

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Jun 07, 2021
MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
15:07

Stop “competing,” at least in the old-fashioned sense. That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business. Or at least, it changed the way we look at business. This fascinating book by W. […]

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Jun 07, 2021
MBA1802 How to Motivate Your Remote Team + Free Ride Friday
14:31

Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the virus is in our rearview. So how do you make remote work work, in the long term? Today, we explain how to make sure […]

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Jun 04, 2021
MBA1801 Is Your Product Unique Enough?
10:50

Nothing’s really original. But that doesn’t mean your product can’t be unique. In fact, it kinda has to be. Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on […]

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Jun 03, 2021
MBA1800 Q&A Wednesday: Do I need a website if I don’t have a product yet?
12:14

Does every business need a website? Spoiler alert: YES. It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business from social media to their own corner of the Internet. While this entrepreneur is making a few bucks selling on social, it’s time to move on. The good news? Creating a business […]

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Jun 02, 2021
MBA1799 Let’s Talk About Diversity and Your Business
14:57

Put aside the politics. Let’s talk business. Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that a true entrepreneur sees the financial value of. It’s an investment in your company’s long-term future. It’s a strategy! Today, we discuss how diversity improves your bottom line. By avoiding a […]

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Jun 01, 2021
MBA1798 Guest Teacher – Vince Perri – How To Prepare For A Natural Disaster To Your Office
26:57

As COVID taught us, you have to expect the (completely) unexpected. That includes all kinds of disasters, including the natural kind. Today, public adjuster Vince Perri is here to explain exactly how to prepare for the worst. Floods, tornadoes, earthquakes, hurricanes and more don’t schedule themselves into your calendar. You have to take action now, […]

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May 31, 2021
MBA1797 How to Build an Audience P2 + Free Ride Friday
15:49

What are you feeding your audience? It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset a business can have. In this episode, we focus on the milkshake that brings all the boys to the yard: your content. Specifically, we discuss the 3 most powerful […]

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May 28, 2021
MBA1796 How to Build an Audience P1
17:40

Nothing is more important than your audience. It’s your Number One business asset. Your product can change; your entire business can change. But if you have a strong audience, they’ll follow you from venture to venture, even through ups and downs. So how do you build one? Today, we kick off a 2-part series on […]

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May 27, 2021
MBA1795 Q&A Wednesday: How Do I Manage Inventory For My Small E-Commerce Store?
15:11

How much can you sell out of your garage? Quite a bit, turns out. Even better, you can move on to bigger (but surprisingly affordable) warehousing sooner than you might think. It’s Q&A Wednesday, and we’re helping one listener learn how to handle e-commerce inventory management — from scratch. When you sell physical products, it […]

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May 26, 2021
MBA1794 Is Passive Income a Real Thing?
12:56

Make money while laying on the beach! Or…not. Roughly 17 billion entrepreneurs, coaches, and influencers promise “passive” income. You know, the “set it and forget” kind where you build an asset, then sit back and watch the money roll in. Forever. If that sounds like horse puckey, it is.  In this episode, we explore what […]

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May 25, 2021
MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel
17:31

You’ve heard of the marketing “funnel.” Now, welcome to the flywheel. Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once. Justin Gordon of the Just Go Grind Podcast is here […]

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May 24, 2021
MBA1792 Why You Don’t Need To Love What You Do + Free Ride Friday
11:47

“Do what you love and you’ll never work a day.” True — but you also won’t make very much. Following “passion” and doing only what your heart desires is a luxury, not a business plan. Most of us need to make a living, and that means doing things you would never do if it weren’t […]

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May 21, 2021
MBA1791 Creating a Business To Be Sold One Day
13:00

Let’s call it the business-flipping model. Some entrepreneurs search for the one business they can devote a whole career to. Some seek a way to monetize a passion or interest. But others are in the business of building businesses — and selling them off. Creating businesses for sale is a great way to make a […]

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May 20, 2021
MBA1790 Q&A Wednesday: How do I get my first customer?
14:35

This one’s for the noobs. Let’s start at Square One: your very first customer. It’s the first big hump for new entrepreneurs, the line you cross to become an actual independent business person. So how do you get there? What’s the best route from zero to one? Hint: it’s not advertising. It’s Q&A Wednesday, and […]

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May 19, 2021
MBA1789 How To Make Any Goal Easier To Achieve
12:11

Lose weight. Read more. Play the violin. Build your own business. There’s a single, universal trick for achieving most goals. It’s the secret to accomplishing whatever you want, in any area of life. From personal to professional goals, there’s one thing you can always do to increase your chances of success — by a lot. […]

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May 18, 2021
MBA1788 Guest Teacher – Michael Redman – How to Leverage the Power of a Super Niche
15:54

You’ve probably heard you should “niche down.” Well, today’s special guest wants you to niche down even further! Author, speaker, and consultant Michael Redman is here to introduce us to the “super niche.” It’s a market so small and specified that — counterintuitively — it’s worth its weight in gold.  So how do you find […]

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May 17, 2021
MBA1787 Networking for Introverts + Free Ride Friday
11:47

Introverts have to network too. Fortunately, there are plenty of introvert-friendly ways to do it! Even if you’re not a showperson, even if the thought of “networking” makes you cringe, there is a way to make connections. Best of all? You don’t have to wander *too* far out of your comfort zone. Today, we share […]

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May 14, 2021
MBA1786 3 Tips That Will Massively Improve Your Sales Webinars
14:16

Webinars can be the best sales asset in your business. But if they’re not working, it’s time to tweak your ‘nique! As the co-founder of WebinarNinja, Omar has hosted hundreds of webinars. He’s attended hundreds more. Over the years, he’s learned what works, what doesn’t, and how to optimize your presentation for results.  Today, he […]

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May 13, 2021
MBA1785 How To Build a Software That Scales – Brought To You by Dell
16:49

Starting a SaaS business? Plan for success. Decisions you make early on can limit or expand your company’s potential. To give your software the best chance at the biggest market share, you have to create the space to grow!  Today, we explain how. When we started our own software business, we did a few things […]

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May 12, 2021
MBA1784 Guest Teacher – Jon Levy – How to Quickly Earn Trust
17:33

The best way to be an influencer? Earn the trust of the influential. Making a good name for yourself starts with trust. But too many people (and brands) try to earn trust in ways that are superficial, or too focused on demonstrating their value.  Today’s guest teacher, Jon Levy, believes there’s a better way. It’s […]

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May 11, 2021
MBA1783 Q&A Monday: Does Online Event Sponsorship Work?
12:32

Has your company been asked to sponsor an online event? Once your business has a certain reach, online event planners will notice. They’ll come to you with offers to sponsor an online conference, seminar, or other event — and promise serious brand exposure for you. Is it really a good investment? It’s Q&A Wednesday Monday, […]

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May 10, 2021
MBA1782 How To Change Direction & Get Big Results + Free Ride Friday
13:07

No matter how well your small business grows, it will stop. Not permanently, but definitely. You could be growing steadily for years before it happens, but it will happen. It’s happened to us. It happens to everyone! For whatever reason, the needles just stop moving, and nothing you try seems to work.  But there’s always […]

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May 07, 2021
MBA1781 Should You Outsource Customer Support
12:35

As your business scales, you’ll need more customer support. There are companies out there that can handle it for you.  Easy, right?  Just pay a fee, and let someone else answer questions, troubleshoot, and otherwise deal with your customers for you. But is it a good idea? By outsourcing support, do you give up something […]

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May 06, 2021
MBA1780 Q&A Wednesday: I hate working from home. Any tips?
13:47

Are you tired of working from home? It’s not just you. While it seemed great at first (and there are lots of upsides), it can get old. That’s even more true if you don’t actively design a WFH lifestyle that maintains clear boundaries. It’s Q&A Wednesday, and we’re helping one listener cope with the distractions.  […]

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May 05, 2021
MBA1779 How to Validate Your Next Idea
14:04

Is your business idea…any good? If the answer is “no,” you don’t want to find out the hard way! That’s why validation is one of the most important steps you can take before investing too much into a product or service.  A business isn’t just a hobby or a passion. It has to be profitable […]

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May 04, 2021
MBA1778 Guest Interview – Michelle Brownstein – Financial Tips for Every Entrepreneur To Action Right Now
30:14

Let’s get your financial house in order! Today’s episode is a very special one. Omar sat down for a chat with Michelle Brownstein, a Certified Financial Planner from Personal Capital. Together, Omar and Michelle discuss the big financial questions every entrepreneur needs to answer: How do you prepare for financial downturns and personal emergencies? How […]

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May 03, 2021
[Bonus Episode] From The Side Hustle Show: My $550k Side Hustle: An Online Business from Idea to Exit
44:27

How far can a side hustle take you? Pretty far, apparently. Nick Loper started building a business on the side, ultimately earning $550,000 in total revenue. That number includes the sale of the business, once it became valuable enough. How did he do it? Today, we take a break from our usual programming to bring […]

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Apr 30, 2021
MBA1777 Why Low-Priced Products Are the Best Lead Generators + Free Ride Friday
11:49

It’s the sale before the sale. When most of us think lead generation, we think freebies. Marketing content, free trials, free plans, etc. But what if that’s not the best way to create customers? What if making people pay their way into your funnel works out better? It just might. Today, we explain how getting […]

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Apr 30, 2021
MBA1776 Upgrade Your Blog To a Money Making Machine
12:56

Your blog isn’t only for marketing. Or it doesn’t have to be, anyway. For a little supplemental income, you can convert your blog into a revenue-generator. It doesn’t take a ton of time or resources, and it won’t affect your marketing. But it works! Today, we share a few ways to pull this off. With […]

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Apr 29, 2021
MBA1775 Q&A Wednesday: I have many courses but none of them sell. Help!
10:04

What makes people buy knowledge? A course or other training-based product is different. It’s not like selling a T-shirt or car. To sell guidance, you need a reliable system for finding the people who need it, and earning their trust. It’s Q&A Wednesday, and we’re helping one listener do just that. This listener has multiple […]

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Apr 28, 2021
MBA1774 Why Money Will Solve Your Problems & How to Get It
14:59

Money is everything.  It’s not superficial to admit this. If you don’t have enough money, you can’t even start to work on fixing other problems. And one way or another, all your problems cost money to fix.  This is reality, not materialism. That includes the most un-material things: health, emotional and mental well-being, and spirituality. […]

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Apr 27, 2021
MBA1773 Guest Teacher – Michael Solomon – How To Optimize Yourself & Team
18:16

Are you your best? Is your team their best? We understand: “Best” can be tough to define. Fortunately, we’ve got an expert in personal improvement and optimization: Michael Solomon. He’s here with a lesson on how to reach your highest potential — and get your team there, too. Hint: it’s all about quality feedback. As […]

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Apr 26, 2021
MBA1772 How Much Time Off Should You Give Your Team? + Free Ride Friday
15:50

Let’s be clear: time off is an investment in your team. When people don’t have enough downtime, their work reaches a point of diminishing returns. But how do you know what’s “enough?” And how can you track and manage off-time for the whole team? We have some experience with this. With a remote team of […]

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Apr 23, 2021
MBA1771 3 Automated Ways To Get Customer Feedback
16:55

You need feedback.  It’s the only way to measure customer satisfaction and improve your product. If you’re not asking how you’re doing, you can expect trouble down the road. But it takes so much time…. It doesn’t have to! Today, we share a few ways you can gather the data you need without sucking up […]

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Apr 22, 2021
MBA1770 Q&A Wednesday: Should I start my software company without a co-founder?
13:32

Can non-tech people run successful tech startups? It’s a common question. As co-founder of a SaaS business, our host Omar is a pretty good example of what non-techies can do in the software game.  But he’s not doing it alone, of course. It’s Q&A Wednesday, and we’re helping one listener who’s got the basics in […]

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Apr 21, 2021
MBA1769 Will In-Person Events Still Be Viable in 2021 and Beyond?
11:03

Do we need to rethink in-person events? Will marketing and networking move permanently online? While COVID is increasingly closer to under control, it’s not quite over. Vaccines are out, but everything is still far from “normal.” Will people ever feel safe enough to gather again? Can we do so responsibly?  Today, we discuss what live […]

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Apr 20, 2021
MBA1768 Guest Teacher – Laurie Gerber – How to Build Personal Integrity
20:23

Trouble following through? Laurie Gerber believes that success in business, life, and relationships has a common factor: personal integrity. It’s what allows you to show up for yourself, to hit the goals you set. To keep your promises to…you!  From there, you can be just as reliable for others. Today, Gerber shares what makes us […]

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Apr 19, 2021
MBA1767 Should You Run Multiple Businesses at The Same Time + Free Ride Friday
16:19

Why stop at just one business? We run two: The $100 MBA, and our software company, WebinarNinja. In our experience, that comes with some ups and downs. Naturally, it takes more time and resources to run more than one operation. But multiple businesses can support each other! The key is to define your goals. Today, […]

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Apr 16, 2021
MBA1766 3 Low Cost Ways to Improve Your Team
15:30

Let’s keep the “lean” in your lean startup. One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work. And it doesn’t have to cost much. Today, […]

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Apr 15, 2021
MBA1765 Q&A Wednesday: I need to make some layoffs. Any advice?
14:18

No one likes losing team members. Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort. It’s Q&A Wednesday, and we’re helping one listener do just that. […]

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Apr 14, 2021
MBA1764 What Makes a Great Special Offer
15:30

Why do people buy? A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details —  it’s in the psychology behind the offer. You’ll see what we mean. Today, we lay out the key components […]

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Apr 13, 2021
MBA1763 Must Read: The 100-Page Book by Mike Capuzzi
13:32

You should write a book. No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics. You want to write something with one […]

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Apr 12, 2021
MBA1762 Why You Should Promise Less To Make More + Free Ride Friday
11:21

Stop offering too much. There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome? It’s time to focus on what’s deliverable. Today, we discuss why promising less […]

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Apr 09, 2021
MBA1761 The Most Important Step In Sales
13:46

Sales: most people think it’s really easy, or a mystical art. It’s neither. Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work.  But there’s one principle way too many people forget. Today, we explain what it is, and how it […]

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Apr 08, 2021
MBA1760 Q&A Wednesday: How often should I do 1:1’s with my employees?
9:58

A real conversation goes a long way. We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders!  That’s why we do them in our business. But how often is often enough? It’s Q&A Wednesday, and we’re helping one listener get closer […]

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Apr 07, 2021
MBA1759 How To Verify That You’re Doing The Right Things
10:09

It can be hard to see how you’re doing. Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over? Where’s the time to analyze? Where’s the bandwidth for checking your progress? We’ve […]

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Apr 06, 2021
MBA1758 Guest Teacher – Cheryl Lynn Mobley – How to Unlock Your Team’s Potential
16:03

What’s your team capable of? Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential. Today, she shares a few of her most important key principles. By asking just a few crucial questions, you can […]

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Apr 05, 2021
MBA1757 My Favorite Tools For Professional Development + Free Ride Friday
15:17

Be a better business person. There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need. Today, we share the 3 most important ways to be a better you. These are the tools that […]

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Apr 02, 2021
MBA1756 Why You Should Learn To Code
15:43

Should you learn to read? Almost no one would answer “no.” In most places, everyone can. It’s a fundamental skill that empowers you to do…anything! No matter the industry, it’s a must. People who can’t read are at an unfair disadvantage, regardless of their career. That’s how we feel about coding. Today, we discuss why […]

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Apr 01, 2021
MBA1755 Q&A Wednesday: Has my business plateaued? What can I do?
14:20

In business, you grow or you die. That doesn’t mean endlessly increasing profit or market share. And it doesn’t mean never being happy or satisfied. It simply means making sure you’re always evolving and achieving your personal best. Kinda like the gym — if you’re too comfortable, it’s not a good thing! It’s Q&A Wednesday, […]

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Mar 31, 2021