It’s time to start hiring. Every once in a while, the stars align to make great talent more available and accessible to small businesses. And you don’t need the world’s biggest budget to get the best hires. Sometimes, it’s all about timing. A few forces have come to bear on the jobs market. Yes, unemployment […]

The post MBA2278 Why Now is The Best Time To Hire + Free Ride Friday appeared first on The $100 MBA.

As they say, “Success leaves clues.” And few companies have left more clues behind than Apple — even for small businesses. You don’t have to be a giant to make these moves. You just have to dare. After all, Apple was a startup once, too. Today, we break down a few key things that Apple […]

The post MBA2277 Ideas You Can Steal From Apple appeared first on The $100 MBA.

Setting your first price for your first product can feel…scary. But most new entrepreneurs err on the wrong side of the equation, undervaluing their product or service in a way that can backfire — badly. It’s Q&A Wednesday, and we’ve got a listener with a new software product. But what should it cost? A common […]

The post MBA2276 Q&A Wednesday: How do I price my first product? appeared first on The $100 MBA.

A personal touch can set your business apart — even when there’s no chance you’ll be able to do it for everyone. So why do new businesses avoid strategies that don’t scale…even while they’re still small? Sometimes, there’s a such thing as being too efficient, even in business. It’s the inverse of the old saying, […]

The post MBA2275 5 Sales Strategies That Don’t Scale appeared first on The $100 MBA.

Sometimes, it’s not the brand that’s the star of the show — it’s the community. As today’s special guest explains, an intentionally fostered community can be as valuable an asset as your product! Yes, you read that right. When it comes to everything from marketing to your company’s valuation, a well-planned and managed community can […]

The post MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community appeared first on The $100 MBA.

Ever wonder how we make your favorite bite-sized business podcast? Wonder no more! Today, we share the exact setup in our home “studio” where we record almost every episode. That’s right — we record this professional-quality podcast at home. And so can you. We’ll share the tools we use to get consistent quality of sound, […]

The post MBA2273 My Podcasting Recording Setup + Free Ride Friday appeared first on The $100 MBA.

Firing people is never fun, unless you’re the kind of boss who someone is better off not working for. But firing people is almost inevitable, especially as your team and business grows. Better to be prepared! Today, we take a hard look at this hard — but necessary — task. Besides the obvious cringe-worthiness of […]

The post MBA2272 Why It’s So Hard To Fire Someone & How To Do It The Right Way appeared first on The $100 MBA.

To borrow a quote from a book title, “What got you here won’t get you there.” It’s normal for new businesses to hit a plateau after a period of initial growth. But how do you…y’know, move past it? It’s Q&A Wednesday, and we’ve got a listener with exactly that problem. Plateaus can happen for any […]

The post MBA2271 Q&A Wednesday: I’m stuck! My business is not growing. What do I do? appeared first on The $100 MBA.

Yikes. The collapse of SVB is one of the biggest stories in business, as depositors, investors, and investees react to what can only be described as a full-blown disaster. But what can you learn from it? You don’t have to be in Silicon Valley to take a lesson from all this. We won’t be analyzing […]

The post MBA2270 Lessons Learned From Silicon Valley Bank’s Failure appeared first on The $100 MBA.

Love the Hustle’s email? Now they have a podcast. Break down biz headlines in 10 min – and how it affects you. Plus random fun bits like Bob Ross thing. Fun, informative. Ep about free stuff, and why people go so crazy for it and why it’s a great biz strategy. Here’s a crazy idea: […]

The post MBA2269 Bonus Episode: You’re going to love The Hustle Daily Show appeared first on The $100 MBA.

We’ve learned a ton about business in Japan, and how the country offers incredible opportunities for small business (including Western ones). Now, it’s time to take the first concrete steps. So what do we do? Today, we put our Ja-plan into action.  We’re making a few small — but important — moves to introduce ourselves […]

The post MBA2268 The Business of Japan P4: How I’m Tapping Into a 5.6 Trillion-Dollar Economy appeared first on The $100 MBA.

“What got you here won’t get you there,” as the saying goes. And while a good blog is still a powerful marketing tool, one thing we can finally put to bed forever is the Comments section.  Today, we explain why — and what you can do instead. We all remember the early days of blogging, […]

The post MBA2267 Why Blog Comments Are Dead + Free Ride Friday appeared first on The $100 MBA.

When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe? It all depends on how you give. Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, […]

The post MBA2266 Do Gifts Work in Business? appeared first on The $100 MBA.

Times are tough. Inflation, continuing supply chain issues, and price gouging are on the rise. Recessions are natural and inevitable — but should you wait them out before starting your own business? Spoiler alert: no. It’s Q&A Wednesday, and we’ve got a listener with a great business idea. But they’re worried about the timing. Is […]

The post MBA2265 Q&A Wednesday: Is a recession a bad time to start a business? appeared first on The $100 MBA.

The customer is always right — except when they’re not. It’s time to stop clinging to customers who aren’t serving your business, just like they’d quit your business if it wasn’t working for them. Seriously. As providers of products and services, we’re often primed to bend over backwards for our customers. But when a customer […]

The post MBA2264 Why You Need to Fire Your Customers appeared first on The $100 MBA.

We’ve been hanging out in Japan, learning a whole new perspective on business. Now, it’s time to explore how you can get in on the action — by actually doing business with or inside Japan. Yes, this is possible. And it’s a very good idea. Today, we explore various ways non-Japanese businesses have forged ties […]

The post MBA2263 The Business of Japan P3: East Meets West- Business at Its Best appeared first on The $100 MBA.

The wrong approach: “I should do my best to make sure there’s always enough of my product/service for everyone who wants to buy it.” The right approach: “I should run out of stuff. Often.” Yes, this is tough to wrap your head around, especially if you’re new to business. But remember that value is defined […]

The post MBA2262 How and Why You Should Always Sell Out + Free Ride Friday appeared first on The $100 MBA.

Let’s cut to the chase: what’s the best way to get people to buy your thing? Today, we offer 3 answers, based on our experience. These funnels work best for us — and they might for you, too. We’ll lay out exactly how to build and manage each of these funnels, with our own products […]

The post MBA2261 The 3 Most Effective Sales Funnels appeared first on The $100 MBA.

You can’t sell your product or service if you can’t sell yourself. Confidence in branding is everything. But does that mean you have to be…full of yourself? Can you persuade without playing the peacock? After all, in a noisy market, the loudest voice often wins. It’s Q&A Wednesday, and we’re helping one listener learn how […]

The post MBA2260 Q&A Wednesday: Do I need to brag to be an effective marketer? appeared first on The $100 MBA.

Goals are hard. A goal, however, is more attainable. So how can you narrow your focus to something big and all-encompassing that’ll have the greatest impact on your business? And should you? It all comes down to a single number. There’s no shortage of business metrics you can track (and no shortage of products and […]

The post MBA2259 How to Simplify Your Growth to One Number appeared first on The $100 MBA.

So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy. Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.”  But kawaii is no child’s […]

The post MBA2258 The Business of Japan P2: The Economy of Kawaii appeared first on The $100 MBA.

Don’t leave home without these — and we’re not talking about hardware. You can’t put these items in your bag, but if you’re working on the road, each and every one is a potential lifesaver. Not to mention…a trip-saver. Wherever you go, you can’t predict exactly what the situation will be re: Internet, security, and […]

The post MBA2257 4 Tech Must-Haves When Working While Traveling + Free Ride Friday appeared first on The $100 MBA.

It’s not as simple as “make stuff, sell stuff.” Of course it can be, but there are other ways to make money on your own. Before you start your first (or next) business, listen to this episode. Our intrepid host Omar has started several businesses in his day. And he’s learned how critical it is […]

The post MBA2256 How to Choose a Business Model That Works For You appeared first on The $100 MBA.

Writers rule the Internet, but videographers are the gatekeepers. So what’s the best way to use video to support a blog? Today, we weigh the two biggest options: YouTube and the ‘Gram. If you could only focus on one, which is the most effective? It’s Q&A Wednesday, and we’ve got a listener with a travel […]

The post MBA2255 Q&A Wednesday: Should I create videos for YouTube or Instagram to grow my travel blog? appeared first on The $100 MBA.

When we think coaching, we think live calls. But it’s not the only way. Yes, you can coach via email (you heard that right). Today, we explore why you should, and how it works. It’s really pretty ingenious. Because it’s asynchronous, you can coach people whose schedules don’t align with yours. Because it’s written, you […]

The post MBA2254 Coaching via Email: The How & Why appeared first on The $100 MBA.

Japan does business differently. Today kicks off a 4-part series on the Japanese approach to everything from product development to customer service — and why it all just…works. We begin with Part 1, an exploration of the cultural attitudes and values that position Japanese entrepreneurs to succeed wildly. …and no, you don’t have to be […]

The post MBA2253 The Business of Japan P1: Why Japan Is So Good at Business appeared first on The $100 MBA.

The best email campaign in the world won’t help your business if no one reads it. So how can you make sure people actually see what you’re saying (without misleading subject lines, that is)? Today, we offer a few very specific answers. In both of our businesses, we’ve had ups and downs in our open […]

The post MBA2252 4 Ways to Increase Your Email Open Rates in 2023 + Free Ride Friday appeared first on The $100 MBA.

YouTube: it’s one heckuva revenue-generator for anyone making video content. But how much can you really expect to bring in? And how can you optimize your approach to earn the most? Today, we unpack how to monetize your YouTube channel. Yes, we’ll discuss the ad revenue model — but it’s not the only way to […]

The post MBA2251 How Much Can You Earn on YouTube in 2023? appeared first on The $100 MBA.

Customer Support should never be a secondary concern — it’s a selling point, and key to fighting churn. But a listener wants to know: how much Support can you expect your team to offer?  It’s Q&A Wednesday, and our listener has more Support requests than the current (single) Support agent can handle. Is it because […]

The post MBA2250 Q&A Wednesday: How many support messages is too many for one team member? appeared first on The $100 MBA.

Urgency sells. But nothing turns people off like fake urgency (y’know, like those furniture stores that’ve been “going out of business” for the last 20 years). So how can you get folks to “buy now” without sounding full of it? The answer: deadline funnels. Deadline funnels are an automated way to create individualized timed special […]

The post MBA2249 How to Sell More Products Passively with a Deadline Funnel appeared first on The $100 MBA.

Don’t settle for success. Build a business you’re over the moon about! Today, we sit down with someone who did exactly that: Majik Media’s Bradley T. Morris. Bradley built the life of his dreams — which mostly involves adventures, night golf, and co-creating products with his 6-year-old son — by staying true to what really […]

The post MBA2248 Extended Interview: Bradley T. Morris – How to Build a Business That You Love appeared first on The $100 MBA.

Is your business a lifetime commitment — or a way out? Today we explore the difference between “lifestyle” businesses and businesses designed for (eventual) sale.  Which one are you building?  Thing is, you need to answer that question, like yesterday. Because the way you build and run your business will differ wildly depending on what […]

The post MBA2247 Should You Build a Business to Sell or a Lifestyle Business? + Free Ride Friday appeared first on The $100 MBA.

Recession anyone? Sooner or later, a rainy day comes. But with a little planning ahead, you can thrive in the rain.  Today, we explain how the current economic moment is the perfect example of why you need a war chest.  When the economy slows and interest rates rise, it becomes much more expensive to borrow […]

The post MBA2246 Why You Need to Start Saving Cash In Your Business appeared first on The $100 MBA.

Are you using social media, or is it using you?  Today, we share tried-and-true strategies for using these addictive platforms strategically — not mindlessly. Facebook, Insta, and the rest can be incredibly valuable tools. But they don’t exist to serve your business. They exist to serve their own. If you’re not careful, you can end […]

The post MBA2245 Q&A Wednesday: How do you spend less time on social media? appeared first on The $100 MBA.

Nothing stays the same forever — not if it’s going to grow. That’s true for your team, too. If your team isn’t getting better, it’s stagnating. Which means your business is stagnating. Which means your business is dying. So how do you stop this from happening? How do you keep your team out of a […]

The post MBA2244 How to Know It’s Time to Upgrade Your Team appeared first on The $100 MBA.

You have a great idea for a product. But you don’t have the time, resources, or know-how to bring it to life. No problem. Today’s guest teacher, Stephen Key, knows all there is to know about “open innovation” — allowing other companies to license your idea and bring it to market. They take the risk. […]

The post MBA2243 Guest Teacher – Stephen Key – How to Bring an Idea to Market Without Starting a Business. appeared first on The $100 MBA.

Competition is a good thing — if you know how to use it. We often think it’d be great to be the only one selling what we’re selling. But if that were true, it wouldn’t be an awesome sign re: consumer demand. So instead of being afraid of the competition, let’s turn it to our […]

The post MBA2242 How to Use Your Competition In Your Marketing + Free Ride Friday appeared first on The $100 MBA.

Sometimes the simplest tricks have the most dramatic results. Case in point: The Rule of 3. Human brain psychology 101 teaches us that people are selective about what goes into their memories. If it’s not easily understandable, digestible, and recallable, our brains won’t make space for it. But with the right structure and rhythm, almost […]

The post MBA2241 Why Three is The Magic Number in Business appeared first on The $100 MBA.

How much time off is too much?  Or is there any such thing as too much? In an era of high employment and the ‘Great Resignation,’ it can be tough to make your company the place to be for the most talented and dedicated employees. One benefit some startups have tried sounds a little extreme, […]

The post MBA2240 Q&A Wednesday: Should I offer an unlimited paid leave policy for my team? appeared first on The $100 MBA.

Live events are back — but that doesn’t mean things are exactly the way they used to be.  From a small meetup to a major conference, the way you plan and execute a live event might need some adjusting. Attitudes, expectations, and realities have changed drastically in the last few years. As in all things […]

The post MBA2239 5 Mistakes To Avoid When Running Live Events in 2023 appeared first on The $100 MBA.

Fact: No matter what you do, you will never scale your business. Your team will. That’s what scaling is: growing your business beyond what any one person can accomplish on their own. Which means that one of the most important keys to scaling is assembling the right crew. Today’s guest teacher knows a thing or […]

The post MBA2238 Guest Teacher – Alvin Poh – How to hire the right people in order to scale up your business appeared first on The $100 MBA.

There are lots of ways to share what you know. But one is the most complete, comprehensive, and effective: live courses. They’re the closest thing to teaching someone in person. More intimate than a blog post or YouTube video, more in-depth than a webinar, the live course is the ultimate way to sell your unique […]

The post MBA2237 How Make 10K a Month with Live Courses + Free Ride Friday appeared first on The $100 MBA.

It’s not that you won’t like it. It’s that you might find it confusing, or hard to believe. But it’s true. Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached […]

The post MBA2236 The Truth About Business Success You Don’t Want To Hear appeared first on The $100 MBA.

Success isn’t a matter of size. In fact, you can make a decent profit with even a small audience — if you know how to monetize it. It’s Q&A Wednesday, and we’re helping a fellow podcaster figure out how to generate revenue. Our listener has their own podcast audience of about 500. Not massive, but […]

The post MBA2235 Q&A Wednesday: Can I monetize my podcast that only has 500 listeners an episode? appeared first on The $100 MBA.

YouTube: it’s the top platform for online content consumption, by a mile. With millions of eyeballs watching countless hours of video each day, entrepreneurs are scrambling to establish a YouTube presence. And for good reason — with so many potential customers on the platform, the potential for reaching your target audience and building a strong […]

The post MBA2234 5 Steps to Launching a YouTube Channel 2023 appeared first on The $100 MBA.

Not everything in every “Must Read” is a…must. But that doesn’t mean you can’t learn something valuable from it. Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong […]

The post MBA2233 Must Read: Expert Secrets by Russell Brunson appeared first on The $100 MBA.

You have a product. You have an email list. What now? A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage. Today, we share the ingredients for an effective email campaign — based on […]

The post MBA2232 How to Create An Email Offer + Free Ride Friday appeared first on The $100 MBA.

When profit margins are thin, your business isn’t safe. Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black.  That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always […]

The post MBA2231 How to Increase Your Profit Margins without Upsetting Customers appeared first on The $100 MBA.

More and more, what you sell isn’t the only thing you’re selling. You’re also selling you. People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder. But what if you’re not much […]

The post MBA2230 Q&A Wednesday: How can I be a more interesting personality for my brand? appeared first on The $100 MBA.

The first hill tends to be the steepest. …or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to something can seem daunting.  But with a few simple tactics, you can build that foundation. The best part? One thousand subscribers is enough to generate a […]

The post MBA2229 How To Get Your First 1,000 Email Subscribers appeared first on The $100 MBA.

For entrepreneurs (and humans in general), nothing is more valuable than time. But too often, we trade our time for money — or the promise of money. Entrepreneurs especially feel like your level of success is directly aligned to how much time you spend working. This. Is. False. In fact, the best thing you can […]

The post MBA2228 Extended Interview: Dan Martell – How to Buy Back Your Time appeared first on The $100 MBA.

As a general rule, people don’t do what they don’t want to do. …even when they should. It’s not that we’re lazy, or not committed. It’s that we fail to proactively strategize, to paint ourselves into the corners where we’re forced to follow through on our goals.  It sounds simple. But then…why don’t we all […]

The post MBA2227 How to Hold Yourself Accountable + Free Ride Friday appeared first on The $100 MBA.

Overwhelmed? The problem might not be you. There’s an entire industry of content, influence, and promises regarding productivity. But what if that’s tackling the problem backwards? What if maximizing your ability to blast through ToDo lists is missing a key element? We think that’s the case. Today, Omar shares a straightforward but potentially game-changing “secret” […]

The post MBA2226 Why You Can’t Get Everything Done appeared first on The $100 MBA.

Online entrepreneurship is perfect for creative introverts. You get to work by yourself, limit distractions, and subtract the anxiety that comes with office politics and social drama.  …but that approach can leave you isolated, personally and professionally. It’s Q&A Wednesday, and we’ve got a listener who’s living the ideal introvert lifestyle: a blogger based in […]

The post MBA2225 Q&A Wednesday: Help! I’m an introvert in Fiji. How do I make connections? appeared first on The $100 MBA.

They seemed great when you hired them. But then… Why do some employees fail to measure up? Often, we think it’s because something is wrong with our hiring process. But realistically, it’s more likely to be what happens after the hire. Today, we discuss how to set and maintain expectations for employees in a constructive […]

The post MBA2224 How To Hold Your Team Members Accountable appeared first on The $100 MBA.

The more specific your marketing is to your leads, the better it’ll work. Hence, quizzes. Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more […]

The post MBA2223 Guest Teacher – Gen Furukawa – How to Increase Sales & Personalize Your Marketing with an eCommerce Quiz appeared first on The $100 MBA.

The influencers agree: the key to success is tackling the day like it just ran off with your grandma’s purse. …but is it really? The high-powered morning routine is the latest craze, and one of the hottest topics of content on life and business optimization. But today, we dare to ask: does it even make […]

The post MBA2222 Does Your Morning Routine Matter? + Free Ride Friday appeared first on The $100 MBA.

Feeling stuck in your business? That’s not to say you’re not doing ok financially. But every so often, a business can lose the…magic. You feel bored, unmotivated, maybe even depressed. You go through the motions, joylessly. Running your business has become the thing that you became an entrepreneur to escape: just another job. You’re not […]

The post MBA2221 Is it Time For a Change? appeared first on The $100 MBA.

How long is too long to request a refund?  It’s an important question, especially for small businesses. To grow, you have to be able to rely on steady, predictable revenue. And revenue that suddenly reverses can throw your metrics out of whack.  But on the other hand… Risk reversal is one of the most powerful […]

The post MBA2220 Q&A Wednesday: Should I extend my refund policy from 30 to 90 days? appeared first on The $100 MBA.

2022 was…something alright.  So what fresh challenges and opportunities can we expect this year? We’ve got a few (educated) guesses.  Today, Omar shares what’s most likely to define 2023, based on his borderline-obsessive reflection and study of small business trends. From post-COVID adjustments to workplace culture to the surprise advantages most people will miss, these […]

The post MBA2219 My 5 Business Predictions for 2023 appeared first on The $100 MBA.

We all have monsters. Maybe you call them “demons,” or just plain old insecurities. Whatever the name, they’re the things that make us make poor decisions out of fear, doubt, or simple habit.  Today, we review a book from someone who’s had to face their monsters down. And somehow, it’s…hilarious. Leave it to Kevin Hart, […]

The post MBA2218 Must Read: Monsters and How to Tame Them by Kevin Hart appeared first on The $100 MBA.

So you need traffic…but you don’t have much cash to throw around. No problem! As a lean startup, we regularly experiment with low-to-no-cost ways of driving consumers to our website. Today, we share a few we’ve heard about, researched, and even tried ourselves.  Always remember that paid ads can get eyeballs on your content and […]

The post MBA2217 How to Spend Less on High Quality Traffic + Free Ride Friday appeared first on The $100 MBA.

You can do a million things for your business. …or you can do just one, really well. There’s a simple strategy that can boost almost any business, in the medium term. It doesn’t matter what you sell, who your audience is, or what size business you have. It doesn’t require expensive tools, or super-advanced specialized […]

The post MBA2216 The One Thing That Will Help You Make More Revenue in 2023 appeared first on The $100 MBA.

It’s easy to grow an email list… …when you have lots of money to blow on paid lead captures. But for the rest of us, building a solid list takes time, work, and creativity. It’s Q&A Wednesday, and we’re helping one listener figure out how to rake in the email addresses without sinking too much […]

The post MBA2215 Q&A Wednesday: How do I grow an email list on a budget? appeared first on The $100 MBA.

What is your business really offering people? We’ve all heard the “benefits over features” lecture, where you do your best to communicate what consumers get out of your product. But there’s a bigger picture — and it can compel people even more effectively. It’s all about your vision. Identifying and communicating your vision isn’t some […]

The post MBA2214 How to Create a Compelling Vision appeared first on The $100 MBA.

Your sponsorship “packages” might be costing you sponsors. Sponsorships are one of the best ways to monetize your brand and content. But as entrepreneurs who “work smarter not harder,” many of us approach sponsorships way too…passively. Today’s guest has a better idea. Justin Moore is a classic self-made entrepreneur with a unique specialty: helping other […]

The post MBA2213 Extended Interview: Justin Moore – How to Secure More Sponsorships for More Money appeared first on The $100 MBA.

Hate your day job? Is your own business stagnating? Are you feeling powerless? Sad? Angry? Good. When it gets bad enough, you have one of the greatest advantages an entrepreneur can have: motivation that outranks your fear. Today, we discuss how to use a rock-bottom low point in your professional life as a launching pad […]

The post MBA2212 How To Use Frustration To Overcome Fear + Free Ride Friday appeared first on The $100 MBA.

There’s a magic to the number 10,000. For an entrepreneur, $10k in monthly profit represents the moment you’re no longer trying to achieve independence — you have it.  So why is it so hard to get to? The journey to 10k is likely the steepest hill you’ll have to climb on the way to success. […]

The post MBA2211 Why So Many Struggle to Earn 10K a Month appeared first on The $100 MBA.

Every entrepreneur’s mantra should be this: “I can only do so much.” Starting and running a business is never easy — but there’s a line between “not easy” and detrimental to your health. Moreover, working too hard for too long is simply, objectively unsustainable. For anyone. It’s Q&A Wednesday, and we’ve got a listener who […]

The post MBA2210 Q&A Wednesday: I am burnt out but I can’t afford to stop working. What do I do? appeared first on The $100 MBA.

Google is a fickle master. Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes.  …and what appeases Google changes all the time. In its effort to bring people the best results (and […]

The post MBA2209 How to Know if You Were Slapped By Google appeared first on The $100 MBA.

There’s writing, and then there’s writing well.  Every form of communication in business requires a solid handle on the written word. From marketing and sales copy to public talks to pitches, if you can’t write it, you can’t share it.  William Zinsser’s On Writing Well is different from our other recent Must-Read (Stephen King’s On […]

The post MBA2208 Must Read: On Writing Well by William Zinsser appeared first on The $100 MBA.

For a business, social proof is everything. There’s no better marketer or salesperson than a happy customer with an honest recommendation. A great testimonial or case study is worth a thousand paid ads, conversion-wise.  But of course, getting that social proof can be laborious, awkward, and time-consuming.  …but it doesn’t have to be. Today, we […]

The post MBA2207 How To Automate Getting Testimonials & Case Studies + Free Ride Friday appeared first on The $100 MBA.

What are your skills worth? To a conventional employer, they’re worth an average salary. But to yourself as an entrepreneur, their worth is limitless. Your knowledge and abilities are the foundation of your business — which means every dime you spend on learning more is an investment.  Of course, that’s the simple answer. Here’s where […]

The post MBA2206 How Much You Should Spend on Your Professional Development appeared first on The $100 MBA.

Conferences can be worth their weight in gold.  But how can you tell? It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it.  Thing […]

The post MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference? appeared first on The $100 MBA.

At any stage of entrepreneurship, indecision can kill your business. Whether you’re just starting out, or making higher-stakes calls at an established company, not deciding something can be the worst decision possible. And consistently avoiding decisions is almost a guarantee of stagnation at best, and failure at worst.  Fact is, in the long term “analysis […]

The post MBA2204 How Your Indecision Is Wasting Your Time & Money appeared first on The $100 MBA.

You can pay for ads. But organic traffic is (literally) priceless. The ROI on paid marketing and advertising grows more and more questionable, especially as moves like Apple’s tracking opt-outs make consumers more savvy, and less susceptible. But you know what consumers don’t mind? Actively choosing what they engage with. All you have to do […]

The post MBA2203 Guest Teacher – John Murphy – How To Get More Organic Traffic And Sales While Becoming Less Reliant on Paid Ads appeared first on The $100 MBA.

So you’re ready for outside investment. …or are you? The decision to take on someone else’s money is a huge one. If you’re going to sacrifice some autonomy, and ask someone to risk their capital, you have to know exactly what your goals are — and what your business is realistically capable of.  And of […]

The post MBA2202 How Much Money Should You Raise For Your Startup + Free Ride Friday appeared first on The $100 MBA.

If your email list is dead, your business may not be far behind. As the Internet continues to bombard consumers from every angle, earning a special place in someone’s inbox is the key to maintaining a relationship. So when the open and click rates are in a freefall, it’s critical to do something to reawaken […]

The post MBA2201 How to Revive Your Newsletter appeared first on The $100 MBA.

For many businesses, the year-end holiday season is a slow period. …but does that mean your business should slow (or stop) its marketing efforts? It’s Q&A Wednesday, and one of our listeners is wondering whether they should pump the brakes on marketing ‘till the new year. It’s not an unreasonable question; the holidays are busy, […]

The post MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays? appeared first on The $100 MBA.

What’s the marketing value of a Facebook group? With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story. There’s still a place for Facebook in your marketing, and Groups is […]

The post MBA2199 Are Facebook Groups Dead? appeared first on The $100 MBA.

Some tools are so good, we can’t keep it to ourselves. They’re not sponsors. We’re not affiliates. In fact, this tool is free — and it’s causing tsunami-sized waves across the Internet. It’s called OpenAI, specifically its GPT-3 writing platform. Content and copy written by a bot, you say? Sounds like a recipe for disaster…except […]

The post MBA2198 Must Have: What Is OpenAI and How Can It Help Your Business? appeared first on The $100 MBA.

What habits really make a difference? There’s no shortage of tips, tricks, and hacks on the Internet, promising that if just do this, everything will improve. Some of it is legitimately game-changing, and some of it is clickbait and content fluff. At the end of the day, all we can trust is our experience — […]

The post MBA2197 3 New Habits That Changed My Business in 2022 + Free Ride Friday appeared first on The $100 MBA.

It’s that time of year! Time to reflect, assess how we did in 2022, and look ahead to our goals for 2023.  But having goals is one thing; actually achieving them is another. What’s the difference between companies (and people) who meet their goals, and those who don’t? We think it comes down to one […]

The post MBA2196 The Key to Achieving Your Goals for 2023 appeared first on The $100 MBA.

Email marketing still works better than almost anything else — but only if people get your emails. There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to […]

The post MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store? appeared first on The $100 MBA.

We’ve all had that “Just take my money!” feeling about a product or service. It happens when what’s being offered is…perfect.  Perfect for your needs, perfect for the price, and perfectly explained in its features and benefits. Best of all, we tend to tell our friends, family, and colleagues all about that kind of product. […]

The post MBA2194 How To Create a Hell Yeah Product appeared first on The $100 MBA.

How hard is selling, anyway? No matter what kind of experience you have in sales, you can get better at it. It’s a skill, not a magic power.  And like any skill, you can learn it, practice it, improve it. Today, we review a sales strategy guide from one of our favorite authors on the […]

The post MBA2193 Must Read: Exactly How to Sell by Phil M. Jones appeared first on The $100 MBA.

Just because you’re down, doesn’t mean you’re out. Businesses fail. In fact, some might argue that you’re not a true entrepreneur if you’ve never had a business fail!  The question is: what do you do when it’s happening? Today, we explore a few specific options. When every metric available tells you that your business is […]

The post MBA2192 How to Make the Most of a Failing Business + Free Ride Friday appeared first on The $100 MBA.

They say “it takes money to make money.” We say: Hold my beer. You don’t need major investment or capital saved up to create a business. In fact, just to show how little you can start with, today we explore how to start with nothing!  Before he was the game-changing business coach and SaaS founder […]

The post MBA2191 Can You Start a Business With Zero Capital? appeared first on The $100 MBA.

Sometimes, you just need more revenue. Often, that means getting more customers. But not always!  For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place. In this episode, we help a barbershop owner with […]

The post MBA2190 Q&A Wednesday: How do I get more clients into my barbershop? appeared first on The $100 MBA.

What are people really buying when they buy your product? The answer to that question can make selling it dramatically easier.  Of course, it requires a little thought. Whatever your product or service is, it’s a means to an end for the consumer. And the end is all that matters, when it comes to your […]

The post MBA2189 How To Sell More with a Strong Reason to Buy appeared first on The $100 MBA.

The better you communicate, the better your business will do. And yes, for almost every entrepreneur, that means having to write well. Whether it’s books, e-books, blog posts, sales copy, or even just social media, you need the written word. Even if it’s just for that all-important SEO, you have to write. The good news? […]

The post MBA2188 Must Read: On Writing by Stephen King appeared first on The $100 MBA.

No business product magically solves everything. Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website.  It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point. Today, we explore the […]

The post MBA2187 Are Funnels Better Than Websites? + Free Ride Friday appeared first on The $100 MBA.

Recessions are like rainstorms. They’re not something you can avoid.  They’re something you prepare for. Just as you might keep an umbrella or a raincoat around, a business owner needs a plan in place for when the economy takes one of its natural, cyclical downturns. And that plan should not include winding down or stopping […]

The post MBA2186 How to Market During a Recession appeared first on The $100 MBA.

A bad hire can cost you. There’s nothing worse than wasting time, money, and effort bringing in someone new, only to lose them shortly thereafter. Maybe they don’t have the right skills. Maybe they lack the right work ethic. More often, they don’t have the right attitude. But that’s not the most important reason it […]

The post MBA2185 Q&A Wednesday: How do I not hire the wrong person? appeared first on The $100 MBA.

The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself. But do you have to do it? Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to […]

The post MBA2184 Should You Run a Black Friday Promotion in 2022? appeared first on The $100 MBA.

Success is never immunity. Even the biggest businesses fail, as explored in this week’s Must-Read book review. Jim Collins’ How the Mighty Fall is a fascinating look at the demise of huge, multi-billion dollar enterprises — but its lessons are just as applicable to small businesses. If success leaves clues, so does failure. Your business […]

The post MBA2183 Must Read: How the Mighty Fall by Jim Collins appeared first on The $100 MBA.

Affiliate marketing: one of the best ways to grow your business. We would know! There’s currently a small army of content creators and other industry pros pushing our SaaS platform, and we couldn’t be more grateful.  But if you’re thinking about having affiliates sell your own product or service, give this episode a listen first. […]

The post MBA2182 4 Affiliate Program Models to Make More Sales + Free Ride Friday appeared first on The $100 MBA.

Does your business have roller-coaster sales? Up and down, feast and famine; if your sales fluctuate too much, you can’t really run your business effectively. You can’t rely on a predictable revenue stream and plan accordingly. You just go into each month without even a rough idea of what you’ll take in. It’s time to […]

The post MBA2181 How To Find Your Sales Machine appeared first on The $100 MBA.

Sometimes, “just being yourself” is more complicated than it sounds. What if some aspects of “yourself” are potential turn-offs for customers? Where’s the line between authenticity and being…obnoxious?  It’s Q&A Wednesday, and we’ve got a listener whose language skews a little salty (they are Australian, after all). The question is: would a bit of natural, […]

The post MBA2180 Q&A Wednesday: Should I curse on my YouTube channel? appeared first on The $100 MBA.

Motivation ebbs and flows.  But your ToDo list is always there — and it doesn’t care if you’re not in the right headspace. We get it! Some days, your pillow is just more persuasive than your business. That’s when you need a few strategies to get yourself out of bed, shake off the ennui, and […]

The post MBA2179 How to Motivate Yourself to Get Things Done appeared first on The $100 MBA.

There’s way more to employee compensation than a number. When you’re trying to figure out what to offer a potential new hire, the dollars and cents are only the beginning. It’s time to take a big step back, and think differently. Today’s guest teacher, Jen L’Estrange, is an HR firm founder with a holistic approach. […]

The post MBA2178 Guest Teacher – Jen L’Estrange – How to Be Creative with Compensation appeared first on The $100 MBA.

Facebook ads just ain’t what they used to be. A lot of that has to do with Apple’s bold decision: to let their users opt out of being tracked by Facebook for advertising purposes. But that’s not the only reason you might consider a different strategy. There are loads of other ways to find your […]

The post MBA2177 Why I Took My Money Out of Facebook Ads + Free Ride Friday appeared first on The $100 MBA.

Do you have to be a “tech person” to start a software business? Turns out you don’t. Today, Omar shares the story of how he became a SaaS founder, despite never having been an engineer or software developer by trade. In fact, we never intended to become a software outfit. In trying to sell one […]

The post MBA2176 Why I Started a Software Business appeared first on The $100 MBA.

In business, arguments happen.  But if they happen a lot, it’s time to evaluate why, and come up with a plan to turn down the heat. Otherwise, your business can become a serious source of (counterproductive) stress. It’s Q&A Wednesday, and we’ve got a listener who’s constantly getting into scraps with their cofounder. These arguments […]

The post MBA2175 Q&A Wednesday: How do I stop arguing with my co-founder? appeared first on The $100 MBA.

What is social media really doing for you? Here’s the thing: we tell ourselves it’s important. It’s how we raise brand awareness, connect with our audience, keep the conversation going. Anyone who’s not spending significant time on social media is leaving money on the table, right? …right? Today, Omar shares why he’s taken every last […]

The post MBA2174 Why I Deleted My Social Media Apps appeared first on The $100 MBA.

How much revenue can you really make? Sometimes, the key is to simply not be afraid of thinking big. With $100M Offers, Alex Hormozi shares his unique strategies for maximizing revenue by making sales offers that make so much sense, it’s almost impossible to say “no.”  That’s a big claim, but Hormozi’s track record speaks […]

The post MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi appeared first on The $100 MBA.

Sales: it’s a foreign, intimidating concept to many of us. But if we’re going to succeed in business, we all have to get comfortable with a few skills outside our comfort zones! Fortunately, there are a few strategies that can change your perspective on sales, and get you in the right frame of mind to […]

The post MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday appeared first on The $100 MBA.

For an independent business, revenue is life. It’s the oxygen your business needs to breathe, the runway it needs to stay alive long enough to grow. And yes, the notion that your business needs money sounds a tad obvious — yet somehow, so many entrepreneurs could bring in more of it, and don’t. In fact, […]

The post MBA2171 How Making More Expansion Revenue Is Easier Than You Think appeared first on The $100 MBA.

Let’s be honest; we’ve all thought about it: writing a book. Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another. But is it worth it? And what if […]

The post MBA2170 Q&A Wednesday: Should I write a book? appeared first on The $100 MBA.

Support isn’t just about solving problems. Building the best Customer Service/Support team should have way bigger goals! Support affects everything from marketing to sales to product development — not just retention and churn rates.  Yet somehow, most entrepreneurs see Support as almost an afterthought.  If putting out fires is all your Support team is doing…you’re […]

The post MBA2169 Why You Might Be Failing at Customer Support appeared first on The $100 MBA.

Selling can be tough. But anyone can get better at it. The best way? Start with a framework — a proven, reliable overall method that you can learn, master, and ultimately personalize for yourself. Nikki Rausch is a sales expert, having worked with organizations like the Bill & Melinda Gates Foundation and NASA. Today, she’s […]

The post MBA2168 Guest Teacher – Nikki Rausch – How To Make Sales Simple Using The Selling Staircase appeared first on The $100 MBA.

Almost everything is a business — including the arts. Which means you can learn how to do business better from almost anywhere, including artists. Like musicians, for example. What your successful recording artist does is exactly what any great entrepreneur does, only…y’know, it sounds better. Best of all, you can do exactly what the rock […]

The post MBA2167 5 Things Musicians Do That Can Help Your Business + Free Ride Friday appeared first on The $100 MBA.

If you’re worried that running your own business is too complicated…don’t be! From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on.  Isn’t it all just too much? […]

The post MBA2166 Why Business is Simple But Not Easy appeared first on The $100 MBA.

How long is your “To Do” list? If you’re like most entrepreneurs, it’s longer than any single human being can actually handle. Which means it’s literally impossible to check every item off. Which means you have to choose which items you’ll actually do — and which you won’t. This can be tough. However, there is […]

The post MBA2165 Q&A Wednesday: There is so much I need to do. What do I do first? appeared first on The $100 MBA.

Are your emails actually working to create leads or customers? How about your blog? Your social posts? Your YouTube channel? How do you know? UTM links is how you know! The “Urchin Tracking Module” is the secret weapon of every results-based marketer. These strings of characters might look unwieldy, but they serve an important purpose: […]

The post MBA2164 How to Use UTM Links to Know Which Marketing Efforts Are Working appeared first on The $100 MBA.

How do you know what people want? You have to see their problems from their perspective. Michele Hansen, cofounder of Geocodio and author of Deploy Empathy: A Practical Guide to Interviewing Customers, is a master of the art of understanding a target audience. By making a concerted effort to get in customers’ heads, she’s multiplied […]

The post MBA2163 Extended Interview: Michele Hansen – How to Build The Product and Business You Want by Deploying Empathy appeared first on The $100 MBA.

It should go without saying: you don’t want to burn out. Yet so many entrepreneurs do. Maybe it’s a question of perceived “grit” or toughness. We think that if we don’t work ourselves into the ground, then we’re not trying hard enough. But that attitude isn’t just unhealthy — it’s bad business strategy. The best […]

The post MBA2162 5 Strategies to Prevent Burn Out + Free Ride Friday appeared first on The $100 MBA.

Ah, the launch. The day you get to introduce your product or service to the world. It can feel extremely exciting — and extremely high-stakes. But is it? This year, we’re launching a new product, and we’re taking a different approach. We have different goals this time around, and different metrics by which we’ll measure […]

The post MBA2161 How Important Are Launches? appeared first on The $100 MBA.

When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog. The more obstacles are in the way, the less effective the website is at creating leads and customers. […]

The post MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site? appeared first on The $100 MBA.

Almost all entrepreneurs who succeed in the long term have one thing in common: commitment. But what is commitment, anyway? What does it look like? Most importantly, how can you tell if you have it? Today, we explore what real commitment looks like in practical terms. Spoiler alert: it doesn’t mean obsession, or being a […]

The post MBA2159 How Committed Are You? appeared first on The $100 MBA.

Not everything in every book is advice worth following. …but that doesn’t mean you shouldn’t read it. Today, we review Verne Harnish’s Mastering The Rockefeller Habits, a primer on some of the best practices any business can use to strategically pursue growth. Did we agree with everything in it? Definitely not. But the good parts […]

The post MBA2158 Must Read: Mastering The Rockefeller Habits by Verne Harnish appeared first on The $100 MBA.

Rainy days happen. How’s your umbrella? Every business needs to have a stash in place for market downturns, slow quarters, or even…y’know, mistakes. But how big should it be? Today, we offer a firm answer. We’ll explain how to figure out the right number, and how to get your business there. Having enough runway is […]

The post MBA2157 How Much Cash Should You Always Have in the Bank? + Free Ride Friday appeared first on The $100 MBA.

When you’re running (and funding) your own business, it’s smart to avoid too much risk. …but you can’t avoid all risk. And at some point, risk avoidance starts to look like cheating yourself out of greater success. Every business reaches a moment where you have to ask if the time, money, and effort you invested […]

The post MBA2156 Signs It’s Time to Go All in on Your Business Idea appeared first on The $100 MBA.

Firing people is almost never easy. We’re often afraid of dealing with the fallout of letting an employee go. Operations will be disrupted, feelings may be hurt, and someone needs to take over for whoever got the boot…preferably as soon as possible. Can you plan ahead for a firing? You certainly can. It’s Q&A Wednesday, […]

The post MBA2155 Q&A Wednesday: Should I fire someone before I have a replacement? appeared first on The $100 MBA.

Quitting is an option. And it’s often the right one. When a product or business idea fails to produce fruit — and you have little evidence to suggest it ever will — wasting more money on it doesn’t make sense. But of course, it’s hard to tell when you’re in that situation.  There’s a fine […]

The post MBA2154 How Much Time Should You Give Your Idea Before You Quit? appeared first on The $100 MBA.

If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question.  Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she’s out of the social game, Laura has turned […]

The post MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again appeared first on The $100 MBA.

In-person events are back! One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, in-person conferences. COVID took that option off the table for a while. But now that things are normal(er), it’s time to take advantage. Today, we explain why you should be […]

The post MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday appeared first on The $100 MBA.

Let’s break down the “value ladder,” Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time. But does this work for everyone? Today, we […]

The post MBA2151 Do You Need To Sell Products at Different Price Points? appeared first on The $100 MBA.

Should you be charging in USD, no matter where you are? It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency.  Why? What’s the advantage, and are there disadvantages? Now that even the smallest business can […]

The post MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency? appeared first on The $100 MBA.

If that title sounds like clickbait…we get it. But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real. And yes, there’s […]

The post MBA2149 How To Create & Sell a Product in a Weekend appeared first on The $100 MBA.

Don’t market without a (long-term) plan. Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier. Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course […]

The post MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy appeared first on The $100 MBA.

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce. Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re […]

The post MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday appeared first on The $100 MBA.

At first, your business is your baby.  But if you’re not mindful, it can quickly turn into a monster. Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing […]

The post MBA2146 Is Your Business Pushing You Around? appeared first on The $100 MBA.

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses? …more importantly, how do you get email addresses for free? Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a […]

The post MBA2145 Q&A Wednesday: How do I grow my email list without paid ads? appeared first on The $100 MBA.

eMail marketing works — but it can backfire. Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.  So how do you communicate without…over-communicating? Today, Omar […]

The post MBA2144 How To Promote Your Product Without Spamming Your Email List appeared first on The $100 MBA.

Create it. Grow it. Cash out. That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise. So what does that journey look like? How do you get there? And just as importantly, what happens after? Patrick Campbell created […]

The post MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business appeared first on The $100 MBA.

Charging in installments works for infomercial products. But will it work for yours? When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk […]

The post MBA2142 Should You Offer Payment Plans for High-Ticket Offers? + Free Ride Friday appeared first on The $100 MBA.

When it comes to social media, more isn’t always better. Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out. Today, we take a dive into the available data on social media, and unpack […]

The post MBA2141 How Often Should You Post to Social Media? appeared first on The $100 MBA.

Email is one of the most powerful tools for an independent business. As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions. But there are way too many email platforms out there. Today, […]

The post MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business? appeared first on The $100 MBA.

Charging for a physical or digital product is fairly easy. But what about services? If you’re a freelance web designer, copywriter, or coach, getting paid can be tricky. Today, we explore the best ways to charge for services and process payments quickly — without hurting sales or getting yourself overburdened with complicated software tools. Buying […]

The post MBA2139 How to Charge for a Service on Your Website appeared first on The $100 MBA.

Harder doesn’t mean better. In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid.  We’re…Effortless. Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a […]

The post MBA2138 Must Read: Effortless by Greg McKeown appeared first on The $100 MBA.

Information isn’t the only thing that gets leads. When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates. Whether it’s email or blog post […]

The post MBA2137 How To Create Attractive Templates To Get More Leads + Free Ride Friday appeared first on The $100 MBA.

Offering live, in-person workshops, retreats, and other events isn’t easy. …but it’s so worth it. Recently, Omar hosted a 4-day in-person ski & snowboard retreat for independent founders. It was the first in-person event we’ve put together in a while, and it didn’t go exactly as planned — but it was still a win for […]

The post MBA2136 What I Learned From Hosting a 4 Day Event appeared first on The $100 MBA.

Entrepreneurship is about more than just making money. …or at least it can be.  Today, we resume our partnership with US Bank’s Real Good podcast, a show that highlights business ventures for which profit isn’t the first goal. In this episode of Real Good, get to know Jennifer Openshaw, founder and CEO of Girls With […]

The post [Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw appeared first on The $100 MBA.

If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant).  The question is when. And wouldn’t you know it, one of our listeners asked exactly that. It’s Q&A Wednesday, and we’ve got a solopreneur who knows an EA will be a good idea at […]

The post MBA2135 Q&A Wednesday: When do I hire my first executive assistant? appeared first on The $100 MBA.

Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job. It’s time to get lean, and stay lean. Today, we explore how to keep expenses down, by consistently tracking and trimming the fat. It’s not about obsessing over overy penny or being a miser. It’s about making smart […]

The post MBA2134 How To Negotiate and Cut Your Expenses appeared first on The $100 MBA.

There’s only one thing more valuable than networking: being the one creating the networking opportunity. Ronsley Vaz started Australia’s first podcasting conference, We Are Podcast, now a significant regular event for entrepreneurs worldwide. But…how?  How does someone just decide to create a major event and actually pull it off? We decided to ask Ronsley and […]

The post MBA2133 Extended Interview: Ronsley Vaz – How He Created Australia’s First Podcasting Conference appeared first on The $100 MBA.

Everyone’s blogging. Everyone’s on social.  Podcasting, though… We can’t stress enough how powerful this podcast has been for our business. From our coaching and public speaking to our software business, The $100 MBA Show has opened more doors for us than anything else. More importantly, it taught us skills that apply to everything, not just […]

The post MBA2132 Why Your Business Needs a Podcast + Free Ride Friday appeared first on The $100 MBA.

Your marketing and advertising resources are limited. You can’t afford to waste them on people who might buy what you’re selling, or even on people who almost certainly will buy it. To grow a small business, that’s simply not good enough. You want to focus on people who will love what you’re selling, and tell […]

The post MBA2131 How To Attract Your Perfect Leads appeared first on The $100 MBA.

What really gets your new business off the ground — friends or followers? As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.  So which should you put first? It’s Q&A […]

The post MBA2130 Q&A Wednesday: Do I need to build my network or audience first? appeared first on The $100 MBA.

We all know consistency is key.  …but we’re terrible at putting it into practice. Making real strides in business (or anything else, really) isn’t about monumental efforts or drastic measures. It’s about the small, daily decisions we make that add up to something bigger over time. So how can you stay on the ball, day […]

The post MBA2129 How To Be More Consistent appeared first on The $100 MBA.

Hard work does not guarantee success. In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind. Meanwhile, other people are experiencing less stress — and passing the hardest workers by. Ayman Al-Abdullah was CEO of AppSumo. In […]

The post MBA2128 Extended Interview: Ayman Al-Abdullah – How to Scale Your Business by Working Smarter appeared first on The $100 MBA.

Your team can (probably) do even more. In our experience, most founders don’t realize how much their people are really capable of. But once employees settle into their roles, they have a tendency to go on autopilot. Then — lacking a challenge — they operate at less than their full potential. Today, we explore the […]

The post MBA2127 How To Get The Most From Your Team + Free Ride Friday appeared first on The $100 MBA.

Losing a customer isn’t fun — but it doesn’t have to be a total loss. There are a few ways you can make lemonade (by which we mean money) when a customer is on their way out the door.  Some of them are…well, odd. But today, we’re sharing our favorites. The key is to not […]

The post MBA2126 How To Make More Revenue With Customer Cancellations appeared first on The $100 MBA.

You found your voice. You found your audience. Now it’s time that podcast got you paid! It’s Q&A Wednesday, and we’ve got a listener who’s just over a year into their own podcast, and ready to monetize. There’s only one question: how? You can’t exactly walk into the nearest sponsor store and ask someone to […]

The post MBA2125 Q&A Wednesday: How do I secure sponsors for my podcast? appeared first on The $100 MBA.

In business, you need to go in with a plan.  But how much planning is really useful? At some point, strategizing stops being preparation and starts becoming procrastination. If you spend all your time drawing the map, you can’t take enough steps to get anywhere.  Today, we explore how too much strategizing can be more […]

The post MBA2124 Your Business Strategy: How Much Time Should You Dedicate? appeared first on The $100 MBA.

Don’t hope people will buy your product. Know it. If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it.  Not without a little research, anyway. Today, special […]

The post MBA2123 Guest Teacher – Narek Vardanyan – How to validate your ideas with pre-launching appeared first on The $100 MBA.

If you have an established coaching business, it’s time to grow it. Maybe you know that already. Maybe you’re even trying! Today, we break down how to do it, and the key principles you can organize your scaling efforts around. Too many coaches make too little for what they do — make sure you’re not […]

The post MBA2122 How to Scale a Coaching Business + Free Ride Friday appeared first on The $100 MBA.

Is it feasible to juggle 2, 3, or more business simultaneously? …and just as importantly, should you? We get this question a lot, probably because our business consists of quite a few operations. From this very podcast to our webinar software to Omar’s public speaking engagements, our income streams are varied. So, is it a […]

The post MBA2121 Can You Run More Than One Business? appeared first on The $100 MBA.

Every business needs a website (seriously, every).  But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY site builders out there. Unfortunately, there are so many, it can be a major task just to figure out which one is right for you and your needs, wants, and skill […]

The post MBA2120 Q&A Wednesday: How do I choose the right website builder tool for me? appeared first on The $100 MBA.

If you’re charging 2 figures for a coaching program, you’ve already lost. That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true.  From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — […]

The post MBA2119 Why Low-Ticket Coaching Doesn’t Work appeared first on The $100 MBA.

The best way to “make it” as an entrepreneur?  Don’t learn the right strategies — create them. Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should).  So how did he do it?  By fearlessly […]

The post MBA2118 Extended Interview: Matt Giovanisci – Building a Crazy Successful Business On Your Own Terms appeared first on The $100 MBA.

Should you “do what you love?”  Or is that exactly the kind of advice that’ll keep you from doing what you love? Entrepreneurship is supposed to be about freedom, and the ability to choose your livelihood. But just because you love something doesn’t mean it’s a viable business. So if you’re starting out, should you […]

The post MBA2117 Passion or Money? Which Comes First? + Free Ride Friday appeared first on The $100 MBA.

If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat. …no, it wasn’t that one.  But Omar was recently laid out for 10 days with one of the nastiest infections you can get without heading to the hospital. And while […]

The post MBA2116 What Getting Sick Taught Me As a Business Owner appeared first on The $100 MBA.

It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever? It’s Q&A Wednesday, and we’ve got a listener who invested 10 years into a small business — and hates it. It does just well enough to survive, but not well enough to support the ideal […]

The post MBA2115 Q&A Wednesday: I feel trapped in my business. How do I get out? appeared first on The $100 MBA.

When success is followed by a rut…what do you do? What holds a business back from reaching that next level? When your business started off good, but levelled off, how do you get off that plateau and move forward again? Our answer will probably surprise you. When your business hits a flat spot in terms […]

The post MBA2114 Why You’re Not Growing appeared first on The $100 MBA.

For a small business, customer loyalty is the best guarantee of success. Ultra-happy customers create more business for you than any amount of marketing or advertising. Word of mouth is — and always will be — the undisputed champion of business growth, stability, and long-term success. So how do you create those die-hards? Today, special […]

The post MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base appeared first on The $100 MBA.

Let’s just say it: coaching isn’t always a good idea. There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money. Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been […]

The post MBA2112 Do You Need a Business Coach? + Free Ride Friday appeared first on The $100 MBA.

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time. What’s an entrepreneur to do? For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands […]

The post MBA2111 Should You Diversify or Go All In With One Business? appeared first on The $100 MBA.

It can be easy to forget when you run your own business: you’re an employee, too.  As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow […]

The post MBA2110 Q&A Wednesday: Am I paying myself enough? appeared first on The $100 MBA.

Think of small businesses as David, and big businesses as Goliath. SEO is your slingshot. Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable. But getting organic traffic from […]

The post MBA2109 Why Should Invest in Your SEO Now appeared first on The $100 MBA.

You can get better at selling, just by thinking about it differently. Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to […]

The post MBA2108 Must Read: Sell It Like a Mango by Donald Kelly appeared first on The $100 MBA.

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets. So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What […]

The post MBA2107 Why You Are Being Ignored + Free Ride Friday appeared first on The $100 MBA.

It’s one of the most effective ways to grow your following. But how do you pull it off? Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good […]

The post MBA2106 Tips for Being Interviewed on a Podcast appeared first on The $100 MBA.

What are your employees worth? What will it take to keep them? It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen. […]

The post MBA2105 Q&A Wednesday: How much of a raise should I give my employees? appeared first on The $100 MBA.

If you sell digital products, you need to know about AppSumo. AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business. …in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business. Learn […]

The post MBA2104 Why You Should Run an AppSumo Deal appeared first on The $100 MBA.

Don’t go for the biggest audience. Go for the right audience. Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty. …and best of all, you do an end-run around the competition. […]

The post MBA2103 Guest Teacher – Frida Leibowitz – How to Identify a Niche in Your Market appeared first on The $100 MBA.

Stress is not a sign of a great work ethic. It’s a liability. It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.  Today, we discuss the effects of excessive […]

The post MBA2102 How To Reduce Stress In Your Business + Free Ride Friday appeared first on The $100 MBA.

You don’t have to be a developer to develop an online business. These days, “no code” business-building is all the rage. With third-party solutions for everything from creating a website to building an online community to designing an app, your average non-engineer can pretty much do anything…within certain limits. But is it smart? There are […]

The post MBA2101 What Is No-Code Development & Is It Right For Your Business? appeared first on The $100 MBA.

In business, can you get respect without being ruthless? Can you command a team without being commanding? Do entrepreneurs need a mean streak to survive — or even a cold one? It’s Q&A Wednesday, and we’ve got a listener with a team that basically walks all over them. For some reason, the employees are not […]

The post MBA2100 Q&A Wednesday: Am I too nice to be an entrepreneur? appeared first on The $100 MBA.

Ready to create (and keep) more customers? A while back, we started experimenting with something in our SaaS company, WebinarNinja. We authorized team members who have daily contact with leads and customers to offer what we call “salutation offers.”  …and it worked like a charm. Today, we explain how this tactic is boosting our revenue, […]

The post MBA2099 How to Make More Revenue With Salutation Offers appeared first on The $100 MBA.

In business, anything can happen — including bad things. You have two choices: be prepared, or be blindsided.  Rochelle Clarke is an expert in ensuring business longevity through continuity. She helps businesses plan for the worst, so they can bounce back and keep on keeping on. Think of your business like a car; most of […]

The post MBA2098 Guest Teacher – Rochelle Clarke – How to Protect Your People, Profits, and Growth From Unplanned Events With a Business Continuity Plan appeared first on The $100 MBA.

Not sure what kind of business you want to start? There’s a perfect go-to answer. Service-based businesses are uniquely suited to first-time entrepreneurs, solopreneurs, and people with day jobs. Today, we explain why. With a low barrier to entry, limitless growth potential, and more flexibility than any other model, the services game is pitch-perfect for […]

The post MBA2097 Why You Should Start a Services Business + Free Ride Friday appeared first on The $100 MBA.

Call it the ultimate productivity hack: blurring the line between the office and the gym. There are so many ways to make progress on your To-Do list while you’re on a treadmill or under a barbell. The kind of repetitive exercises most of us use for conditioning are a perfect opportunity to make headway on […]

The post MBA2096 5 Ways to Use The Gym to Improve Your Business appeared first on The $100 MBA.

We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. […]

The post MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do? appeared first on The $100 MBA.

Ever have doubts about the business you’re in? That’s natural. In fact, it’s healthy. But sometimes, we’re scared to ask ourselves if we chose the wrong path — and to answer that question honestly. Today, Omar shares a single guiding principle he’s learned over decades as an entrepreneur, having founded almost a dozen independent businesses. […]

The post MBA2094 Are You Starting or Running the Wrong Business? appeared first on The $100 MBA.

Why do you make the decisions you make? How? It’s a huge question, with huge implications for how you run your business. Today, we dive into Daniel Kahneman’s Thinking, Fast and Slow. This book by economist, psychologist, and nobel laureate Kahneman unpacks the mechanics of decision-making — and how to better optimize it. If that […]

The post MBA2093 Must Read: Thinking, Fast and Slow by Daniel Kahneman appeared first on The $100 MBA.

For entrepreneurs, there’s no way around writing. No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate generally — even when you’re writing what you’ll say out loud. So how […]

The post MBA2092 How to Improve Your Writing in 30 Days + Free Ride Friday appeared first on The $100 MBA.

Thinking about starting a business? For how long now? Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or […]

The post MBA2091 Are You Afraid to Start a Business? appeared first on The $100 MBA.

Business can get emotional — but you can’t let emotions hurt your business. The ability to navigate strong feelings and prioritize relationships over ego is a must-have skill in entrepreneurship. If networking is key, most of us can’t afford bad blood. It’s Q&A Wednesday, and we’ve got a listener who had a falling out with […]

The post MBA2090 Q&A Wednesday: How do I mend a business relationship? appeared first on The $100 MBA.

Experts agree a recession is on the horizon. Most small businesses will have to keep a closer eye on their budgets, very soon. Which means now is the perfect time to shore up your reserves, and stockpile revenue to weather the coming storm. But how can you get some extra pennies in the piggy bank, […]

The post MBA2089 4 Quick Revenue Strategies for Tight Times appeared first on The $100 MBA.

What kind of leaders do employees love most? According to this week’s Must-Read, the best leader isn’t someone who commands. It’s someone who coaches their people, unleashes their fullest potential, and trusts them to be their best. The Coaching Habit by Michael Stanier is two things at once: a primer on a coaching-based leadership philosophy, […]

The post MBA2088 Must Read: The Coaching Habit by Michael Stanier appeared first on The $100 MBA.

Don’t dream about starting a business. Do it! You don’t have to start by quitting your job or borrowing a ton of money. You don’t need the “perfect” product or service idea.  You just need time, and practice. Today, we share 5 low-risk, low-investment businesses you can literally (yes, literally) start today. With minimal time, […]

The post MBA2087 5 Online Business Ideas You Can Start Today + Free Ride Friday appeared first on The $100 MBA.

The written word is still the biggest key to your website’s traffic. Fortunately, nailing the words you need to rank on search engines is much easier than it used to be — especially if your site is hosted on WordPress. With the tools available now, even non-professional writers can get help making sure their page […]

The post MBA2086 How To Drastically Improve Your SEO on WordPress appeared first on The $100 MBA.

This isn’t the question you think it is. Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!”  But what if your […]

The post MBA2085 Q&A Wednesday: How Much Should I Charge for Group Coaching? appeared first on The $100 MBA.

Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense. So how can you prevent someone from using your free trial offer as a way to get…more than a trial? Today, we share all the ways […]

The post MBA2084 How To Deal With Free Trial & Refund Abuse appeared first on The $100 MBA.

Your customers are out there…somewhere. You just have to give them a path to your door.  The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […]

The post MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan appeared first on The $100 MBA.

For a small business trying to build a following, every cent counts.  Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars.  Today, we […]

The post MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday appeared first on The $100 MBA.

There’s a storm coming. But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But […]

The post MBA2081 How to Prepare For a Recession appeared first on The $100 MBA.

It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence.  Their side-hustle is established, but its growth is held back by the demands […]

The post MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed? appeared first on The $100 MBA.

What’s top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent.  If you can’t afford a salary that’s tempting enough to assemble the best team, it […]

The post MBA2079 Should You Give Up Equity to Attract Talent? appeared first on The $100 MBA.

You don’t have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business.  It may not be entirely “yours,” but a franchise is yours enough to provide […]

The post MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise appeared first on The $100 MBA.

Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know […]

The post MBA2077 5 Strategies for a Successful Launch on Product Hunt + Free Ride Friday appeared first on The $100 MBA.

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses.  We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t […]

The post MBA2076 Is Selling a Lifetime Deal a Good Idea? appeared first on The $100 MBA.

There’s a flaw in the “funnel” approach. It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much.  With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set […]

The post MBA2075 Q&A Wednesday: Why is my sales funnel not working? appeared first on The $100 MBA.

Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable. Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even […]

The post MBA2074 4 Cold Emailing Tips if You Hate Cold Emailing appeared first on The $100 MBA.

Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it should. […]

The post MBA2073 Must Read: Price for Growth by Jeff Robinson appeared first on The $100 MBA.

If you’re not segmenting, you’re not email marketing. The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table. In fact, the fewer […]

The post MBA2072 How to Segment Your Email List to Improve Conversions + Free Ride Friday appeared first on The $100 MBA.

Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be […]

The post MBA2071 How to Discount Your Product While Maximizing Revenue appeared first on The $100 MBA.

The good news: in-person events are a viable option again (finally). The bad news: it’s been a while. Do we still remember how to pull them off? It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — […]

The post MBA2070 Q&A Wednesday: Any tips on running an in-person event? appeared first on The $100 MBA.

Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn’t it?  …or is it? There’s never been a better time to sell your expertise and create a revenue […]

The post MBA2069 Should You Sell Your Online Course on Udemy? appeared first on The $100 MBA.

Make the “Sunday Blues” yesterday’s news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of […]

The post MBA2068 Guest Teacher – Demir Bentley – How To Plan A Winning Week, Every Week appeared first on The $100 MBA.

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We’ve been there. Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting […]

The post MBA2067 How to Organize Your Week When You Wear All the Hats + Free Ride Friday appeared first on The $100 MBA.

No money in the marketing budget? There’s a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if […]

The post MBA2066 How to Have a Marketing Budget With Zero Dollars appeared first on The $100 MBA.

Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and […]

The post MBA2065 Q&A Wednesday: How do I get investors without losing control? appeared first on The $100 MBA.

Every business is vulnerable to hackers. It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business […]

The post MBA2064 How to Protect Your Business From Hackers appeared first on The $100 MBA.

Are you ready for your MBA?  First, you need to make sure it’ll be (more than) worth it.  Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to […]

The post MBA2063 Guest Teacher – Iliana Bobova – How to Maximize Your MBA ROI appeared first on The $100 MBA.

What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our […]

The post MBA2062 How to Price Your Online Course + Free Ride Friday appeared first on The $100 MBA.

If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey.  Today, we break down exactly […]

The post MBA2061 Why So Many Creators Are Doing Live Video appeared first on The $100 MBA.

How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario.   So what defines product/market viability, and what metrics can prove it’s there? It’s Q&A Wednesday, and we’ve got […]

The post MBA2060 Q&A Wednesday: How many customers do I need to have product/market fit? appeared first on The $100 MBA.

Don’t let ‘perfect’ be the enemy of ‘launched.’ For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it’s better to create an MVP (Minimum Viable Product), and get […]

The post MBA2059 How Good Does Your Product Need To Be Before Launch? appeared first on The $100 MBA.

If you’re building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the […]

The post MBA2058 Must Read: Zero to Sold by Arvid Kahl appeared first on The $100 MBA.

Saying goodbye isn’t easy — or cheap. At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones.  This is normal, but it should never be done without serious consideration. Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par […]

The post MBA2057 The Cost of Firing an Employee + Free Ride Friday appeared first on The $100 MBA.

Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who’s logged countless hours running webinars, remote meetings, and live courses, Omar’s […]

The post MBA2056 How To Present Like a Pro on Live Video appeared first on The $100 MBA.

Can you break up with your business? What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it […]

The post MBA2055 Q&A Wednesday: I don’t love my business. I can’t sell it, what should I do? appeared first on The $100 MBA.

Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together?  The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles […]

The post MBA2054 Is Being Liked Important in Business? appeared first on The $100 MBA.

How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you’re just […]

The post MBA2053 Guest Teacher – Patrick Bryant – How to Use Scale and Innovation to Grow Companies appeared first on The $100 MBA.

Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book […]

The post MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday appeared first on The $100 MBA.

Starting a business while holding down a 9-to-5?  It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time.  How significant? Well, that’s what this episode is all about. It’s one thing to “start a business.” It’s […]

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Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It’s Q&A Wednesday, […]

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Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds can be raised or lowered.  Today, we share a few key things […]

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What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today’s Must-Read explains how. The Minimalist Entrepreneur is a […]

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The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free […]

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We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate […]

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You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: […]

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Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement.  But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s […]

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Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you […]

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As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses.  If you’re throwing lead magnets around the whole wide Internet, […]

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More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off […]

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For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs.  It’s Q&A Wednesday! This listener is only weeks into a new business, and wants […]

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Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without […]

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Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business […]

The post MBA2038 Guest Teacher – Barry Moltz – How to Make the Changes You Know You Need to Make in your Business appeared first on The $100 MBA.

Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s […]

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For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable.  Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a […]

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Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It’s Q&A Wednesday, and we’ve got a well-traveled listener […]

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Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, […]

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It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors.  Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where others […]

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Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex […]

The post MBA2032 How To Prepare Your Business For a Holiday + Free Ride Friday appeared first on The $100 MBA.

There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea.  Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, […]

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For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it. So how long […]

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Redefine your “why.”  Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.  Spoiler alert: it’s not money. Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific […]

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What’s the point of starting a business?  Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time. Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of […]

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How many company newsletter emails do you really read? The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now? Well, that depends on you. Today, […]

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Creating a course? Listen to this first. Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses.  In other words, we know what makes a good course…and what makes a bad one. Today, […]

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How risky are money-back guarantees? Can they hurt your business more than they help it? It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for […]

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When software tools pile up, they’re no longer solving problems — they’re creating one. Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go!  Today, we explore how to give your business a little tool […]

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Stage fright? Get nervous before a big talk, meeting, or pitch? We’ve got you covered. Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of […]

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Sometimes, the best way to push forward is to simplify. For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future. Today, we explore […]

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Looking for traction on social media? Need to work the ol’ algorithms a bit?  We’ve got a strategy for you.  Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you […]

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You have a great idea for an app. That doesn’t mean you have a business. So how can you possibly tell if your idea has legs? It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop […]

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That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time. As we like to say, time is infinitely more valuable than money.  One of the biggest obstacles to taking time back is insisting on doing […]

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Forget the Oscars thing for a second. Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision. This book is penetrating, insightful, and valuable — recent […]

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Act now! As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether. But is it…bull?  Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you […]

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TikTok: it’s all the rage. But does it matter to your business? In our case…no. So why don’t we use this powerful platform, where millions of potential customers are engaged?  It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with […]

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Your business is profiting. You’re making a living.  But what’s in store for the long term? It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with […]

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Who are these coaches charging thousands — or tens of thousands — for their services? More importantly, who are their clients, and how are they getting them? No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from […]

The post MBA2014 How to Demand Higher Prices appeared first on The $100 MBA.

Are you thinking like a customer? If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth. And of course, we have an expert to explain how. Matt Edmundson is an […]

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If you’ve ever been asked to like, share, or comment, you know what we’re talking about.  But does it work? Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it […]

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Is your sales page…selling? Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done. Today, we share 7 specific items — some big, some small — that every sales page needs to nail. The problem […]

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When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move? As always, it depends. It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation […]

The post MBA2010 Q&A Wednesday: Is it time to quit my business? appeared first on The $100 MBA.

Your FAQs page can do more than just inform — it can boost sales. When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions.  Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering […]

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You can do better than just survival. When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.”  But you’d be shortchanging your business, and cheating your team out of their full potential. There are ways to ensure that there’s always time and space […]

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Inflation starting to sting yet? Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon. So what’s an independent business owner to do? At some point, rising inflation will start to eat away at your profit margins. […]

The post MBA2007 How To Combat Inflation as Business Owner + Free Ride Friday appeared first on The $100 MBA.

“Start small” should be the mantra every new and aspiring entrepreneur lives by.  …and when we say “small,” we mean small. Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit.  It’s exactly like lifting weights — […]

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Is a  dot-com better than a dot-co or dot-anything else? The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway? It’s Q&A Wednesday, and we’ve got a listener with […]

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When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development. Why? Because people love to complain, especially on social media.  And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is […]

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Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results. Whatever the case, the question is the same: what’s your next move? For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to […]

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Everything starts in your mind. Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice? Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice. Today, Omar shares what might […]

The post MBA2002 How To Greatly Improve Your Chances of Success + Free Ride Friday appeared first on The $100 MBA.

A company with a great product has every chance of success. But a company with a great community has even more potential. Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, […]

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Somehow, this is our 2000th episode! But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off? Today, Omar shares the most important lessons from 8 years in front of the mic! The truth is, we didn’t always […]

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Dreaming of entrepreneurship, but not sure what kind of business to get into? That’s an easy one: start by producing and selling content.  Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started […]

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What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall success is the difference between your customers’ […]

The post MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC) appeared first on The $100 MBA.

Nervous about your next (or first) webinar? Don’t be! Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure).  Then, you can just execute. Today, we share a simple (and downloadable) checklist […]

The post MBA1997 My Checklist for Hosting a Webinar + Free Ride Friday appeared first on The $100 MBA.

Almost no one “makes it” overnight.  If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success? In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good […]

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If cutting prices is your go-to sales move, you’re in for trouble. It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more!  Discounting is a strategy of last resort. It has a rapidly approaching point of […]

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Not every crisis is avoidable. But almost all have a silver lining. Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.” That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost […]

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Yes — your team’s wellness is your responsibility. As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being.  If you don’t, employees and their work will suffer. It’s a simple equation: […]

The post MBA1993 Guest Teacher – Kayla Kozan – How to Take Care of Your Employees’ Wellness as a Busy Entrepreneur appeared first on The $100 MBA.

Long-term goals can be tough to track.  Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable. Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before […]

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What can you learn from Superbowl ads? Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second.  Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. […]

The post MBA1991 What Makes a Great Super Bowl Ad? appeared first on The $100 MBA.

It’s a great feeling: earning real traffic on the strength of your content. Now, it’s time to cash in. It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough […]

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Don’t think of your day job as an obstacle to starting your own business. Think of it as a stepping stone. Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur. Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time […]

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We study the psychology of finance. We study the psychology of relationships? But why don’t we study the psychology of both? One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I Will Teach You to Be Rich and founder of the finance-education […]

The post MBA1988 Extended Interview: Ramit Sethi – Navigating Money & Relationships appeared first on The $100 MBA.

Ready to rock on your own? If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now —  there are lots of ways to generate income all by your lonesome. Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited […]

The post MBA1987 Best Business Models for Solopreneurs + Free Ride Friday appeared first on The $100 MBA.

Are you bringing in the same amount of money as last year? …and the year before that? If you’re spinning your wheels on revenue, it’s time to try something new. But what? Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or […]

The post MBA1986 How To Break Through a Revenue Plateau appeared first on The $100 MBA.

One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with. That’s perhaps even more true for entrepreneurs. Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if […]

The post MBA1985 Q&A Wednesday: How do I connect with more positive people? appeared first on The $100 MBA.

It’s time for you to let you go. Seriously — there’s incredible value in learning how to step back from your own business.  Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off!  …or maybe, you’ll want to make your income 100% […]

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Can fiction offer practical business advice? It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth. This powerful book offers 7 principles, or “cures” to poverty, that are just […]

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More research and preparation went into this episode than any we’ve done before. It’s that important. Break out the notepad, and get ready to learn what is inarguably, logically the single best way to become wealthy. It’s not about inventing a magic product, or manipulating the system in some way.  It’s about a slow, steady, […]

The post MBA1982 The Most Reliable Way To Become Wealthy + Free Ride Friday appeared first on The $100 MBA.

Personal finance is different for entrepreneurs. For the conventionally employed, so many expenses and lifestyle choices are dictated by the job. But for independent business owners, the equation is much more flexible. Unfortunately, not every entrepreneur takes advantage of that fact. Today, Omar offers advice from his own experience on how to do better financially […]

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It’s a great problem to have: being forced to choose between good, steady pay and the opportunity to start your own business. …but it’s a problem nonetheless. It’s Q&A Wednesday, and one of our listeners is in a big ol’ success pickle! They put over a year into building their own business on the side, […]

The post MBA1980 Q&A Wednesday: I got offered a promotion a month before I was going to start my business. What should I do? appeared first on The $100 MBA.

There’s money to be made in the software game — even if you couldn’t code your way out of a wet paper bag. Entrepreneurs looking to make online income (even the “passive” kind, insofar as that exists) can’t do better than SaaS products. There’s no inventory, no shipping, and lots of recurring revenue month after […]

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Whatever you’re worried about, it’s probably not that big of a deal. That can be hard to hear. It can be hard to acknowledge. But it’s also very, very true. Today, we review a classic: Don’t Sweat the Small Stuff by Richard Carlson. Omar first read this book 17 years ago, well before he became […]

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Are you holding your business back? It’s a classic problem for solopreneurs and small businesses. The founder is used to personally taking care of everything; but when the business gains traction, there are more decisions than anyone can handle alone.  As a result, the work backs up behind one person, whose inability to let other […]

The post MBA1977 Are You The Bottleneck in Your Business? + Free Ride Friday appeared first on The $100 MBA.

The online community: is it just a gimmick, or an important part of a modern business approach? Whether it’s a Facebook group, a Slack channel, Discord, or something else, giving your customers a place to hang out together can have its advantages.  But of course, someone has to devote the time and effort necessary to […]

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Engagement is crucial. But how much engagement can you handle? It’s Q&A Wednesday, and we’ve got a listener with a problem that most creators would be happy to have. Their social feeds and YouTube channel are brimming with comments! The problem: do all these comments need replies? You have to engage, but it’s impossible to […]

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The ‘Great Resignation’ set a lot of talent loose. The options for all kinds of workers are better than ever, and opportunities for better employment abound. So why should your team stick with you? It’s a question every business owner should ask, especially now. Today, we share how we maintain a solid relationship with all […]

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If you’re not well, your business can’t be.  There’s nothing woo-woo about it. Keeping your mind, body, and energy in good shape is key to making the best decisions, being productive, and making entrepreneurship a healthy pursuit.  But of course, that’s easier said than done for busy founders.  Kerrie Otto de Grancy & Marie Louise […]

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So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc?  What do you have to gain? What do you have to lose?  Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent […]

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If you’re not growing, you’re dying. That’s just as true for a business founder as it is for the business itself. If you’re not improving your ability to run a business, your business can stagnate. In other words, you can never stop upping your game. But how do you go about that? What can you […]

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Some countries cover their citizens’ healthcare needs. Some cover a portion. In others, employers are the only real source of coverage. So if you’re hiring globally, what the heck kind of health plan do you even offer? It’s Q&A Wednesday, and one of our listeners is building a borderless distributed team. How can they possibly […]

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As we like to say, your website is your biz. Even if you have a physical store or office, your site can make or break your whole operation.  But of course, every website needs regular maintenance, updates, and protection from cyber-threats in order to run properly. Is that the kind of thing you can do […]

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It’s been quite a year for adversity. From a global pandemic and its effects on hiring and supply chains, to a drastic reckoning with structural inequality, times got tough. But as any successful entrepreneur will tell you, navigating adversity is the one skill that everyone in every business needs. So how can you dig deep […]

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Let’s be clear: we almost never recommend lower prices. In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue.  Often, but not always. Today, we explain how lower prices can be a powerful tool — when applied correctly. There […]

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So..are we ever going back to work?  More importantly, should we? Not ‘work’ as in doing work, of course. We mean going back to the physical, brick & mortar office space that used to be a requirement for any business, big or small. The key phrase is “used to be.” Office space is expensive, especially […]

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Well this is awkward. However, it’s not that uncommon. Hiring family members who just don’t work out is a thing that happens. In fact, it even happened to Omar!  It’s Q&A Wednesday, and it also happened to one of our listeners. Six months into a new position, and one business founder’s brother just isn’t up […]

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What’s the difference between a website that works, and one that doesn’t? When we say ‘works,’ we mean the site’s ability to reach an audience, generate leads and sales, and represent your brand. In our experience, most ineffective sites are suffering from one or more of 5 specific mistakes. These common no-no’s are like cinderblocks […]

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We’re not all great with numbers. And we don’t all know the rules. If you’re thinking of starting a business, but not sure how to do the whole financial management thing, you’re not alone.  That’s why we brought an expert in for advice. Joe DiChiara is a rare combination: successful independent entrepreneur and CPA (Certified […]

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Get started marketing! Too many new entrepreneurs skip this part, or make it a low priority. While it’s natural to focus on developing your product, marketing is where you can get an incredible return on every cent you invest. In other words, marketing is just as important to building your business as the product is!  […]

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Can you handle business? If you’re thinking about starting one, you might wonder what pitfalls or obstacles are the toughest.  Entrepreneurship is challenging in a thousand different ways, but which way is…the scariest? Today, we narrow it down to one. There’s one thing about business that will hurt the most, take the most out of […]

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Fact: entrepreneurship is not for everyone. The truth is that not everyone is right for independent business. Some people thrive more, contribute more, and live more happily by working a conventional job.  But how do you know which category you fall into? It’s Q&A Wednesday, and we’ve got a listener with several business failures under […]

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We’ve all heard sayings about the value of pressure.  Pressure drives us; it “creates diamonds,” or so we’re told. But is it true?  Yes! Today, we explain why you should seek pressure — because otherwise, you won’t know what your team is really capable of.  A simple fact of human nature is that we respond […]

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Get ready for a (seriously) life-changing book. The Ultimate Jim Rohn Library is a collection of lectures and lessons from the one and only — you guessed it — Jim Rohn. The O.G. of self-help and personal development, Rohn taught and inspired countless individuals to be their best selves. Now, the best of his life’s […]

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Everybody quit. So where will they work now? The ‘Great Resignation’ is real — countless professionals left unfulfilling jobs in 2021. Startups and other small companies are uniquely positioned to benefit from this once-in-generation trend. Today, we explain how. With so much talent on the table, there’s never been a better time to recruit. You […]

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How ‘bout a sales boost to kick off the year? It’s the perfect time to warm up your list, nurture leads, and get a first-quarter sales bump! Today, we share 3 email campaigns that can do all that and more. No matter what you’re selling, these 3 campaign types can do the trick. All you […]

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Public speaking is impossible to avoid. That’s just as true for introverts as everyone else. But if speaking doesn’t come naturally, you don’t have a disadvantage. You simply have an obstacle to overcome! Today, we show you how. It’s Q&A Wednesday, and we’ve got a side-hustling listener with a pretty significant problem: public speaking terrifies […]

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How you start the year is a huge factor in how you’ll end it. 2022 is here, and you want to give your business the best chance of success. In our experience, that means hitting the first quarter hard.  By putting some extra oomph in up front, you can generate the kind of momentum that’ll […]

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The more you give, the more you’ll get. That’s the core philosophy of Akbar Sheikh, a wildly successful entrepreneur in the coaching space. He’s here to rewire your approach to success with a system that turns generosity into growth. Get your notepad ready! With Akbar’s 7-step system, you can take what’s uniquely valuable about you, […]

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You have something to teach. So how do you find your students? Online courses are the most valuable informational products you can sell. But if you’re not getting the traffic or conversions you need to fill the “classroom,” all the knowledge and experience in the world won’t make your business profitable. Today, we show you […]

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Paid ads can suck the money out of your business, quickly. But you should still use them. Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of […]

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When you niche down, how far down should you go? It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is. There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t […]

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Is Content still King? Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what? It’s time to update our outlook. Today, we discuss what trends are changing content marketing — specifically, what types […]

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Welcome to Branding 101. A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo. Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully […]

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Rule #1: your idea alone won’t get you funding. Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy.  In particular, the timing of your pitch matters almost as much as the content.  When you ask for money is just as important as […]

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…and you thought 2020 was weird. It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun. 2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating […]

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It’s a classic founder’s problem: the belief that more work is always better.  It’s not. It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear […]

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In business, connections are everything. That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events.  But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not […]

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You need your managers. But they need you too. That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed. Today, an expert stops by to […]

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You don’t just want the right skills. You want the right people.  In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve? Today, we […]

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Profit: it’s the only way a small business can survive. One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough. Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this […]

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When you have no reputation, why should anyone trust you? It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners.  It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use […]

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Ready to freshen up your company’s look? We just did. Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else.  Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was […]

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We’ve all heard about the “buyer’s journey.” But what does it really look like? Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while. This book completely realigned our concept of selling.  It’s […]

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You want to make money. But you can’t make time. If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time.  We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily […]

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Have you raised prices lately? We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation.  …and we should’ve done it a long time ago. Today, we explain exactly what […]

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It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?” No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail.  But there are ways to get an accurate sense of whether your idea has a reasonable chance of success.  It’s Q&A […]

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Some say “if it ain’t broke, don’t fix it.”  But something doesn’t have to be broken to be improved — or left behind. Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how […]

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You have more control over your mind — and therefore your performance — than you think. If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it.  David Ibarra is a business […]

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The new year can bring more than one kind of hangover. So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it.  The worst part? For many businesses, it doesn’t […]

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We’re making a huge change to our business — and you’re invited to witness. As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with […]

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Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]

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What is Facebook about to do? Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge. Today, we clear up the confusion. More importantly, we’ll discuss what potential opportunities and/or […]

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Your brain is your most important tool. And tools need maintenance. Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance.  That’s where Tanessa Shears comes in. Tanessa is a biohacking […]

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Need a boost to get through tough times, or just meet a short-term goal? We’ve got you covered. Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you […]

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Sometimes, you have to go the other way. Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business. Not to mention, it has some serious drawbacks. Today, we […]

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Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone.  None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team […]

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How do you get on Groupon? More importantly…should you? Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them. But of course, there’s a huge […]

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How can you build what you really want to build?  Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different? If that sounds like you, you’ll probably love Amir […]

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Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client […]

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