The Self-Made Expert
By Philip Morgan
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Category: Marketing
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Subscribers: 25
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Episodes: 164
Description
Sprinkled throughout the world of indie consulting are people who have found 'orphan problems', adopted them, and cultivated the expertise necessary to solve those problems. The Self-Made Expert podcast is conversations with these people about their journey of cultivating expertise outside the world of academia and the licensed professions. With your host, Philip Morgan.
| Episode | Date |
|---|---|
|
TSME 163: Rob Fitzpatrick
|
Jan 01, 2022 |
|
TSME 162: Denis Oakley
|
Dec 18, 2021 |
|
TSME 161: Jonathan Stark Followup
|
Nov 20, 2021 |
|
TSME 160: Kyle Bowen
|
Nov 13, 2021 |
|
TSME 159: Jim Thornton
|
Nov 06, 2021 |
|
TSME 157: Guillaume Wiatr
|
Oct 30, 2021 |
|
TSME 158: John Jantsch
|
Oct 30, 2021 |
|
TSME 150: Josh Brammer
|
Oct 23, 2021 |
|
TSME 151: Jonathan Stark
|
Oct 23, 2021 |
|
TSME 152: Gini Dietrich
|
Oct 23, 2021 |
|
TSME 153: Blair Enns
|
Oct 23, 2021 |
|
TSME 154: Alastair McDermott
|
Oct 23, 2021 |
|
TSME 155: Seth Erickson
|
Oct 23, 2021 |
|
TSME 156: Chris Ferdinandi
|
Oct 23, 2021 |
|
TSME 146: It's not that I don't like talking to people...
|
Oct 23, 2021 |
|
TSME 147: David C. Baker
|
Oct 23, 2021 |
|
TSME 148: David C. Baker on his upcoming book on selling advisory services
|
Oct 23, 2021 |
|
TSME 149: Mike Julian
|
Oct 23, 2021 |
|
CPP 145: I want unreasonable things for you in 2021
|
Dec 31, 2020 |
|
CPP 144: Stephen Warley on Working For Yourself
|
Sep 02, 2020 |
|
CPP 143: Jay Clouse of Freelancing School on... Relationships! (The Business Kind)
|
Sep 02, 2020 |
|
CPP 142: Mental blocks to selling advisory services
|
Jul 30, 2020 |
|
CPP 141: The Product *Is* The Marketing
|
Jul 13, 2020 |
|
CPP 140: Grazing -> Cowpaths -> Roads
|
Jul 08, 2020 |
|
CPP 139: Bizdev on 4chan
|
Jun 26, 2020 |
|
CPP 138: Market Leadership and Transformation in Independent Consulting Services
|
Jun 17, 2020 |
|
CPP 137: Platform = Power = Responsibility
|
Jun 09, 2020 |
|
CPP 136: Books, base hits, and homeruns
|
May 19, 2020 |
|
CPP 135: The Question Stops Here
|
May 02, 2020 |
|
CPP 134: What's The pH Level Of This Decision?
|
Apr 29, 2020 |
|
CPP 133: Zoom and Skype
|
Apr 24, 2020 |
|
CPP 132: Do Experts Have To Be Right?
|
Apr 23, 2020 |
|
CPP 111: What about the Expert-Generalist market position?
|
Apr 20, 2020 |
|
CPP 131: Relationship-Based Specialization
|
Apr 06, 2020 |
|
CPP 130: Haitus
|
Dec 25, 2018 |
|
CPP 129: Michael Ryan on cultivating specialized expertise in inventory optimization
|
Dec 18, 2018 |
|
CPP 128: A portfolio of clients
|
Nov 27, 2018 |
|
CPP 127: I'm thankful for the freedom to experiment
|
Nov 20, 2018 |
|
CPP 126: Robert Games on finding an expensive problem using the Five Why's
|
Oct 30, 2018 |
|
CPP 125: Dale Bertrand on finding an ideal overlap betwen skillset and market
|
Oct 23, 2018 |
|
CPP 124: Anthony English on bootstrapping something new
|
Oct 16, 2018 |
|
Bonus 001: What you can learn about interviewing from Howard Stern
|
Oct 04, 2018 |
|
CPP 123: Andrew Askins on connecting with startups outside the big startup hub cities
|
Oct 02, 2018 |
|
CPP 122: A Framework for Deciding How to Specialize
|
Sep 25, 2018 |
|
CPP 121: Mike Julian on iterating towards the right market segment
|
Sep 18, 2018 |
|
CPP 120: Matt Rogish of ReactiveOps on identifying a market oppoertunity
|
Sep 11, 2018 |
|
CPP 119 - Corey Quinn on making a platform specialization work well
|
Sep 04, 2018 |
|
CPP 118: Luca Ingianni on generating leads through procrastination
|
Aug 28, 2018 |
|
CPP 117: Josh Doody updates us on his narrowed market position 1 year in
|
Aug 21, 2018 |
|
CPP 116: Cheryl Janis updates us on her specialization journey
|
Aug 14, 2018 |
|
CPP 115: Gene Monterastelli
|
Aug 07, 2018 |
|
CPP 114: Mike McDerment
|
Jul 31, 2018 |
|
CPP 113: John Warrilow
|
Jul 24, 2018 |
|
CPP 112: Mastery and the MED
|
Jul 17, 2018 |
|
CPP 110: The Solution Bias
|
Jul 03, 2018 |
|
CPP 109: Making an e-book and an educational resource center coexist
|
Jun 26, 2018 |
|
CPP 108: Switching Cost
|
Jun 15, 2018 |
|
CPP 107: Michael Atkinson on combining a background in food and finance into a specialization on restaurant technology
|
Jun 12, 2018 |
|
CPP 106: Robin Knowles on giving companies a competitive advantage by optimizing airflow
|
May 25, 2018 |
|
CPP 105: Jonathan Stark on moving the needle for software developers
|
May 22, 2018 |
|
CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2
|
May 11, 2018 |
|
CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1
|
May 08, 2018 |
|
CPP 102: Owning a word in the mind
|
May 04, 2018 |
|
CPP 101: Jason Swett asks a very good question about vertical specialization
|
May 01, 2018 |
|
CPP 100 - Evan McBroom on moving the needle for churches
|
Apr 27, 2018 |
|
CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting
|
Apr 24, 2018 |
|
CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHY
|
Apr 20, 2018 |
|
CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographers
|
Apr 17, 2018 |
|
CPP 096: Karl Sakas on moving the needle for creative agencies
|
Apr 13, 2018 |
|
CPP 095: Karl Schmieder on specializing in biotech and life sciences
|
Apr 10, 2018 |
|
CPP 094: Jim Bond on Finding Entrepreneurial Opportunities
|
Apr 06, 2018 |
|
CPP 093: What would you do with these 2 case studies, Philip?
|
Apr 03, 2018 |
|
CPP 092: I know it when I see it
|
Mar 23, 2018 |
|
CPP 091: Not *that* Rachel Maddow
|
Mar 20, 2018 |
|
CPP 090: David C. Baker and I discuss the means by which economically valuable expertise is cultivated
|
Mar 16, 2018 |
|
CPP 089: USP vs. UVP vs. Positioning
|
Mar 13, 2018 |
|
CPP 088: Difficult Decisions
|
Mar 09, 2018 |
|
CPP 087: Planes, risk & automobiles
|
Mar 06, 2018 |
|
CPP086: Listener question about multidimensional specialization
|
Mar 02, 2018 |
|
CPP 085: Let's talk about risk, baby
|
Feb 27, 2018 |
|
CPP 084: You really should check out this guy's podcast
|
Feb 23, 2018 |
|
CPP 083: Derek Dysart on happening into a great specialization
|
Feb 20, 2018 |
|
CPP 082: Milepost 2 in Garrett St. John's transition from "hands work" to "brain work"
|
Feb 16, 2018 |
|
CPP 081: Ben Chiriboga on specialization as an attorney
|
Feb 13, 2018 |
|
CPP 080: Mike Borthwick on finding a hole in the market and generating those sweet, sweet startup leads
|
Feb 09, 2018 |
|
CPP 079: Dave Ceddia on building a product side-business
|
Feb 06, 2018 |
|
CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings
|
Feb 02, 2018 |
|
CPP 078: DSMB - Liston Witherill on Marketing Partnerships
|
Feb 01, 2018 |
|
CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach
|
Jan 30, 2018 |
|
CPP 075: Val Geisler's biggest contract yet a result of specialization
|
Jan 26, 2018 |
|
CPP 074: Adam of Tamarlabs talks about transitioning to a horizontal market position
|
Jan 23, 2018 |
|
CPP 073: Dorian Ferrari on Lead Generation
|
Jan 19, 2018 |
|
CPP 072: What happens to your SEO when you change your website positioning? Kai Davis answers.
|
Jan 16, 2018 |
|
CPP 071: DSMB - Reuven Lerner on Getting Started in Technical Training
|
Nov 30, 2017 |
|
CPP 070: DSMB - Jake Jorgovan on LinkedIn Leads
|
Oct 27, 2017 |
|
CPP 069: The Business of Expertise (part 3)
|
Oct 19, 2017 |
|
CPP 068: The Business of Expertise (part 2)
|
Oct 16, 2017 |
|
CPP 067: Why Success With No Positioning?
|
Oct 13, 2017 |
|
CPP 066: I'm Back!
|
Oct 09, 2017 |
|
CPP 65: I Believe But Cannot Prove: Working Out Loud
|
Aug 05, 2017 |
|
CPP 064: Drawing That Line in the Sand
|
Aug 04, 2017 |
|
CPP 63: The "Satisfaction Gap"
|
Jul 31, 2017 |
|
CPP 62: The Taste of Stress
|
Jul 29, 2017 |
|
CPP 61: Understanding Specialization in Less Than 10 Minutes
|
Jul 28, 2017 |
|
CPP 60: Don't be a Red Kernodle
|
Jul 27, 2017 |
|
CPP 059: What Plant Was She Trying to Grow?
|
Jul 26, 2017 |
|
CPP 058: Specialization is Two Things
|
Jul 25, 2017 |
|
CPP 057: A Seizure and a Mystery
|
Jul 23, 2017 |
|
CPP 056: Meet me downstairs?
|
Jul 22, 2017 |
|
CPP 055: Just bypass the factory solenoid!
|
Jul 21, 2017 |
|
CPP 054: Startling Accuracy
|
Jul 20, 2017 |
|
CPP 53: Drip, drip, drip
|
Jul 19, 2017 |
|
CPP 052: Garrett St. John on Moving Into Advisory Work, part 1
|
Jul 18, 2017 |
|
CPP 051: A Flood of ???
|
Jul 17, 2017 |
|
Ep 050: AAAAH! The FEELZ!!!
|
Jul 16, 2017 |
|
CPP 049: I Guess That's Life Sometimes
|
Jul 15, 2017 |
|
CPP 048: Mugshots and a Crime Scene
|
Jul 14, 2017 |
|
CPP 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?
|
Jul 13, 2017 |
|
CPP 046: Expanding and Contracting Service Offerings
|
Jul 12, 2017 |
|
CPP 045: The Room Behind Door #3
|
Jul 11, 2017 |
|
CPP 044: A Meditation on Specialization and Blue Oceans
|
Jul 10, 2017 |
|
CPP 043: Chasing Two Rabbits?
|
Jul 09, 2017 |
|
CPP 042: Lost Three Projects to Specialists
|
Jul 08, 2017 |
|
CPP 041: From the Shitty Tapes Files
|
Jul 07, 2017 |
|
CPP 040: Josh Doody on Narrowing His Positioning, part 1
|
Jul 06, 2017 |
|
CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business
|
Jul 05, 2017 |
|
CPP 038: But Ours go to 11!
|
Jul 04, 2017 |
|
CPP 037: Going Undercover
|
Jul 03, 2017 |
|
CPP 036: Competitiveness Between Businesses
|
Jul 02, 2017 |
|
CPP 035: A Horizontal Expert Positioning Quandary
|
Jul 01, 2017 |
|
CPP 034: Specialization From Day One?
|
Jun 30, 2017 |
|
CPP 033: Time for a SERMON
|
Jun 29, 2017 |
|
CPP 032: Pooping in Style
|
Jun 28, 2017 |
|
CPP 031: Two Thresholds of Expertise
|
Jun 27, 2017 |
|
CPP 030: Specialization and Alignment
|
Jun 26, 2017 |
|
CPP 029: How do I do market research while I have a full time job?
|
Jun 25, 2017 |
|
CPP 028: Failure
|
Jun 24, 2017 |
|
CPP 027: How NOT to build an email list
|
Jun 23, 2017 |
|
CPP 026: Verticals, Horizontals, and Audiences
|
Jun 22, 2017 |
|
CPP 025: The CPP Reloaded
|
Jun 21, 2017 |
|
CPP 024: Matt Krause: Starting With a Niche of 6 Clients
|
Dec 04, 2015 |
|
CPP 023: Season Wrapup & Ben Krueger: How Can Consultants Use Podcasting to Generate Leads and Revenue?
|
Sep 11, 2015 |
|
CPP 022: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus?
|
Sep 04, 2015 |
|
CPP 021: Paul Jarvis: Is Saying No Part of Building a Successful Business?
|
Aug 28, 2015 |
|
CPP 020: Kai Davis & Philip Morgan: What's the Deal With Active Listening?
|
Aug 21, 2015 |
|
CPP 019: Liston Witherill: The Role of Copywriting in Positioning
|
Aug 07, 2015 |
|
CPP 018: The One Thing I've Never Heard Anywhere Else About How to Do a Great Interview
|
Jul 31, 2015 |
|
CPP 017: Gale Stafford: Should limited information prevent you from positioning your business?
|
Jul 24, 2015 |
|
CPP 016: Kenna Cote: What it Takes to Grow a Business in a Tiny Niche
|
Jul 10, 2015 |
|
CPP 015: Is Positioning Professional Services Different Than Products? Al Ries Explains.
|
Jul 03, 2015 |
|
CPP 014: How Do You Know If You're Really an Expert?
|
Jun 26, 2015 |
|
CPP 013: Travis Northcutt & Michael Steele: Can your competition help you choose a niche?
|
Jun 19, 2015 |
|
CPP 012: Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something
|
Jun 05, 2015 |
|
CPP 011: If I Specialize My Business, Won't I Get Bored?
|
May 29, 2015 |
|
CPP 010: Jonathan Stark on the Paradox of Choice
|
May 22, 2015 |
|
CPP 002: Eric Davis Was Booked Solid for Months
|
May 19, 2015 |
|
CPP 009: What if You Want a List But DON'T Want to Create Original Content?
|
May 19, 2015 |
|
CPP 003: Estimating Market Size Part 1
|
May 18, 2015 |
|
CPP 005: Kurt Elster 8x-ed His Revenue With Positioning
|
May 18, 2015 |
|
CPP 006: One Step More Specific
|
May 18, 2015 |
|
CPP 008: Cheryl Janis on the Fear of Positioning
|
May 10, 2015 |
|
CPP 007: Kai Davis on Positioning and Your Audience
|
Jan 05, 2015 |
|
CPP 004: Estimating Market Size Part 2
|
Jan 02, 2015 |
|
CPP 001: Introduction to The Paradox
|
Jan 01, 2015 |