The New Music Business with Ari Herstand

By Ari's Take

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Episodes: 161



“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

To learn more follow @aristake_ and @ariherstand

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Episode Date
How Neoni got 2 Billion Views & Streams as DIY Artists
Jun 19, 2024
Haley Joelle on Staying DIY With TikTok Fame and Spotify Love
Jun 12, 2024
Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"
Jun 05, 2024
Tom Hanks' Music Supervisor on the Evolution of Sync Licensing
May 29, 2024
How a Sony JV Record Label Develops Artists
May 22, 2024
Producer Manager on Points, Payment, Sessions and Publishing
May 15, 2024
Understanding How Digital & Physical Mechanical Royalties Work
May 08, 2024
SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs
May 01, 2024
We Can Learn A Lot From the Dance Music Industry
Apr 24, 2024
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
Apr 17, 2024
How Spotify's Algorithm Works (From Its Creator)
Apr 10, 2024
All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do
Apr 03, 2024
Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin
Mar 27, 2024
Life & Beth Music Supervisor on Placing Music and Getting the Job
Mar 20, 2024
From Gamer to Billion Stream Club as a DIY Artist/Producer
Mar 13, 2024
How Artists Get Paid From YouTube, TikTok, Instagram and the Rest
Mar 06, 2024
How Booking Agents Negotiate
Feb 01, 2024
Is AI Music Taking Royalties From Musicians and Composers?
Jan 17, 2024
Is Music Marketing With TikTok Still Viable
Jan 10, 2024
How TikTok Music Videos Go Viral
Dec 20, 2023
Why Spotify's New Payment Model Falls Short For Emerging Artists
Dec 14, 2023
Nashville Venue Defends Merch Fees
Dec 07, 2023
How This Record Label Sells More Vinyl Than Streams
Nov 29, 2023
BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean
Nov 22, 2023
Sync Agent Breaks Down TV, Film, Advertising Music Licensing
Nov 15, 2023
Roc Nation Is Actually Developing Artists
Nov 08, 2023
How Lawrence Got Live Nation To End Merch Fees
Oct 11, 2023
Building an Artist Management Empire and Breaking Country Artists
Sep 27, 2023
How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)
Sep 13, 2023
Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent
Sep 06, 2023
Streaming Fraud is More Serious (and Inventive) Than You Think
Aug 30, 2023
How To Hack Spotify (and TikTok)
Aug 23, 2023
A Sync Licensing Music Executive is Changing the Game
Aug 16, 2023
Dance Music Record Labels Do It Differently
Aug 09, 2023
AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)
Aug 01, 2023
TikTok Music Marketing Grows Up
Jul 05, 2023
SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)
Jun 29, 2023
Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table
Jun 21, 2023
​This Music Publicist Has Upended the Entire PR Model
Jun 07, 2023
How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)
May 31, 2023
How to Navigate the New Live Music Industry
May 18, 2023
How to Pitch Your Music for Sync
Apr 27, 2023
Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6)
Apr 19, 2023
How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5)
Apr 13, 2023
How to Release an Album in 2023 (Live from SXSW)
Apr 05, 2023
UPSAHL on Pop Songwriting Sessions and the Economics of Touring
Mar 29, 2023
Madison McFerrin Stays "Fiercely Independent" With Her Nontraditional Team
Mar 22, 2023
Explaining Sync Licensing From the Agents
Mar 17, 2023
Promoting Shows and Engaging Fans with Bandsintown
Mar 08, 2023
Streaming, AI, Royalty Breakdown and Sync (Ari Q&A Part 4)
Mar 01, 2023
Theo Katzman on Recording, Songwriting and Staying Independent
Feb 22, 2023
Succeeding on Twitch as a Musician
Feb 08, 2023
What Happens After a Band Gets Signed (Then Dropped) from TikTok
Feb 01, 2023
Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder
Jan 25, 2023
Variety Music Editor on the State of Music Journalism
Jan 11, 2023
How To Make It in the New Music Business - Chapter 1
Jan 04, 2023
Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development
Nov 30, 2022
What the Touring Landscape Looks like Post-Pandemic
Oct 27, 2022
Indie Touring and How To Build Your Team with The Suffers
Oct 19, 2022
Staying Inspired After Writing 22 Top 40 Hits with Sam Hollander
Oct 12, 2022
Hip Hop Expert Discusses State of the Music Industry
Oct 05, 2022
Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3)
Sep 28, 2022
Troubadour Booker on the New Live Music Landscape
Sep 21, 2022
Connecting Emerging Artists with Strategic Investors Without Retaining Ownership
Sep 14, 2022
Live Nation Urban VP on Festivals, Touring and Promoting Culture
Sep 08, 2022
They Stole $23 Million in Royalties via YouTube Fraud
Aug 31, 2022
Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer
Aug 24, 2022
PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2)
Aug 17, 2022
Streaming, Publishing, Playlist Pitching, Sync/Beat Licensing (Ari Q&A Part 1)
Aug 10, 2022
The Business of Hit Songwriting with Bonnie McKee
Aug 03, 2022
How a Major Label Markets an Artist Without TikTok
Jul 27, 2022
What Music Can Learn From The Comedy Industry
Jul 20, 2022
The Spotify Interview (Part 1)
Jul 06, 2022
Music Supervisors Aren't Treated Fairly, Here's What's Going On.
Jun 29, 2022
How He Made $250K on his NFT Song After He Was Dropped From Sony
Jun 22, 2022
Explaining the Metaverse for Musicians
Jun 15, 2022
How To Make $10K a Gig Playing Performing Arts Centers
Jun 08, 2022
Sync Licensing Company Explains How Music Gets Placed
Jun 01, 2022
How the World's Largest Music Festival Books Bands
May 25, 2022
Indie Band Played 50 States on $50 and Grossed $80K
May 18, 2022
State of the Industry | ATA Instructor Round Table
May 11, 2022
How Songwriters Get Publishing Deals and Hit Songs
May 04, 2022
How HBO's Insecure Changed Music and the Launch of an Equitable Record Label
Apr 28, 2022
How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label
Apr 20, 2022
Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager
Apr 13, 2022
How Tai Verdes Went from TikTok to Top 40
Apr 06, 2022
Handling Your Music Finances From a Business Manager and Accountant
Mar 30, 2022
How Trousdale Went From 0 to 1M Listeners in 1 Year Independently
Mar 23, 2022
How & Why To Put Music Videos on Vevo
Mar 16, 2022
$50K in 2 Months Playing Backyards And How They Did It with More Fatter
Mar 09, 2022
Because Labels Don't Develop Artists, godmode Steps In
Mar 02, 2022
House Concerts and Ticketed Livestreams with Side Door's Dan Mangan
Feb 23, 2022
How Vo Williams Got Over 1,500 Sync Placements
Feb 16, 2022
Should Artists Boycott Spotify?
Feb 11, 2022
Disney Music Supervisor, Brian Vickers, on Placing Music for Trailers
Feb 09, 2022
Addressing Mental Health in the Music Industry with Backline
Feb 02, 2022
How Glass Animals Went Viral on TikTok
Jan 26, 2022
How This Vibraphonist Became a TikTok Influencer and Hit Songwriter with Justin Vibes
Jan 19, 2022
Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone
Aug 25, 2021
Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent
Aug 18, 2021
Imogen Heap is Building a More Equitable Future for Musicians
Aug 04, 2021
Andy Grammer on Songwriting, Fear and Persistence
Jul 21, 2021
Euphoria Music Supervisor Jen Malone Gives a Sh*t
Jul 14, 2021
Ritt Momney on TikTok Fame and Numbers Perspective
Jul 07, 2021
Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live
Jun 30, 2021
Cory Wong on Vulfpeck, Freelancing and Band Leading
Jun 23, 2021
Micro Sync Licensing with Musicbed CEO
Jun 16, 2021
Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble
Jun 09, 2021
Album Release Strategy, Hot 100 Hit, from Create Music Group
Jun 02, 2021
They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line
May 26, 2021
How to Go Viral on TikTok from Flighthouse
May 19, 2021
Environmentally Friendly NFTs with's EVP
May 12, 2021
The MLC is Sitting On $423 Million, How Songwriters Can Claim It
May 05, 2021
VÉRITÉ on NFTs and 350 Million Streams Without a Label
Apr 28, 2021
Sync Agent Explains the Game
Apr 21, 2021
Ricky Montgomery From Viral on TikTok to Major Label Bidding War
Apr 14, 2021
How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts
Apr 07, 2021
How To Create an Artist Brand from Scooter Braun's Creative Director
Mar 31, 2021
How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright
Mar 24, 2021
Music Supervisor for To All The Boys, Virgin River, One Tree Hill, Lindsay Wolfington on How She Places Music
Mar 17, 2021
How To Become a Grammy Winning Producer from BTS and Beyonce's DJ Swivel
Mar 10, 2021
Tanerélle's Manager on Playboy, Livestreaming and Breaking Out Independently
Mar 03, 2021
College Booking and When Touring Is Coming Back
Feb 24, 2021
Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu
Feb 17, 2021
Music Attorney Dina LaPolt on Getting Laws Passed and Fighting for Songwriters
Feb 10, 2021
Disney Music Supervisor on Placing Music for Trailers
Feb 03, 2021
Twitch VP of Music: $50K+/yr Only Takes 183 Fans
Jan 27, 2021
Mothica Went Viral on TikTok at Just the Right Time
Jan 20, 2021
Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer
Oct 28, 2020
Nu Deco Ensemble Orchestra is Changing the Classical World
Oct 21, 2020
How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means
Oct 14, 2020
Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster
Oct 07, 2020
Former Major Label Executive is Creating a New Investment Model
Sep 30, 2020
Victoria Canal on Releasing Music During COVID and Staying Inspired
Sep 23, 2020
How California Musicians Got F'd (and Now Relief) Under AB5
Sep 16, 2020
Platinum Selling Producer / Songwriter for Drake, Travis Scott, Halsey, Khalid - Rogét Chahayed
Sep 09, 2020
#1 Malaysian Artist Yuna and Her Managers on Being Independent Again
Sep 02, 2020
Emily Kinney on the Art and Business of Acting and Music
Aug 19, 2020
Spotify's Payment Model and Your Release Timeline
Aug 12, 2020
Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent
Aug 05, 2020
How Artists Can Get Advances Without Signing To a Label
Jul 29, 2020
Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu
Jul 22, 2020
Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work
Jul 15, 2020
Jamestown Revival's Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape - Nick Bearden
Jul 08, 2020
TikTok and Instagram Influencers with Ultra Records Marketing Director
Jul 01, 2020
Manager for JP Saxe, X Ambassadors, Jukebox The Ghost is Persistent
Jun 24, 2020
Making Music During COVID-19: Ari's Take Academy Roundtable Discussion
Jun 17, 2020
White Musicians for Black Lives
Jun 10, 2020
Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist
May 27, 2020
Red Light Manager on When and How to Get Management with Andrew Leib
May 20, 2020
Oprah's Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist
May 13, 2020
Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl
May 06, 2020
Zaytoven, 'Godfather of Trap' on Production in the Age of Coronavirus
Apr 29, 2020
100 Million Streams Doesn't Come Without Some Pain - Lucidious
Apr 22, 2020
Patreon CEO on the Problems (and Solutions) of Digital Art
Apr 15, 2020
Hip Hop Artist with Over 1,000 TV, Film and Video Game Placements with Vo Williams
Apr 08, 2020
Austin Powers Music Supervisor and KCRW DJ Chris Douridas
Apr 01, 2020
Lauv's 4 Billion Streams, Top 40 Hit, Without a Label
Mar 25, 2020
Andy Grammer on Songwriting, Fear and Persistence
Mar 18, 2020
Euphoria Music Supervisor Jen Malone Gives a Sh*t
Mar 18, 2020
Welcome to The New Music Business w/ Ari Herstand
Feb 20, 2020