Zephr's Subscription Think Tank

By Zephr

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Category: Marketing

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Subscribers: 0
Reviews: 0
Episodes: 53

Description

Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.

Episode Date
Ep 13- The Subscription Think Tank: Kyle Roof on Mastering SEO
Jun 30, 2023
Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way
May 18, 2023
Audio Blog- Reviving Readership: How to Implement a Successful Win-Back Strategy
Apr 28, 2023
Ep 11- The Subscription Think Tank: Evgeniy Medvedev on The Evolution of Media
Apr 13, 2023
Audio Blog- Building Authority in Google's New Algorithm
Mar 22, 2023
Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth
Mar 21, 2023
Audio Blog- Trust: The Key to Long-Term Retention
Feb 27, 2023
Ep 9- The Subscription Think Tank: Matthew Holman on Optimizing Every Step of the Journey
Feb 15, 2023
Ep 8- The Subscription Think Tank: Scott Hurff on Industry Innovation and Personalisation
Jan 31, 2023
Audio Blog- Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences
Jan 30, 2023
Audio guide- The Changing Digital Landscape
Dec 14, 2022
Ep 7- The Subscription Think Tank: Ray Orife on Data Privacy and Compliance
Nov 28, 2022
Ep 6- The Subscription Think Tank: James Counter on Innovation In User Centred Design
Oct 27, 2022
Ep 5- The Subscription Think Tank: Aled John on Engaging Customers During Difficult Times
Oct 13, 2022
Ep 4- The Subscription Think Tank: Robert Manly on Ad Tech & Audience Targeting
Aug 19, 2022
Ep 3- The Subscription Think Tank: Julian Dickens on Resilience in a Mature Market
Jun 27, 2022
Ep 2- The Subscription Think Tank: Rosie Taroghion on Acquisition and Customer Lifetime Value
May 26, 2022
Ep 1- The Subscription Think Tank: Dipika Sawhney on taking a Customer First Approach
May 04, 2022
Ep 35 - Arjun Saksena & Max Nimaroff - Product Led Growth & Revenue Growth
Jan 14, 2022
Ep 34 - Nick Corey - Why Podcasts Are the Future of Valuable Content!
Oct 21, 2021
Ep 33 - Shannan Bowen & Jessica Gilbert (McClatchy) - Local News & Dynamic User Journeys
Jun 16, 2021
Ep 32 - James Hewes (FIPP) - The Ever Changing Publishing Landscape
Jun 09, 2021
Ep 31 - Ryan Sholin (Wordpress VIP) - Best of Breed
Mar 23, 2021
Ep 30 - Ollie Henderson (Bamyazi/Odin) - The Future of Work
Mar 15, 2021
Ep 29 - Karsten Madsen (Morning Score) - Cost of Acquisition and Customer Lifetime Value
Mar 09, 2021
Ep 28 - Shawn Azman (Vidora) - Using Customer Data Effectively
Feb 03, 2021
Ep 27 - Chris Scott (Zephr) - Why you need to take advantage of user states to prevent customer churn?
Dec 08, 2020
Ep 26 - FIPP World Congress - James Henderson, Julian Thorne, Debora Brooksbank Taylor & John Schaefli
Dec 02, 2020
Ep 25 - Robbie Kellman Baxter (Peninsula Strategies) - Why Recurring Revenue Strategies Are So Popular!
Nov 25, 2020
Ep 24 - Ricardo Molina (Brightbull) - B2B Publishing and Events Transformation
Nov 18, 2020
Ep 23 - Michael Mendoza (Lineup Systems) - Ads & Subscription Teams Working Together
Nov 11, 2020
Ep 22 - Justin Wohl (Salon.com) - Creating a Publishing Strategy
Nov 04, 2020
Ep 21 - Grzegorz Piechota (INMA) - Reader Revenues & Customer Value Chains
Oct 28, 2020
Ep 20 - Bianca Allan (Financial Times) - Cross Collaboration with Agencies and Publishers
Aug 19, 2020
Ep 19 - Richard Harding (Haymarket Media) - Taking a Global Role: Where to Start?
Aug 12, 2020
Ep 18 - Rob Kinsella (Irish Times) - Future of Publishing Monetisation
Aug 05, 2020
Ep 17 - Raoul Monks (Flume Sales Training) - Shifting Perspectives in Sales
Jul 29, 2020
Ep 16 - Florian Bauer - Behavioural Pricing
Jul 22, 2020
Ep 15 - Simona Zanette (Hearst Digital SA) - New Revenue Streams for Publishers
Jul 15, 2020
Ep 14 - Josh Bloom - Why Brands Leverage Video
Jul 08, 2020
Ep 13 - Jeppe Bjerrum (Jysk Fynske) - Reducing Churn and Increasing Retention
Jul 01, 2020
Ep 12 - David Lockie (Pragmatic) - Web Monetisation
Jun 24, 2020
Ep 11 - Piers Bearne and Jen Thoroughgood (Collingwood Advisory) - Growth Amid Uncertainty
Jun 17, 2020
Ep 10 - John Schlaefli (FIPP) - Pivoting Revenues
Jun 10, 2020
Ep 9 - Carlos Doughty (Martech Alliance) - Choosing your Martech Stack
Jun 03, 2020
Ep 8 - Ben Pheloung (Mantis Reach PLC) - Brand Safety
May 27, 2020
Ep 7 - Martin Maynard (Spread the Word Media) - It's OK to sell in a crisis!
May 20, 2020
Ep 6 - Tor Jacobsen (Schibsted) - Subscriber Strategy
May 13, 2020
Ep 5 - Nate Zenou (Browsi) - Optimizing Ad Inventory
May 06, 2020
Ep 4 - Jordan Adams (Martech Tracker) - Demand Generation vs Lead Generation
Apr 29, 2020
Ep 3 - Richard Holden (The Economist) - Product Management
Apr 22, 2020
Ep 2 - Matt Lindsay (Mather Economics) - Propensity Modelling
Apr 15, 2020
Ep 1 - Julian Thorne (The Big Wheel Consultancy) - Lifetime Value
Apr 08, 2020