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Mary Carse | Data Storytelling in Marketing
Our second Real Intelligence podcast guest is Mary Carse! Katia Sausys and Anna Schultz sat down with Mary to discuss her career in marketing analytics, learn how she tells stories with data, and share her perspective on the industry. Mary is a seasoned, results-oriented marketer who has held senior positions at a variety of agencies and brands across the globe during her over 30 year career. Her experience covers both B2C & B2B marketing strategy, planning & implementation. In her current role, Mary is a Global Marketing Strategy & Planner within HP Inc’s marketing organization. She is responsible for driving brand and initiative portfolio strategy for HP’s Commercial PC Marketing.
|Nov 09, 2022|
Leigh Wojtkiewicz | Data and Analytics in College Athletics
Our first Real Intelligence podcast guest is Leigh Wojtkiewicz! Jason Harper and Anna Schultz had the opportunity to sit down with Leigh to discuss her decade-long career in data and analytics for college athletics. Almost completely self-taught, Leigh has held positions from business analyst, to SQL developer, to analytics product manager at mid-major and Power 5 schools, a Conference office & network, and industry partners. She is also the co-founder and president of Sports Data, Analytics, and Technology Association, a non-profit focused on data literacy and analytics adoption in sports business. In her current role at Notre Dame, Leigh is responsible for the strategic use of data and analytics across all aspects of the athletic department.
|Oct 07, 2022|